Promotion to Run in Tandem with First-Ever NFL Game Played Outside North America LONDON, Oct. 18 /PRNewswire-FirstCall/ -- Button Group plc, a Futuremedia plc (NasdaqCM: FMDA) company, announced the launch of a new point of sale (POS) and window promotion for the National Football League (NFL) and Reebok. The POS and window promotions are located in the Foot Locker and Soccer Scene High Street stores in London. The POS promotion for Reebok and the NFL has been released in conjunction with the first competitive NFL game to be played outside of North America as the Miami Dolphins square off with the New York Giants on October 28, 2007 at Wembley Stadium. Reebok, the exclusive on-field apparel partner of the NFL, is launching its new NFL line, which captures a U.S. street style and NFL heritage appeal. Button incorporated a locker room theme, featuring yard-line markings and locker room benches to create the visual impact of a true American football game for the promotion. The campaign also gives customers the opportunity to win the final five pairs of tickets to the NFL game and bolsters the appeal of the sport internationally. About Button Group plc Button Group plc is a leading design, exhibition and events agency with clients that range amongst the telecommunications, finance, property, media and IT industries. Clients include NBC Universal, CBS Paramount, Union Properties, BlackBerry and Lend Lease. Button combines two and three dimensional design to provide creative solutions in the production of innovative exhibition stands and planning events around the World. For more information, visit http://www.buttonplc.com/. Button Group plc, is a division of Futuremedia plc. Futuremedia plc is a global media company providing online education, design, exhibition and event services to public and private sector organizations. Established in 1982 and listed on the Nasdaq in 1993, Futuremedia helps its clients to communicate their values, product and brand information to employees, customers and industry, and believes that education, or learning, is a key component in the communication mix. Futuremedia divisions are Futuremedia Learning and Button Group plc. For more information, visit http://www.futuremedia.co.uk/ DATASOURCE: Futuremedia plc CONTACT: Jenna Focarino, or Brian O'Keefe, both of Brainerd Communicators, Inc., +1-212-986-6667, for Futuremedia plc Web site: http://www.buttonplc.com/ http://www.futuremedia.co.uk/

Copyright