The Vita Coco Company Names New CFO
07 Mars 2023 - 10:02PM
The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the
“Company”), a leading high-growth platform of better-for-you
beverage brands, today announced the appointment of Corey Baker to
the role of Chief Financial Officer, effective immediately upon the
filing of the Company’s Annual Report on Form 10-K. He will report
directly to the Chief Executive Officer, Martin Roper.
Baker joins The Vita Coco Company from PepsiCo, where he has
worked for 16 years. For the last four years, he has led global
finance teams across a variety of global finance roles. He and his
team provided financial and strategic leadership across PepsiCo’s
global teams including commercial capabilities such as Net Revenue
Management, Sustainability, R&D, Global Venturing, Strategy
& Transformation and E-commerce. Prior to his global roles, he
held a variety of roles in the North American Organization,
including working in the US & Canada with its juice brands and
acting as CFO, PepsiCo Beverages Canada.
“Corey blew us away with his experience, and we are excited to
welcome him as CFO,” said Mike Kirban, co-founder and Executive
Chairman of The Vita Coco Company. “His willingness to join us
speaks to the potential he sees in us and our status as a leader in
beverage aisles around the world. Our company, shareholders,
customers and I will significantly benefit from Corey’s
experience.”
In his new role, Baker will oversee all aspects of the company's
finance functions, including treasury, investor relations,
accounting, and FP&A
“I have admired The Vita Coco Company from afar for quite some
time. I have been extremely impressed by the team and the culture.
I can’t wait to get started and help shape the Company’s exciting
future,” Baker said.
Baker fills a role that was held on an interim basis by Rowena
Ricalde, who has been appointed as Chief Accounting Officer.
Martin Roper, CEO of the Vita Coco Company said, “Rowena and her
team have done a great job for us as interim CFO, allowing us the
time to find a great fit for what we need in a new CFO. The
Company, Mike and I are thankful for her hard work in this interim
period and know that Corey and her will be a great team.”
ABOUT THE VITA COCO COMPANY The Vita Coco
Company, Inc. was co-founded in 2004 by Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink, Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations.
CONTACTSInvestor:John
Mills646-277-1254investors@thevitacococompany.com
Media:Tim
Biba203-428-3222tbiba@soleburytrout.com
FORWARD-LOOKING STATEMENTSThis press release
contains forward-looking statements, within the meaning of the
Private Securities Litigation Reform Act of 1995, including
statements with respect to future plans for the Company’s
management, operations and strategic goals. We caution that these
statements are not guarantees of future performance. Actual results
may differ materially from those expressed or implied in the
forward-looking statements. Forward-looking statements involve a
number of risks, uncertainties or other factors beyond the control
of the company. These factors include, but are not limited to
factors discussed under the caption “Risk Factors” in our Annual
Reports on Form 10-K, our Quarterly Reports of Form 10-Q and our
other filings with the Securities & Exchange Commission (“SEC”)
as such factors may be updated from time to time and which are
accessible on the SEC’s website at www.sec.gov and the Investor
Relations page of our website at investors.thevitacococompany.com.
Any forward-looking statements contained in this press release
speak only as of the date hereof and we disclaim any obligation or
undertaking to update or revise any forward-looking statements
contained in this press release, whether as a result of new
information, future events or otherwise, other than to the extent
required by applicable law.
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