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Table of Contents
INDEX TO FINANCIAL STATEMENTS
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
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(Mark One)
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
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For the fiscal year ended December 31, 2012
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or
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
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For the transition period
from to
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Commission file number: 0-27644
Digital Generation, Inc.
(Exact name of registrant as specified in its charter)
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Delaware
State or other jurisdiction of
incorporation or organization
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94-3140772
(I.R.S. Employer
Identification No.)
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750 West John Carpenter Freeway, Suite 700
Irving, Texas
(Address of principal executive offices)
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75039
(Zip Code)
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(972) 581-2000
Registrant's telephone number, including area code
Securities
registered pursuant to Section 12(b) of the Act:
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Title of each class
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Name of each exchange on which registered
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Common Stock
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NASDAQ Global Select Market
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Securities
registered pursuant to section 12(g) of the Act:
None
Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes
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No
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Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes
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No
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Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the
past 90 days. Yes
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No
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Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to
be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such
files). Yes
ý
No
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Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this
chapter) is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.
ý
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
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Large accelerated filer
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Accelerated filer
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Non-accelerated filer
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(Do not check if a
smaller reporting company)
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Smaller reporting company
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Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the
Act). Yes
o
No
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The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant (assuming for these
purposes, but without conceding, that all executive officers and directors are "affiliates" of the registrant) as of June 30, 2012, the last business day of the registrant's most recently
completed second fiscal quarter, was $314,732,038 (based on the closing sale price of the registrant's common stock on that date as reported on the NASDAQ Global Select Market).
As
of March 11, 2013 the registrant had 27,668,551 shares of common stock outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Part III
incorporates certain information by reference to the registrant's definitive proxy statement or amendment to this Form 10-K to be filed within
120 days of year end as required.
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DIGITAL GENERATION, INC.
Cautionary Note Regarding Forward-Looking Statements
The Securities and Exchange Commission ("SEC") encourages companies to disclose forward-looking information so that investors can
better understand a company's future prospects and make informed investment decisions. Certain statements contained herein may be deemed to constitute "forward-looking statements."
Words
such as "may," "anticipate," "estimate," "expects," "projects," "future," "intends," "will," "plans," "believes" and words and terms of similar substance used in connection with
any discussion of future operating or financial performance, identify forward-looking statements. All forward-looking
statements are management's present expectations of future events and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in
the forward-looking statements. These risks and uncertainties include, among other things:
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our ability to further identify, develop and achieve commercial success for new products;
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delays in product development;
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the development of competing distribution and online services and products, and the pricing of competing services and
products;
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our ability to protect our proprietary technologies;
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the shift of advertising spending by our customers to online and non-traditional media from TV and radio;
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the demand for High Definition (HD) ad delivery by our customers;
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integrating our acquisitions with our operations, systems, personnel and technologies;
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our ability to successfully transition customers from our previous online acquisitions to our MediaMind digital platform
for ad delivery;
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operating in a variety of foreign jurisdictions;
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fluctuations in currency exchange rates;
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adaption to new, changing, and competitive technologies;
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potential additional impairment of our goodwill and potential impairment of our other long-lived assets; and
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other factors discussed elsewhere herein under the heading "Risk Factors."
In
light of these assumptions, risks and uncertainties, the results and events discussed in the forward-looking statements contained herein might not occur. You are cautioned not to
place undue reliance on forward-looking statements, which speak only as of the date of this filing. We are not under any obligation, and we expressly disclaim any obligation, to update or alter any
forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. All subsequent forward-looking statements attributable to
management or to any person authorized to act on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this section.
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DIGITAL GENERATION, INC.
PART I
ITEM 1. BUSINESS
General
Digital Generation, Inc. (NASDAQ: DGIT) ("DG," the "Company," "we," "us" or "our") is a leading ad management and distribution
platform. DG helps advertisers engage with consumers across television and online media while delivering timely and impactful ad campaigns. Our end-to-end technology and high
quality service help advertisers overcome the fragmentation in the market and get optimal results for their advertising spending.
Background
The ability to execute advertising campaigns in a timely and scalable manner is a crucial requirement for our customers. Our technology
empowers advertisers and agencies to deliver their creative assets to broad audiences, ensure consistent quality of the consumer experience, and utilize our data for rigorous analysis and
optimization. We primarily focus on the major advertising channelstelevision and online media, as well as on opportunities arising from the ongoing convergence of these two ecosystems.
Television
For television media, we electronically distribute advertisements, syndicated programs, and video news releases to traditional
broadcasters, online publishers and other media outlets. We operate two nationwide digital networks out of our Network Operation Centers ("NOCs") in Atlanta, Georgia and Irving, Texas which link more
than 6,000 advertisers, advertising agencies and content owners with more than 24,000 television, radio, cable, print and web publishing destinations electronically throughout the United States,
Canada, and Europe. Through our NOCs, we deliver video, audio, image and data content that comprise transactions among advertisers, content owners, and various media outlets, including those in the
broadcast industries.
We
provided delivery services for 23 of the top 25 advertisers, as ranked by Ad Age. The majority of our revenue is derived from multiple services relating to the electronic delivery of
video and audio advertising content. Our primary source of revenue is the delivery of television and radio advertisements, or spots, which are typically delivered digitally but sometimes physically.
We offer a digital alternative to the dub and ship delivery method of spot advertising. We generally bill our services on a per transaction basis.
