Partnership to further celebrate the brand’s
love of racing across eight motorsports series throughout 2024
season and beyond
Mobil 1™ and TRD USA (Toyota Racing Development) announced today
the first-of-its-kind expansion of the iconic brands’ long-standing
motorsports relationship, which includes Mobil 1 primary assets
across all three of Toyota’s NASCAR Cup Series teams – Joe Gibbs
Racing (JGR), 23XI Racing (23XI), and LEGACY MOTOR CLUB (LEGACY
M.C.) – along with continued primary placements within multiple
other racing series that Toyota competes in including NHRA Mission
Foods Drag Racing Series, IMSA WeatherTech SportsCar Championship,
ARCA Menards Series, Late Models and more.
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TRD USA, Mobil 1 expand relationship
beginning with 2024 motorsports season (Photo: Business Wire)
“Mobil 1 is proud to be synonymous with motorsports, and we are
thrilled to take that to the next level with Toyota Racing
Development,” shares Rob Shearer, Director of Global Sponsorships
and Marketing Services, on behalf of Mobil 1. “Toyota Racing
Development shares the same passion for performance as we do and,
together, we will work to continue to show how the right motor oil
can improve on-track performance and provide longevity for
consumers’ vehicles. We are proud to compete in many different
series and cheer on our racers all season long.”
The strategic partnership between Mobil 1 and TRD aims to
continue to develop technology advantages across series that help
teams win, provide exclusive access to driver stories on and off
the track, continue to grow the base of fans that love racing and
driving, and work together to develop the next generation of
racers. This will be further formalized beyond the partnership with
three of the most exciting NASCAR teams to include driver
development across several racing series and off-track within the
growing off-road and overlanding cultures.
“TRD’s technical partnership with Mobil 1 has been integral to
Toyota’s on-track performance and success over the past 20+ years,”
explains David Wilson, president, TRD USA. “From winning the Indy
500 to championships in NASCAR, IMSA, NHRA and countless
achievements in sports car, grass roots and dirt racing action,
Mobil 1 has been the common denominator. As we begin another
exciting racing season in 2024, we are honored to expand our
partnership with Mobil 1.”
Mobil 1 high-performance synthetic motor oils are used by many
of the world's top race teams and celebrates over a decade of
partnership with TRD. Mobil 1 was first named an official
technology partner in 2010 with their support and lubricants
helping Toyota drivers achieve multiple championships across
several racing disciplines and several career defining
victories.
Back-to-back NASCAR Cup Series Championship 4 driver Christopher
Bell will lead off the increased partnership with Mobil 1 as the
primary sponsor on his new Toyota Camry XSE at the Clash at the
Coliseum this weekend. Bell will also have Mobil 1 backing for the
Toyota Owners 400 at Richmond
Raceway in March and Talladega Superspeedway in April. JGR will
also have several Mobil 1 primary races in the NASCAR Xfinity
Series with Chandler Smith.
“Mobil 1 and TRD have a long-standing history,” adds Bell. “I
have been a small part of it running the dirt cars for them and
even having Mobil 1 on my own sprint car a couple of years ago. It
is an honor to have them as a partner on the Cup side.”
After many career-bests achieved for both of 23XI’s drivers in
the 2023 season, both Tyler Reddick and Bubba Wallace will run
primary Mobil 1 races this year. Tyler Reddick will kick off the
team’s primary assets at the spring Phoenix race and return to
Mobil 1 colors at Richmond Raceway in August, while Bubba Wallace
will have Mobil 1 as his primary sponsor at the first road course
race of the season at the Circuit of the Americas in March.
“It’s really awesome for Mobil 1 to come on board,” shares
Reddick. “When you look at a brand like Mobil 1, the technology,
the innovation, the things they continue to improve and push – it
is great to have a partner like that involved with our race team at
23XI, because honestly, we are trying to do some of the same
things. I am excited to be working with them this upcoming year,
and hopefully we can find their race car in victory lane.”
“I’m excited to have Mobil 1 on my Toyota this season,” adds
Wallace. “They have done a lot inside the sport – you have seen
them on various teams and cars, so to carry that iconic brand in
2024 is really cool. The connection with Toyota makes it tie in all
together and hopefully carry a lot of speed and a good time, so we
are looking forward to the opportunity.”
