Vita Coco Announces Partnership with Global Superstar Becky G Ahead of her Landmark U.S. ‘Mi Casa, Tu Casa’ Tour
14 Septembre 2023 - 2:30PM
Leading coconut water company The Vita Coco Company (NASDAQ: COCO)
announces today a partnership with award-winning singer,
songwriter, actress and activist Becky G. As the new face of the
brand, Becky G, a proudly fierce “advocate for authenticity,”
perfectly aligns with Vita Coco’s brand values. Vita Coco has
consistently led the way in transparent business practices and
authentic brand engagement, all while fueling a diverse range of
hydration occasions – from post-workout to hangovers – and being a
catalyst for transformative community impact. Today, Vita Coco
raises the bar even higher with the announcement of this
partnership.
The announcement comes just as Becky G embarks on her first
headlining ‘Mi Casa, Tu Casa’ tour in the U.S. during Hispanic
Heritage Month, Sept. 15 - Oct. 15. To kick off their partnership,
Vita Coco will proudly serve as an official sponsor of the
tour.
“From our first conversations, it was clear that Becky G was
going to be an amazing ambassador and partner for Vita Coco,” said
Mike Kirban, co-founder and executive chairman of The Vita Coco
Company. “Not only is she someone who is unapologetically herself,
she does so while embracing her roots and championing her community
– a community that increasingly mirrors the diverse and growing
family of Vita Coco drinkers.”
Coconut water, long a staple throughout Latin America and the
tropics, was introduced to the mainstream U.S. market nearly 20
years ago by Vita Coco after a chance encounter in a Manhattan bar.
Today, Vita Coco’s portfolio ranges from coconut water to coconut
juice and coconut milk, and resonates with a younger, more
multicultural consumer base.
“I couldn’t be more excited to welcome Vita Coco as a partner
for my first U.S. tour,” said Becky G. “I’m looking forward to
working with a brand that encourages being true to yourself, paying
it forward and creating fun, memorable experiences for fans. I know
their partnership will only add to the intimate ‘Mi Casa, Tu Casa’
experience.”
Both Becky G and Vita Coco share a deep commitment to giving
back to the communities that have been instrumental in their
respective successes. As an extension of the brand’s social impact
program, the Vita Coco Project, they will collaborate on programs
aimed specifically at helping to uplift the Latin community in the
U.S.
The partnership will also feature a variety of high-impact
activations and events around the release of Becky G’s upcoming
album Esquinas, as well as engaging cross-platform content and a
slew of exclusive coconutty surprises.
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, Instagram, and TikTok.
ABOUT VITA COCO
Vita Coco is the leading coconut water beverage brand,
celebrated for bringing the benefits of coconuts to the world.
Championed by informed consumers, health and wellness experts,
pro-athletes and celebrities for its nutrient-rich hydration, Vita
Coco’s portfolio now includes coconut juice, coconut milk, and
coconut oil. For more information, please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael
Kirban and Ira Liran. Pioneers in the functional beverage category,
The Vita Coco Company’s brands include the leading coconut water,
Vita Coco; clean energy drink, Runa; sustainable enhanced water,
Ever & Ever; and protein-infused water, PWR LIFT. With its
ability to harness the power of people and plants, and balance
purpose and profit, The Vita Coco Company has created a modern
beverage platform built for current and future generations. The
Vita Coco Company, Inc. is a certified B Corp™ and is incorporated
as a Public Benefit Corporation.
PRESS CONTACTMallory Smith, Dittoe
PR502-648-8446
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e52e0127-e914-468c-ae68-c1d4d71bdac5
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