We
also offer a variety of other ancillary products that serve the advertising industry. These services include creative research, media production and duplication, distribution,
management of existing advertisements and broadcast verification. This suite of innovative services addresses the needs of our customers at multiple stages along the value chain of advertisement
creation and delivery in a cost-effective manner and helps simplify the overall process of content delivery.
Online
For online media, our online campaign management platform, MediaMind, helps advertisers and agencies simplify the complexities of
managing their advertising budgets across multiple digital media channels and formats, including online, mobile, rich media, social media, in-stream video, display and search. The
MediaMind platform provides our customers with an easy-to-use, end-to-end solution to enhance planning, creative, delivery, measurement and optimization
of digital media campaigns. Our solutions are delivered through a scalable technology infrastructure that allows delivery of digital media advertising campaigns of most any size.
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We
are the only major provider of integrated campaign management solutions not committed to, or affiliated with, a particular publisher, agency or agency group, or advertising network.
We believe our neutral position has numerous benefits, such as eliminating potential conflicts with advertisers since we do not own any advertising inventory, allowing us to provide unbiased insight
and analysis, and ensuring the protection and proper use of our customers' proprietary data.
In
2012, the MediaMind platform delivered campaigns for approximately 14,300 brand advertisers using approximately 7,400 media agencies and creative agencies across approximately 16,800
global web publishers in 78 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. We derive our revenue from customers who pay fees to create, execute
and measure advertising campaigns on our platform.
Acquisitions
We were organized in 1991 as a Delaware corporation. Over the past five fiscal years, we have completed several strategic transactions
including the following:
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On July 31, 2012, we acquired the assets and operations of privately-held North Country Media
Group, Inc. ("North Country"), a market leader in the customization and distribution of direct response advertising, for $1.8 million in cash plus contingent consideration we valued at
$1.9 million. North Country provides media advertising services to advertising agencies and advertisers participating in the direct response advertising industry and is part of our television
segment. We acquired North Country to expand our customer base and product offerings.
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On April 30, 2012, we acquired Peer39, Inc. ("Peer 39"), a provider of webpage level data for approximately
$15.7 million in cash, shares of our common stock and an installment payment. Peer 39, based in New York City, is the leading provider of data based on the content and structure of web pages
for the purpose of improving the relevance and effectiveness of online display advertising. Peer 39 analyzes web pages in terms of quality, safety and brand category allowing advertisers to make
better buying decisions. Peer 39's operating results are included in our online segment. We acquired Peer 39 to expand our customer base and product offerings.
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On September 1, 2011, we paid $61.0 million in cash to acquire all the equity interests of
EyeWonder LLC, and chors GmbH, a German limited liability company, (collectively, "EyeWonder"), from Limelight Networks, Inc. ("Limelight"), a NASDAQ listed company. EyeWonder is
a video and rich media advertising business and a leading provider of interactive digital advertising products and services, serving Fortune 1000 companies and premium marketers around the globe.
EyeWonder's operating results are included in our online segment. We acquired EyeWonder to expand our customer base and product offerings.
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On July 26, 2011, pursuant to a tender offer and subsequent merger, we acquired all of the outstanding shares of
MediaMind Technologies, Inc. ("MediaMind"), for $499.3 million in cash. MediaMind, with its principal office based in Herzeliya, Israel, is a leading global provider of digital
advertising campaign management solutions to advertising agencies and advertisers. MediaMind markets its services directly in the United States and through its subsidiaries in Israel, the United
Kingdom, France, Germany, Australia, Spain, Japan, China, Mexico and Brazil. MediaMind's operating results are included in our online segment. We acquired MediaMind to expand our customer base and
product offerings.
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On April 1, 2011, we acquired substantially all the assets and operations, and assumed certain liabilities, of
privately-held MIJO Corporation ("MIJO") for $43.8 million in cash. MIJO, established in 1978 and based in Toronto, Canada, provides broadcast and digital media services to the
Canadian advertising, entertainment and broadcast industries. MIJO's operating results
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Available Information
We file quarterly and annual reports, proxy statements and other documents with the Securities and Exchange Commission ("SEC") under
the Securities Exchange Act of 1934 (the "Exchange Act").
The
public may read and copy any materials that we file with the SEC at the SEC's Public Reference Room at 100 F Street N.E., Washington, D.C. 20549. The public may obtain
information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Also, the SEC maintains a website that contains reports, proxy and
information statements, and other information regarding issuers, including us, that file electronically with the SEC. The public can obtain any documents that we file with the SEC at
http://www.sec.gov.
We
also make available free of charge through our website (www.dgit.com) our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current
Reports on Form 8-K, and, if applicable, amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as reasonably
practicable after we electronically file such material with, or furnish it to, the SEC.
Employees
As of December 31, 2012, we had a total of 1,691 employees, including 236 in research and development, 196 in sales and
marketing, 947 in operations, and 312 in headquarters, finance and administration; 1,033 of these employees are located in the United States, 246 are located in Israel, and 412 are located in other
countries. Our employees are not represented by a collective bargaining agreement and we have not experienced a work stoppage. We consider our relations with our employees to be good.
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Industry Background and Strategy
Television and Online Video
The media industry is seeing an increased demand from advertisers to manage video-centric campaigns across TV and online media. The
increased quantity and quality of video content online has blurred the traditional lines between online and television. According to eMarketer, 58% of people reported viewing video online in 2012.
