BlueJeans Elevates the Virtual Event Experience and Expands Audience Reach
14 Juillet 2020 - 12:30PM
BlueJeans by Verizon today announced new partner integrations and
feature enhancements to its BlueJeans Events interactive video live
streaming platform to improve attendee recruitment, engage diverse
audiences, and seamlessly follow-up post-event. By matching
audience expectations for modern, virtual experiences and enabling
event managers to more closely simulate on-site customer
connections—including the ability to host up to 150 speakers and
50,000 attendees—BlueJeans Events empowers organizations and
individuals to deliver multi-purpose digital events at scale.
COVID-19 has reinforced the important role of virtual events
beyond being primarily a means for marketers to promote products or
extend live events to those unable to attend in person. Over the
past three months, BlueJeans saw an 8x increase in Events usage as
organizations have outgrown the limitations of traditional webinars
and look for safe ways to bring together large groups of people and
host customer, partner, and community events. In response to
this record-breaking utilization, the latest enhancements to
BlueJeans Events make it easier than ever to market and monetize
virtual events, reach an ever-growing audience wherever they are,
and ensure that attendees with hearing disabilities are able to
join and participate.
Enhanced Management for Better EngagementIn the
same way business leaders have changed their mindset on working
from home, many are now attending and running virtual events with
BlueJeans as an interactive alternative to old-school webinars.
Everything from commencements to concerts to the world’s largest
technology conferences is going virtual due to social distancing
measures and COVID-19 concerns. To better support organizations
cross-functionally as they transition their events to online,
BlueJeans has added additional partner integrations that work
seamlessly with BlueJeans Events.
- Salesforce: Capture attendee data with
hands-free lead tracking for BlueJeans Events and Salesforce. Users
can automate their marketing and sales follow-up strategy with
integrated data sync for webinar attendees and remove the
time-consuming task of cleaning, filtering, and uploading Excel
documents by instantly sending all lead data into a Salesforce
campaign.
- Splash: Event organizers can now streamline
the event promotions and follow-up process by integrating Splash
with BlueJeans Events. Create compelling event invitations and
promotion pages, dynamic registration forms, and engaging
participant outreach plans to drive attendance for any type of
virtual event hosted on BlueJeans. Once integrated with BlueJeans
Events, Splash creates highly customizable marketing assets to
drive a brand-centric experience for any webinar, virtual
conference, or product launch event.
- TicketSocket: For event monetization,
TicketSocket provides a front-end, white-labeled payment and
ticketing system that integrates with BlueJeans Events to promote
and collect payments with gated access for live streaming.
"The demand for virtual ticketing and streaming events has never
been higher,” said Mark Miller, CEO, TicketSocket. “TicketSocket's
commitment to global sales efforts is propelled by our partnership
with BlueJeans Events for marketing webinars, media events,
entertainment, and business exhibitions, and we expect incremental
growth and interest to continue through the summer as more venues,
vendors, and promoters look for online alternatives to in-person
events. Our integration with BlueJeans Events provides a
white-labeled, brand-centric option for revenue-driven customers
that need flexible paywalls for web-based audiences.”
Going Live with BlueJeans EventsCreating a
highly engaging environment for large presenter groups to assemble
and deliver compelling presentations—keynotes, rotating speaker
sessions, roundtable talks, and multi-format content—on a virtual
stage, BlueJeans Events now provides the ability to natively host
up to 150 presenters and 50,000 attendees (up from 15,000 attendees
previously). This allows users to engage large audiences on any
device, OS, or browser to deliver the maximum reach for any and all
events, while taking advantage of BlueJeans’ exceptional controls
& interactivity features.
Furthermore, BlueJeans Events is launching a seamless
integration for YouTube Live, similar to the existing Facebook Live
integration, that provides event producers with one-click access to
broadcast their BlueJeans Event over YouTube Live for expanded
coverage. Additionally, BlueJeans Events is making it easier
for event hosts to leverage Real-Time Messaging Protocol (RTMP) to
stream their BlueJeans Events on additional social media platforms
including LinkedIn Live, Microsoft Stream, and Twitter’s
Periscope.
Optimizing the Attendee ExperienceBlueJeans
Events continues to push the boundaries of the online event
experience with innovative features that provide open communication
for all, while ensuring event hosts and moderators have controls to
effectively produce everything from large presentations and
roundtables, to concerts and educational events, webinars, training
events, executive town halls and more.
- Closed captioning: Delivering on our promise
to provide large-scale streaming that is accessible for all
attendees, BlueJeans Events now includes automated, real-time
closed captioning for no additional fee.
- App Share for Chrome: Building on our previous
entire-screen share option, presenters and moderators can now
select individual desktop applications to share content for an
extra layer of privacy and security. This blocks unwanted content
or notifications from being seen by the audience.
- Attendee Search: Moderators can now quickly
search for individual attendees’ names to bring additional control
and visibility to event orchestrators.
Resources
- Social media platform streaming will be available for customer
preview by September. All other features and integrations
highlighted above are currently available for BlueJeans Events
customers. To stay up to date on the latest features and
availability, visit: http://www.bluejeans.com/products/events
- BlueJeans Events won a 2020 Future Best of Show Award—Learn
more
- For additional updates, follow @BlueJeansNet on Twitter
About BlueJeans by Verizon BlueJeans is
the meeting platform for the modern workplace and the first cloud
service to connect desktops, mobile devices and room systems in one
video meeting. Thousands of companies from growing businesses to
Fortune 500 leaders use BlueJeans every day for video, audio and
web conferencing meetings and large interactive events, so people
can work productively where and how they want. For more
information, visit www.bluejeans.com.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York City, generated revenues of $130.9 billion in 2018. The
company operates America’s most reliable wireless network and the
nation’s premier all-fiber network, and delivers integrated
solutions to businesses worldwide. With brands like Yahoo,
TechCrunch and HuffPost, the company’s media group helps consumers
stay informed and entertained, communicate and transact, while
creating new ways for advertisers and partners to connect.
Verizon’s corporate responsibility prioritizes the environmental,
social and governance issues most relevant to its business and
impact to society.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
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Erin Cheeverecheever@bluejeans.com
Lauren Schulzlauren.schulz@verizon.com
Verizon Communications (NYSE:VZ)
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