Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
29 Octobre 2009 - 7:30PM
PR Newswire (US)
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV
CUPERTINO, Calif., Oct. 29 /PRNewswire-FirstCall/ -- Apple® today
introduced new Apple TV® 3.0 software featuring a redesigned main
menu that makes navigating your favorite content simpler and
faster, and makes enjoying the largest selection of on-demand HD
movie rentals and purchases, HD TV shows, music and podcasts from
the iTunes® Store even better on your TV. You can now enjoy iTunes
Extras and iTunes LP in stunning fullscreen with your Apple TV, as
well as listen to Genius Mixes and Internet radio through your home
theater system. The new Apple TV software is available immediately
free of charge to existing Apple TV owners, and Apple TV with 160GB
capacity is available for just $229. "The new software for Apple TV
features a simpler and faster interface that gives you instant
access to your favorite content," said Eddy Cue, Apple's vice
president of Internet Services. "HD movies and HD TV shows from
iTunes have been a huge hit with Apple TV customers, and with Apple
TV 3.0 they get great new features including iTunes Extras, Genius
Mixes and Internet radio." The redesigned main menu on Apple TV
gives you instant access to your favorite content. Recently rented
or purchased movies, as well as other content including TV shows,
music, podcasts, photos and YouTube, are accessible directly from
the new main menu. The new software also allows Apple TV users to
enjoy stunning fullscreen iTunes Extras and iTunes LP, including
great new movie titles such as "Star Trek" or classics like "The
Wizard of Oz" and albums such as Taylor Swift's "Fearless (Platinum
Edition)" and Jack Johnson's "En Concert." iTunes Extras gives
movie fans great additional content such as deleted scenes,
interviews and interactive galleries. iTunes LP is the next
evolution of the music album, delivering a rich, immersive
experience for select albums on the iTunes Store by combining
beautiful design with expanded visual features like live
performance videos, lyrics, artwork, liner notes, interviews,
photos, album credits and more. Now Apple TV users can enjoy Genius
Mixes through their home theater system and listen to up to 12
endless mixes of songs that go great together, automatically
generated from their iTunes library. Customers can also enjoy
Internet radio, allowing them to browse and listen to thousands of
Internet radio stations, as well as tag favorite stations to listen
to later. Apple TV's support of HD photos is enhanced with iPhoto
Events, which simplifies finding your favorite photos on Apple TV,
as well as iPhoto® Faces, which gives access to photos organized by
people identified in iPhoto. Apple TV users have direct access to a
catalog of over 8,000 Hollywood films on iTunes including over
2,000 in stunning HD video available for rent or purchase. Users
can also choose from a selection of 11 million songs, 10,000 music
videos and over 50,000 TV episodes to purchase directly from their
Apple TV or browse and enjoy the iTunes Store podcast directory of
over 175,000 free video and audio podcasts. Purchases downloaded to
Apple TV are automatically synced back to iTunes on the user's
computer for enjoyment on their Mac® or PC or all current
generation iPods or iPhones.* iPod touch® or iPhone® users can
download the free Remote app from the App Store to control their
Apple TV with a simple tap or flick of the finger. Pricing &
Availability The new Apple TV software is available as a free
automatic download to all Apple TV customers. The 160GB Apple TV is
available from the Apple Store® (http://www.apple.com/), Apple's
retail stores and Apple Authorized Resellers for a suggested retail
price of $229 (US). Apple TV requires an 802.11b/g/n wireless
network or 10/100 Base-T Ethernet networking, a broadband Internet
connection and a high definition widescreen TV. Video availability
varies by country. Apple TV easily connects to a broad range of
widescreen TVs and home theater systems and comes standard with
HDMI, component video, analog and optical audio ports. Using
high-speed Wi-Fi, Apple TV automatically plays your iTunes content
without setup or management. *Movie rentals work on iPod classic®,
iPod nano® with video, iPod touch, iPhone, iPhone 3G and iPhone
3GS. Apple ignited the personal computer revolution in the 1970s
with the Apple II and reinvented the personal computer in the 1980s
with the Macintosh. Today, Apple continues to lead the industry in
innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading
the digital media revolution with its iPod portable music and video
players and iTunes online store, and has entered the mobile phone
market with its revolutionary iPhone. © 2009 Apple Inc. All rights
reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV,
iTunes, iPhoto, iPod touch, iPhone, Apple Store, iPod classic and
iPod nano are trademarks of Apple. Other company and product names
may be trademarks of their respective owners. DATASOURCE: Apple
CONTACT: Randi Wolfson, +1-408-862-1225, or Jason Roth,
+1-408-862-2633, , both of Apple Web Site: http://www.apple.com/
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