Medium-term Plan and New Corporate Vision
01 Juin 2010 - 10:48AM
UK Regulatory
TIDM35SV
RNS Number : 8304M
Pioneer Corporation
01 June 2010
For Immediate Release
May 31, 2010
Pioneer Announces Medium-term Plan and New Corporate Vision
Pioneer Corporation announced today its medium-term plan for the three years
through fiscal 2013, ending March 31, 2013, and "2015 Vision," its new corporate
vision for fiscal 2015, as follows:
1. Medium-term Plan
(1)Consolidated Business Plans
Consolidated business plans through fiscal 2013 are as follows:
+-------------------+-+------------+-+------------+-+------------+
| | | | | (In millions of yen) |
+-------------------+-+------------+-+---------------------------+
| | | Fiscal | | Fiscal | | Fiscal |
| | | 2011 | | 2012 | | 2013 |
+-------------------+-+------------+-+------------+-+------------+
| Net sales | | JPY480,000 | | JPY570,000 | | JPY630,000 |
+-------------------+-+------------+-+------------+-+------------+
| Operating income | | JPY 17,000 | | JPY 27,000 | | JPY 30,000 |
+-------------------+-+------------+-+------------+-+------------+
| Net income | | JPY 11,000 | | JPY 18,000 | | JPY 21,000 |
+-------------------+-+------------+-+------------+-+------------+
Net sales are expected to increase in each business category. In Car Electronics
business, the net sales forecasts mainly reflect higher sales in the emerging
markets and expansion of new business domains. In Home Electronics business, the
net sales will mainly reflect increased sales from an optical disc business, and
from introductions of new concept audio products. Pioneer plans a steady
increase in operating income each fiscal year, reflecting the benefits of
restructuring, an improvement in gross profit due to increased sales, and the
implementation of cost-cutting initiatives and other measures.
We are assuming an average U.S. dollar-yen exchange rate of JPY90 and a
euro-yen exchange rate of JPY120 for these plans.
(2) Car Electronics Business
+-------------------+-+------------+-+------------+-+------------+
| | | | | (In millions of yen) |
+-------------------+-+------------+-+---------------------------+
| | | Fiscal | | Fiscal | | Fiscal |
| | | 2011 | | 2012 | | 2013 |
+-------------------+-+------------+-+------------+-+------------+
| Net sales | | JPY277,000 | | JPY330,000 | | JPY354,000 |
+-------------------+-+------------+-+------------+-+------------+
| Operating income | | JPY 14,000 | | JPY 18,500 | | JPY 20,000 |
+-------------------+-+------------+-+------------+-+------------+
In the consumer-market business, Pioneer first plans to expand sales by
launching competitive products in the largest volume-zone in the market, in
addition to the value-added market zone. As to car navigation systems, Pioneer
also plans increases in sales. This reflects our development of car navigation
systems in Japan for the replacement demand that will be generated by the
termination of analog broadcasting in 2011, and our strengthening of the product
lineup both in Japan and overseas, including PNDs (portable navigation devices).
Secondly, Pioneer plans to expand sales in emerging markets where significant
growth is seen, by launching products that match the characteristics of each
region. We will consider the use OEM to offer products in each market at
adequate prices. We will build optimal sales frameworks in each region to expand
our Car Electronics business in emerging markets.
Thirdly, we plan to establish new business models for the car navigation
market by making full use of our strengths in map data, and the interfaces
between vehicles and probe (vehicle driving) information.
In the field of OEM, we plan to steadily expand business by further
strengthening relationships with business partners, and by driving business
expansion in growth markets, including through a joint venture with Shanghai
Automotive Industry Corporation (Group), a major Chinese automaker. By further
reducing costs, we also plan to expand business domains in the OEM field and
improve profitability.
(3)Home Electronics Business
+-------------------+-+------------+-+------------+-+------------+
| | | | | (In millions of yen) |
+-------------------+-+------------+-+---------------------------+
| | | Fiscal | | Fiscal | | Fiscal |
| | | 2011 | | 2012 | | 2013 |
+-------------------+-+------------+-+------------+-+------------+
| Net sales | | JPY154,000 | | JPY185,000 | | JPY212,000 |
+-------------------+-+------------+-+------------+-+------------+
| Operating income | | JPY0 | | JPY 4,000 | | JPY 5,500 |
+-------------------+-+------------+-+------------+-+------------+
In Home Electronics business, after withdrawal from the display business in the
previous fiscal year in line with the restructuring, Pioneer plans expanded
sales and improved profitability by implementing various measures centered on
home AV business, DJ equipment business and optical disc business.
In home AV business, we plan to expand sales as we aim to capture the top market
share of AV receivers primarily in Europe and North America. Specifically, we
will differentiate products by incorporating new functions, increase the number
of models through the use of OEM, and strengthen the business by rebuilding our
marketing and sales frameworks. Also, we will develop new markets in the audio
field by expanding iPod-ready products, and by launching and expanding the
built-in home audio systems and multi AV systems. Moreover, we will expand
business in emerging markets, for example, in China, through strategic alliance
with Suning Appliance Co., Ltd., a major Chinese home electronics mass retailer.
With the DJ equipment business, we will increase sales by strengthening our
response to the change of DJ styles using file music and PCs, by continuously
launching top-position products on the market, and by increasing our market
share in the BRICs and other emerging markets. Other initiatives to increase
sales and profits include launching sound system products that leverage our
strong position in the club market, and providing visual systems for clubs
utilizing business-use visual transmission equipment.