LEGACY M.C.’s John Hunter Nemechek will close out the season for
Mobil 1. Nemechek, a graduate of the Toyota driver development
(TD2) program, and Mobil 1 visited Victory Lane many times together
through the years. Mobil 1 was Nemechek’s primary partner for his
first Toyota win – in NASCAR Truck Series action at Las Vegas Motor
Speedway in March 2021. Since joining Toyota and Mobil 1 in 2021,
Nemechek has won 15 races across the Xfinity and Truck Series, with
Mobil 1 as the primary for six of those victories.
Nemechek’s first Cup Series race in the Mobil 1 livery is the
iconic Labor Day Classic at Darlington Raceway with additional
primary races at Atlanta Motor Speedway in September, and the
season finale at Phoenix Raceway in November.
"2024 is going to be a big year for us, and I'm very thankful to
have Mobil 1 and its continued support once again this season. We
have been fortunate to share a lot of success over the past three
years and made plenty of great memories together along the way,"
says Nemechek. "Their commitment to Toyota and TRD across so many
different forms of racing really shows their passion and dedication
to motorsports as a whole, and to be able to represent them in my
return to the Cup Series with LEGACY M.C. will be special. I'm
looking forward to kicking things off with them in a big way."
Mobil 1 will also continue to be a valuable part of the TD2
program with many primary schemes, including in NASCAR Truck Series
action with TRICON Garage and driver Taylor Gray; in ARCA and Late
Model racing with Brent Crews and Isabella Robusto; and World of
Outlaws races with Buddy Kofoid. Jade Avedisian, who made history
in 2023 as the first woman to win a dirt midget championship, will
have Mobil 1 as one of her primary partners in her dirt midget
races and during her full season run at the Toyota GR Cup
title.
Kalitta Motorsports will also continue to receive Mobil 1
support through the TRD partnership in the NHRA Mission Foods Drag
Racing Series season. The Kalitta Motorsports and Mobil 1
relationship – which has been in place since 2020 – achieved
championship level success this year as Doug Kalitta won his first
NHRA Top Fuel world title. Kalitta Motorsports will once again
utilize the Mobil 1 Drag Racing motor oil in their Top Fuel
dragsters driven by Kalitta and Shawn Langdon, and J.R. Todd’s
Toyota GR Supra Funny Car.
The Lexus Racing GT3 program will also continue its partnership
with Mobil 1, including having a presence on the championship
winning Vasser Sullivan No. 14 Lexus RC F GT3 in the IMSA
WeatherTech SportsCar Championship.
Mobil 1 has a rich history in motorsport competition, which
dates to the early 1970s with its early foray into rally
competition. Mobil 1 entered the world of Formula 1 as a sponsor of
the Williams Formula 1™ team in 1978 and entered NASCAR with the
sponsorship of Rusty Wallace’s No. 27 car in 1987. Today, Mobil 1
remains a fixture on the F1 circuit, NASCAR tracks, and extreme
motorsport races such as the Pikes Peak International Hill Climb.
With a deep history in motorsports and supporting pre-eminent race
teams around the globe, Mobil 1 aims to inspire drivers and fans
everywhere, celebrate the love of driving, and elevate the passion
for motorsports around the globe.
About Mobil 1
For nearly 50 years, Mobil 1 has been trusted by drivers to keep
their engines running longer. Our products combine the latest
technology and innovation to exceed the toughest standards of
vehicle manufacturers and tuning shops—so consumers can get the
most out of their time behind the wheel, both on the road and on
the track. Turn every day into an adventure with Mobil 1, the
world’s leading synthetic motor oil brand. Learn more at
www.mobil1.us or and follow @Mobil1Racing on Instagram and X. Join
us. For the love of driving.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North
America for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America
who have contributed to the design, engineering, and assembly of
nearly 45 million cars and trucks at our 13 manufacturing plants.
By 2025, Toyota’s 14th plant in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 26 electrified options. For more
information about Toyota, visit www.ToyotaNewsroom.com.
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