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Magic Lantern Group Recruits Seasoned EVP to Lead Global Sales and Marketing NEW YORK, Oct. 13 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. (AMEX:GML), (http://www.magiclanterngroup.com/), a leading international distributor of educational content and third-generation, digital content and e-delivery solutions, announced today that the Company has appointed Jeff Lorenz, a top sales executive with over 10 years of managerial experience, as Executive Vice President in charge of Global Sales and Marketing. Mr. Lorenz has spent the past decade directing and managing international sales forces and national sales and marketing teams for top-tier technology firms. During his tenure at AT&T Canada/Netcom, Mr. Lorenz consistently exceeded annual sales projections by up to 200% for five consecutive years. Mr. Lorenz has direct experience managing and monetizing high profile, Fortune 500 accounts. Past clients have included General Motors, Ford-Percepta, Daimler Chrysler, Environment Canada, US Web, Nexus Networks and Oracle Corp. Mr. Lorenz is responsible for all lead generation and the development and implementation of company-wide sales directives for Magic Lantern Group and its subsidiaries. Magic Lantern Group President and CEO Bob Goddard stated, "The recruitment of Mr. Lorenz is the culmination of a year-long search for a professional with the experience and drive to take our sales team to the next level. Jeff brings an impressive management track record of achieving bottom line results, while facilitating outstanding relationships among peers and customers. We are confident in Mr. Lorenz's ability to direct the implementation of new, global sales channels through his determination, strong leadership and motivational skills." Magic Lantern Group Executive Vice President of Sales and Marketing Jeff Lorenz stated, "I am excited to join Magic Lantern Group during a time of their significant corporate growth. I look forward to expanding upon Magic Lantern Group's core competencies in sales, marketing and distribution and forming relationships that can drive revenue and profitable growth for the Company." About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Cerebellum Corporation, monterey media and CTV Television, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates several, complementary subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media, Inc., an emerging provider of on-demand sports entertainment, health and business digitized content; Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions; and Parasol Video, an online digital video library enterprise for worldwide educational markets. Contact Information: For Investor Relations, contact Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml/. At the Company, contact Lorraine Villa, Executive Assistant to the CEO, , 800-263-1717 ext.2450. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. Web site: http://www.magiclanterngroup.com DATASOURCE: Magic Lantern Group, Inc. CONTACT: For Investor Relations: Gary Geraci of National Financial Network, +1-781-444-6100 ext. 629, email: ; or Lorraine Villa, Executive Assistant to the CEO of Magic Lantern Group, Inc., +1-800-263-1717 ext. 2450,

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