Television advertising still represents the majority of advertising spending and continues to be the most important channel of the largest advertisers. On the other hand, digital media channels offer
consumers significant flexibility and choice relative to traditional media channels, and as such, present advertisers with new opportunities to reach a global audience with highly targeted,
interactive and measurable advertising campaigns.
The
emergence of TV and digital video campaigns introduces unique challenges and complexities for advertisers, including fragmentation of channels audience, in addition to the unique
challenges of each channel by itself. These challenges require knowledge and expertise both in the delivery of TV ads and serving of online advertising. These challenges present an opportunity to
industry players that can deliver advertising across TV and online, while reducing hurdles such as planning, execution and delivery.
There
are approximately 11,000 commercial radio and 5,900 television, cable and network broadcast stations in the United States and Canada. These stations primarily generate revenue by
selling airtime to advertisers. In addition, there are approximately 2,300 daily and weekly newspapers in circulation in the United States. Newspapers also primarily generate revenues from
advertising. Further, there are thousands of online publishers operating in the United States and worldwide which also generates revenue through video, rich media, banner and other advertising
formats.
The transition to High Definition Television
High Definition (HD) television furnishes an enhanced user experience on large screen TVs. According to Nielson, 75% of U.S. consumers
owned a HD-capable TV in 2012. A large portion of TV sets sold today are HD ready, and as users replace old TV sets at home, HDTV is going to become the standard. We believe the adoption of HD
programming by producers is leading advertisers to produce higher definition advertising to match the HD content, although Standard Definition (SD) ads can still play on HD ready television sets.
Multi-screen media consumption
Consumers are increasingly using digital channels for their communication, media intake and shopping needs. Consumers that historically
read newspapers or magazines for the latest news now get their news from websites, portals or blogs, and increasingly turn to social networks and other forms of user-generated media for
their entertainment and communication needs. Online video has evolved to serve premium video content, complementing the traditional TV model. Consumers are also accessing the Internet through a
variety of entry points, including computers, mobile devices, gaming consoles and web-enabled televisions. The large number of websites visited by consumers, combined with the multiple
access points for digital content, has resulted in significant audience fragmentation and is disrupting how advertisers reach and engage consumers.
New distribution channels and advertising formats continue to emerge
The media landscape is rapidly evolving with the introduction of new distribution channels, such as mobile devices,
web-connected television set, gaming consoles, and new advertising formats, such as online video. Advertising spending on these channels
and formats in the United States and worldwide is projected to increase significantly. Digital channels and formats provide unique opportunities for
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advertisers
to not only strengthen their engagement with target audiences in innovative ways, but also to serve an increasingly dispersed and fragmented user base. While this fragmentation improves
aspects of a consumer's experience and may allow for improved audience segmentation, we believe it will continue to create substantial challenges for advertisers.
Media planning, buying and delivery become increasingly data-dependent
Advertisers have historically relied on external expertise from creative agencies to design their advertising campaigns and from media
agencies to plan media and purchase inventory from media publishers across different regions and advertising channels. Online media advertising requires a heavy reliance on sophisticated technologies.
It also requires the integration of creative and media buying processes which necessitates a transformation in agencies' and advertisers' practices and can be a highly complex and costly endeavor. For
example, advertisers seeking to launch a digital media advertising campaign must allocate their spending across multiple advertising formats and channels, select relevant inventory and target
audiences, understand the technical capabilities of different publisher websites and platforms and aggregate and analyze massive amounts of data. Media-buying decisions are increasingly performed in
real time, based on accumulated data on performance, prices and audience characteristics.
Delivery of Television Assets is Mission Critical and Complex
Television continues to attract significant portions of the advertising dollars spent by advertisers and advertising agencies.
Television represents powerful mediums for cost-effectively reaching large, targeted audiences and offer the accountability and returns that advertisers increasingly demand.
Television
advertising is most frequently produced under the direction of advertising agencies for large national or regional advertisers or by station personnel for local advertisers.
Television advertising is
characterized as network or spot, depending on how it is purchased and distributed. Network advertising typically is delivered to stations as part of a network feed (bundled with network programming),
while spot advertising is delivered to stations independently of other programming content.
Advertising
agencies and advertisers use third-party service companies to ensure their media assets are delivered to multiple broadcast destinations on a time-sensitive
basis. Certain advertising campaigns can be extremely complex and include dozens of commercial television and radio spots which may require delivery to hundreds of discrete media locations across the
United States. Additionally, advertising agencies and advertisers require certain quality control standards, web-based order management capabilities and certain tagging/editing functions
by the third-party service provider. Finally, these service providers must offer immediate confirmation of the delivery of the commercial content to the media outlet and detailed billing services.
Broadcast
media time is typically purchased by advertising agencies or media buying firms on behalf of advertisers. Advertisers, their agencies and media buying firms select individual
stations or groups of stations to support marketing objectives, which usually are based on the stations' geographic and demographic characteristics. The actual commercials or spots are typically
produced at a digital production studio and recorded on digital media. Variations of the spot intended for specific demographic groups are also produced at this time. The spots undergo a review of
quality and content before being cleared for distribution to broadcast stations.
Advertisers
and their agencies can choose to have advertising content delivered physically or electronically via the Internet and satellite transmissions. Electronic transmission has
several advantages over dub and ship delivery, including cost, transmission time, labor, materials, and quality of content and control of distribution. The amount of advertising content transmitted
electronically has steadily increased, and we estimate that over 98% of video spots are now electronically distributed.
