Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come
28 Novembre 2023 - 3:00PM
Business Wire
With more deals over more days this year,
customers saved nearly 70% more on Amazon during its 11 days of
deals from November 17 through Cyber Monday compared to the same
period last year
With several weeks of holiday shopping ahead,
Amazon announces millions more deals to come on a wide selection of
products, with fast, convenient delivery options
Amazon (NASDAQ: AMZN) today announced that its extended Black
Friday and Cyber Monday holiday shopping event—which kicked off
November 17 and continued through November 27—was its biggest ever
compared to the same 11-day period ending on Cyber Monday in
previous years. Customers around the world purchased more than one
billion items on Amazon, with shoppers saving nearly 70% more on
Amazon during the 11 days of deals compared to the same period last
year. Amazon also announced it will be dropping new deals every day
through December 24— including up to 30% off Keurig Coffee Brewers,
Hasbro Toys, DEWALT Tools, Sony Headphones, and more—helping
customers save big on a wide selection of products with fast
delivery to cover all of their holiday needs throughout the
season.
"We kicked off the holiday season with Prime Big Deal Days in
October, and extended our Black Friday and Cyber Monday holiday
shopping event to 11 days to accommodate even more deals over more
days to make shopping more convenient for customers—helping them
save nearly 70% more than the same period last year,” said Doug
Herrington, CEO of Worldwide Amazon Stores. “There are many
customers who are still checking off their shopping lists, and we
are excited to announce that we will have millions more deals on a
wide selection of products to come, with new deals dropping every
day through December 24, along with fast, convenient delivery
options. Thank you to our customers for continuing to rely on
Amazon because of our vast selection, low prices, millions of
deals, and reliable and speedy delivery, and to our employees and
selling partners who do such fantastic work on behalf of our
customers throughout the season.”
Throughout the month of December, customers can discover
exciting and trending products and deals in Amazon’s Holiday Shop,
including the Top 100ish Gifts and Customers’ Most-Loved Gifts, and
shop by theme and price point with Stocking Stuffers under $5,
White Elephant Gifts under $25, and Premium Gifts under $50. In the
Amazon Shopping app, U.S. customers can scroll Inspire and Shop by
Interest to find shoppable photos and videos, and browse
storefronts from influencers like Rocky Barnes, Matt James, and
Jessel Taank. In addition, Amazon Gift Cards make a popular gift
for any style, size, and budget, with no fees or expiration
dates.
Customers can rely on Amazon for vast selection, low prices, and
fast delivery. According to a recent study from independent analyst
firm Profitero, Amazon had the lowest online prices entering the
holiday season by an average of 16% across 15 categories, compared
to other leading retailers in the U.S. As of the end of the third
quarter, Amazon had reached its fastest delivery speeds in the U.S.
and remained on pace to deliver its fastest delivery speeds for
Prime members in the company’s 29-year history.
U.S. Black Friday and Cyber Monday Holiday Shopping Event
Highlights
- Customers ordered more than 500 million items from independent
sellers, most of which are small and medium-sized businesses, with
She’s Birdie Personal Safety Alarm, Taco Cat Goat Cheese Pizza
Game, and The Woobles Crochet Kit for Beginners among the
best-selling small business products in the U.S.
- Millions of customers signed up for a Prime membership during
this most recent holiday shopping event, with the Citizen Men’s Eco
Drive Sport Luxury Endeavor Watch, Star Wars Limited Edition Echo
Dot Stands, and Blink Outdoor Security Camera (3rd Gen) among the
best-selling Invite-only deals for members.
- Prime Video streamed the first-ever Black Friday NFL game
between the New York Jets and Miami Dolphins.
- The weekend before Thanksgiving, November 17 through November
19, some top-selling products on Amazon were COSRX Snail Mucin 96%
Power Repairing Essence and the Amazon Fire TV Stick, along with
blockbuster titles on Prime Video like Barbie, The Equalizer 3, and
Mission: Impossible – Dead Reckoning Part One. Other best-selling
items on Amazon during the Black Friday and Cyber Monday holiday
shopping event were Hero Cosmetics Mighty Patch Original, Ring
Video Doorbell, and BISSELL Little Green Multi-Purpose Portable
Carpet & Upholstery Cleaner.
- Customers bought millions of Amazon devices, including Fire TV,
Echo, and Ring, which were best sellers.
- Selection from “New and Noteworthy” brands during the holiday
shopping event included bareMinerals, COACH, Hydro Flask, and
more.
- COSRX Snail Mucin 92% Moisturizer, Lumineux Whitening Strips,
and Beckham Hotel Collection Bed Pillows were among the
best-selling Creator Favorites.
- Customers purchased more Climate Pledge Friendly items than any
previous Black Friday and Cyber Monday holiday shopping event,
including Logitech MK270 Wireless Keyboard and Mouse Combo for
Windows, DSS Games You Laugh You're Out - The Official Family Game
Where If You Laugh, You Lose, and Kitsch Rice Water Shampoo
Bar.