In the optical disc business, we are forecasting significant growth for
Blu-ray Disc markets for both home and PC use. We plan to expand sales of
Blue-ray Disc-related products, especially by the early commercialization of
products incorporating new standards and new technologies.
(4)Growth Strategy
Pioneer has formulated the following five initiatives to achieve its overall
strategy for growth:
1. Pursue every opportunity to significantly reduce costs
2. Reinforce strategic alliances
3. Expand businesses in emerging markets
4. Establish new business models in car electronics:
providing new value
based on "hardware/software + information services"
5. Develop new businesses
The fifth initiative above includes OLED (organic light emitting diode)
lighting, one of our new businesses. In 2012, European countries will cease
manufacturing incandescent light bulbs, which have low energy efficiency, and
markets are giving attention to OLED lighting, which illuminates in an
energy-saving and efficient manner without using mercury, in its capacity as
environmentally-conscious next-generation lighting, together with LEDs. OLED
lighting devices are thin and surface-emitting, and Pioneer believes that these
characteristics will help OLED develop into a next-generation lighting
technology that coexists with LED lighting. In February 2010, Pioneer formed a
business alliance with Mitsubishi Chemical Corporation, and conducted production
and supply of vapor deposition type OLED panel prototype which can be
manufactured using currently available facilities, and jointly displayed at a
trade fair held in Frankfurt in April. We plan to develop these devices for mass
production during next year. With the aim of lowering manufacturing costs, we
are considering the commercialization of coated type of OLED lighting devices
through this joint development.
Pioneer is also developing a new business of the world's first speaker to
employ HVT (Horizontal-Vertical Transforming) technology. This new technology
converts the horizontal movement of the voice coil into vertical movement,
thereby achieving a speaker that is both slimmer and lighter, with improved
audio fidelity in the lower frequency range. The technology has already been put
on the market in January this year as a Pioneer car speaker model. Going
forward, we plan to use the speaker in built-in home audio systems and home
theater systems.
Through these measures, our growth strategy firstly includes a target of
JPY100,000 million for fiscal 2015, ending March 31, 2015, for sales of all
businesses in the Chinese market (JPY42,400 million for fiscal 2010). Secondly,
our growth strategy includes a target of JPY100,000 million for fiscal 2015 for
sales of our new businesses such as new business models in the Car Electronics
business and of OLED lighting business.
II.Corporate Vision for FY 2015 (2015 Vision)
Pioneer has formulated "2015 Vision", its new corporate vision for fiscal 2015
as follows:
Spread the smiles.
Feel the vibes.
Share the passion.
Pioneer
engages you anytime, anywhere.
The significance of our new corporate vision, 2015 Vision, is that it will guide
the entire group to work together to transform Pioneer into the company we want
it to be in fiscal 2015.
- When we provide products and services, we will be sharing this value with our
customers.
- When we spread the smiles and share the passion, we will encourage our
customers to feel the same way.
- We at Pioneer will cooperate with each other to spread the smiles and share
the passion.
- Pioneer will achieve growth in tandem with the growth of our customers and of
our employees.
Pioneer is committed to ensure that every employee works together to make
Pioneer into the type of company desired by our customers, business partners and
society at large.
Pioneer aspires to become a company that will "Spread the smiles, feel the vibes
and share the passion" together with our customers. The entire Pioneer Group
will steadily implement the Medium-term Plan to achieve 2015 Vision, which
embodies our aspirations for Pioneer in fiscal 2015.
Cautionary Statement with Respect to Forward-Looking Statements
Statements made in this release with respect to our current plans, estimates,
strategies and beliefs, and other statements that are not historical facts are
forward-looking statements about our future performance. These statements are
based on management's assumptions and beliefs in light of the information
currently available to it. We caution that a number of important risks and
uncertainties could cause actual results to differ materially from those
discussed in the forward-looking statements, and therefore you should not place
undue reliance on them. It is not our obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. We disclaim any such obligation. Risks and uncertainties
that might affect us include, but are not limited to: (i) general economic
conditions in our markets, particularly levels of consumer spending, and levels
of demand in the major industrial sectors which we serve; (ii) exchange rates,
particularly between the Japanese yen and the euro, the U.S. dollar, and other
currencies in which we make significant sales or in which our assets and
liabilities are denominated; (iii) our ability to continuously design and
develop and win acceptance for our products in extremely competitive markets;
(iv) our ability to successfully implement our business strategies; (v) the
success of our joint ventures, alliances and other business relationships with
third parties; (vi) our ability to access funding; (vii) our continued ability
to devote sufficient resources to research and development, and capital
expenditure; (viii) our ability to ensure the quality of our products; and (ix)
the outcome of contingencies.
Pioneer Corporation is a leading global manufacturer of consumer- and
business-use electronics products such as car electronics, audio and video
products. Its shares are traded on the Tokyo Stock Exchange.
# # # # # #
For further information, please contact:
Investor Relations Department, Corporate Communications Division
Pioneer Corporation, Japan
Phone: +81-44-580-1004 / Fax: +81-44-580-4064
E-mail: pioneer_ir@post.pioneer.co.jp
IR Website: http://pioneer.jp/ir-e/
This information is provided by RNS
The company news service from the London Stock Exchange
END
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