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Online
While the Internet presents an opportunity for advertisers to reach a global audience, advertisers have been challenged by the need to
tailor creative content to specific end markets, geographies or user preferences, and to aggregate and compare campaign results on a global basis. We leverage our presence across multiple geographies
and end markets to provide customized
and integrated global campaign management solutions. In 2012, we delivered online campaigns across approximately 16,800 global web publishers in 78 countries.
Online
advertisers are often challenged by fragmentation. The growing availability of media online and the proliferation of emerging digital media formats and channels, such as mobile
devices, social networks and other forms of user-generated media, has led to an increasingly fragmented user base. The diversity of digital media options available to consumers results in
advertising inventory with multiple formats, delivery specifications, metrics and targeting capabilities. Advertisers must also navigate through decentralized workflow processes involving numerous
constituencies to deliver an effective campaign.
MediaMind's
integrated platform simplifies the numerous complexities of managing digital media advertising campaigns across multiple websites, advertising formats and channels with
varying publisher-imposed creative content restrictions. Our open architecture technology, which is designed to accommodate new and emerging digital media channels, enables the placement of ads
through multiple formats and media types. The formats we support include a variety of banners, in-stream video ads, full page ads, button links and text links, and the media types we
support include rich media, video, and standard banners.
Advertisers
are also struggling to reach and engage consumers in a digital media environment overloaded with ad messages. Advertising redundancy and ineffective creative content often
result in underperforming campaigns that fail to meet advertisers' goals. Our MediaMind platform facilitates consumer engagement by providing rich media, video and emerging media capabilities that
enable advertisers to interact with their target audience more effectively and yield higher engagement, performance and recall rates. Our solutions also facilitate real-time targeting and
creative optimization, enabling advertisers to reach specific consumer segments by assigning the best performing and most relevant creative throughout the campaign.
Online
advertising is data driven. In order to enhance the overall effectiveness of their online campaigns and determine the optimal allocation of their advertising budgets, advertisers
need to integrate, compare and analyze campaign performance data from multiple sources. The MediaMind platform provides actionable, comprehensive advertising performance statistics with numerous
metrics, such as display time, dwell rate and interaction time. Our platform also provides a systematic approach to measuring return on investment, or ROI, which allows advertisers and agencies to
compare campaign performance using a consistent methodology. As a result, advertisers are able to allocate their budgets more efficiently and maximize their return.
Services
Television
Through our suite of innovative services, we seek to address the needs of advertisers at various stages along the value chain of
advertisement creation and delivery. These include idea generation, production and duplication, content distribution, media asset management and broadcast verification products. By offering services
that encompass multiple stages of content creation and delivery, we are able to simplify the workflow process for advertisers. We believe our solutions offer advertisers tools essential to the
creation and strategic distribution of advertisements in a cost-effective manner. We continually upgrade our systems to meet our customers' needs. Our services address our clients' needs
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for
efficient, accurate and reliable solutions for the development and delivery of advertising content across a wide spectrum of media, and include the following offerings:
Advertising Distribution.
We provide primarily electronic and, to a lesser extent, physical distribution of broadcast advertising
content to
broadcast stations throughout the United States, Canada and now the UK. We operate a digital network, currently connecting more than 6,000 advertisers and advertising agencies with approximately 5,900
television, cable and network broadcast destinations, approximately 11,000 radio stations, and approximately 2,300 daily and weekly newspapers in circulation and thousands of online publishers
operating in the United States and Canada. Our network enables the rapid, cost-effective and reliable electronic transmission of video and audio spots and other content and provides a high
level of quality, accountability and flexibility to both advertisers and broadcasters. Our technologically advanced digital network delivers near master quality video and audio to broadcasters, which
is equal or superior to the content currently delivered on dub and ship analog tapes. Our network routes transmissions to stations through an automated transaction and delivery system, enabling
delivery in as little as one hour after an order is received.
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Video.
We receive video content electronically, primarily
via our proprietary file transfer software that is deployed in post production studios. Video content can also be ingested through our various regional operations facilities throughout the United
States. When video content is received, our employees conduct a quality control of the content, digitize the material and upload the content to our Network Operation Center, where it is combined with
the customer's electronic transaction to transmit the various combinations of video to designated television stations. Video transmissions are sent either via a high-speed fiber link to
the digital satellite uplink facility, or over privately owned terrestrial Internet protocol connections, over which they are then delivered directly to our servers, including our HD
Xtreme servers, that we have placed in television stations and cable interconnects.
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Audio.
Audio content can be uploaded via the Internet
electronically. In addition, audio can be received using our Upload Internet audio collection system. Audio transmissions are delivered over the Internet via our SpotCentral audio application that
allows the radio stations to download the radio spots on demand.
Video
and audio transmissions are received at designated television and radio stations on Digital Generation Spot Boxes. The servers enable stations to receive and play back material
delivered through our digital distribution network. The units are owned by us and typically installed in the master control or production area of the stations. Upon receipt, station personnel
generally review the content and transfer the spot to a standardized internal format for subsequent broadcast. Through our NOCs, we monitor the spots stored in each of our servers and ensure that
space is always available for new transmissions. We can quickly transmit video or audio at the request of a station or in response to a customer who wishes to alter an existing order, allowing us to
effectively adapt to customer needs and to distribute to hundreds of locations in as little as one hour, which would be impossible for traditional physical dub and ship houses.
