Albertsons Introduces Essensia Brand - Premium Quality Product Line is Helping Make Customers' Lives Easier - BOISE, Idaho, Oct. 28 /PRNewswire-FirstCall/ -- More people than ever have less time to cook, but want to avoid the expense or time spent going out to eat. (Photo: http://www.newscom.com/cgi-bin/prnh/20031028/NYTUFNS1 ) Alberstons stores had that kind of person in mind when creating Essensia, a new line of entrees, side dishes and desserts, which combine convenience, quality ingredients and competitive prices. "Our goal in creating Essensia was to provide a wide range of food choices, from main courses designed to appeal to families whose children are picky eaters, to foods that can be served to the most discriminating dinner guests," said Terry Lee, vice president of corporate brands for Albertsons. "To meet the diverse needs of our customers, our ingredient lists include items like vine ripened tomatoes, the richest chocolate chips, real cream cheese and high quality beef products." The growing Essensia line includes premium entrees, side dishes, and desserts such as Sun-dried Tomato Striped Ravioli with Basil Pesto, Two Meat Lasagna, Beef Short Ribs in a Polynesian Style Sauce, Vegetable Spring Rolls, Meatballs in Marinara Sauce, New York Style Cheesecake, and Tiramisu. The line also offers salsas, salad dressings, BBQ sauces, and mustards for the perfect complement to many meals. In addition, customers can find Essensia cookies and crackers in a wide variety of flavors. Many of the entrees yield four to six servings or more, providing a nutritious main course for an entire family that can be put together simply by heating up just a single package. Albertsons is one of the world's largest food and drug retailers, with annual revenues of approximately $36 billion. Based in Boise, Idaho, the company employs more than 200,000 employees and operates approximately 2,300 retail stores in 31 states across the United States, under banners including Albertsons, Jewel-Osco, Acme, Albertsons-Osco, Albertsons-Sav-on, Sav-on Drugs, Osco Drug, Max Foods and Super Saver. Sample Menus Incorporating Essensia(TM) Products Family Dinner Two Meat Lasagna Meatballs in Marinara Sauce Tossed Salad with Balsamic Honey Dijon Salad Dressing Vinaigrette Salad Dressing Chocolate Chunk Pecan Cookies Peanut Butter Cookies Dinner for the Working Couple Chicken Potstickers and Vegetables Vegetable Spring Rolls Beef Short Ribs in a Polynesian Orange Ginger Beef Style Sauce Belgian Chocolate Chunk Cookies Milk Chocolate Fruit Cream Bar Kid-Pleasing Menu Breaded Turkey Strips with BBQ Jumbo Buffalo Wings Cranberry Dipping Sauce Raw Veggies with Caesar Carrot Sticks with Roasted Garlic Salad Dressing Ranch Salad Dressing Raspberry Creme Cookies Raisin Raisin Oatmeal Cookies Romantic Dinner For Two Sun-dried Tomato Striped Ravioli Shrimp Scampi with Basil Pesto Corn Souffle Spinach Souffle Tiramisu New York Style Cheesecake Elegant Entertaining Poppy Seed & Pepper Table Crackers Cheese Hors D'Oeuvres with Assorted Cheeses Cordon Swiss Stuffed Chicken Bacon Wrapped Chicken Medallions Breasts Cheddar & Broccoli Stuffed Potatoes Cheddar Cheese Stuffed Potatoes Chocolate Mousse Cake Lemon Creme Cookies http://www.newscom.com/cgi-bin/prnh/20031028/NYTUFNS1 http://photoarchive.ap.org/ DATASOURCE: Albertsons CONTACT: Helen Patrikis or Diana Dalsass of Robert Marston and Associates Public Relations, +1-212-371-2200, for Albertsons

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