VIVO, South America's Largest Wireless Communication Group Announces Fourth Quarter 2003 Consolidated Earnings of Tele Leste Celular Participacoes S.A. ("Tele Leste") SALVADOR, Brazil, Feb. 17 /PRNewswire-FirstCall/ -- Tele Leste Celular Participacoes S.A. ("Tele Leste"), (NYSE: TBE; BOVESPA: TLCP3 (ON)), announced today its consolidated results for the fourth quarter 2003 (4Q03). The closing rates for February 13, 2004 were: TLCP3 R$ 0,74 / 1,000 shares; TLCP4 R$ 0,72 / 1,000 shares; and TBE US$ 12,60 / ADR (1:50,000 PN shares). Tele Leste is the holding company controlling: 100% of Telebahia Celular S.A and Telergipe Celular S.A., leading wireless telecommunications services providers in the states of Bahia and Sergipe respectively. It provides services in an area that covers 7% of the Brazilian territory and 9% of the total population of the country. VIVO Tele Leste is one of the companies that together with Telesp Celular Participacoes S.A. -- TCP, Tele Sudeste Celular Participacoes S.A.-- TSD, Celular CRT Participacoes S.A. -- CRT and Tele Centro Oeste Celular Participacoes S.A., -- TCO comprises the assets of the Joint Venture between Telefonica Moviles and Portugal Telecom. On April 13, 2003, the "VIVO" brand was launched to createone single image for the Group's operations, thus evincing its coverage and capillarity in the country and its business strategy. The brand is now Top of Mind in the Brazilian market. Please click the link below to access the respective pdf file. 2003 Results in English: http://www.mediagroup.com.br/VIVO/PDF/4Q03_TBE_engl.pdf DATASOURCE: Tele Leste Celular Participacoes S.A. CONTACT: Ronald Aitken - RI, +55-11-5105-1172, or , or Fabiola Michalski - RI, +55-11-5105-1207, or , both for Tele Leste Celular Participacoes S.A. Web site: http://www.vivo-base.com.br/

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