CA Technologies Launches New Global Marketing Campaign: “The Modern Software Factory”
15 Mai 2017 - 3:14PM
Business Wire
New Ads and Digital Content Demonstrate How
CA’s Software Helps Customers Build Their Modern Software Factory
to Create Competitive Advantage
CA Technologies (NASDAQ:CA) today launched a new global
marketing campaign, “The Modern Software Factory,” to showcase the
full spectrum of capability CA brings to customers navigating the
challenges of digital transformation.
Businesses today face near constant digital disruption,
affecting business decision makers at all levels from the C-Suite
to those deploying software across their organizations. The Modern
Software Factory campaign reflects their insights on the challenges
to ‘build better apps, faster and securely’ and ‘gain insight from
data,’ which have become foundational to competing in today’s
application economy. The premise of the campaign is simple: as
businesses across all industries recognize that software is core to
creating competitive advantage, CA shows how they can start with a
single CA Solution, or a combination of solutions across the areas
of Agile, DevOps and Security.
In the book “Digitally Remastered: Building Software into Your
Business DNA” launched last fall, author Otto Berkes, CTO of CA
Technologies, outlines key insights that inform the tools and
techniques that companies are using on their digital transformation
journeys. The Modern Software Factory, a concept portrayed through
a virtual environment, brings these insights to life.
“The competitive value of digital transformation has become very
real, and customers are looking for partners who can help them
navigate the journey successfully,” said Lauren Flaherty, chief
marketing officer, CA Technologies. “The Modern Software Factory is
the creative expression of CA’s business strategy. We’re laying out
a blueprint that’s designed to help guide customers as they
leverage software to win in the market.”
The new campaign, running immediately across broadcast and
digital channels to reach executives as well as those who deploy
software, brings The Modern Software Factory to life as it follows
a group of executives looking to transform their business. They are
guided through a dynamic, visionary space and shown how CA’s
capabilities across Agility, Insights, Automation and Security come
together to help them compete.
- The Tour: The guide introduces
The Modern Software Factory to a group of executives. They see the
wonders of the factory—a world where Agile, Automation, Insights
and Security come together to help businesses compete.
- The Answer: The executives
realize the power of the software factory and yet have a hard time
understanding its technical aspects. The guide makes it simple: if
you’re going to compete in the app economy, the answer is CA
Technologies.
The new broadcast spots and digital content, created and
produced by John McNeil Studio, demonstrate how CA’s portfolio
comes together to create advantage for customers, solve their most
pressing needs, and become strategic partners in their digital
transformation journeys.
The campaign will span the US, UK, DE, AU & Pan Regional
(ES) markets, and content will be amplified across CA social
channels and CA.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2017 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20170515005846/en/
CA TechnologiesJennifer Weber,
541-510-1936Jennifer.Weber@ca.com
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