DGE Diageo Plc

As the official partners of the show, the exclusive collaboration captures the irresistible allure of being a guest at The White Lotus

NEW YORK, Feb. 11, 2025 /PRNewswire/ -- Ketel One Family Made Vodka, one of the bestselling and top trending vodkas (Drinks International, 2025), and Tanqueray Gin, the seven-time winner of the bartenders' choice of gin (Drinks International, 2023), have long been at the forefront of cocktail culture, consistently shaping and elevating the craft with their unwavering dedication to quality and innovation. In an exciting collaboration with Max and HBO, the two iconic brands invite fans of The White Lotus to experience the timeless elegance and charm that define both the series and their curated cocktail creations.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/ketel_one/9318451-en-ketel-one-tanqueray-sip-into-the-white-lotus-with-patrick-schwarzenegger-hbo

In anticipation of the series returning on February 16, on Max and HBO, Ketel One Vodka and Tanqueray Gin introduce, 'Sip into The White Lotus,' a dynamic, multifaceted collaboration which includes series-inspired cocktails, Thailand destination giveaway, immersive events and engaging content.

"Our partnership with Max and HBO's hit series The White Lotus is a perfect blend of luxury and sophistication.  The show's exploration of timeless hospitality aligns perfectly with the craftsmanship behind Ketel One Vodka and Tanqueray Gin, both of which are synonymous with the highest standards of quality," said Julie Yufe, Senior Vice President of Vodka, Gin and Rum at DIAGEO North America. "The show is a cultural phenomenon, creating its own universe of intrigue and vibrancy. As consumers increasingly value experiences, we've been intentional about crafting fan-centric moments where our brands can create memorable occasions with every sip."

Inspired by the show's luxurious destinations, the partnership with Max and HBO kicks off with an original short film starring actor and entrepreneur Patrick Schwarzenegger, who whisks viewers away to a dreamy Thai escape. As Patrick mixes The White Lotus Vesper Martini—crafted with Ketel One Vodka and Tanqueray Gin to embody the captivating elegance fans expect from the show—he invites viewers to immerse themselves in the world of The White Lotus, exploring its story, characters, and the lavish setting of the highly anticipated new season.

"Being part of the cast of The White Lotus has been an incredible journey, and I'm excited to partner with Ketel One Vodka and Tanqueray gin to bring fans closer to the unforgettable moments of season three," said Schwarzenegger. "Just like these iconic spirits, The White Lotus is all about storytelling and savoring every experience. I can't wait to watch the new season unfold while toasting The White Lotus Vesper Martini with friends and family."

To toast to season three of HBO's The White Lotus, Ketel One Vodka and Tanqueray Gin have crafted exclusive cocktails inspired by the season's stunning Thailand setting: The White Lotus Vesper Martini and The White Lotus Punch.

The White Lotus Vesper Martini is an elegant twist on the traditional cocktail, featuring Ketel One Vodka and Tanqueray London Dry Gin as its smooth, classic base. It delivers a refined, refreshing tasting sip with a sophisticated balance of dry and fruity notes. A French white wine aperitif adds crispness, while lychee liqueur imparts a delicate floral sweetness. The White Lotus Punch strikes a perfect balance between tart and tropical, making it the ideal cocktail for any getaway. With a vibrant blend of Ketel One Vodka and Tanqueray London Dry Gin, it showcases tropical flavors of pineapple, mango, and lime. The gin lends a hint of herbal complexity, while the tropical fruits provide sweet, juicy depth.

The unique creations tap into a feeling of luxury familiar to a White Lotus guest while reimagining how fans can enjoy cocktails with a modern twist. Featured in The White Lotus limited-edition cocktail kits, these perfect accessories for viewing parties include everything needed to craft season three-inspired drinks at home. Fans 21+ can purchase the kits at https://www.cocktailcourier.com/pages/the-white-lotus-cocktails.

For those who have always wanted to be a guest of The White Lotus, Ketel One Vodka and Tanqueray Gin are bringing the show from the screen to real-life with sweepstakes where fans can enter for a chance to win a trip to a luxury hotel in Thailand through April 6, 2025 at spiritspromos.com/ketel-one/tanqueray/thewhitelotus/en/submission/form.** In addition, fans will have the opportunity to attend watch parties with branded kits at bars in key markets such as California, Florida, Texas, New York, Illinois, Massachusetts, Ohio, New Jersey and Georgia throughout the season.

"The return of The White Lotus is a moment we know fans have been eagerly anticipating, and our partnership with Tanqueray Gin and Ketel One Vodka allows us to amplify the excitement in a truly unique way," said Pia Chaozon Barlow, Executive Vice President of Originals Marketing at Max and HBO. "By offering viewers a way to immerse themselves in the world of the show through these stunning White Lotus themed cocktails and IRL events, we're gearing up for the new season while deepening engagement with our shared fanbases."

The eight-episode third season of the HBO Original Series The White Lotus debuts on Sunday, February 16 at 9 pm ET/PT on HBO and will be available to stream on Max. Follow @KetelOne_US and @TanquerayUSA on Instagram for the latest updates, helping fans find their escape and 'Sip into The White Lotus.'

** NO PURCHASE NECESSARY. U.S. only, 21+. Void in AK, HI and where prohibited.  Passport required for trip to Thailand; additional restrictions apply.  Alcohol NOT part of prize. See Official Rules at website for full details. Sweepstakes Sponsor: Diageo Americas, Inc., New York, NY. Sweepstakes is NOT sponsored by Warner Bros. Discovery, Inc., Home Box Office, Inc. or their affiliates.

About Ketel One Family Made Vodka
Ketel One Family Made Vodka is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including 100% non-GMO grain and is gluten-free. That quality has led to global recognition with Drinks International as the number one bartenders' choice of vodka (Drinks International, 2024) and one of the best-selling vodkas in the world's best bars (Drinks International Brands Report, 2022). Inspired by the passionate pursuit of excellence in their craft, Ketel One continues to toast to the artists, trailblazers and innovators in the entertainment industry. Follow Ketel One Family Made Vodka on Instagram for additional inspiration and information: @KetelOne_US.

About Tanqueray Gin
Over 180 years ago Charles Tanqueray was on a mission to create the world's finest gin. He set up his distillery in Bloomsbury, London in 1830 and, after years of experimentation and searching for the finest ingredients, Tanqueray London Dry was born. Since then, Tanqueray has continued to be driven by Charles' spirit of exploration and innovation and we now have a portfolio including Tanqueray No. TEN, Tanqueray Rangpur, Tanqueray Malacca, Tanqueray Sevilla Orange and limited editions inspired by Charles' recipes.

It is this rich heritage and unshakeable attention to quality that makes Tanqueray stand out against all others and has also led to Tanqueray winning numerous prestigious awards, including being named the 'Bartenders' Choice' in Drinks International Brand Report 2023.

Additional information about the Tanqueray brand can be found at www.TANQUERAY.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports and news (where available). Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like Friends and The Big Bang Theory, all in one place.

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SOURCE DIAGEO North America