Vita Coco Proudly Announces “Seedlings for Sustainability” Initiative with Partners the Arbor Day Foundation, HOPE and Silvermill Foundation
12 Avril 2023 - 3:00PM
The Vita Coco Company, Inc. (NASDAQ: COCO) announces today the
launch of its “Seedlings for Sustainability” initiative. In
collaboration with partners the Arbor Day Foundation, HOPE and
Silvermill Foundation, The Vita Coco Company, Inc. (“Vita Coco”)
will distribute and help facilitate the planting of up to 10
million seedlings and trees across the globe by 2030 to provide
resources for responsible land management.
Due to inefficient agricultural practices and an aging coconut
tree population, fewer coconuts are grown each year, according to
information provided by the Philippines Coconut Authority. With
on-the-ground partners, HOPE in the Philippines and Silvermill
Foundation in Sri Lanka, Vita Coco’s Seedlings for Sustainability
initiative will help support local ecosystems to replenish a senile
coconut tree population and build a resilient supply chain for the
coconut industry.
To date, Vita Coco has already provided nearly 100,000 seedlings
to smallholder farms through the Vita Coco Project, its social
impact program that builds regenerative farming systems while
empowering coconut farmers and their communities. Vita Coco’s
continued collaboration with HOPE and Silvermill Foundation through
this new initiative celebrates this milestone, with the goal to
distribute over 450,000 seedlings and trees in coconut farming
communities during year one of the 7-year program.
“Since 2014, we’ve invested in our coconut farming partners to
build thriving communities and make sure our coconut water comes
from the best coconuts in the world. Seedlings for Sustainability
will further support local reforestation in places where we source
our coconuts and improve social equity in urban areas nearby,” said
Jane Prior, CMO of The Vita Coco Company. “Seedlings for
Sustainability also marks the start of our new partnership with the
Arbor Day Foundation, which will expand our work beyond coconut
communities by planting beneficial species in forests of need.”
Through their domestic partnership with the Arbor Day
Foundation, trees will be planted in both urban communities and in
forests nationwide to help support reforestation efforts, taking
the impact of the initiative beyond just coconut farming
communities. Vita Coco has committed to partnering with the Arbor
Day Foundation to facilitate the planting of up to 100,000 trees
over the next two years with a focus on communities and forests of
greatest need.
The Arbor Day Foundation, the world’s largest membership
nonprofit organization dedicated to planting trees, celebrated its
50th anniversary in 2022. In five decades, the organization has
helped plant nearly 500 million trees in more than 50 countries
around the world.
Consumers can support Seedlings for Sustainability directly by
including a donation at checkout, loyalty members can redeem their
CocoCoins™ to donate to the initiative or they can elect to make
their order carbon neutral on vitacoco.com. Vita Coco will also be
adding new ways for consumers to support Seedlings for
Sustainability, including an exciting experience in the metaverse,
launching later this month.
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, Instagram, and TikTok.
ABOUT VITA COCO Vita Coco is the
leading coconut water beverage brand, celebrated for bringing the
benefits of coconuts to the world. Championed by informed
consumers, health and wellness experts, pro-athletes and
celebrities for its nutrient-rich hydration, Vita Coco’s portfolio
now includes coconut juice, coconut milk, and coconut oil. For more
information please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael
Kirban and Ira Liran. Pioneers in the functional beverage category,
The Vita Coco Company’s brands include the leading coconut water,
Vita Coco; clean energy drink, Runa; sustainable enhanced water,
Ever & Ever; and protein-infused water, PWR LIFT. With its
ability to harness the power of people and plants, and balance
purpose and profit, The Vita Coco Company has created a modern
beverage platform built for current and future generations. The
Vita Coco Company, Inc. is a B Corp™ and is incorporated as a
Public Benefit Corporation.
ABOUT ARBOR DAY FOUNDATIONFounded in 1972, the
Arbor Day Foundation is the world’s largest membership nonprofit
organization dedicated to planting trees. With a focus in
communities and forests of greatest need, the Foundation —
alongside its more than 1 million members, supporters and valued
partners — has helped to plant nearly 500 million trees in more
than 50 countries. Guided by its mission to inspire people to
plant, nurture and celebrate trees, the Arbor Day Foundation is
committed to unlocking the power of trees to help solve critical
issues facing people and the planet. Learn more about the impact of
the Arbor Day Foundation at arborday.org.
ABOUT HOPEHOPE is an impact
organization that has been recognized as Best for the World™ B Corp
for the fourth consecutive year. Established in 2012, HOPE's
mission began with its flagship product HOPE in a Bottle which
commits 100% of profits to build public school classrooms. In 2014,
the organization expanded to agricultural initiatives that aim to
improve the livelihoods of smallholder coconut farmers in Mindanao.
HOPE also addressed its environmental impact by becoming the first
Net Zero Plastic Waste certified PH brand in 2018. Much recently,
the organization took this a step further by engaging with women
micro-entrepreneurs who manage plastic waste-to-cash sites that
provide them and their communities with additional incremental
income.
ABOUT SILVERMILL FOUNDATIONThe
Silvermill Foundation is a non-profit organization of the
Silvermill Group. Their CSR programs are designed to ‘Empower
People and Inspire Communities’ through three pillars: People,
Environment, and Community and are also aligned with the United
Nations Sustainable Development Goals (UNSDGs). The foundation is
focused on creating a positive impact in the areas of Agriculture
& Livelihood Improvement, Sustainable Consumption &
Responsible Manufacturing, Community Development, Education &
Skills Development. The foundation supports programs focused on
coconut seedlings distribution, small holder farm training, and
have positively impacted 150,000 people in Sri Lanka through the
Vita Coco partnership since 2015. By working closely with coconut
grower communities, the foundation aims to improve the economic,
social, and environmental well-being of farmers and their
families.
Mallory Smithmallory@dittoepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5e8761cb-ed28-4a58-a04d-391f5c2ad6fd
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