Brownell Joins Coldwater Creek as Sr. Vice President/CIO Information Technology Expert Has 24-Year Career With Major Retailers SANDPOINT, Idaho, Nov. 3 /PRNewswire-FirstCall/ -- Coldwater Creek today announced that James Brownell has been selected for the position of Senior Vice President/Chief Information Officer. Brownell brings broad-based industry experience in multi-channel retailing, as well as building a national retail brand. Brownell's career spans 24 years in the specialty retail trade, where he held executive positions with firms such as Gap Inc., Williams-Sonoma, J. Crew and Toys "R" Us.com. He recently served as Senior Vice President/Chief Information Officer for Williams-Sonoma, where he was responsible for all information technology and systems development in the company's 450 retail stores, as well as its $600 million direct sales channel. Prior to that, Brownell held the post of Vice President/Information Technology for Gap Inc., where he was in charge of 300 employees who were responsible for supporting 2,500 retail stores, 14 domestic and international distribution centers, and three electronic commerce retail divisions. "The addition of James Brownell represents a significant milestone in our efforts to build a retail-oriented management team," said Dennis Pence, Chairman & Chief Executive Officer for Coldwater Creek. "His experience with Fortune 500 retail companies made him the clear choice for this key position." Coldwater Creek is an integrated multi-channel retailer of women's apparel, jewelry, footwear, gift items and accessories through a growing number of full-line retail stores located in major metropolitan areas, an e-commerce web site at http://www.coldwatercreek.com/ and direct-mail catalogs. CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: This news release contains "forward-looking statements" within the meaning of the securities laws, including statements regarding our anticipated retail expansion. These statements are based on management's current expectations and are subject to a number of uncertainties and risks. Actual results may differ materially. Important factors that could cause actual results to differ materially from estimates or projections contained in the forward-looking statements include, but are not limited to, unexpected or increased costs or delays in the development and expansion of our retail chain and our potential inability to recover these costs due to sluggish sales; our inability to continue to fund our retail expansion with operating cash as a result of either lower sales or higher than anticipated costs, or both; uncertainties related to our shift to a triple-channel model, in particular, the effects of shifting patterns of e-commerce or retail purchases versus catalog purchases; and such other factors as are discussed in our Form 10-Q Quarterly Reports and in our most recent Form 10-K Annual Report filed with the U.S. Securities and Exchange Commission. We encourage you to review these filings in connection with this release. We believe that these forward-looking statements are reasonable; however, you should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. We are not obligated to publicly release any revisions to forward-looking statements to reflect events after the date of this release. CONTACT: David Gunter, Director of Corporate Communications & Investor Relations of Coldwater Creek, +1-208-265-3944. DATASOURCE: Coldwater Creek CONTACT: David Gunter, Director of Corporate Communications & Investor Relations of Coldwater Creek, +1-208-265-3944 Web site: http://www.coldwatercreek.com/

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