Premium travel lifestyle brand collaborates
with AWS to reduce IT infrastructure costs by 40% and establish the
Cathay Machine Learning Innovation Hub to automate operations and
enhance air travel experiences
At AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com, Inc. company (NASDAQ: AMZN), today announced that
Cathay, a premium travel lifestyle brand that includes Hong Kong's
home airline Cathay Pacific, has selected AWS as its strategic
cloud provider and is working with AWS to establish the Cathay
Machine Learning Innovation Hub. The program combines AWS's broad
set of cloud technologies and comprehensive cloud skills resources
with Cathay's machine learning (ML) expertise to deliver
companywide innovations across its global operations, unlocking
business value and equipping employees with ML skills. As part of
the company’s ongoing digital transformation, Cathay will also move
the majority of its IT workloads to AWS.
Working with AWS, Cathay has already identified hundreds of ML
use cases and successfully deployed more than 50 ML models. For
example, Cathay and AWS developed ML models that accurately predict
the demand for inflight meals, to help minimize food waste, and
dynamically forecast available cargo space for each flight. The
Cathay Machine Learning Innovation Hub will advance this work by
leveraging AWS technologies to identify use cases and accelerate ML
innovations for its travel, lifestyle, and cargo business lines. In
the long term, Cathay plans to make industry solutions developed
through the Cathay Machine Learning Innovation Hub, such as cargo
revenue planning and aviation route prediction, available to other
companies in the commercial aviation sector.
Cathay is already seeing the impact of ML innovations driven by
its work with AWS. For example, Cathay is working with AWS to
create an end-to-end natural language processing (NLP) service that
automates the classification of customer feedback from online and
offline channels across more than 100 comment categories. This
automation improves the accuracy of comment classification and
labeling, and it helps the customer service team respond faster,
improving the customer experience. In addition, Cathay Cargo, the
company’s cargo business, is using Amazon SageMaker, a full managed
service to build, train, and deploy ML models, Amazon OpenSearch
Service, real-time search, monitoring, and analysis of business and
operational data, and Amazon Redshift, a cloud data warehouse, to
build a revenue management model for its cargo business. The model
allows the sales team to refine their revenue strategies, based on
demand and availability, to increase profitability and customer
loyalty.
AWS’s proven, secure, and highly resilient infrastructure allows
Cathay to provide a stable and seamless experience for customers
and enhance its operational performance. Running on AWS, Cathay can
scale to meet sudden demands in peak travel periods, like summer
and holiday seasons, providing customers with a faster and more
reliable booking and travel experience. To date, the travel company
has successfully migrated more than 50% of its legacy and
mission-critical enterprise workloads to AWS, reducing IT
infrastructure costs by 40%. Throughout its cloud migration
journey, Cathay has maintained zero downtime.
In addition, Cathay is collaborating with AWS Skills Guild, a
comprehensive cloud skills enablement program, to provide training
and certification to its employees in technical and business areas,
which will help their workforce gain new skills to innovate using
the cloud. The company plans to upskill 1,000 employees, including
its senior management team, in the next three years.
“AWS has been instrumental in Cathay's digital transformation
journey. AWS not only supported us with the technology we needed,
but they have also been a trusted partner in strengthening our
change capabilities and innovation culture for the organization,”
said Lawrence Fong, director of Digital and IT at Cathay. “The
Cathay Machine Learning Innovation Hub will empower us to use the
latest technologies, such as generative artificial intelligence, to
enhance our customers’ travel experience and digital touchpoints.
We believe the Hub will not only incubate Cathay's internal
innovation across various business units, but also foster
advancements in the wider aviation industry.”
“AWS has provided Cathay with the technology foundation and
organizational readiness to integrate machine learning and
generative artificial intelligence into every part of their
business to optimize operations and elevate the customer
experience,” said Massimo Morin, Global Head, Travel, AWS for
Travel and Hospitality. “Thanks to our longstanding work with
Cathay, the company is poised to become a global brand that powers
what’s next in the premium travel lifestyle space.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud. AWS has been continually
expanding its services to support virtually any workload, and it
now has more than 240 fully featured services for compute, storage,
databases, networking, analytics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 102
Availability Zones within 32 geographic regions, with announced
plans for 15 more Availability Zones and five more AWS Regions in
Canada, Germany, Malaysia, New Zealand, and Thailand. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
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Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
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Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Cathay
Cathay is a premium travel lifestyle brand that brings together
all that we love about travel with everyday lifestyle. The range of
products and services includes flights, holidays, shopping, dining,
wellness and payment. All our travel lifestyle offerings are
designed to bring customers exciting offers, rewards, experiences
and hand-picked partners.
Flights are provided by Cathay Pacific, the home airline of Hong
Kong and a founding member of the oneworld global alliance.
The Cathay Group also comprises low-cost carrier HK Express,
express all-cargo carrier Air Hong Kong and various subsidiaries.
We are a member of the Swire Group and are listed on the Hong Kong
Stock Exchange (HKSE) as a public company.
For more than seven decades, Cathay Pacific has been connecting
our home city of Hong Kong to the world. Now we’re bringing that
connection to more of our customers’ lives. The new era of Cathay
elevates their every bite, tap, step, stay and flight to greater
heights. www.cathay.com
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