SCHEDULE 11                                  

NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

All relevant boxes should be completed in block capital letters.

1. Name of company                   2. Name of director                       
                                                                               
   GEEST PLC                            JONATHAN MARK PULLEN                   

3. Please state whether notification 4. Name of the registered holder(s) and,  
   indicates that it is in respect      if more than one holder, the number of 
   of holding of the shareholder        shares held by each of them (if        
   named in 2 above or in respect of    notified)                              
   a non-beneficial interest or in                                             
   the case of an individual holder                                            
   if it is a holding of that                                                  
   person's spouse or children under                                           
   the age of 18 or in respect of an                                           
   non-beneficial interest                                                     
                                                                               
   AS (2)                                                                      

5. Please state whether notification 6. Please state the nature of the         
   relates to a person(s) connected     transaction. For PEP transactions      
   with the director named in 2         please indicate whether general/single 
   above and identify the connected     co PEP and if discretionary/non        
   person(s)                            discretionary /non discretionary       

7. Number of      8. Percentage of  9. Number of shares 10. Percentage of     
   shares/amount     issued class      /amount of stock     issued class      
   of stock                            disposed                               
   acquired                                                                   

11. Class of       12. Price per      13. Date of         14. Date company     
    security           share              transaction         informed         

15. Total holding following this     16. Total percentage holding of issued    
    notification                         class following this notification     

If a director has been granted options by the company please complete the
following boxes.

17. Date of grant                    18. Period during which or date on which  
                                         exercisable                           
    16.01.04                                                                   
                                         march 2008                            
                                                                               
                                         dependent on performance criteria     

19. Total amount paid (if any) for   20. Description of shares or debentures   
    grant of the option                  involved: class, number               
                                                                               
    NIL CONSIDERATION                    5P ORDINARY SHARES                    
                                                                               
                                         37,333                                

21. Exercise price (if fixed at time 22. Total number of shares or debentures  
    of grant) or indication that         over which options held following this
    price is to be fixed at time of      notification                          
    exercise                                                                   
                                         LONG TERM INCENTIVE PLAN 130,366      
    NIL                                  SHARES                                
                                                                               
                                         EXECUTIVE CO-INVESTMENT PLAN 75,760   
                                         SHARES                                

23. Any additional information       24. Name of contact and telephone number  
                                         for queries                           
    CONDITIONAL AWARD OF SHARES                                                
    UNDER                                MRS DAWN DURRANT                      
                                                                               
    LONG TERM INCENTIVE PLAN             COMPANY SECRETARY                     
                                                                               
                                         01775 763085                          

25. Name and signature of authorised company official responsible for making   
    this notification                                                          
                                                                               
    DAWN DURRANT, COMPANY SECRETARY, GEEST PLC                                 
                                                                               
Date of notification 16.01.04                                                  



END