HipCricket wins 2008 Pioneer award

HipCricket, Inc.
11 September 2008

11 September 2008

HipCricket Inc.
("HipCricket" or the "Company", AIM: HIP)

HipCricket, recently named as "the early leader in mobile marketing in the US" by wireless analyst firm Frost & Sullivan, announces that
it has been awarded a second Pioneer award from CTIA, the international association for the wireless telecommunications industry, and
NeuStar, Inc, a provider of clearinghouse and directory services to the communications and internet industry.

These are the third annual awards and they celebrate the five year anniversary of the US Common Short Code (CSC) programme.

HipCricket was one of three honoured innovative companies, all of which were said to have "experienced exceptional growth in leased CSCs
over the past year". HipCricket was also given special recognition as a repeat winner and a "leader in leased short codes with 358 active
codes and annual growth of 126% through its work with broadcasters and brands."

CSC is the primary mobile direct response method in use in the US. They are short 5 and 6 digit numbers that mobile phone users can use
to send and receive text and multimedia messages using the messaging capabilities that come standard with virtually every mobile handset.
CSCs are accessible to more than 95% of mobile phone users, and provide marketers the greatest opportunity for reach compared to other
marketing mediums. CSCs work across mobile service providers so brands can reach mobile subscribers regardless of a users' mobile provider
or device.

Steve Largent, president and CEO of CTIA, said, "These companies have shown true innovation and leadership in taking the mobile
marketing revolution to the next level. They are clearly expanding the market for CSCs by demonstrating to new clients the marketing power
of CSCs to create new business opportunities."

For further information, please contact:

HipCricket, Inc. Jeff Hasen + 1 425 202-0835
Parkgreen Communications Ltd Paul McManus +44 (0)20 7933 8787
+44 (0)7980 541 893
paul.mcmanus@parkgreenmedia.com

NOTES TO EDITORS:

About HipCricket
HipCricket, Inc. drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and
measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing
software and solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere
Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey's and Jameson. With its unique technology and experienced,
customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands
with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The
company is based in Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com.

About CTIA - The Wireless Association�
CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless
Internet providers. Visit CTIA online at www.ctia.org.

About NeuStar, Inc.
NeuStar is a provider of clearinghouse and directory services to the global communications and Internet industry. Visit NeuStar online
at www.NeuStar.biz.

This information is provided by RNS
The company news service from the London Stock Exchange

END

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