We
offer various levels of digital video and audio distribution services to advertisers distributing content to broadcasters. These include the following: Priority, a service which
guarantees arrival of the first spot on an order within one hour; Express, which guarantees arrival within four hours; Standard, which guarantees arrival by noon the next day; and Economy, which
guarantees arrival by noon on the second day. We also offer a set of premium services enabling advertisers to distribute video or audio spots provided after normal business hours. We generally charge
a fee per delivery for our advertising distribution service, which varies based on the service level ordered by the customer.
In
addition to our standard services, we have developed unique products to service customers with particular time-sensitive delivery needs, including the delivery of
political advertising during election campaigns, providing a rapid response mechanism for candidates and issue groups. We also provide
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advertising
services to advertising agencies and advertisers participating in the direct response industry (infomercials).
Long-form Programming Distribution.
We also deliver digital video broadcast services through our Digital Media Gateway®
("DMG"). The DMG consists of hardware and a suite of software applications that enable content creators and distributors to ingest, digitize, transport, store and prepare digital video media assets
for broadcast. The DMG incorporates a sophisticated IP multicast network of satellites and can deliver all forms of video content, including news, Video News Releases ("VNR"s), syndicated programming,
infomercials, and Electronic Press Kits ("EPK"s). Another feature of the DMG is a terrestrial based return-path network, which automatically tracks and notifies the Atlanta NOC of
transmission failures, system health problems and content usage data. When notified of a transmission failure, the system automatically resends lost data packets using the minimum bandwidth necessary
to complete the transmission. The DMG also uses the terrestrial network to send notification that the complete digital video transmission has been received in the DMG server at the broadcast
television station. This system is fully automated and involves only minimal intervention by station technicians and customer support staff.
The
DMG platform consists of both hardware and software applications. These applications are responsible for three main tasks: managing the flow of digital video content from its source
to the digital uplinks; managing the transmission of digital video content using our IP multicast store-and-forward software algorithms from the digital uplink system to DMG
caching servers at the stations; and managing the workflows for video assets from the DMG caching servers through various station systems.
For
syndicated television shows and movies, we created DMG Syndication. The application suite enables syndicators to deliver, track, manage and verify both SD and HD programming to
broadcast stations more efficiently. By automating processes, providing tracking information and greatly reducing missed feeds, DMG Syndication facilitates content delivery between syndicators and
stations. Automated content delivery to broadcast stations through our network minimizes the need to schedule or monitor satellite feeds and eliminates the need for tape. Broadcast quality content
arrives on our servers at stations, where users can access and manage content and metadata through the DMG desktop application. DMG Syndication also integrates with existing downstream gear and helps
with automation tasks at the station, thus reducing manual labor costs. DMG Syndication delivers frame accurate timing sheets and desktop control for program directors and traffic managers,
significantly reducing show preparation labor, because station personnel no longer have to manually time syndicated show segments.
Online Creative Research.
We own and maintain an online database of content and credits of U.S. television commercials for the
advertising and TV
commercial production industry. We believe that this is the most comprehensive online television commercial information service available to advertising agencies and production companies. Our
SourceEcreative database includes information relating to commercials, individuals and companies. Customers can use our robust search engine specifically designed for the advertising industry.
SourceEcreative allows users to find out which director, post house, composer or other production resource worked on specific spots, enabling advertising agencies to identify creative and production
resources, and to accelerate their creative development process. Information can be provided via fax, phone, e-mail or over the Internet. SourceEcreative services most of the major U.S.
advertising agencies and production companies, as well as television networks, programs and industry associations.
Media Production and Duplication.
Our production and duplication capabilities allow us to provide customers with ancillary services,
which are
offered in addition to our primary distribution service. Our services include storage of client masters or storyboards, editing of materials, tagging content, dubbing, video duplication and copying of
media onto various physical multimedia formats,
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such
as CD, DVD or tape. We believe these add-on service offerings allow us to better service our customers by simplifying the process of creating and distributing advertisements.
Media Asset Management.
Our digital media asset management solution simplifies spot management, access, storage and collaboration for
our customers.
Our media asset management solution is integrated with our distribution system, enabling automatic archiving of trafficked spots, online search, send-for-review and
review-and-approval capabilities, automated digital storyboarding, streaming previews, a comprehensive order and market data history for each spot, script attachment capability
and online search, sort, retrieve and hardcopy fulfillment.
Online
Our MediaMind platform provides an easy-to-use, end-to-end solution to manage
digital media campaigns throughout their life cycle. It is aimed for advertisers and their agency partners seeking to enhance planning, delivery, measurement and optimization of their digital media
campaigns and needing an independent, integrated campaign management platform with robust functionality and scalability.
MediaMind
has been designed to benefit each of the key constituencies across the digital media advertising ecosystem as follows.
Advertisers
benefit from improved advertising returns due to increased reach, impact, relevancy and measurement of their online campaigns
across a variety of channels and formats;
advertising agencies
benefit from an integrated campaign management platform that simplifies the complexity of
digital media advertising and enables them to focus on more strategic objectives;
web publishers
benefit from increased demand due to the enhanced value
of their advertising inventory; and
consumers
benefit from an improved user experience due to more engaging and targeted advertising.
MediaMind
offers shared capabilities for automating and enhancing advertising campaigns throughout their lifecycles, including:
Planning and Buying.
