IG US rebrands foreign exchange trading platform to tastyfx
24 Juin 2024 - 6:05PM
Business Wire
IG US, a leading forex broker, announces today the rebranding of
its brokerage and platform technology to tastyfx, offering a more
aligned experience for their US-based customers and bringing FX
trading closer to the tasty family of products.
tastyfx is the fastest-growing forex broker in the USi and was
recently named #1 in several categories by the ForexBrokers.com
Annual Awards, including #1 Mobile App, #1 Trust Score, #1 Web
Platform, #1 for Beginners and #1 in Education. tastyfx was also
named #1 Overall Broker, an award it has won for six years in a
row.
The name is changing but the trading platform that clients love
will largely stay the same with continued enhancements that will
provide a more definitive forex trading technology. tastyfx will
offer a forex-focused brand for US-specific clients as their source
of forex trading and content with fast technology, zero
commissions, and supportive customer service.
The US retail forex market is expanding quickly, growing 6% in
the past yearii. Traders are turning to forex for direct exposure
to shifts in the global economy, including everything from
inflation rates to central bank interest rate decisions, as well as
geopolitics. Forex markets offer an experience diversified from the
“same old story” of stocks and bonds.
“Changing our name to tastyfx marks the beginning of a new
chapter for us,” said Pete Mulmat, CEO of tastyfx. “We’ve seen
incredible growth in our business over the past few years, but
tastyfx will go even further in offering forex traders in the US an
unparalleled experience.”
JJ Kinahan, CEO of IG North America and President of tastytrade,
stated, "The tastyfx rebrand is another illustration of how we’re
evolving our company identity and our brands, while continuing to
offer the fast, easy forex trading experience that our customers
love.”
For more information, visit: www.tastyfx.com
About IG North America
IG US Holdings, Inc., (“IG North America”), is the parent to
tastytrade, an award-winning brokerage firm, tastylive, the
financial content and education platform, tasty Software Solutions,
LLC, and tastyfx. IG North America is a subsidiary of IG Group
Holdings plc (LON:IGG), a global fintech company that provides
award-winning products, platforms and access to ~19,000 financial
markets to investors around the world.
i *Based on client assets per the March 2024 Retail Forex
Obligations report published by the CFTC.
ii ibid.
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version on businesswire.com: https://www.businesswire.com/news/home/20240624759492/en/
Media Contact Laura Hayes IG North America
Laura.Hayes@ig.com
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