+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Accumulated amortisation                       |                 | 
+------------------------------------------------+-----------------+ 
| At 1 January 2010                              |             275 | 
+------------------------------------------------+-----------------+ 
| Charge for the period                          |             111 | 
+------------------------------------------------+-----------------+ 
| At 30 June 2010                                |             386 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Net book value at 30 June 2010                 |           2,362 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
 
 
+------------------------------------------------+-----------------+ 
|                                                |     Capitalised | 
|                                                |     development | 
|                                                |           costs | 
+------------------------------------------------+-----------------+ 
|                                                |          GBP000 | 
+------------------------------------------------+-----------------+ 
| 30 June 2009                                   |                 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Cost                                           |                 | 
+------------------------------------------------+-----------------+ 
| At 1 January 2009                              |           1,526 | 
+------------------------------------------------+-----------------+ 
| Additions                                      |             320 | 
+------------------------------------------------+-----------------+ 
| At 30 June 2009                                |           1,846 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Accumulated amortisation                       |                 | 
+------------------------------------------------+-----------------+ 
| At 1 January 2009                              |              49 | 
+------------------------------------------------+-----------------+ 
| Charge for the period                          |       126       | 
+------------------------------------------------+-----------------+ 
| At 30 June 2009                                |             175 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Net book value at 30 June 2009                 |           1,671 | 
+------------------------------------------------+-----------------+ 
 
 
 
 
 
 
 
 
 
 
 
4. Borrowings 
 
The following borrowings are included in trade and other liabilities: 
 
+--------------------------+----------+----------+---------+ 
|                          | 30 June  |       31 | 30 June | 
|                          |     2010 | December |         | 
|                          |          |     2009 |    2009 | 
+--------------------------+----------+----------+---------+ 
|                          |   GBP000 |   GBP000 |  GBP000 | 
+--------------------------+----------+----------+---------+ 
|                          |          |          |         | 
+--------------------------+----------+----------+---------+ 
| Bank overdraft           |      125 |       56 |     251 | 
+--------------------------+----------+----------+---------+ 
| Fixed interest rate loan |    1,500 |    1,127 |     661 | 
+--------------------------+----------+----------+---------+ 
|                          |    1,625 |    1,183 |     912 | 
+--------------------------+----------+----------+---------+ 
|                          |          |          |         | 
+--------------------------+----------+----------+---------+ 
| Undrawn borrowing        |          |          |         | 
| facilities               |          |          |         | 
+--------------------------+----------+----------+---------+ 
| Bank overdraft           |      375 |      244 |      49 | 
+--------------------------+----------+----------+---------+ 
| Fixed interest rate loan |        - |        - |     539 | 
+--------------------------+----------+----------+---------+ 
|                          |      375 |      244 |     588 | 
+--------------------------+----------+----------+---------+ 
 
In March 2010 the Company obtained overdraft facilities of GBP500,000 from 
Coutts & Co.  The overdraft is secured by a first charge over the Company's 
assets (including the Company's intellectual property). In March 2010 the 
Company also issued GBP1.5m of loan notes to Pennine AIM VCT PLC. The loan notes 
are redeemable within five years. If the Company redeems the loan notes within 
two years the redemption will be GBP1.25 per GBP1 of loan notes (less interest 
paid prior to redemption). If the loan notes are redeemed after two years the 
loan notes are redeemable at par. The interest payable on the loan notes is the 
greater of 9% or 3% above LIBOR for the first three years. After three years, 
the interest rate is 15%. The loan notes are secured by a second charge over the 
Company's assets (and a charge over the assets of Ludorum Enterprises Limited, a 
wholly owned subsidiary of the Company). 
In March 2010 the Company also repaid the outstanding balance on its fixed 
interest loan from Clydesdale Bank. The Group also changed its bankers from 
Clydesdale Bank to Coutts & Co. 
5.  Related party transactions 
Ludorum Inc, a group company, rented an office from a company controlled by 
Richard Rothkopf, a director of the company. This arrangement ceased in 2009. 
The rent payable during the current period was GBPnil (30 June 2009: GBP4,600). 
 
Included in trade and other liabilities at 30 June 2010 is GBP22,500 in respect 
of unpaid remuneration (and the associated employer's National Insurance 
payable) owed to directors of the company (30 June 2009: GBPnil, 31 December 
2009: GBPnil). 
 
 
 
 
 
6.  Commitments 
 
In 2007 the company entered into an agreement with a toy manufacturer under the 
terms of which the toy manufacturer agreed to fund 50% of the production cost of 
the company's animated series "Chuggington" in return for which it has a global 
master toy licence and the right to participate in the net profit of the 
property. The agreed budget for the production of the first series of 52 
episodes was $6.3 million (GBP3.15 million). Production of the first 52 episodes 
was completed in early 2009. The company and the toy manufacturer have now 
agreed to jointly fund, on the same terms as the first series, the production of 
a second series of 26 episodes of Chuggington. The budget for the second series 
is $5 million (GBP3.3 million).  It is expected that all the episodes in the 
second series will be completed by autumn 2010. 
 
In 2009, the company entered into a further agreement with Shanghai Motion Magic 
Digital Entertainment Inc ("Motion Magic") under the terms of which Motion Magic 
is to provide animation and editing services for the production of a second 
series of 26 episodes of Chuggington. The company is committed to pay between 
RMB 13.8 million and RMB 14.4 million (between GBP1.35m and GBP1.4m)  As at 30 
June 2010, the company had paid RMB 1 million (GBP92,000). 
 
Under the terms of the agreement with the toy manufacturer described above, 50% 
of the amount paid and payable to Motion Magic has been or will be refunded to 
the company by the toy manufacturer. 
 
7. Post balance sheet events 
 
In July 2010 the company placed 470,000 ordinary shares at a price of GBP3 per 
share. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 IR EAXNNALDEEFF 
 

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