ADD Color Star Technology Company Ltd

During the 2025 Davos World Economic Forum (WEF), artificial intelligence (AI), financial investments, and social ventures have emerged as central topics of conversation among global business and technology leaders. Ren Pelosi, Vice President of Color Technology was invited to participate in a series of discussions at Davos. In a special interview on ESG TV, Ren shared her career transformation journey—from a Wall Street trader to a social impact investor and tech innovator—while delving into high tech and AI’s potential to drive economic growth and societal change. She also explored how investors can seize opportunities presented by technological advancements.

In her interview on ESG TV, Ren discussed how her financial expertise has enabled her to integrate technological innovation and social impact into investment strategies, creating long-term value. She remarked, “I have always believed in the power of capital, but today’s investments are not just about financial returns; they’re about driving technological progress, sustainability, and social change. AI is reshaping industries, and we stand at the forefront of this revolution.” As a seasoned investor and entrepreneur, Ren has long focused on how technology can drive social change. With extensive experience in Wall Street financial trading and investing, she is also committed to combining social ventures and tech innovation. She has organized and led multiple social impact investing forums, helping emerging tech companies balance sustainability and commercial success. “Technology and capital are reshaping our society. Cutting-edge technologies like AI and blockchain are not only transforming businesses but also making social impact investing possible. Investors need a deeper foresight to capitalize on this wave of technological change.”

As an investor with a deep financial market background, Ren pointed out that traditional investment logic is being upended, with more capital flowing toward ESG-friendly enterprises. The rise of AI and digital tools has provided new opportunities for impact investing. In the discussion, Ren highlighted her involvement with Color Technology,. Initially focused on traditional offline entertainment, Color successfully completed a transformation during the pandemic, expanding into online entertainment. Now, with the rapid rise of AI, Color Star aims to drive industry change through AI-powered entertainment innovations, creating more personalized and immersive experiences for audiences. In Ren’s view, Color Star represents a new business model—using AI technology to enhance content production efficiency, optimize user experiences, and create a more interactive and immersive entertainment ecosystem.

“The entertainment industry is evolving at an unprecedented pace,” Ren stated in the interview. “AI is not just improving content production efficiency; more importantly, it’s redefining how audiences interact, enhancing personalized recommendations and immersive experiences. Companies like Color are at the forefront of this transformation, using AI to build the next-generation entertainment ecosystem.”

Color's current AI explorations include:

• Smart Content Creation: AI enables the production of creative content such as music, scripts, and videos, increasing efficiency for creators.
• Personalized Recommendation Algorithms: AI analyzes user preferences to deliver precise content suggestions.
• Immersive Entertainment Experiences: Integrating VR/AR and AI to create more interactive future entertainment models.

Ren is also actively involved in the Social Ventures sector and promotes global impact investing. She emphasized that AI is not only empowering companies like Color but also upgrading the entire investment ecosystem. In several discussions during Davos, Ren repeatedly stressed the need for investors to focus on the long-term societal and corporate impacts of technology, rather than just short-term returns. The companies that balance innovation, profitability, and social responsibility will be the true winners. She has long advocated for capital to support sustainable development, technological innovation, and socially responsible enterprises, and has organized industry forums to help high-potential companies secure investments and resources. “The future market will be dominated by businesses that create both commercial value and social impact. Whether it’s AI in entertainment or blockchain in financial services, we must view the impact of technology from a long-term perspective.”

As the 2025 Davos Forum draws to a close, Ren’s core message is becoming ever clearer: The future belongs to those who dare to innovate and embrace AI, driving technological advancements and social impact investing. She calls on investors, entrepreneurs, and related players to embrace technological innovation, deeply explore the potential of AI, and ensure that technological progress aligns with ethics and sustainability.

With her expertise in finance, investment, and technology, Ren is part of the global discussions on the AI revolution, digital innovation, and the future of the entertainment industry.

Color Deepens AI Empowerment, Shaping the New Era of Entertainment

As AI technology evolves, Color Star will continue to deepen its application of AI in content production, user experience optimization, and entertainment interaction, ensuring the company maintains its leadership in the global entertainment industry.

“We are at a critical time in reshaping the entertainment industry,” Ren said. “Color Star will continue to invest in AI and technological innovation, exploring how to use artificial intelligence to create more personalized, immersive, and global entertainment experiences.”

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: ADD) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color Metaverse Pte. Ltd. and CACM Group NY, Inc. More information about the Company can be found at www.colorstarinternational.com and www.colorstar.investorroom.com.

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements. Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following: the Company's goals and strategies; the Company's future business development; changes in technology; economic conditions; the growth of the educational and training services market internationally where ADD conducts its business; reputation and brand; the impact of competition and pricing; government regulations; as well as those risks and uncertainties discussed from time to time in other reports and other public filings with the Securities and Exchange Commission by Color Star. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules.

For more information, please contact:Color Star Investor RelationsOffice Number No. 1003, 9th Floor,7 World Trade Center, Suite 4621         New York NY 10007Office: (212) 410-5186Email ir@colorstarinternational.com