LAS VEGAS, May 16 /PRNewswire-FirstCall/ -- CA WORLD -- CA
Technologies (Nasdaq: CA) today unveiled its new name to
demonstrate its commitment to managing and securing IT environments
and to deliver more flexible IT services to its customers.
The evolution of the company brand and name change to CA
Technologies and its new internet site design — ca.com — were
unveiled today at CA World 2010, the Company's annual customer
conference. CA World has attracted more than 7,000 customers,
partners, analysts, press and employees to the Mandalay Bay Resort,
and runs today through Thursday.
"The name CA Technologies acknowledges both our past and points
to our future as a leader in delivering the solutions that will
revolutionize the way IT powers business agility," said CEO
Bill McCracken. "We are executing on
a bold strategy to delight our customers with unprecedented levels
of IT speed and flexibility."
The brand and name change to CA Technologies was designed with
insights from nearly 700 customers, partners and market thought
leaders, and was developed to ensure the delivery of a consistent
story in the market that reflects the full breadth and depth of
what the company offers.
"Our integrated marketing campaign and name change will
demonstrate a consistent brand message and image to our global
customers," said Marianne Budnik,
Chief Marketing Officer, CA Technologies. "We are rolling out
a global advertising campaign, website redesign, online marketing,
new collateral and signage to ensure our new identity and brand
promise resonates with customers and partners around the
world."
About CA Technologies
CA Technologies (NASDAQ: CA) is an IT management software and
solutions company with expertise across all IT environments – from
mainframe and distributed, to virtual and cloud. CA Technologies
manages and secures IT environments and enables customers to
deliver more flexible IT services. CA Technologies' innovative
products and services provide the insight and control essential for
IT organizations to power business agility. The majority of
the Global Fortune 500 relies on CA Technologies to manage evolving
IT ecosystems. For additional information, visit CA
Technologies at www.ca.com. Follow CA Technologies on Twitter at
www.twitter.com/cainc.
Connect with CA Technologies
- CA Technologies Social Media Page
- CA Technologies Press Releases
- CA Technologies Podcasts
Legal Notices
Copyright © 2010 CA. All Rights Reserved. One CA Plaza,
Islandia, N.Y. 11749. All trademarks, trade names, service marks,
and logos referenced herein belong to their respective
companies.
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Contact
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Jennifer
Hallahan
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CA
Technologies
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(212)
415-6924
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jennifer.hallahan@ca.com
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SOURCE CA Technologies