An effective media plan involves a detailed selection of digital advertising placements and respective budget
allocations to
meet campaign objectives. Historically, the planning process could not take into consideration previously accumulated data about the advertising activities of the specific brand or other brands in the
same industry. Our Smart Planning product allows advertisers, for the first time, to use this accumulated data in planning and buying media for new campaigns. Our platform allows advertisers to
research optimal media inventory, provides advertisers with relevant historic performance and cost data across different publishers, and automates the workflow of negotiating and buying digital media
from publishers.
Creative Management.
We provide creative designers and producers with the tools and services to manage a campaign's creative
development lifecycle,
from initial design, to inclusion of interactive features, to adaptation for analytics and ad insertion, and finally, integration with campaign management and ad serving processes.
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Delivery and Targeting.
MediaMind enables seamless delivery of advertisements to the target audience using several methods:
Ad serving
, our platform transmits ad content into ad insertions on publisher websites, ensuring a seamless consumer experience;
Targeting,
our tools enable our
customers to deliver tailored messages to a specific consumer segment;
Optimization
, we offer several tools that enable our customers to test ad performance on defined groups of consumers and adjust
campaigns to show the
audience the best performing ad variation in real-time.
Analytics and Monitoring.
MediaMind enables clear and comprehensive monitoring and reporting of campaign execution, delivery and
performance in
multi-channel campaigns to achieve campaign optimization and insights. Data is made available in a wide variety of analytical tools and data delivery methods, including near real-time dashboards,
robust reporting interfaces, and granular data feeds.
Formats and Channels.
MediaMind enables our customers to use a wide range of digital media channels and formats to maximize reach and
optimize
engagement with consumers. Devices today include personal computers and increasingly mobile devices, and in the future, may include digital
out-of-home media and on-demand television. Delivered content includes websites, streaming video, games, instant messaging, web search, applications and
downloadable applications or gadgets.
The
formats, channels and advertising functionalities supported by MediaMind include:
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Rich Media Advertising.
Rich media advertising typically
includes more extensive graphics, animation and interactivity, and in some cases, audio and video within the advertisement.
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Video Advertising.
Video advertising includes
in-stream video formats displayed within or alongside video content on a publisher website, as well as in-banner video formats displayed within rich media banners,
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-
Standard Display Advertising.
We offer a complete
solution for managing standard display banner campaigns. A low-cost, high-volume marketing tool, standard display represents the majority of banners viewed online.
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Search Engine Advertising.
Our search engine advertising
product, which was launched in 2008, analyzes the performance of search engine marketing campaigns, integrated with display campaigns by the same advertisers.
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Mobile Advertising.
Our mobile advertising product
provides our customers with the ability to manage mobile ad campaigns with all the benefits of third-party ad serving and the MediaMind integrated platform.
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Demand Side Platform.
We offer Smart Trading, a powerful
service for buying display media across multiple ad exchanges in a real-time bidding process.
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Dynamic Creative Optimization.
MediaMind Smart Versioning
is a powerful tool for improving ad relevancy by dynamically changing ad messaging in real-time. Our Smart Versioning solution automates the personalization of ads, the localization to
different languages and the dynamic updating of advertisement messaging.
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Customized Services.
We offer our customers a range of
optional customized professional services based on their specific needs. These services include trafficking, creative production and quality assurance, research and analysis, custom reporting and data
integration.
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-
Customer Support.
We believe that superior customer
support is critical to retaining and expanding our customer base. Our customer support program assists our customers in the use of our services and identifies, analyzes and solves problems or issues
with our products and solutions. Our customer support group is available to customers by telephone, e-mail or through our website 24 hours per day, seven days per week. We offer
specialized support for our different customer typesmedia, creative and publisher. Our support organization combines
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Markets and Customers
In the television segment, a large portion of our revenue is derived from the delivery of spot television advertising to broadcast
stations, cable systems and networks. We derive revenue from brand advertisers and advertising agencies, and from our marketing partners, which are
typically dub and ship houses that have signed agreements with us to consolidate and forward the deliveries of their advertising agency customers to broadcast stations, cable systems and networks via
our electronic delivery service. The relative volumes of advertisements distributed by us are representative of the leading national advertising categories of entertainment, automotive, retail,
business and consumer services, food and related products and entertainment. The volume of advertising from each of the television and online segments is subject to seasonal, quarterly, and cyclical
variations. Historically, the industry has experienced lower sales for services in the first and third quarters, which is somewhat offset with higher sales in the fourth quarter due to increased
customer advertising volumes for the holiday selling season. No single customer accounts for more than 10% of our annual revenue.
In
the online segment, our campaign management solutions and services are used by media agencies, creative agencies and publishers who collaborate with advertisers to deliver better ad
campaign results. Online media campaigns are generally managed by an advertising agency for an advertiser. We are generally hired and paid by the media agency to manage the online campaign and
coordinate with the media agency, the creative agency and the publishers to deliver the ad.
While
we generally are paid by agencies, in some situations publishers, advertisers, or other constituents decide to retain us. For instance, publishers may opt to sponsor our fees and
bundle them with the media fees that they charge to the agency and advertiser. We provide services to all relevant parties, and we serve a diversified base consisting of a great majority of the online
advertising industry in all key markets. In 2012, we served:
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approximately 7,400 media agencies and creative agencies worldwide, including Mediacom, Mindshare, Universal McCann,
ZenithOptimedia, OMD, Zed Media, MEC and Media Contacts;
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over 16,000 global web publishers who are MediaMind-enabled, including Yahoo!, MSN, Google, AOL, and ESPN; and
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nearly 15,000 brand advertisers in every major product vertical, including Nike, Sony, Toyota, Volkswagen, H&M, McDonalds,
Vodafone and MasterCard.
