The Candy Crush® inspired pockets, which are a
part of Cowan's SS '24 collection debuting at Paris Fashion Week,
are a colorful and campy solution that puts the fun back in
FUNctional for on-the-go fashionistas. Chic c'est la
pocket.
- Candy Crush Saga has reunited with iconic fashion designer
Christian Cowan to debut a line of stylish, oversized,
attachable pockets at Paris Fashion Week
- The limited-edition pockets are each uniquely inspired by
the world of Candy Crush and can be pinned onto any outfit to
instantly add fun and function
- All three pockets are available for purchase today for
$99 / £80 on
christiancowan.com
NEW YORK, Sept. 28, 2023 /PRNewswire/ --
Today, Candy Crush Saga® announced its
latest seriously sweet collaboration with iconic fashion designer,
Christian Cowan, to unveil the
accessory of the season: a line of attachable pockets which aim to
solve the no pocket, fake pocket… or micro pocket conundrum.
Inspired by the coveted candies and the colorful Candy Kingdom,
the pockets are purposely oversized with the ability to be fixed
onto any garment with pins, making them an obvious stylistic
addition to any outfit. Enhancing silhouettes with sweet fashion
flare, the pockets make it easy to keep your phone close and easily
accessible for on-the-go-crushin'.
"For decades, pockets have been notoriously ignored by designers
and excluded from women's clothing, but fashion today begs
for them," said Christian Cowan.
"It's no secret that my collections are typically out of the
ordinary, but alongside the Candy Crush team I was jazzed to make
something that was both camp and practical, that takes an otherwise
ordinary outfit and makes it something elevated."
Cowan's SS '24 collection, will feature three pockets, each
donning its own beloved Candy color and shape that can be paired
with any outfit, on any garment and attached like a brooch. The
closet must-haves will complement the looks of the designer's
largest collection and first Paris Fashion Week debut:
- Denim Crush: Inspired by the blue candy in Candy Crush,
you can dress this pocket up or pair it down! Fancy and casual!
Denim Crush is the easiest of them all.
- Sugar Tuille: Inspired by the pink & white path
and hues of the Candy Kingdom, and pulled straight from the runway,
this pink pocket is the must-have of the season. French tweed and
sparkle - what more could you want?
- Unnamed: Is there anything chicer than having no name?
This pocket is inspired by the iconic purple candy and gives tweed
& mystery. Head to Candy Crush socials to give this pocket a
name.
"Our goal at Candy Crush Saga is, and always has been, to bring
joy to our players' lives through both unique in-game adventures
and tangible real-life moments. Partnering with Christian (again!)
has given us the opportunity to provide our fans with a way to
express their love for the game, in style," said Luken Aragon,
VP Marketing, Candy Crush Saga. "We have now dreamed up two
creations with Cowan that bring fun, function and convenience
to the everyday, while facilitating Candy Crush game play
on-the-go."
This renewed collaboration comes on the heels of the wearable
Sweet Seat, Christian Cowan and
Candy Crush Saga's first product which left fans craving
more. The limited-edition pockets will be available for purchase on
christiancowan.com starting today for $99 / £80.
About King
With a mission of Making the World
Playful, King is a leading interactive entertainment company
with a 20-year history of delivering some of the world's most
iconic games in the mobile gaming industry, including the
world-famous Candy Crush franchise, as well as other mobile game
hits such as Farm Heroes Saga. Candy Crush has been
the top-grossing franchise in U.S. app stores, a position it has
held for the last six years, and King's games are being played by
238 million monthly active users as of Q2 2023. King, a part of
Activision Blizzard (NASDAQ: ATVI), has game studios in
Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, San
Francisco, New York,
Los Angeles and Malta. More information can be found at
King.com or by following us on LinkedIn, @lifeatking on Instagram,
or @king_games on Twitter.
About Christian
Cowan
CHRISTIAN COWAN
is a collection of womenswear that draws inspiration from the past
and reinvents classics for the modern-day. Founded in 2017 by
creative director Christian Cowan
and based in New York,
CHRISTIAN COWAN evolves with each
new season; inspired by the past, energized by the future.
Renowned for looks that Vogue describes as "fabulous", the
collection is known for bringing the fun to fashion week. The
collection was a finalist for the CFDA/Vogue Fashion Fund in
2018.
CHRISTIAN COWAN is available
globally, online and in select specialty retailers. With a rapidly
growing presence in continental Europe and Asia, the collection has been featured in
publications including The New York
Times, WWD, Vogue, The Financial Times, Business of Fashion,
Harper's Bazaar, W, InStyle, Architectural Digest, Self Service,
Vogue Paris and Vogue Italia.
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