Gemalto and Tapit bring one-tap mobile payment to posters, kiosks, packages, and signs
03 Mars 2015 - 7:00AM
Mobile World Congress – Gemalto (Euronext
NL0000400653 GTO), the world leader in digital security, is working
with Tapit, a platform used by global brands to transform their
physical assets into interactive objects, to launch "Tapit and
Buy". This is an innovative solution whereby the consumer taps
their smartphone against a Tapit-enabled physical support, such as
outdoor media posters, product packaging and in-store marketing
materials, enabled by an NFC tag, QR code or beacon. They are then
instantly directed to the media owner's ecommerce site where they
can buy digital content, in one click, charged to their operator
phone bill.
Tapit and Buy is the first solution of its kind, leveraging
Gemalto's Netsize operator billing system and Tapit's Cloud
Platform to transform a wide range of physical assets into
'one-tap' mobile payment terminals. This new collaboration has an
initial focus on the UK for transactions worth up to £30 for
digital content such as e-publications, video, music and games.
This solution gives enterprises the opportunity to forge direct
relationships with consumers via their physical assets, and measure
precisely the return on investment achieved by advertising
campaigns.
"Tapit and Buy gives brands access to incremental revenue
opportunities through their product packaging or point of sale
materials, directly associating sales with marketing," said Tapit
Founder Andrew Davis. "Gemalto's Netsize operator billing
technology ensures that payment is secure, seamless and transparent
for end users, while Tapit's platform ensures brands have full
control and visibility of how their physical assets are performing
in the field."
"'Tapit and buy' brings a completely new dimension to how people
interact and transact with brands that brings greater convenience
and spontaneity to the consumer domain," added Frédéric Deman,
Senior Vice President of Netsize at Gemalto. "A host of
stakeholders stand to benefit from new opportunities and revenue
streams, including brands, outdoor media owners, marketing and
advertising agencies, and mobile network operators seeking to sell
direct to millions of potential customers."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in
digital security with 2013 annual revenues of €2.4 billion and more
than 12,000 employees operating out of 85 offices and 25 research
and software development centers, located in 44 countries.
We are at the heart of the rapidly evolving digital society.
Billions of people worldwide increasingly want the freedom to
communicate, travel, shop, bank, entertain and work – anytime,
everywhere – in ways that are enjoyable and safe. Gemalto delivers
on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient
ticketing and dependable machine-to-machine (M2M) applications. We
develop secure embedded software and secure products which we
design and personalize. Our platforms and services manage these
products, the confidential data they contain and the trusted
end-user services made possible.
Our innovations enable our clients to offer trusted and
convenient digital services to billions of individuals. Gemalto
thrives with the growing number of people using its solutions to
interact with the digital and wireless world.
For more information visit www.gemalto.com,
www.justaskgemalto.com, blog.gemalto.com, or follow @gemalto on
Twitter.
Gemalto media contacts:
Nicole Williams |
Vanessa Viala |
Vivian Liang |
North America |
Europe & CIS |
(Greater China) |
+1 512 758 8921 |
+49 89 210 299 129 |
+86 1059373046 |
nicole.williams@gemalto.com |
vanessa.viala@gemalto.com |
vivian.liang@gemalto.com |
Ernesto Haikewitsch |
Kristel Teyras |
Pierre Lelievre |
Latin America |
Middle East & Africa |
Asia Pacific |
+55 11 5105 9220 |
+33 1 55 01 57 89 |
+65 6317 3802 |
ernesto.haikewitsch@gemalto.com |
kristel.teyras@gemalto.com |
pierre.lelievre@gemalto.com |
About Tapit
Tapit is a pioneer within the contactless communications sector
(mobile 3.0).
Since 2011 Tapit has worked with global brands including Google,
Microsoft, Unilever, P&G and Nestle to deploy, manage and
analyze their contactless infrastructure including NFC tags,
Beacons and QR codes. Leveraging Tapit and the power of contactless
communications provides global brands with a scalable, innovative
and secure way to engage consumers via their smartphone directly
from physical environments, turning foot traffic into web traffic
with a simple tap.
Tapit media contact:
John Wolfe |
Phone: 914-659-8663 |
Email: john@tapit.com.au |
Web: www.tapitww.com |
Twitter: @tapitnfc |
Tapit and Buy: http://hugin.info/159293/R/1898769/674383.jpg
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