All-new Kindle Colorsoft brings the joy of
color to Kindle for the first time
Re-imagined Kindle Scribe comes with a
paper-like display, new writing experiences in books, and a more
powerful notebook experience
All-new Kindle Paperwhite is the thinnest and
fastest ever—with 25% faster page turns and up to three months of
battery life
New entry Kindle is the most compact and
affordable device, now in a fun new Matcha color
Amazon (NASDAQ:AMZN) today launched an entirely new lineup of
Kindle devices—introducing the first-ever color Kindle, a
re-imagined Kindle Scribe, the fastest Kindle Paperwhite ever, and
a new entry Kindle in a fun, new Matcha color. To learn more about
the new Kindle family, visit amazon.com/kindlefamily.
“Customers continue to love Kindle, and are reading on their
devices more than ever—sales last year hit a decade high with the
majority of purchases going to first time Kindle device owners,”
said Kevin Keith, vice president of Amazon Devices. “We are excited
to bring our customers a completely new Kindle lineup, including
our first color Kindle and a re-imagined Kindle Scribe with even
better in-book writing experiences and a more powerful notebook
with generative AI built-in.”
Kindle Colorsoft—First Color Kindle
The all-new Kindle Colorsoft brings color to Kindle without
compromise. It has everything customers love about Kindle
today—high contrast, fast page turns, an auto-adjusting front
light, and weeks of battery life, and adds color that is vibrant
yet easy on the eyes and pulls you in without distracting you from
the story. Now, you can browse color covers in your Kindle Library
or Store, see book photos and images in color, or add color
highlights that you can easily search later.
Everything about Kindle Colorsoft was meticulously designed to
deliver rich, paper-like color. It uses an oxide backplane with
custom waveforms for fast performance and a higher contrast on both
color and black-and-white content. Its custom Colorsoft display
includes a new light-guide with nitride LEDs that, when combined
with our custom algorithms, enhance color and increase brightness,
all without washing out details. You can zoom in on images without
worrying about pixelation; and if you prefer a certain color style,
you can choose between standard or vibrant. Kindle Colorsoft comes
with wireless charging, up to eight weeks of battery life, and is
waterproof so you can bring it with you in the bath or take it to
the beach without having to worry.
Kindle Scribe—A Kindle and Digital Notebook in One
The all-new Kindle Scribe combines all the benefits of Kindle
with a powerful notetaking device. The display has new white
borders and a smooth, paper-like texture that make it look and feel
like you’re writing on a sheet of paper in a notebook. Plus, at 300
ppi text looks crisp and clear when you’re writing or reading. The
premium pen is finely crafted to deliver just the right heft and
balance, so it feels like holding an actual pen, and the new
soft-tipped eraser feels like a pencil—you’ll think you have to
brush the screen clean after erasing.
The new Kindle Scribe offers new experiences for in-book writing
and notetaking. With Active Canvas, you can write your thoughts
directly in the book when inspiration strikes. Your note becomes
part of the page, and the book text dynamically flows around it—if
you increase the font size, change the font style, or the book
layout changes, the note remains visible exactly where you want it
so you never lose any meaning or context. Coming soon, you’ll also
be able to write your notes in the side panel and easily hide them
when you are done. The notetaking experience is also more powerful
with the all-new, built-in AI-powered notebook, which enables you
to quickly summarize pages and pages of notes into concise bullets
in a script font that can be easily shared—directly within the
notebook tab. You can also refine your notes into a script font, so
it maintains the look and feel of handwriting while still being
legible.
Kindle Paperwhite—The Fastest Kindle Yet
Since its debut in 2012, customers have made Kindle Paperwhite
our best-selling Kindle—and the all-new Kindle Paperwhite is our
fastest yet. Scrolling through your Kindle Library or Store is
snappy and responsive, with 25% faster page turns. The display uses
an oxide thin film transistor which gives it the highest contrast
ratio of any Kindle, so text and images pop off the screen. A
larger, 7-inch display is a first for Kindle Paperwhite—and yet, it
is also the thinnest Paperwhite ever and with up to three months of
battery life you can take it anywhere.
Kindle Paperwhite is waterproof with 16 GB of storage for
thousands of books, and comes in Raspberry, Jade, and Black. Kindle
Paperwhite Signature Edition, which comes with 32 GB of storage,
optional wireless charging, and auto-adjusting front light, comes
in Metallic Raspberry, Metallic Jade, and Metallic Black.
Kindle—The Most Compact Kindle, Now in Matcha
Weighing in at just 158g, the new entry-level Kindle is small
enough to fit in your hand or carry in your back pocket—and it’s
packed with premium Kindle features. It has a 300ppi, glare-free
display, now with faster page turns, higher contrast ratio, and a
front light that is 25% brighter at max setting—as bright as Kindle
Paperwhite. It comes in a fun and fresh new Matcha color, offers
weeks of battery life from a single charge, and has 16 GB of
storage for holding thousands of books—all of which make it the
ideal device for reading anywhere the day takes you.
For the Youngest Readers—Thousands of Books and
Audiobooks
With Kindle Kids, parents can help their kids cultivate a love
of reading at a young age—in fact, when a kid sits down with a
Kindle, they read, on average, more than an hour a day. The new,
entry Kindle Kids is available with an included cover in one of the
following designs: Space Whale, Ocean Explorer, and Unicorn Valley;
and the new Kindle Paperwhite Kids comes with a Cyber City,
Starfish, or Diary of a Wimpy Kid cover, designed by international
best-selling author Jeff Kinney. Both devices come with a 2-year
worry free guarantee and six months of Amazon Kids+ included, a
kid-friendly subscription service that provides access to thousands
of age-appropriate books and audiobooks.
Discover Your Next Favorite Read
All Kindle devices come with access to the world’s best eBook
store, and an included three-month subscription to Kindle
Unlimited, which provides an extensive library of digital books,
audiobooks, comics, and magazines that span a myriad of genres,
including popular series, best sellers, and more. From mystery and
romance to nonfiction and memoir, members can read as many books as
they would like with a monthly membership. Learn more about how to
sign up for Kindle Unlimited at amazon.com/kindleunlimited.
Sustainability, Pricing, and Availability
Kindle is available now starting at $109.99. Kindle Paperwhite
is available now starting at $159.99, and Kindle Paperwhite
Signature Edition is available for $189.99. Kindle Colorsoft
Signature Edition Signature Edition will ship on October 30 and is
available now for preorder at $279.99. The new Kindle Scribe will
ship on December 4 and is available now for preorder starting at
$399.99. Our new Kindle lineup is packaged in 100% recyclable
device packaging that features a new box design that uses more
recycled fiber content, averages 99% wood fiber-based materials,
and uses less ink.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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