Chrysler Group's Customer Demand of SIRIUS Satellite Radio Soars
20 Décembre 2004 - 3:01PM
PR Newswire (US)
Chrysler Group's Customer Demand of SIRIUS Satellite Radio Soars -
Volumes of over 100,000 SIRIUS-equipped vehicles expected; on pace
for over 500,000 Subscribers - Best value in the industry: MSRP of
$195 with one year of SIRIUS service included AUBURN HILLS, Mich.,
Dec. 20 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio
(NASDAQ:SIRI) and the Chrysler Group today announced the completion
of the launch of the 2005 model year lineup of Chrysler, Jeep(R)
and Dodge vehicles. "Production rates for 2004 are on-par with our
100,000 unit goal," said Mike Kane, Director, Feature Innovation
and Advanced Technology Strategy, Chrysler Group. Availability on
additional Chrysler Group models is anticipated, and total volumes
of over 500,000 SIRIUS equipped-vehicles are expected over the next
model year. Starting with the launch of the award winning Chrysler
300 Series and Dodge Magnum in April, 2004, Chrysler Group further
instituted factory installations on 13 high-volume vehicle lines
for the 2005 model year: Chrysler 300 Dodge Ram Pickup Chrysler PT
Cruiser Dodge Magnum Chrysler Town and Country Dodge Dakota Pickup
Chrysler Pacifica Dodge Stratus Chrysler Sebring Dodge Durango Jeep
Grand Cherokee Dodge Caravan Jeep Liberty "This broad and
successful factory program is very exciting for SIRIUS, as we build
our subscriber base through our exclusive partnership with
DaimlerChrysler," said Doug Wilsterman, Senior Vice President of
Automotive OEM for SIRIUS. "We are pleased to participate in the
continuing offensive from the Chrysler Group." The Chrysler Group
offers the SIRIUS Satellite Radio factory-installed option on 2005
Chrysler, Jeep and Dodge vehicles for $195 MSRP, the best offer in
the industry. This price includes a one-year subscription to the
full SIRIUS service: 65 commercial-free music channels and 60
channels of news, sports, entertainment, traffic and weather. As an
additional customer benefit to Chrysler customers, there is no
activation fee to initiate the service after vehicle delivery.
Customers may also stream SIRIUS music programming over a
high-speed Internet connection at the home or office at no
additional charge. Consumers selecting the SIRIUS Satellite Radio
option in their Chrysler, Jeep or Dodge vehicles receive a small,
"mouse-like" antenna mounted to the roof of the vehicle. Station
selection with the radio is easy, using the same familiar method as
selecting an AM or FM station. Consumers can scan channels or
select pre-set buttons for their favorite SIRIUS channels.
Consumers will also be able to search both by music category and
channel, which will be displayed on the radio screen. DATASOURCE:
Chrysler Group CONTACT: Michele Tinson, +1-248-202-9907, or Heather
May, +1-248-797-2289, both of Chrysler Group Web site:
http://www.media.daimlerchrysler.com/
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