AUBURN
HILLS, Mich., Feb. 6, 2025
/PRNewswire/ --
- Stellantis is the only automaker with Big Game commercials
- Ram returns to the Big Game, reveals the 60-second film
starring actor Glen Powell
- Sixty-second film directed by David
Leitch ("Deadpool 2," "John
Wick," "Bullet Train")
- With Ram trucks, a fire-breathing dragon, flame-spewing
volcanoes and, yes, bears and a spoonful of porridge, Powell
puts a humorous and rugged twist on the classic children's bedtime
story, "Goldilocks and the Three Bears"
- Out with the porridge, and in with the trucks, the campaign
features the 2025 Ram 1500 Ramcharger, the new heavy-duty Ram 2500
Rebel and the Ram 1500 RHO
- The one-minute film, "Drive Your Own Story," shines a spotlight
on freedom, power of choice for truck buyers, from gas-powered to
battery-powered to heavy-duty options
- Glen Powell is no stranger to
the Ram brand; he helped kick off the new generation of Ram trucks
in "The Calling" advertising campaign in April 2024, and Universal Films and Ram's
co-branded advertising campaign for last summer's blockbuster film
"Twisters"
- As part of the campaign, Ram to offer consumers branded
merchandise that pays homage to the Super Bowl commercial at
RamTrucks.com, including stuffed dragons and bears, T-shirts,
hoodies, blankets and a dragon-wing hot sauce
- An extended 90-second version of the film can be viewed on Ram
brand's YouTube channel
- The 2025 Ram 1500 Ramcharger will be available for orders in
the second quarter of this year
- The spot is soundtracked to Van
Halen's classic "Panama"
Ram brand revealed its Big Game commercial today, featuring
actor Glen Powell ("Twisters," "Hit Man," "Top Gun: Maverick")
in a truck-twisted version of the children's fairy tale,
"Goldilocks and the Three Bears." In "Uncle Glen's" version of the
classic story, he tells a high-octane adaptation to his real-life
twin niece and nephew that includes Ram trucks, a fire-breathing
dragon, jumping across active volcanoes and, in the end, does
include actual (CGI) bears! The 60-second commercial, "Drive Your
Own Story," can be viewed now across the Ram brand's social media
channels, including Facebook, Instagram and YouTube.
Stellantis is the only automaker with commercials in the Big
Game this year, with both Ram and Jeep® brands making
appearances.
"The wealth of Stellantis is the ability of our wide array
of iconic brands to address any customer needs in their different
life stages," said Olivier Francois.
"So much so, we are a bit like Goldilocks. Our commercial acts as a
metaphor through a classic fable that is deeply rooted in American
culture, with our Ram trucks partner Glen
Powell serving as our Goldilocks trying out our Ram 1500,
Ram 2500 heavy duty and the new Ramcharger 1500. With options that
include fully electric, hybrid or gas, we've set the table for our
customers to choose what is 'just right' for them.
"Our participation as the only automaker in the biggest
American television event makes perfect sense for us. 2025 will see
our brand portfolios grow and stand out against the
competition."
"I spent most of the 'Twisters' shoot in a Ram truck and it just
felt right," says Powell. "Being part of this Super Bowl spot
feels like a natural continuation of my connection to a brand that
has already brought me so much joy behind the wheel. And to top it
all off, one of my favorite filmmakers, the legendary David Leitch, brought his signature style to
create something truly fun and action-packed. As if that wasn't
enough, I had the chance to play Uncle Glen alongside my real-life
niece and nephew, Gwen and Witt, a role that hit close to home in
the best way. In my family, the Super Bowl is more than just
football, it's about coming together and, yes, judging the
commercials. Having my family in my first Super Bowl ad felt like
the perfect way to bring everything full circle."
"Hauling a barbequed dragon and jumping volcanoes definitely
falls out of the common duty cycle for a Ram pickup, but that
doesn't make it impossible," said Tim Kuniskis, Ram Brand CEO. "The
choice between the all-new 2025 Ram 1500 Ramcharger, a combination
of electric and ICE that will open up for orders soon, the Ram 2500
Rebel heavy duty and the Ram 1500 RHO may not come easy, but we
always want to offer our truck-buyers options. Whether it's
gasoline powered or electric powered, or perhaps a combination of
both, Ram truck buyers, like Glen, are given the power of choice,
allowing them to be the hero of their own story."
