EBTM Ebtm

RNS Number:3222E
EBTM PLC
24 September 2007


                                    EBTM plc

                    EBTM ANNOUNCES LOWLIFE AS OFFICIAL SPONSOR
                              TO NME FRESHERS TOUR

EBTM plc (EBTM), the online retailer and brand owner of music inspired fashion,
is pleased to announce that the recently acquired Lowlife brand has been named
as the official sponsor for the NME Freshers Tour 2007. The tour starts on
Tuesday 25th September at Edinburgh University and will visit eleven major
universities around the UK, finishing at London's Astoria on 9th October.

The Lowlife Corporation was acquired by EBTM in June 2007. Lowlife is a brand
owner and wholesaler of clothing and accessories in the area of music inspired
fashion. Its product range and marketplace are highly complementary with that of
EBTM.

This agreement asserts Lowlife and EBTM as two brands at the forefront of the
music scene. Lowlife will be able to promote its brand and the webstore to its
core market on the tour as well as drive sales in high street retail. NME has a
global presence and has become one of the most recognised brands in the
entertainment industry.

EBTM can also announce that the single brand webstores for Lowlife Clothing
(www.lowlife.com) and Atticus Clothing (www.atticusclothing.com) are now live
and trading via EBTM's online platform. The webstores support and monetise the
recently restructured Lowlife and Atticus and brand web sites.

Richard Breeden, Chief Executive of EBTM plc commented,

" We are delighted to announce this significant agreement with the NME Freshers
Tour 2007. EBTM now has a solid relationship with a globally recognised industry
leader. We continue to find innovative ways of extending our reach into the
music industry and this agreement provides us with an excellent in road to the
university culture that is such a key driver of our business."

" EBTM has made strong progress in the last few months. The recently launched
single brand webstores for Lowlife and Atticus are now in full motion. In
addition we have recently announced new license agreements for two music
inspired clothing lines: Adeline and Clandestine Industries. The future of the
company remains bright and we can look to the future with confidence and
enthusiasm."

                                     -ends-

Date: 24th September 2007

For further information contact:

EBTM plc                 cityPROFILE              Nabarro Wells
Richard Breeden          William Attwell          Hugh Oram
Tel: 020-8704-0034       Tel: 020-7448-3244       020-7710-7400


About EBTM plc:

EBTM is an AIM-listed vertically integrated online retailer of music inspired
fashion, selling licensed merchandise and branded clothing, accessories and
footwear, enabling consumers to mirror the identity of their favourite bands.
EBTM also owns the successful and music inspired Atticus and Lowlife Clothing
brands and operates a global distribution business which distributes these
brands and others held under license.



                      This information is provided by RNS
            The company news service from the London Stock Exchange

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