● King’s Iconic Match-3 Game, Candy Crush
SagaⓇ, Announces Level 15,000 for Players ● Candy Crush Saga
has Reached $20 Billion in Revenue LTD ● Candy Crush
Franchise Now Exceeds 5 Billion Downloads LTD
King, the interactive entertainment company behind the
world-famous Candy CrushⓇ franchise, reaffirms its commitment to
players worldwide and hits new milestones as it marks its 20th
anniversary. Headquartered in London, England and Stockholm, Sweden
with offices across the globe, King's games, including Candy Crush
SagaⓇ, Candy Crush Soda SagaⓇ and Farm Heroes SagaⓇ, continue to
captivate audiences worldwide.
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the full release here:
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King, Inc, the leading interactive
entertainment company behind the world-famous Candy Crush
franchise, marks a commitment to players as it hits the 20th
anniversary in 2023. (Graphic: Business Wire)
King’s 20th year - an anniversary worth celebrating
King continues to be a cultural phenomenon. With more than 200
million monthly active players1 King's games resonate with players
around the world. Its portfolio of mobile games bring players of
all ages and backgrounds together in moments of magic.
Having been the top-grossing game franchise in the U.S. app
stores for six years in a row, the Candy Crush franchise also has
delivered more than $20 billion in revenue life to date and
achieved over five billion downloads life to date. Continued
investments in major brand partnerships have enabled King and Candy
Crush to stay at the heart of pop culture.
Designed to be played in short bursts, Candy Crush Saga players
have collectively completed more than five trillion levels. A quick
fun fact: if you were to add the distance of all the swipes
completed in Candy Crush Saga over the last five years, you’d
almost travel around the world seven times over!
The success stretches beyond solo gameplay too. In 2023, Candy
Crush Saga hosted a momentous All Stars tournament, revealing a
$250,000 prize pot and limited edition rings from iconic celebrity
Jeweler, Icebox. With more than 300 billion candies collected
across the tournament, Candy Crush Saga crowned its ultimate All
Stars champion following a live final at King HQ in London.
Continuing to deliver strong content for players
As King looks to the next 20 years, its focus remains on its
players and bringing to life its mission of Making the World
Playful.
Understanding that players crave new challenges and engaging,
fresh content, King continues to harness the innovation and
creativity of its team to develop exciting new adventures and
experiences for its dedicated community of gamers.
For the iconic game Candy Crush Saga, which celebrated its 10th
anniversary last year, King will soon be releasing Level 15,000 - a
landmark moment. In the spirit of King culture and tradition the
newest designers on the team get the honor of designing the
milestone level.
Embracing the potential of new technologies
The future of mobile gaming will also be influenced by AI, with
huge opportunities for this technology to enhance the way King’s
games are developed and interacted with over the coming years. King
is focused on harnessing these new technologies and exploring their
capabilities to improve player experience, helping to make game
design and gameplay more compelling, responsive and adaptive. For
example, by optimising understanding of players’ interactions with
our games and live game operations, AI can help our teams enhance
the player experience by enabling highly relevant content and
options for players.
Building a diverse culture that drives creativity
A key element of King’s success for the past 20 years has been
its culture - the company prides itself on continually striving to
create a caring and inclusive Kingdom where everyone can show up as
their authentic selves. In recognition of this, King was
acknowledged by both Newsweek and the Sunday Times in 2023, being
placed among Newsweek’s Global Top 100 Most Loved Workplaces® and
securing a place on The Sunday Times list of Best Places to Work in
the UK.
Tjodolf Sommestad, President of King, said: "Reaching our
20th anniversary is a mark of the incredible passion and dedication
of the entire King team to our mission of making the world playful.
As we turn our attention to the future we'll continue to strive to
make our games the best they can possibly be and give players more
of what they want. With a history of success and a bright future
ahead, King looks forward to delivering many more years of fun
gameplay and memorable moments for our players.”
About King
With a mission of Making the World Playful, King is a leading
interactive entertainment company with a 20-year history of
delivering some of the world’s most iconic games in the mobile
gaming industry, including the world-famous Candy Crush franchise,
as well as other mobile game hits such as Farm Heroes Saga. Candy
Crush has been the top-grossing franchise in U.S. app stores for
the last six years, and King's games are being played by 238
million monthly active users as of Q2 2023.
King, a part of Activision Blizzard (NASDAQ: ATVI), has game
studios in Stockholm, Malm�, London, Barcelona and Berlin and
offices in Dublin, San Francisco, New York, Los Angeles and Malta.
More information can be found at King.com or by following us on
LinkedIn, @lifeatking on Instagram, or @king_games on Twitter.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves King’s
expectations, plans, intentions or strategies regarding the future,
including statements about the features and functionality of King’s
games and the potential impact of AI on King’s games, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause King’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to King and Activision Blizzard as of the
date of this release, and neither King nor Activision Blizzard
assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of King or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
© 2023 King.com Ltd. King, the King crown logo, Candy Crush,
Farm Heroes Saga, Candy Crush Soda Saga, the Tiffi character, Candy
Crush Saga and related marks are trademarks of King.com Ltd and/or
related entities.
1 As of Q2 2023
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