Europcar Mobility Group Reinforces the Management of Its Low Cost Business Unit
18 Janvier 2019 - 5:45PM
Business Wire
Regulatory News:
After having successfully integrated Goldcar - the N°1
low-cost car rental leader - in less than 9 months in 2018,
Europcar Mobility Group (Paris:EUCAR) is now reinforcing the
management of its Low Cost Business Unit, with the appointment of
three managers at key positions: José Blanco, as Deputy General
Manager, Michel Kisfaludi, as Operations Director, and Paulo Pinto,
as Director of Mid-Tier brand.
The low-cost car rental segment is one of the most dynamic in
Europe, representing a size of approximatively 1.5 billion euros,
enjoying an historical 12% annual growth rate and expected to
continue to grow at a similar pace, especially in Leisure
destinations like France, Italy, UK or Portugal.
Europcar Mobility Group Low Cost Business Unit entered a “new
league” end of 2017, with the acquisition of Goldcar, leader of the
low-cost car rental in Europe, thus experiencing a significant
growth in 2018 (+219 % - YTD revenue - Q3 results). The BU is now
displaying 2 brands – Goldcar and InterRent - present in 17
countries out of which 8 directly managed.
The BU is managed by Juan-Carlos Azcona, Goldcar’s former CEO,
as Managing Director, under the leadership of Fabrizio Ruggiero,
Europcar Mobility Group Deputy CEO, Head of the Business Units.
Now that the BU is fully operational in its new format, ready to
seize the opportunities of the growing leisure market, Europcar
Mobility Group is reinforcing the top management of the BU:
- José Blanco is appointed Deputy General
Manager of the Low Cost BU. He was previously Sales and Marketing
Director for Europcar in the UK and before that, he held the same
position in Spain. José Blanco has over 20 years of experience in
leisure and tourism, managing sales & marketing areas in
companies such as Portaventura park and Resort, Grandvalira
Ski and Pullmantur Cruises (Royal Caribbean Group).
- Michel Kisfaludi is appointed
Operations Director of the Low Cost BU. Before that, he was
Operations Director for Europcar in Spain. Prior to that Michel
Kisfaludi held senior management positions in the technology and
banking industries.
- Paulo Pinto is appointed Director of
Mid-Tier brand of the Low Cost BU. He was previously Head of
InterRent Portugal for 2 years and, before that, Paulo Pinto held
senior management positions in several companies within the car
rental industry.
Supporting Juan Carlos Azcona, newly appointed managers will
focus on accelerating the value creation plan embedded in the
integration program, securing revenue at the right margin level,
while improving the customer journey and satisfaction. In that
perspective, they will complement a team that helped position
Goldcar as the number 1 company of the low-cost segment.
The repositioning of InterRent as a mid-tier brand is also part
of the 2019 roadmap which the BU management will be handling, with
an expected launch of a new service for Q2 2019.
With these moves, Europcar Mobility Group supports the
acceleration of its BU and ensures that the synergies are fully
leveraged.
About Europcar Mobility GroupEuropcar Mobility Group is a
major player in mobility markets and listed on Euronext Paris.The
mission of Europcar Mobility Group is to be the preferred “Mobility
Service Company” by offering alternative attractive solutions to
vehicle ownership, with a wide range of mobility-related services:
vehicle-rental, chauffeur services, car-sharing, scooter-sharing
and peer-to-peer car-rental.Customers’ satisfaction is at the heart
of the Group’s mission and all of its employees and this commitment
fuels the continuous development of new services.Europcar Mobility
Group operates through multi brands meeting every customer specific
needs; its 4 major brands being: Europcar® - the European leader in
vehicle rental services, Goldcar® - the most important low-cost
car-rental company in Europe, InterRent® – ‘mid-tier’ brand focused
on leisure and Ubeeqo® – one of the European leaders in car-sharing
(BtoB, BtoC).Europcar Mobility Group delivers its mobility
solutions worldwide through an extensive network in 135 countries
(including 16 wholly owned subsidiaries in Europe, 2 in Australia
and New Zealand, franchises and partners).
Plus d’informations sur
:www.europcar-mobility-group.com
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For further media information:Europcar Mobility
GroupValérie Sauteret / Marie-Anne Bénardais+33 1 30 44 98
82europcarpressoffice@europcar.com
Publicis ConsultantsSalima Djeziri+33 (0) 1 44 82 47
48salima.djeziri@publicisconsultants.com