- Customers purchased more Amazon Renewed items than any previous
Black Friday and Cyber Monday holiday shopping event, with the
Samsung Galaxy S21 5G, Vitamix Explorian Blender, and Xbox Series X
Console among the best-selling items this year.
- For the first time, Prime members purchased great deals
directly from Buy with Prime merchants during the Black Friday and
Cyber Monday holiday shopping event. Merchants who participated in
promotional activities experienced, in aggregate, more than a 300%
increase in units purchased through Buy with Prime versus the daily
average for the month of October 2023.
Fast, Free Delivery and Returns Options
- U.S. Prime members can rely on Amazon to make life easier with
fast, free delivery options, and as always, choose the delivery
option that best suits their needs this holiday season.
- U.S. Prime members can choose free Same-Day or One-Day Delivery
on tens of millions of items for gifting throughout the holiday
season. Same-Day Delivery is currently available to customers in
more than 90 U.S. metro areas.
- Amazon offers the Amazon Day delivery option, which gives Prime
members the ability to choose a designated day of the week that
makes sense for them to receive their orders—and it’s completely
free.
- Prime members can also find the closest Amazon Locker or
Counter for a convenient, secure, and free delivery. For those
times when plans change, customers in the U.S. can now redirect
eligible items to a conveniently located locker via the mobile app.
For eligible packages, customers will be notified of a redirect
option in the shipment notification and can find the redirect
option on the mobile app's order tracking page.
- Amazon also offers convenient, easy returns, with one or more
options for free returns with no shipping box or label needed at
more than 8,000 drop-off locations in the U.S. The majority of
Amazon customers in the U.S. have at least one return drop-off
point within a 5-mile radius, including Whole Foods Market, Amazon
Fresh, Amazon Go, Staples, Kohl’s, and The UPS Store. Many Whole
Foods Market locations also offer Amazon Returns Kiosks, allowing
customers to complete their returns in 60 seconds or less.
- To provide customers with additional flexibility during the
holidays, we extended the standard returns window to January 31,
2024 for most items purchased between November 1 through December
31, 2023 in the U.S. For more information on Amazon’s returns
policy and item eligibility, visit Returns and Refunds.
Explore the Benefits of
Prime
U.S. Prime members enjoy a wide range of shopping, savings, and
entertainment benefits, including:
- More than 300 million items available with free Prime shipping
and tens of millions of the most popular items available with free
Same-Day or One-Day Delivery.
- Access to exclusive and broad streaming video content
(including Prime Video exclusives like The Lord of the Rings: The
Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel, The
Wheel of Time, Reacher, and The Summer I Turned Pretty, as well as
movies such as Air, Creed III, Candy Cane Lane with Eddie Murphy,
and exclusive live sports including NFL Thursday Night
Football).
- Access to Prime Video Channels, which provides an unmatched
selection of subscription channels like Max, Paramount+ with
SHOWTIME, BET+, MGM+, ViX+, Crunchyroll, PBS KIDS, NBA League Pass,
MLB.TV, BritBox, STARZ, and discovery+ —with no extra apps to
download, and no cable required. Customers only pay for the ones
they want and can cancel anytime.
- The ability to use their Prime shopping benefits like fast,
free delivery, a seamless checkout experience, and easy returns on
online stores beyond Amazon.com with Buy with Prime.
- Exclusive deals and shopping events like Prime Day.
- Ad-free listening of 100 million songs and millions of podcast
episodes with Amazon Music.
- Prescription medications as low as $1 per month and fast, free
shipping from Amazon Pharmacy.
- Access to unlimited eligible generic prescription medications
for only $5 per month (including free shipping) with RxPass from
Amazon Pharmacy.
- High-quality health care from One Medical for only $9 per month
(or $99 annually), with the option to add up to five additional
memberships for the family for only $6 per month (or $66 annually)
each.
- Free two-hour Fresh grocery delivery on orders over $100 (and
delivery charges between $6.95 to $9.95 for orders less than $100),
and in-store savings on select groceries at Amazon Fresh and Whole
Foods Market stores across the U.S.
- Unlimited photo storage with Amazon Photos.
- More than 3,000 books and magazines with Prime Reading.
- A free, one-year Grubhub+ membership trial valued at $120 per
year, offering unlimited $0 delivery fees on orders over $12.
In the U.S., anyone can join Prime for $14.99 per month or $139
per year, or start a free 30-day trial if eligible at
amazon.com/prime. Additionally, college students can try Prime
Student with a six-month trial at
amazon.com/joinstudent, then just pay
$7.49 per month, or $69 per year. Qualifying government assistance
recipients can get Prime Access for $6.99 per month at
amazon.com/getprimeaccess. For more information about Prime,
including discounted memberships, visit aboutamazon.com/prime.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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