Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual Forge Customer Conference
17 Octobre 2023 - 3:00PM
Business Wire
Braze Feature Flags drive personalization and
enable more efficient marketing and product teams
Braze (Nasdaq: BRZE), the comprehensive customer engagement
platform that powers interactions between consumers and the brands
they love, today introduced new product innovations, including
Feature Flags, an agile feature management tool that allows brands
to create meaningful experiences at scale, which is designed to
drive in-product conversions and revenue for brands. Feature Flags
pair with the customer journey orchestration to enable brands to
deliver and improve personalized experiences in their mobile and
web applications. Jon Hyman, Cofounder and CTO of Braze, announced
Feature Flags, along with other upcoming product innovations at the
company’s annual customer conference, Forge at Metropolitan
Pavilion in New York.
In today’s highly saturated world, consumers have more choices
than ever about where to spend their time and money. Contextually
relevant and personalized experiences are what set successful
brands apart when reaching their target audience. According to
Deloitte, organizations with mature personalization strategies
report nearly 2x improvements in customer engagement, 1.5x
improvement in customer loyalty, and 1.5x increase in revenue per
customer. With Feature Flags, brands are able to more easily
deliver and improve personalized experiences in mobile and web
applications by unlocking relevant features and functionality for
customers in the app or website using first-party customer data in
Braze. Feature Flags integrate seamlessly with customer journey
orchestration and are designed to assist brands in increasing their
operational efficiency by breaking down silos between marketing and
product teams to create campaigns faster, which, in turn, may
reduce customer operational costs.
“With Braze Feature Flags, we were able to reduce campaign
development time by 50%,” said Paolo Sabatinelli, Chief Product
Officer of Immobiliare.it. “The tool has been instrumental in
allowing us to easily coordinate feature releases with customer
messaging with a single click and eliminate risks of inconsistency
in segment targeting. Our product teams have been able to run with
feature flags and collect valuable insights efficiently and
independently, enabling us to provide the seamless and personalized
experiences to our customers that they have come to expect.”
In addition to Feature Flags, Braze announced an upcoming
Landing Pages product that can help brands easily capture
information on prospects and convert them into leads and loyal
customers. Landing Pages is designed to reduce technical
complexities for marketing teams of all sizes and resource levels
with its low-code visual editor to build and launch custom landing
pages from Braze. With Landing Pages, brands can retain customers
by seamlessly capturing first-party data from new and existing
customers, which can help drive further monetization for
customers.
New AI Products Encourage Marketers to Efficiently
Experiment
Braze also announced upcoming additions to its Sage AI by Braze™
products aimed at helping marketers save time with efficient
experimentation that guides them toward the most personalized and
relevant customer engagement experiences. These products
include:
- AI Recommendations: Braze has launched a beta version of
AI Recommendations engine that uses machine learning (ML) to match
relevant items from Braze Catalogs with the customers most likely
to buy them. This feature is designed to create personalized
experiences, which may result in increased revenue and boosted
brand loyalty for customers.
- Canvas AI Step: Also in beta, the AI step in Braze
Canvas Flow uses a third-party large language model (LLM) to
quickly interpret user-provided inputs, like survey feedback, to
determine the appropriate response and trigger messages. Brands can
leverage the Canvas AI step to create meaningful customer journeys
that can increase retention and support increased revenue.
- Message Content Recommendations: Currently on Braze’s
product roadmap, the objective of Message Content Recommendations
will be to aid marketers in saving time and increasing conversions.
This upcoming product is intended to recommend copy and content for
messages created via native Braze channels, as well as predict
which message variant will perform better based on proprietary
predictive models without the need to run a full experiment.
“At Braze, we are continuing to push the boundaries when it
comes to delivering the most personalized and well-tested brand
experiences for our customers,” says Jon Hyman, Cofounder and CTO
of Braze. “Forge was the perfect stage to share these exciting
enhancements and our roadmap of product innovation that we are
working diligently to deliver to our customers. By releasing
Feature Flags, announcing Landing Pages, showcasing our extensive
product roadmap in AI, data flexibility, and cross-channel
engagement, we're demonstrating our commitment to building powerful
and cutting-edge customer engagement tools at Braze.”
In the past five months, Braze has released several product
enhancements to help Braze customers improve customer engagement,
including new and enhanced data features, new additions to the
existing AI suite (Sage AI by Braze™), and a new suite of
productivity features.
For more information about Braze Feature Flags, visit here.
Learn more about how Immobiliare leverages Feature Flags here.
Broadcast Forge 2023 sessions can be viewed here.
Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including, but not
limited to, statements regarding anticipated product development
efforts and timelines, product design and performance and the
potential benefits to customers therefrom. These forward-looking
statements are based on the current assumptions, expectations, and
beliefs of Braze, and are subject to substantial risks,
uncertainties and changes in circumstances that may cause actual
design, results, performance, product releases, or achievements to
be materially different from any future design, results,
performance, product releases, or achievements expressed or implied
by the forward-looking statements. Further information on potential
factors that could affect Braze results are included in Braze’s
Quarterly Report on Form 10-Q for the fiscal quarter ended July 31,
2023, filed with the U.S. Securities and Exchange Commission on
September 8, 2023 and the other public filings of Braze with the
U.S. Securities and Exchange Commission. Further, Braze may
discontinue any product that is in a Beta stage, or currently a
part of its product roadmap, at any time in its sole discretion
and/or may never make the product generally available. If the
product does become generally available, the functionality may
differ from as described herein. The forward-looking statements
included in this press release represent the views of Braze only as
of the date of this press release, and Braze assumes no obligation,
and does not intend to update these forward-looking statements,
except as required by law.
About Braze
Braze is a leading comprehensive customer engagement platform
that powers interactions between consumers and brands they love.
With Braze, global brands can ingest and process customer data in
real time, orchestrate and optimize contextually relevant,
cross-channel marketing campaigns and continuously evolve their
customer engagement strategies. Braze has been recognized as one of
Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces
for Women by Great Place to Work, and Fortune’s 2022 Best US
Workplaces in Technology. The company is headquartered in New York
with 10+ offices across North America, Europe, and APAC. Learn more
at braze.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231017211324/en/
Simone Illsley Communications Manager press@braze.com
Braze (NASDAQ:BRZE)
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