IRN Rewards Network

North America�s leading provider of dining frequency programs has just achieved a major milestone. Less than 2 � years after introducing its restaurant ratings program, Rewards Network posted results from its one-millionth customer survey. Said President and CEO Ron Blake, �Unlike other dining Web sites, our ratings and reviews come exclusively from paying customers. Because this feedback is entirely from individuals who actually have dined at their restaurants, restaurateurs can rely upon it to help shape and grow their business.� What does this mean for Rewards Network�s 3.3 million active members and 9,400 participating restaurants? According to comScore, Inc., 79% of consumers who consult restaurant Web sites report that restaurant reviews significantly influence their dining choice. Noted Ron Blake, �These days, customers want to know what to expect before they dine. They want to see menus, photos and price range. But above all, they want to know what previous patrons have to say. Our Web site at www.rewardsnetwork.com provides all that information and a great deal more.� Rewards Network�s Web sites deliver comprehensive dining information and authenticated customer feedback. More than 81% of the restaurants in the program have member ratings posted from 5 or more surveys. Even more impressive, over half of the network restaurants have been rated by members at least 30 times. Rewards Network is currently averaging 3,500 new surveys a day, or approximately 25,000 a week. The completed surveys, which are provided anonymously to participating merchants, include an overall rating along with individual ratings for food, service, cleanliness and value. Additionally, diners rate how likely they are to recommend and return to the restaurant. But the most powerful online survey features are the two comment boxes, one for addressing the restaurateur directly with compliments or complaints, and the other for drafting a review to share with fellow diners. Dave Mainelli, owner of Julio�s West in Omaha, recently spoke for thousands of participating restaurateurs when he said, �Customer feedback is the most important thing any service provider can have, and it�s vital if you're going to run a successful restaurant. To me, the feedback from customers � particularly customers who are dining with me for the first time � is the most valuable aspect of the Rewards Network program.� Ron Blake concurred, �We have many restaurateurs who participate in the program solely for the qualified customer feedback and other valuable customer trend reports provided through Rewards Network�s advanced database technology.� About Rewards Network Rewards Network (AMEX:IRN), headquartered in Chicago, IL, powers the leading frequent dining programs in North America. Thousands of participating restaurants and other merchants benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; and access to capital. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides over three million active members with incentives to dine at participating restaurants. These incentives include airline miles, college savings rewards, reward program points, and Cashback RewardsSM savings. For additional information about Rewards Network, visit www.rewardsnetwork.com or call 1-877-491-3463.