Bidstack Group PLC Motionlab Interactive partnership
26 Août 2021 - 8:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
26 August 2021
REACH ANNOUNCEMENT
26 August 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack take flight with Motionlab Interactive partnership
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group , is pleased to announce a new partnership with Motionlab
Interactive for the leading mobile game PDC Darts Match. The game,
which is available on iOS and Android, is the only darts game in
the world to be fully endorsed by the Professional Darts
Corporation and features more than 40 pro players.
Motionlab Interactive is an award-winning game development
studio based in Lancashire, England that specialises in creating
cross-platform mobile entertainment experiences through games and
apps. These vary from puzzle games to hyper-casual titles through
to licensed sporting games such as PDC Darts Match.
The new game expands Bidstack's stadium vertical and increases
the number of sports covered to five different categories
(football, tennis, cricket, jiu-jitsu and darts). Stadium
environments are an ideal fit for in-game advertising as they
feature natural spaces for branding to be integrated around the
action. In PDC Darts Match ads will be seen during the walkout
sequence before each match and around the dartboard itself during
gameplay.
PDC Darts Match is a multiplayer game where players can take on
their friends online or undertake challenges against pros such as
Michael Van Gerwin, James Wade and Gary Anderson. It has been
downloaded almost 4 million times since its launch and is popular
amongst players in the UK, US, Netherlands, Belgium and Germany. It
has been praised for the quality of its aim and swipe dart throwing
mechanic and for the realism of its featured venues such as
London's Alexandra Palace and Blackpool's Winter Gardens.
Alan l'Anson, Head of Apps at Motionlab Interactive said "We're
excited to be working with Bidstack on PDC Darts Match. Adding
brands to our in-game environment will help to make it even more
realistic. Advertising in this unintrusive way, allows us to bring
more immersion to the game and adds another layer of authenticity
to the gaming experience while opening up a new stream of
ad-revenues from global brands."
Antoine Jullemier, Head of Mobile Publishers at Bidstack added "
We are very excited to be working with PDC Darts Match to
strengthen our sports offering which is in high demand for both
global and local brands. Our native in-game offering enhances the
gaming experience for darts players whilst offering Motionlab an
additional monetisation model which supports user retention at
scale."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicholas Europe Limited ( Joint
Broker) +44 (0) 20 7710
Fred Walsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Motionlabs Interactive
Motionlab Interactive is an award-winning game development
studio based in Lancashire, England that specialises in creating
cross-platform mobile entertainment experiences through games and
apps. These vary from puzzle games to hyper-casual titles through
to licensed sporting titles such as PDC Darts Match.
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