Sales, Marketing and Customer Service
Television Segment
Brand Strategy.
Our brand strategy is to position our services as the standard transaction method for the television, cable, and
network broadcast
industries. We focus our marketing messages and programs at multiple segments within the advertising and broadcast industries. Each of the segments interacts with us for a different reason. Agencies
purchase services from us on behalf of their advertisers. Production studios facilitate the transmission of video and audio to either the Irving or Atlanta NOCs. Production studios and dub and ship
houses resell delivery services to agencies. Stations join the network to receive the content from their customers: the agencies and advertisers.
Online/E-Commerce Strategy.
SpotCentral provides advertisers and agencies with an intuitive web portal to visualize and manage the
distribution of their valuable advertising content. Users can upload spots, choose or create new destination groups, attach traffic instructions, view invoices, distribute media electronically to
thousands of destinations across our massive digital network and confirm
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delivery
at the station level through our powerful media server, the Digital Generation Spot Box. Users have immediate access to key statistics, order status and other data, while workflow automation
tools help user groups save routing instructions and destination paths for repeat orders. Users can search billing history and view invoices from any web-connected location. Customized
search features let users research order history by brand, service level or transmission date. In addition, spots can be previewed at any time of the day or point in the order process. This design
introduces new
levels of simplicity, transparency, accountability and customer satisfaction to the spot distribution process.
Sales.
We employ a direct sales force that calls on various departments at advertising agencies to communicate the capabilities and
comparative
advantages of our electronic distribution system, ad serving platform, and related products and services. In addition, our sales force calls on corporate advertisers who are in a position to either
direct or influence agencies in directing deliveries to us. We currently have regional sales offices in New York, Los Angeles and Chicago. Our sales force includes regional sales, inside sales, and
telemarketing personnel.
Marketing.
Our marketing programs are directed to stimulate demand with an emphasis on popularizing the benefits of digital delivery,
including fast
turnaround (same day services), increased flexibility, higher quality, and greater reliability and accountability. These marketing programs include direct mail and telemarketing campaigns,
newsletters, collateral material (including brochures, data sheets, etc.), application stories, and corporate briefings in major United States cities. We also engage in public relations activities,
including trade show participation, the stimulation of articles in the trade and business press, press tours and advertisements in advertising and broadcast oriented trade publications.
We
market to broadcast stations to arrange for the placement of our Digital Generation Spot Boxes for the receipt of video advertisements.
Customer Service.
Our approach to customer service is based on a model designed to provide focused support from key market centered
offices, located
in Los Angeles, Dallas, Chicago, Detroit, New York, San Francisco and Toronto. Clients work with specific, assigned account coordinators to place production service and distribution orders. National
distribution orders are electronically routed to the NOCs for electronic distribution or, for off-line destinations, to our national duplication center in Louisville, Kentucky. Our
distributed service approach provides direct support in key market cities, enabling us to develop closer relationships with clients as well as the ability to support client needs for local production
services. We also maintain a customer service team dedicated to supporting the needs of radio, television, and network stations. This support is available 7 days a week, 24 hours a day,
to respond to station requests for information, traffic instructions or additional media. Providing direct support alleviates the need for client traffic departments to deal with individual stations
or the challenges of staffing for off-hours support. Our customer service operation centers are linked to our order management and media storage systems, and national distribution network.
These resources enable us to manage the distribution of client orders to the fulfillment location best suited to meet critical customer requirements, as well as providing order status and fulfillment
confirmation. This distribution model also provides us with significant redundancy and re-route capability, enabling us to meet customer needs when weather or other conditions prevent
deliveries using traditional courier services.
Online Segment
Growing the share of total digital media advertising managed through our solutions.
We aim to grow our market share by expanding
existing
relationships with advertisers and advertising agencies. We further aim to access additional advertising budgets by establishing new agency relationships and creating partnerships with global
advertising agency holding companies, leading digital media publishers and technology companies, and increase our global footprint by expanding into new geographic
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markets.
Furthermore, we are aligning our organization to assure quality of customer service, while accommodating large scale campaigns and growth in the number of advertisers.
Increasing the value and efficiency of our customers' advertising spending and leveraging our technology expertise.
We allow advertisers
to leverage
the data generated by our platform for timely decision-making for optimizing campaign performance; empower creative innovation and interactivity to maximize user engagement; enable more targeted,
efficient and performance-driven campaigns with immediate and actionable analytics and data driven advertising solutions; invest in emerging digital media formats and channels to create new
opportunities for our customers to deliver high impact advertising campaigns to consumers; and emphasize ease-of-use, enabling real-time control and facilitating
effective collaboration between advertisers, advertising agencies and publishers throughout the entire campaign management cycle.
Reinforcing the advantages of partnering with an independent provider of campaign management solutions.
We remain focused primarily on
the needs of
advertisers and advertising agencies. By remaining an independent provider, we protect our customers' proprietary data and provide unbiased insights and analytics. We can also extend our open
technology architecture to allow for additional customization of our offerings and further integration into our customers' workflows.
Sales.
We sell our offerings primarily through a direct sales force or through third-party selling agents that employ a direct sales
force. Our sales
organization consists of local sales teams, including sales managers and sales engineers, who cover agencies and advertisers in an effort to increase their awareness and utilization of our solutions
and services.
