SAN FRANCISCO, Oct. 9, 2013 /PRNewswire/ -- First
Coachella, then Governor's Island,
now SKYY's festival cocktail experience is coming to its home turf
– the City by the Bay. SKYY® Vodka, the number-one domestic
premium vodka, announces its official partnership with Treasure
Island Music Festival in San
Francisco, October
19th – 20th, 2013. SKYY Vodka will
serve as the official vodka during the Bay Area's most progressive
music event, which will host dance music and indie-rock talent
including Atoms for Peace, Beck, Major
Lazer and Animal Collective.
The 7th annual Treasure Island Music Festival brings
together a diverse lineup of cutting-edge musicians, who will
perform under the backdrop of the new majestic Bay Bridge.
Embodying the charismatic, innovative qualities of its California roots, SKYY Vodka will create
perfect cocktails to accompany the popular Bay Area musical event.
During the festival, SKYY Vodka cocktails will be poured at various
bars throughout the weekend that will help to keep the beats fresh
and the grooves deep.
"After our successful partnership with Governors Ball Music
Festival, we're delighted to sponsor Treasure Island in our hometown of
San Francisco," said Kathleen
Schuart, Senior Marketing Director, SKYY
Vodka. "Music festivals and cocktails go hand in hand and
SKYY Vodka's continued presence at major music events demonstrates
our commitment to our fans - key tastemakers and music
enthusiasts."
SKYY has created the SKYY Vodka Salty Kitten and "Live" Mule
cocktails for the event, inspired by the festival:
SALTY KITTEN
1.5 oz. SKYY Vodka
.5 oz. Campari
2 oz. Grapefruit Juice
.5 oz. Honey Simple Syrup
2 oz. Cava Sparkling Rose
In an empty shaker glass, pour SKYY Vodka, Campari,
Grapefruit Juice and Honey Simple Syrup. Add ice to shaker and
shake. Open shaker and add Cava
Rose. Strain over fresh ice in a Collins glass. Finish with
sliced grapefruit and a pinch of hibiscus & rosemary infused
Himalayan Pink Salt.
"LIVE" MULE
1.5 oz. SKYY Vodka
3 oz. Ginger Beer
In a rocks glass full of ice, pour SKYY Vodka
and Ginger Beer. Stir and finish with sliced lime wedge
and 4-5 drops of bitters.
For more information, please visit
http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.
ABOUT TREASURE ISLAND MUSIC
FESTIVAL
Produced by Noise Pop and Another Planet
Entertainment, Treasure Island Music Festival has grown
to become one of the west coast's most-loved festivals capping out
the festival season, not just for the fans who attend, but for the
artists themselves. With no overlapping sets, Bay Area cuisine, and
the gorgeous, panoramic views of the San Francisco Bay serving as
the festival's backdrop, Treasure Island Music Festival is like no
other festival experience in the U.S. When the festival began in
2007, it quickly became one of the premiere music events of the
fall concert season thanks to its consistently fresh and exciting
lineups, selling out year after year. The festival has played host
to a number of music's most incredible names, including Girl Talk,
The xx, LCD Soundsystem, Death Cab For Cutie, The Flaming Lips,
Deadmau5, She & Him, MGMT, Girl Talk, Vampire Weekend, Belle
& Sebastian, M.I.A., Die Antwoord, Modest Mouse, The
Raconteurs, Beach House, and more.
ABOUT GRUPPO CAMPARI
Davide Campari-Milano S.p.A.,
together with its affiliates ('Gruppo Campari'), is a major player
in the global beverage sector, trading in over 190 nations
around the world with leading positions in Europe and the Americas. The Group was founded
in 1860 and today is the sixth-largest player worldwide in
the premium spirits industry. The Group's portfolio, with over 50
brands, spans spirits, the core business, wines and soft drinks.
Internationally-renowned brands include Aperol,
Appleton, Campari,
Cinzano, SKYY Vodka and Wild
Turkey. Headquartered in Sesto San
Giovanni, Italy, Campari
owns 16 plants and 4 wineries worldwide and has its own
distribution network in 16 countries. The Group employs over 4,000
people. The shares of the parent company, Davide Campari-Milano
S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the
Italian Stock Exchange since 2001. For more information:
http://www.camparigroup.com
Please enjoy our brands responsibly.
SOURCE SKYY(R) Vodka