RNS Number:3744N
Incepta Group PLC
09 July 2003


DIRECTOR SHAREHOLDING


Incepta Group plc (the "Company") announces that, as outlined in the Circular to
shareholders on 2 July 2003, following the Annual General Meeting of the Company
on 4 July 2003 a number of share options have been awarded to certain directors
and other key employees under the Incepta Group plc Executive Share Option Plan.


Details of current shareholdings of the directors who have received awards are
as follows:

1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

RICHARD NICHOLS

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

RICHARD NICHOLS

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

RICHARD NICHOLS                            1,218,240
RICHARD NICHOLS EMPLOYEE OWNERSHIP PLAN)      14,590
DEBBIE NICHOLS                                60,000
TOTAL                                      1,292,830

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction. For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

N/A

7) Number of shares/amount of stock acquired:

N/A

8) Percentage of issued class:

N/A

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

N/A

12) Price per share:

N/A

13) Date of transaction

N/A

14) Date company informed

N/A

15) Total holding following this notification

AS ABOVE

16) Total percentage holding of issued class following this notification

RICHARD NICHOLS                            0.18%
DEBBIE NICHOLS                             0.01%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES

17) Date of grant

4 JULY 2003

18) Period during which or date on which exercisable

4 JULY 2006 - 2013

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

850,000 ORDINARY SHARES OF 1 PENNY EACH

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

15.75 pence

22) Total number of shares or debentures over which options held following
this notification

2,673,429

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE  BUTTERWORTH  020 7638 9571

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  9 JULY 2003

1) Name of Company:

INCEPTA GROUP PLC

2) Name of Director

MIKE BUTTERWORTH

3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

MIKE BUTTERWORTH

4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

MIKE BUTTERWORTH                             120,000
MIKE BUTTERWORTH (EMPLOYEE OWNERSHIP PLAN)    12,067
TOTAL                                        132,067

5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A

6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

N/A

7) Number of shares/amount of stock acquired:

N/A

8) Percentage of issued class:

N/A

9) Number of shares/amount of stock disposed:

N/A

10) Percentage of issued class:

N/A

11) Class of security:

N/A

12) Price per share:

N/A

13) Date of transaction

N/A

14) Date company informed

N/A

15) Total holding following this notification

AS ABOVE

16) Total percentage holding of issued class following this
notification

MIKE BUTTERWORTH                                0.02%

             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY
                      PLEASE COMPLETE THE FOLLOWING BOXES


17) Date of grant

4 JULY 2003

18) Period during which or date on which exercisable

4 JULY 2006 - 2013

19) Total amount paid (if any) for grant of the option

N/A

20) Description of shares or debentures involved: class, number.

500,000 ORDINARY SHARES OF 1 PENNY EACH

21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

15.75 pence

22) Total number of shares or debentures over which options held following
this notification

773,429

23) Any additional information

N/A

24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 020 7638 9571

25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  9 JULY 2003








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