SIRIUS Satellite Radio's Backseat TV(TM) Launches Only on Chrysler Group Vehicles
29 Mars 2007 - 6:05PM
PR Newswire (US)
-- First ever in-vehicle TV network, only on 2008 model-year
Chrysler, Jeep(R) and Dodge vehicles NEW YORK, March 29
/PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) and
Chrysler Group announced today that Chrysler Group will be the
first and only auto manufacturer to offer SIRIUS Backseat TV(TM) in
its 2008 model-year vehicle lineup. SIRIUS Backseat TV is a dynamic
and pioneering TV service that delivers TV from the best family TV
programmers directly to the vehicles. Whether driving cross-country
or cross-town, families will be able to access SIRIUS Backseat TV's
high quality television entertainment and family TV fare through a
simple, easy-to-operate video service. SIRIUS Backseat TV(TM) is TV
programming from the world's most trusted brands in family
entertainment -- Nickelodeon, Disney Channel and Cartoon Network.
The service will be available in select 2008 model Chrysler,
Jeep(R) and Dodge vehicles, beginning with the all-new 2008
Chrysler Town & Country and Dodge Grand Caravan minivans,
available later this year Three channels of children's TV featuring
many of the most well-known kids' programming will be available,
including Nickelodeon, Disney Channel and Cartoon Network.
Rear-seat passengers will be able to watch shows such as
Nickelodeon's "SpongeBob SquarePants," Disney Channel's "Hannah
Montana," and Cartoon Network's "Foster's Home for Imaginary
Friends." "Chrysler Group is committed to offering innovative
technologies that are right for our customers," said Frank Klegon,
Executive Vice President -- Product Development, Chrysler Group.
"SIRIUS Backseat TV makes its world debut in Chrysler Group's
all-new 2008 minivans and marks the third SIRIUS service - - along
with SIRIUS radio and SIRIUS real-time traffic -- available to
Chrysler Group customers." Mel Karmazin, CEO, SIRIUS said, "SIRIUS
is dedicated to bringing Chrysler Group customers the best
in-vehicle entertainment available anywhere, whether it is through
radio or video. SIRIUS Backseat TV, with its best-in-class
programming from our partners -- Nickelodeon, Disney Channel and
Cartoon Network -- further enhances the already exceptional driving
experience for Chrysler Group customers. In SIRIUS' first venture
in visual entertainment, I am pleased to have the three most
original family-centered programming providers in TV. Just as we
provide the Best Radio on Radio, this allows us to launch SIRIUS
Backseat TV as the Best TV in the Backseat." "We're excited to work
with SIRIUS and Chrysler Group to bring kids' number-one network --
Nickelodeon -- to even more places where our fans can experience
and enjoy our hit shows and characters," said Denise Dahldorf,
Executive Vice President -- MTV Networks Content Distribution and
Marketing. "Like all of our MTVN brands, our goal for Nickelodeon
is to be everywhere our audiences are, and the launch of SIRIUS
Backseat TV gives kids and families even more screens to interact
with us." "Disney Channel viewers expect to be able to access their
favorite shows and stars wherever they are on a wide variety of
devices," said Ben Pyne, President -- Disney and ESPN Networks
Affiliate Sales and Marketing. "We are excited to team with SIRIUS
and Chrysler Group to super-serve our young viewers and deepen
their connection with our shows and brands." "Cartoon Network
Mobile is a customized programming service designed for the
on-the-go mobile lifestyle," said Coleman Breland, Executive Vice
President of sales and marketing for Turner Network Sales. "This
new venture with SIRIUS is one we think parents will see the
benefits of and represents the next generation of back seat
entertainment." SIRIUS Backseat TV will also be available on the
2008 Chrysler 300, Dodge Charger, Dodge Magnum, Jeep Commander and
Jeep Grand Cherokee. SIRIUS Backseat TV operates via an in-vehicle
satellite video receiver and two small roof-mounted antennas.
Programming is displayed on the vehicle's second- and/or third-row
video screens, and channel name, program title and rating will be
broadcast and displayed on the screen(s). For added flexibility,
rear-seat passengers can enjoy SIRIUS Backseat TV while front- seat
occupants listen to SIRIUS Satellite Radio. The system can be
operated from either the rear-seat entertainment unit or the radio
head unit. In addition, when the vehicle is in Park, programming
can be displayed on the MyGIG screen for front-seat viewing. SIRIUS
Backseat TV is available for a Manufacturer's Suggested Retail
Price (MSRP) of $470 -- which includes the first year of service --
when packaged with Chrysler Group's Rear Seat Entertainment System
and SIRIUS Satellite Radio. After the first year, SIRIUS Backseat
TV is available for $7 per month when packaged with SIRIUS
Satellite Radio ($12.95 per month). SIRIUS Backseat TV will only be
available to SIRIUS Satellite Radio subscribers About SIRIUS
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels
of the best programming in all of radio. SIRIUS is the original and
only home of 100- percent commercial-free music channels in
satellite radio, offering 69 music channels. SIRIUS also delivers
65 channels of sports, news, talk, entertainment, traffic, weather
and data. SIRIUS is the Official Satellite Radio Partner of the
NFL, NASCAR, NBA and NHL, and broadcasts live play-by- play games
of the NFL, NBA and NHL, as well as live NASCAR races. All SIRIUS
programming is available for a monthly subscription fee of only
$12.95. SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only
version of the SIRIUS radio service, without the use of a radio,
for the monthly subscription fee of $12.95. SIR delivers more than
75 channels of talk, entertainment, sports, and 100-percent
commercial-free music. SIRIUS products for the car, truck, home, RV
and boat are available in more than 25,000 retail locations,
including Best Buy, Circuit City, Crutchfield, Costco, Target,
Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com. SIRIUS
radios are offered in vehicles from Audi, Bentley, BMW, Chrysler,
Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln,
Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan,
Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also
offers SIRIUS in its rental cars at major locations around the
country. Click on http://www.sirius.com/ to listen to SIRIUS live,
or to purchase a SIRIUS radio and subscription. G-SIRI DATASOURCE:
Chrysler Group CONTACT: Todd Goyer of Chrysler Group, office,
+1-248-512-0041, cell, +1-248-761-0805, ; or Patrick Reilly,
+1-212-901-6646, , or Lauren Kruk Winokur, +1-212-584-5168, , both
for SIRIUS Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.sirius.com/
http://shop.sirius.com/
Copyright