Vita Coco Partners with Beautiful Destinations to Celebrate Coconut Farming Communities on World Coconut Day
02 Septembre 2022 - 3:25PM
Leading coconut water brand
Vita Coco (NASDAQ:
COCO) is giving consumers the chance to participate in a collective
fundraising initiative to give back to coconut farming communities
this World Coconut Day (September 2). Vita Coco partnered with
Beautiful Destinations, a leading platform for travel and lifestyle
content, to produce short-form video content for the Vita Coco
Project, the brand’s social impact program that empowers coconut
farming communities around the world.
The video, which spotlights the coconut farmers that make Vita
Coco’s business possible, debuts on Friday, September 2, on Vita
Coco’s Instagram and TikTok pages; it invites consumers to like,
comment, and share the post to generate donations up to $50,000
toward the Vita Coco Project.
- For each like, Vita Coco will
provide a coconut tree seedling for farmers to plant;
- For each comment tagging a friend,
Vita Coco will provide seedling supplies; and
- For each video share, Vita Coco will
support the lifetime maintenance of a coconut tree.
“Having a positive impact on the world is an important part of
our business, and in collaborating with Vita Coco we saw an
opportunity to raise awareness of the amazing things the brand is
doing,” said Jeremy Jauncey, founder of Beautiful Destinations. “We
love the product, the team, and all they stand for, and hope to
continue supporting their mission of raising coconut farming
communities out of poverty.”
Since the Vita Coco Project’s inception in 2014, Vita Coco has
made a significant impact in these communities, empowering them
through a community-based approach:
- Built 35 classrooms for the next
generation of coconut farmers and entrepreneurs;
- Planted nearly 70,000 seedlings to
replace aging coconut trees and promote biodiversity within coconut
farms; and
- Trained 7,000 farmers in
regenerative and agronomic best practices.
“Every World Coconut Day, we look to celebrate our coconut
farming communities. I’m particularly excited about our video this
year because it shows our fans the diligence, spirit, and vibrancy
that exists within our farming communities,” said Jane Prior, Chief
Marketing Officer at The Vita Coco Company. “We’re really proud of
this work with Beautiful Destinations. It was important for us to
partner with Filipino creatives and a local team of travel and
lifestyle content experts to tell the story in the most authentic
and beautiful way possible.”
In 2021, The Vita Coco Company incorporated as a Public Benefit
Corporation, and in March 2022, The Vita Coco Company became a
certified B Corporation™. The Vita Coco Project is a demonstration
of Vita Coco’s commitment to protecting nature’s resources while
building thriving communities.
To learn more about The Vita Coco Project, visit Vita Coco’s
Impact page. To learn more about Vita Coco, visit vitacoco.com. You
can also connect with Vita Coco on Twitter, TikTok, and
Instagram.
ABOUT VITA COCO
Vita Coco is the leading coconut water beverage brand,
celebrated for bringing the benefits of coconuts to the world.
Championed by informed consumers, health and wellness experts,
pro-athletes and celebrities for its nutrient-rich hydration, Vita
Coco’s portfolio now includes coconut juice, coconut milk and
coconut oil. For more information, please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael
Kirban and Ira Liran. Pioneers in the functional beverage category,
The Vita Coco Company’s brands include the leading coconut water,
Vita Coco; clean energy drink, Runa; sustainable enhanced water,
Ever & Ever; and protein-infused water, PWR LIFT. With its
ability to harness the power of people and plants, and balance
purpose and profit, The Vita Coco Company has created a modern
beverage platform built for current and future generations.
ABOUT BEAUTIFUL DESTINATIONS
Beautiful Destinations is a multi-award-winning strategy,
creative and content studio with one of the world’s most
influential online travel communities. Voted by FAST COMPANY as one
of the “World’s Most Innovative Companies.” Beautiful Destinations
works with leading brands to create short form video content and
marketing campaigns to its audience of over 45 million people on
social media.PRESS
CONTACT Mallory Smith, Dittoe
PR 502-648-8446 mallory@dittoepr.com
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/8d67fecd-ee8a-4463-8fa4-08d9718f1be4
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