On2 Technologies Licenses On2 VP6 to Mobixell Networks
25 Juin 2009 - 2:30PM
PR Newswire (US)
Mobile Multimedia Solution Makes VP6 for Adobe Flash Video Content
Available to Carrier and Advertising Customers CLIFTON PARK, N.Y.,
June 25 /PRNewswire-FirstCall/ -- On2 Technologies (NYSE Amex: ONT)
today announced that it has licensed its On2(R) VP6 Codec SDK to
Mobixell Networks for use in the company's mobile multimedia
processing and optimization platform. Mobixell solutions enable
operators, advertisers and content providers to introduce
multimedia services to mobile subscribers and maximize their
revenue streams by delivering optimized, high-quality media
content. The On2 codec SDK license enables Mobixell to convert VP6
videos from Adobe Flash format to formats playable on a wide range
of mobile devices. The On2 VP6 video format is used in web, mobile
and HD-quality form for leading sites such as Hulu, Vimeo, Yahoo!
Video, Dailymotion, CCTV.com, 56.com, Tudou.com, Eurosport and
others. "Our solutions are increasingly maximizing the potential of
mobile video in a way that delivers a seamless video experience for
customers, and On2 VP6 is an ideal component of our video
solutions," said J. Simon Darr, AVP Marketing, Mobile Messaging at
Mobixell. "The growth of video in our Social Media Gateway and
other advertising solutions creates a greater need for content that
can be delivered to the widest number of handsets and network
operators. There is a lot of VP6 Flash content in the world, and
our customers can now make that content available to their
subscribers." "The integration of VP6 into the Mobixell platform
validates the broad set of features that our formats offer for
mobile video delivery," said Jim Bankoski, Chief Technology Officer
for On2. "The innovative approach to carrier-grade mobile marketing
solutions that Mobixell has developed is ideally suited to the rich
quality levels that VP6 delivers for scalable, mass distribution of
video to handsets." For more information about On2 video formats,
visit http://www.on2.com/on2video. About Mobixell Networks Mobixell
Networks provides innovative multimedia and advertising solutions
to mobile operators and content providers. Mobixell's solutions
focus on enhancing the user experience to increase adoption,
encourage customer loyalty, and build on the operators' assets to
introduce new revenue streams. Mobixell provides tailored solutions
for multimedia processing and adaptation, and multi-channel mobile
advertising to over 300 mobile operators and content players
worldwide such as such as Vodafone, Orange, Swisscom and
Telefonica. Founded in late 2000, Mobixell is based in Cupertino,
California with additional offices in the UK, Germany, China, and
Israel. For more information, visit http://www.mobixell.com/. About
On2 Technologies On2 (NYSE Amex: ONT) creates advanced video
compression technologies that power the video in today's leading
desktop and mobile applications and devices. On2 customers include
Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony,
Brightcove, and Move Networks. On2 Technologies is headquartered in
Clifton Park, NY USA. For more information visit
http://www.on2.com/ or http://www.on2.cn/. On2 Technologies is
headquartered in Clifton Park, NY USA. For more information, visit
http://www.on2.com/. Trademarks mentioned in this release are the
property of their respective owners. DATASOURCE: On2 Technologies
CONTACT: John Luther, On2 Technologies, Inc., +1-518-348-0099 Web
Site: http://www.on2.com/
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