GlobalSCAPE, Inc. Rebrands to Focus on Helping Business Flow Brilliantly
30 Janvier 2018 - 12:45PM
Business Wire
Continued evolution of Cloud Initiatives Leads
to Shift in Mission, Message and Brand Identity
GlobalSCAPE, Inc. (NYSE American: GSB), a worldwide leader in
the secure movement and integration of data, today unveiled a
fundamentally new brand identity that embodies the company’s
evolution to a cloud software and services provider. With the
assistance of award-winning London-based B2B marketing firm Earnest
Agency, Globalscape has undergone a full-scale branding review that
resulted in the creation of a new brand identity, logo and
narrative for the company, which centers on Globalscape’s role in
making business flow brilliantly.
In an era of intense pressure for efficiency in large
organizations, IT departments are struggling with controlling,
integrating and governing data, particularly with the rapid move to
cloud applications and storage. In reviewing the challenges facing
Globalscape’s clients, the company identified a new mission which
fully aligned with its capabilities and represented an evolution of
its longstanding vision – simply and securely automating the flow
of information between people, places and applications – in and out
of the cloud.
Globalscape maintains three primary products that ensure data
flows effortlessly, yet securely, through a business,
including:
- Enhanced File
Transfer(EFTTM): EFT is an award-winning managed
file transfer (MFT) platform that provides organizations with the
ability to securely manage and protect their data, comply with
strict industry regulations, create complex automated workflows,
among other things. In 2017, significant functionality was
introduced to support use in Amazon Web Services (AWS) and
Microsoft Azure.
- EFT Arcus (announced today): EFT
Arcus is a new SaaS managed file transfer (MFT) platform that
allows business partners, customers and employees to exchange data
securely, reliably and efficiently with a pay-as-you-go pricing
model.
- Kenetix: Kenetix is an
integration platform-as-a-service (iPaaS) that allows business
users and IT to easily integrate data and applications across their
organization, empowering stakeholders to access the data they need
to get their jobs done.
Globalscape’s suite of solutions have been architected to help
customers reconcile two conflicting business needs: keeping the
data they need at their fingertips, while ensuring security and
compliance. These solutions provide decentralized IT environments
with a way to break down data silos and increase levels of
connectivity and access.
The rebranding review was based upon extensive interviews with
executives, customers, team members and investors, ultimately
leading to the new tagline – “Make Business Flow Brilliantly” – and
a new visual identity. The new colorful logo’s shifting background
wave of colors represents the perpetual, brilliant flow of data
inside a business. Globalscape’s technology is the conduit through
which data flow and business flow are viewed and created.
Supporting Quotes:
Matt Goulet, Chief Executive Officer at Globalscape
“Large organizations are composed of millions of moving parts
and there are a lot of barriers that impact not only their success,
but ultimately their survival. Globalscape offers a comprehensive
answer to the major challenges around controlling, moving,
integrating and governing data and we wanted to reflect that in our
brand. With this new logo, tagline and overall direction for the
organization, we’re able to tap into the achievements of
Globalscape over the past 20 years, and prepare ourselves for the
next 20.”
About Globalscape
GlobalSCAPE, Inc. (NYSE American: GSB) is a pioneer in securing
and automating the movement and integration of data seamlessly in,
around and outside your business, between applications, people and
places, in and out of the cloud. Globalscape provides cloud
services that automate your work, secure your data and integrate
your applications – while giving visibility to those who need it.
Globalscape makes business flow brilliantly. For more information,
visit http://www.globalscape.com or follow the blog and Twitter
updates.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. The words
"would," "exceed," "should," "anticipates," "believe," "steady,"
"dramatic," “expect,” and variations of such words and similar
expressions identify forward-looking statements, but their absence
does not mean that a statement is not a forward-looking statement.
These forward-looking statements are based upon the Company’s
current expectations and are subject to a number of risks,
uncertainties and assumptions. The Company undertakes no obligation
to update any forward-looking statements, whether as a result of
new information, future events or otherwise. Among the important
factors that could cause actual results to differ significantly
from those expressed or implied by such forward-looking statements
are risks that are detailed in the Company’s Annual Report on Form
10-K for the 2016 fiscal year, filed with the Securities and
Exchange Commission on March 27, 2017.
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GlobalscapeEmily Eldridge,
512-792-2544globalscape@shiftcomm.com
Globalscape (AMEX:GSB)
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