The Vita Coco Company Announces Leadership Title Changes
02 Mai 2022 - 11:00PM
The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco”
or the “Company), a leading high-growth platform of
better-for-you beverage brands, today announced new
titles for the company’s co-Chief Executive Officers Mike
Kirban and Martin Roper.
Effective May 2 Vita Coco’s Co-Founder and Co-CEO
Mike Kirban will assume the title of Executive
Chairman of The Vita Coco Company. He will continue his
daily work overseeing the Company’s strategic growth and
development. Martin Roper will continue
as CEO and
his current role managing the
Company’s day-to-day operations.
“The lawyers wouldn't allow us to pick Thunder
and Lightning, so we settled on CEO for Martin and
Executive Chairman for me,” Mr. Kirban said. “This
announcement formalizes a division of labor that’s
already been happening during Martin’s and my
three-year partnership, most recently
as co-CEOs. The clarity in titles and
roles, will allow me to tend to the parts of the
business that I love and where I currently
make the biggest
contributions: creating strategic growth opportunities,
expanding our relationships with suppliers and
retailers, growing our social impact work and
driving our entrepreneurial culture. Meanwhile, our
Company will get to fully capitalize
on Martin’s decades
of leadership experience in the beverage
industry.”
Prior to joining Vita Coco in 2019, Mr. Roper spent 24 years
at The Boston Beer Company. For 17 of those years, Mr. Roper
was the President and CEO working in tandem with founder
Jim Koch. Together they quadrupled the
company’s revenue, introduced
several category-leading brand
platforms, and expanded international partnerships,
acquisitions, and facilities.
“I thrive when I’m able to partner with a visionary leader who
is deeply involved in the business, because it means I
can focus on execution and team building, which
is what I enjoy most,” Mr. Roper said. “I have found
a great partner in Mike. Over the last three
years, we have worked seamlessly
together to grow The Vita Coco Company and take it
public while becoming a Public Benefit Corporation and
receiving B Corp certification. Other than having
to buy some new business cards, the changes announced
today will mean very little when it comes to how Mike and
I run The Vita Coco Company.”
The remainder of The Vita Coco Company’s talented
senior team will remain in
their respective roles.
ABOUT THE VITA COCO COMPANY The Vita Coco
Company was co-founded in 2004 by co-CEO Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
CONTACTSInvestor:John
Mills646-277-1254investors@thevitacococompany.com
Media:Tim
Biba203-428-3222tbiba@soleburytrout.com
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements, within
the meaning of the Private Securities Litigation Reform Act of
1995, including statements with respect to future plans for the
Company’s management, operations and strategic goals. We caution
that these statements are not guarantees of future performance.
Actual results may differ materially from those expressed or
implied in the forward-looking statements. Forward-looking
statements involve a number of risks, uncertainties or other
factors beyond the control of the company. These factors include,
but are not limited to factors discussed under the caption “Risk
Factors” in our Annual Report on Form 10-K for the fiscal year
ended December 31, 2021 filed with the U.S. Securities and Exchange
Commission (“SEC”) on March 14, 2022, and our other filings with
the SEC as such factors may be updated from time to time and which
are accessible on the SEC’s website at www.sec.gov and the
Investor Relations page of our website at
investors.thevitacococompany.com. Any forward-looking statements
contained in this press release speak only as of the date hereof
and we disclaim any obligation or undertaking to update or revise
any forward-looking statements contained in this press release,
whether as a result of new information, future events or otherwise,
other than to the extent required by applicable law.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/261cc790-d022-49f9-9abb-46da48e8aa15
https://www.globenewswire.com/NewsRoom/AttachmentNg/75acf533-7d29-4dc7-a8b6-7c3131a68b9e
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