American Apparel Celebrates the 6th Anniversary of Its First Stores
19 Octobre 2009 - 2:00PM
PR Newswire (US)
LOS ANGELES, Oct. 19 /PRNewswire-FirstCall/ -- American Apparel
(NYSE Amex: APP) is celebrating its sixth year anniversary as a
retailer. On October 13th, 2003, American Apparel opened its first
store in Montreal, following it quickly with a store in New York
City and Los Angeles. It was the beginning of the fastest roll-out
in retail history. The first store, in Montreal on St-Laurent Blvd,
opened the day after Canadian Thanksgiving and did $1,100 in sales.
On October 19th, 2003, the company opened in Echo Park in Los
Angeles at the corner of Sunset and Alvarado. In New York City, a
few weeks later, the American Apparel on Broadway and Washington
Place sold $5,500 worth of clothes on its first day. Two of the
original stores remain flagship locations for American Apparel in
Los Angeles and Manhattan. In the six years since, American Apparel
has grown from those three stores to more than 275 in 20 countries
including Brazil, Israel, China, Japan and others. "This has been a
very interesting journey for us," said CEO and founder, Dov
Charney. "It couldn't have happened without the hard work and
support of our employees and customers." In 2003, American Apparel
was a small company, known for the blank t-shirts it sold to screen
printers and private labels. The first stores sold just these basic
t-shirts, dresses, socks, underwear and sweatshirts. Today,
American Apparel has expanded to include men's button-down dress
shirts, swimsuits, jackets, hosiery and other products in a wide
array of prints and fabrics. These garments are knit, dyed, sewn,
designed, distributed, marketed and modeled by American Apparel
employees in Los Angeles - a vertically-integrated operation that
now includes over 9,000 employees and $500M in annual sales. "We've
had a challenging year but we've accomplished a lot in a short
time. In my opinion, we're just getting started," Dov Charney said.
About American Apparel American Apparel is a vertically integrated
manufacturer, distributor, and retailer of branded fashion basic
apparel based in downtown Los Angeles, California. As of September
30, 2009, American Apparel employed approximately 9,000 people and
operated over 275 retail stores in 20 countries, including the
United States, Canada, Mexico, Brazil, United Kingdom, Ireland,
Austria, Belgium, France, Germany, Italy, the Netherlands, Spain,
Sweden, Switzerland, Israel, Australia, Japan, South Korea, and
China. American Apparel also operates a leading wholesale business
that supplies high quality T-shirts and other casual wear to
distributors and screen printers. In addition to its retail stores
and wholesale operations, American Apparel operates an online
retail e-commerce website at http://www.americanapparel.com/.
DATASOURCE: American Apparel CONTACT: Marsha Brady of American
Apparel, +1-213-488-0226, Web Site: http://www.americanapparel.com/
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