CMGE (MM)

China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has been authorized by North Stars Pictures Inc., ("NSP") to develop mobile games based on the famous Japanese comics Fist of the North Star.

Fist of the North Star, drawn by Tetsuo Hara and written by Buronson, has been one of the most influential action comics came from Japan in the 20th century. The masculine drawing style and cool fighting scenes have won world-wide popularity and millions of loyal fans. Fist of the North Star has been sold approximately 100 million copies around the world. Animation and games based on Fist of the North Star have also achieved success, continuing the expansion of its brand influence from the Asian market to the global market.

Based on the intellectual property ("IP") of Fist of the North Star, CMGE will develop and publish two mobile games in different styles. "We really appreciate the IP owner's trust and recognition on us. It is CMGE's another important IP with world-wide popularity; no doubt it will further enrich our IP resources and pipeline," said Xiao Jian, CEO of CMGE. "Since we launched the IP strategy in 2014, CMGE has acquired numerous top IP resources such as Naruto, One Piece, Dragon Ball Z, Samurai Shodown, Ikkyuu San, Hello Kitty, Pleasant Goat and Big Big Wolf, The King of Fighters 97, Shaolin Temple,etc. Many self-developed mobile games based on these IPs will be launched in the first half of 2015. Amongst which, Pleasant Goat and Big Big Wolf Rush was launched and has been doing very well. CMGE will continue to cooperate closely with global top IP owners and game developers and we will deliver more competitive mobile games to our world-wide players in the very near future. "

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at http://www.cmge.com.

About NSP

Founded in 2004 by famous comics artists Tsukasa Hojo, Tetsuo Hara and Tsugihara Ryuji, NSP is dedicated to creating high quality comics. The co-founder and CEO Nobuhiko Horie was previously the chief editor of Weekly Shonen Jump, where he set the circulation record for Japanese comics. NSP's main business is publishing the comics magazine Monthly Comic Zenon and managing the related copyrights. Additionally, as an integrated entertainment group, NSP also has various businesses such as comics adaptation movies, digital content distribution, picture books and restaurants. For more information about NSP, please visit NSP's website at http://www.nsp.tv/.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.

CONTACT: For investor and media inquiries, please contact:
         China Mobile Games and Entertainment Group Limited
         Tel: +852 2700 6168
         E-mail: ir@cmge.com