Crisp Acquires Atlas Technology Group from Advantage Solutions to Empower CPG Brands with Better Data
30 Octobre 2023 - 6:00PM
Advantage Solutions Inc. (NASDAQ: ADV), a leading provider of
outsourced sales and marketing services to consumer goods
manufacturers and retailers, has announced the sale of its Atlas
Technology Group’s business to Crisp, the open-data retail platform
for the consumer goods industry.
Atlas Technology Group is an analytics provider
serving many of the world’s largest consumer packaged goods (CPG)
companies. Crisp will migrate Atlas’ existing customers to its
cloud-based data-sharing platform and collaborate with Advantage to
offer sophisticated supply chain analytics and an expanded retail
footprint. Crisp’s relationship with Advantage Solutions will
provide CPG brands with access to enhanced retail sales data to
understand potential supply chain issues and product availability,
enabling them to make faster decisions, optimize inventory and
marketing, and drive sales and loyalty.
“This deal and new relationship will reshape how
consumer brands navigate complex supply chain issues and deliver
solutions that improve shopper experiences,” said Advantage
Solutions CEO Dave Peacock. “Clients will benefit from enhanced
shopper insights, increased automation and a more robust bridge
between supply chain data and in-store execution.”
The combination of Atlas’ comprehensive CPG data
services and Crisp’s modern technology stack will enable clients to
share large volumes of data with trading partners, and integrate
with technology platforms including Snowflake, Databricks, Google
Cloud, and Generative AI. Consumer brands also will be able to
access leading retailer data sets, a key capability.
“With the acquisition of Atlas and its incredibly
talented team and deep relationships with leading brands and
retailers, Crisp has solidified our market leadership,” said Are
Traasdahl, founder and CEO of Crisp. “Our agreement with Advantage
allows us to expand the use and value of our Collaborative Commerce
platform to thousands of CPG brands quickly and effectively.”
“This deal is the latest step in Advantage
Solutions’ transformation journey and will enable the company to
further build out its comprehensive data platform," Peacock added.
“Advantage is committed to investing in an enhanced data structure
designed to generate demand for consumer brands and retailers and
convert shoppers into buyers.”
Terms of the deal were not disclosed.
About Advantage Solutions
Advantage Solutions is a leading provider of
outsourced sales and marketing solutions to consumer goods
companies and retailers. Our data- and technology-driven services —
which include headquarter sales, retail merchandising, in-store and
online sampling, digital commerce, omnichannel marketing, retail
media and others — help brands and retailers of all sizes get
products into the hands of consumers, wherever they shop. As a
trusted partner and problem solver, we help our clients sell more
while spending less. Headquartered in Irvine, California, we have
offices throughout North America and strategic investments in
select markets throughout Africa, Asia, Australia, Europe and Latin
America through which we serve the global needs of multinational,
regional and local manufacturers and retailers. For more
information, visit www.advantagesolutions.net.
About Crisp
Crisp, the market leader in Collaborative Commerce,
leverages the power of the cloud to connect and normalize disparate
data sources to provide real-time insights and trends. Hundreds of
brands, retailers, and distributors use Crisp to manage supply more
efficiently, reduce waste and skyrocket profitability. Learn more
at www.gocrisp.com
News Media Contacts:
Crisp: Katie
Padilla202-878-8315crispteam@padillaco.com
Dana MillerSVP MarketingDana.miller@gocrisp.com
Advantage Solutions: Peter FrostVP
Corporate
Communicationspeter.frost@advantagesolutions.netpress@advantagesolutions.net
Source: Advantage Solutions Inc.
A photo accompanying this announcement is available
at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0b02e1ba-2cdb-4e15-8469-0d102f69e45b
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