Live Nation and Aaron's, Inc. Announce Naming Agreement for Atlanta's Premiere Outdoor Music Venue - 'Aaron's Amphitheatre at La
14 Mai 2009 - 7:48PM
PR Newswire (US)
ATLANTA, May 14 /PRNewswire-FirstCall/ -- Live Nation, the world's
largest live music company, and Aaron's, Inc., the nation's leader
in lease ownership and specialty retailing of office furniture,
consumer electronics, home appliances and electronics, today
announced a three year partnership that gives Aaron's the naming
rights to the former Lakewood Amphitheatre located in Atlanta,
Georgia. Beginning today, the amphitheatre will be called Aaron's
Amphitheatre at Lakewood. (Logo:
http://www.newscom.com/cgi-bin/prnh/20081203/LAW048LOGO-b) "Aaron's
is proud to become associated with one of the top entertainment
venues in the country. We are pleased to partner with Live Nation
and become the title sponsor of the Lakewood Amphitheatre," said
Robin Loudermilk, CEO of Aaron's, Inc. "The state of the art
musical experience is a 'Dream Come True' for both the performers
and the concert fans. At Aaron's we are in the business of making
'Dreams Come True' with a great ownership program for furniture,
electronics, appliances and computers. On behalf of more than 1,575
stores and 1,000,000 customers at Aaron's we want to invite Atlanta
to visit the new Aaron's Amphitheatre at Lakewood." Aaron's
Amphitheatre at Lakewood, owned and operated by Live Nation, can
accommodate close to 19,000 people and hosts approximately 20
concerts per year. Some of the well-known acts on this summer's
lineup include Coldplay, No Doubt, 311, Aerosmith, Rascal Flatts,
Def Leppard, Motley Crue, Depeche Mode and more. "Aarons recognizes
that our live music platform is a unique and powerful way to
increase brand awareness," said Peter Conlon, President of Live
Nation Atlanta. "With concert attendance looking very strong for
the coming season, this premiere entertainment venue will be an
ideal place for Aaron's to reach new and existing customers." ABOUT
LIVE NATION Live Nation's mission is to maximize the live concert
experience. Our core business is producing, marketing and selling
live concerts for artists via our global concert pipe. Live Nation
is the largest producer of live concerts in the world, annually
producing over 22,000 concerts for 1,600 artists in 33 countries.
During 2008, the company sold over 50 million concert tickets and
drove over 70 million unique visitors to LiveNation.com. Live
Nation is transforming the concert business by expanding its
concert platform into ticketing and building the industry's first
artist-to-fan vertically integrated concert platform. The company
is headquartered in Los Angeles, California and is listed on the
New York Stock Exchange, trading under the symbol LYV. For
additional information about the company, please visit
http://www.livenation.com/investors. ABOUT AARON'S, INC. Aaron's,
Inc. was founded by R. Charles Loudermilk, Sr. who has held the
position of Chairman since its inception. In 1955 Mr. Loudermilk
and a partner borrowed $500 to purchase three hundred chairs and
rented each of them out for 10 cents per day to auction houses.
From these modest beginnings Mr. Loudermilk developed Aaron's, Inc.
into a publicly traded company (RNT and RNTA symbols on the New
York Stock Exchange) that today has more than 1500 company operated
and franchised stores in the United States and Canada. Aaron's
operates under the names Aaron's Sales and Lease Ownership, Rimco
Custom Wheels Tires Accessories and More, Aaron's Office Furniture
and has 16 Fulfillment Centers and 11 manufacturing plants known as
MacTavish Furniture Industries. Aaron Rents has recently re-branded
to Aaron's, Inc. to bring in line the same name that all our stores
operate under. Over 55 million households across North America know
and trust the Aaron's name. Aaron's, Inc. New York Stock Exchange
ticker symbols are AAN and AANA. Aaron's is the industry leader in
serving the moderate-income customer, offering affordable payment
plans, quality merchandise and superior service. Aaron's has been
responsible for many of the industry's most successful and
innovative marketing, operational and manufacturing programs.
http://www.newscom.com/cgi-bin/prnh/20081203/LAW048LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Live Nation CONTACT:
Akeasha Branch , General Manager and Director of Marketing of Live
Nation, ; or Maggie Duquin of Brainerd Communicators,
+1-212-986-6667, , for Live Nation Web Site:
http://www.livenation.com/
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