"We wanted to take a classic tale and give it a bold, unexpected
twist—just like the Ram brand does with every truck it builds,"
said Director David Leitch. "Glen
Powell brings the perfect mix of charm, toughness and humor
to our modern-day Goldilocks story, proving that the right truck
isn't too big or too small—it's just right. This spot is all about
adventure, capability and finding the perfect fit, with a little
cinematic magic thrown in for good measure."
Instead of Mama Bear, Papa Bear and Baby
Bear with porridge options, the Ram version of the
children's bedtime story (soundtracked to Van Halen's classic "Panama") features Powell having the power to
choose from, one, the 2025 Ram 1500 Ramcharger, two, the new
heavy-duty Ram 2500 Rebel and, three, the new Ram 1500 RHO to take
on his own adventures. Depending on his needs, he picks the one
best suited for his story.
With the Ram 1500 Ramcharger, Powell flexes his artistic
muscles and shows off his chainsaw carving skills, then he goes
into full superhero mode to slay a fire-breathing dragon, which he
then proceeds to eat after towing it behind him in a dragon-size
smoker with the heavy-duty Ram 2500 Rebel, and he jumps volcanoes
in the Ram 1500 RHO. He is ultimately snapped back to reality as
"Uncle Glen" during his reading of the bedtime story by his twin
niece and nephew (the children of Powell's real-life sister).
The one-minute film was directed by blockbuster filmmaker
David Leitch (Minted Content), known for global action hits,
such as "Deadpool 2," "John Wick,"
and "Bullet Train." An extended 90-second version of the film can
be seen on the Ram brand's YouTube channel.
Ram is also offering branded merchandise tied to the Big Game
commercial to consumers, including plush/stuffed dragons and bears,
T-shirts, hoodies, blankets and even a dragon-wing hot sauce,
all of which are available beginning February 6 at RamTrucks.com.
The 2025 Ram 1500 Ramcharger will be available for orders
in the second quarter of this year.
"Drive Your Own Story" was created by the Ram brand, in
partnership with GSD&M and produced by Minted Content.
Powell's connection to the Ram brand goes beyond his debut in
Ram brand campaigns, "The Calling" and "The Convoy," but extended
onto the silver screen as his character was seen navigating
treacherous storms and relying on Ram trucks in last summer's
Universal Films and the Ram brand co-branded "Twisters" advertising
campaign.
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the
Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and
ProMaster vans.
The Ram Light-Duty and Heavy Duty pickups are considerably
improved for 2025 and offer new products in the fastest growing
segment within the pickup space—Sport Trucks. Ram introduced the
largest variety of off-road performance trucks the brand has ever
offered, including the new Ram 1500 RHO with more horsepower per
dollar than any other performance off-road pickup.
In the commercial business, Ram is launching the new 2025
Chassis Cab line with improvements to help customers
and upfitters. Ram Professional is making considerable changes
in process, execution and resources with a focus on commercial
offerings, dedicated B2B-focused expertise, and sales and service
support, which are critical to growing in this segment.
Ram continues to outperform the competition, setting the
benchmark in the most important areas for truck buyers:
- Segment-first: 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way
massage seats and 540 horsepower
- Ram 1500 and Heavy Duty: Best ride and handling with five-link
solid rear axle with available, segment-exclusive, active-level air
suspension
- Ram 1500 RHO: Best off-road performance per dollar
- Ram ProMaster: The most cargo space available in any
traditional full size cargo van
- Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while
maintaining pricing power through products, services and
electrified offerings. Aligned under the global presence of the
Stellantis Pro One commercial vehicle organization, Ram currently
offers a wide range of products globally, from the Ram 700 compact
pickup to the Ram 5500 Chassis Cab and a range of ProMaster
vans.
Ram is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please
visit www.stellantis.com.
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
