LAWRENCEBURG, Ky., Aug. 19, 2013 /PRNewswire/ -- Not all
mistakes are created equal – just ask the Wild Turkey® Bourbon
Distillery crew who unwittingly mingled very rare, high-proof Rye
with perfectly-aged Bourbon. The result is Wild Turkey Forgiven,
the first nationally-available, 91-proof, small-batch Bourbon and
Rye whiskey that will mesmerize those lucky enough to snag a bottle
before limited quantities run dry. Enjoyed neat or on the rocks,
this masterful spirit fortuitously found its way into the whiskey
line-up of the famed Kentucky
distillery, and the story of Forgiven was born.
(Photo: http://photos.prnewswire.com/prnh/20130819/NY65537 )
Despite its accidental beginnings, Wild Turkey Associate Master
Distiller Eddie Russell quickly realized that he had an exceptional
whiskey more than worthy of bringing to market, hence the name
"Forgiven." Made from 78 percent 6-year-old Bourbon and 22 percent
4-year-old Rye, the whiskey opens bold and finishes smooth, with
tasting notes of creamy vanilla and oak, and a peppery, cinnamon
finish.
"Wild Turkey is known for its uncompromised quality and taste in
every Bourbon and Rye expression we make," said Eddie Russell. "Much to the distillery team's
relief, Forgiven highlights the best of both worlds to create a
one-of-a-kind taste that will appeal to both Bourbon and Rye
aficionados. I was mad when I first discovered our crew's mistake,
but once I tasted it, all was Forgiven."
Like all Wild Turkey Bourbons, Forgiven is born from a natural
aging process using American oak barrels with the deepest number 4
or "alligator" char that is used to age every Wild Turkey Bourbon
and Rye. Forgiven joins a growing product line-up that
features flagship Wild Turkey Bourbon 81 and 101, Wild Turkey Rye,
Rare Breed®, Kentucky Spirit®, American Honey® and Russell's
Reserve®.
"The Rye category is experiencing explosive growth right now, up
44 percent in the most recent Nielsen figures, with bartenders
across the country populating their cocktail menus with this spicy
spirit," said Andrew Floor, Group
Brand Director, Wild Turkey. "As both the Bourbon and Rye
categories continue to witness broad expansion worldwide, Wild
Turkey will maintain its commitment to creating high-quality
products that have been the brand's signature for more than 100
years, while exploring new and interesting whiskies that appeal to
bartenders and consumers alike."
Wild Turkey Forgiven will be available in limited quantities
nationwide in late summer 2013 with a suggested retail price of
$49.99. For additional
information, please visit us at WildTurkeyBourbon.com, like us on
Facebook or follow us on Twitter @WildTurkey.
About Campari America
Campari America is a wholly owned subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM).
At the heart of Campari America are two legends in the American
spirits industry. The first, Skyy Spirits, was founded in
San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is
the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been
making the world's finest whiskies since the 1800's. Both
companies were purchased by Davide Campari-Milano and together they
form Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America
manages Gruppo Campari's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell's Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum,
Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans
Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc
XO Vodka®. Campari America is also the exclusive US
distributor of Bowmore® Islay Single Malt Scotch Whisky,
Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch®
Highland Single Malt Scotch Whisky, McClelland's® Single Malt
Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki®
Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt
Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates
('Gruppo Campari'), is a major player in the global beverage
sector, trading in over 190 nations around the world with
leading positions in Europe and
the Americas. The Group was founded in 1860 and today is the
sixth-largest player worldwide in the premium spirits industry.
The Group's portfolio, with over 50 brands, span spirits, the core
business, wines and soft drinks. Internationally-renowned brands
include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild
Turkey. Headquartered in Sesto San
Giovanni, Italy, Campari
owns 15 plants and 4 wineries worldwide and has its own
distribution network in 16 countries. The Group employs over 4,000
people. The shares of the parent company, Davide Campari-Milano
S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the
Italian Stock Exchange since 2001. For more information:
www.camparigroup.com.
SOURCE Wild Turkey