In
2012, we delivered campaigns in 78 countries. Our sales and services organization is globally organized and our offices and partners are coordinated and supported through four
regional offices covering North America, EMEA, Asia Pacific, and Latin America. We believe this is an important advantage which allows us to offer global advertisers a consistent
pan-regional service.
We
sell directly in countries including Argentina, Australia, Austria, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Japan (where we also sell through a local
selling agent), Mexico, New Zealand, Norway, Portugal, Spain, Sweden, Taiwan, the United Kingdom, the United States and Venezuela.
We
sell through local third-party selling agents in countries and regions that include Belgium, Dubai, Greece, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, the
Netherlands, Pakistan, the Philippines, Poland, Romania, Russia, Singapore, South Africa, Thailand and Turkey. We typically maintain a long-term, strategic relationship with our local
selling agents. Our agreements are typically at least one year in term, with automatic renewals in most cases, unless one party provides the other with prior written notice or if we and the local
selling agent are unable to agree upon sales targets. The agreements generally provide our agents with the exclusive right to promote us in a certain region and are generally terminable only for cause
or if the local selling agent does not meet the agreed upon sales targets. We also agree as to provisions regarding non-competition, non-disclosure and the protection of our
intellectual property.
Marketing.
Our marketing efforts in the online segment are focused on enhancing the corporate brand, thought leadership research, lead
generation,
sales support and product marketing. We support these objectives through public relations, industry events, advertising, social media, web sites, blogs and research publications.
Business Development.
Our business development team supports our sales efforts by developing strategic relationships with agency holding
groups, key
publishers and media companies, as well as technology partners.
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Customer Service.
Our client services organization assumes responsibility and account management for active relationships with clients,
and handles
management of campaigns and ongoing adoption of our solutions. The client services organization includes specialist representatives for our different categories of clients, including media agencies,
creative agencies and publishers.
Competition
Television segment
Competition within the markets for media distribution is intense. In our advertising distribution business, various companies already
distribute video and other content to a variety of destinations. Companies such as Comcast and Deluxe Entertainment Group deliver television advertising spots to satellite TV systems, broadcast TV
stations, cable networks and/or cable head ends. At the same time, many companies are implementing technologies to distribute video to the established traditional channels and new media outlets.
Additionally, other companies are offering technologies to distribute video content through a variety of means including software-only solutions at broadcast TV stations. For example,
Extreme Reach, Hula MX, and Yangaroo use Internet-based technology to distribute television advertising spots to broadcast TV stations, cable networks and/or cable head ends.
We
also compete with a variety of dub and ship houses and production studios that have traditionally distributed taped advertising spots via physical delivery. As local distributors,
these entities have long-standing ties with advertising agencies that are often difficult for us to replace. In addition, these dub and ship houses and production studios often provide an
array of ancillary video services, including archival storage and retrieval, closed captioning and format conversions, enabling them to deliver to their advertiser and agency customers a full range of
customizable, media post-production, preparation, distribution and trafficking services. We plan to continue pursuing potential dub and ship house partners where such partnerships make
strategic sense.
In
our long-form syndication business, we compete with Pitch Blue, a service offered by a joint venture among Deluxe Entertainment Group, Warner Brothers Technical Division
and CBS. We also compete with a satellite digital linear process, whereby the content owner can manually deliver single feeds directly to broadcast TV stations. We compete with other companies that
are focusing, or may in the future focus significant resources on developing and marketing products and services that will compete with ours.
We
believe that our ability to compete successfully depends on a number of factors, both within and outside of our control, including: (1) the price, quality and performance of
our products and those of our competitors; (2) the timing and success of new product introductions; (3) the emergence of new technologies; (4) the number and nature of our
competitors in a given market; (5) the protection of intellectual property rights; and (6) general market and economic conditions.
We
expect competition to continue to intensify as existing and new competitors begin to offer products, services, or systems that compete with our products and services. Our current or
future competitors, many of whom, individually or together with their affiliates, have substantially greater financial resources, research, and development resources, distribution, marketing, and
other capabilities than us, may apply these resources and capabilities to compete successfully against our products and services. A number of the markets in which we sell our products and services are
also served by technologies that currently are more widely accepted than ours. The success of our systems against these competing technologies depends in part upon whether our systems can offer
significant improvements in productivity and sound and video quality in a cost-effective manner. It is uncertain whether our competitors will be able to develop systems compatible with, or
that are alternatives to, our proprietary technology or systems. It is also not certain that we will be able to compete successfully against current or future competitors or that competitive pressures
faced by us will not materially adversely affect our business, operating results, or financial condition.
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In
addition, the assertion of intellectual property rights by others factor into the ability to compete successfully in each of the television and online segments.
Online segment
The online markets in which we operate are rapidly evolving, highly fragmented, and highly competitive. We expect this competitive
environment to continue. We believe
that the principal competitive factors affecting the market for digital advertising services and tools are existing strategic relationships with customers and vendors globally,
ease-of- use, integration and customization, innovation, technology, quality and breadth of service, including local language support, data analysis, price and independence.
With
respect to these significant competitive factors, we believe that our solutions and services are better than those of our competitors in the areas of
ease-of-use, integration and customization, innovation, technology, quality and breadth of service, data analysis and independence. For example, we offer near
real-time monitoring capabilities and additional unique custom analytics tools that allow us to measure various levels of users' engagement and brand awareness. We have an advantage that
many of our competitors lack because our technology platform is accepted and supported by thousands of publishers worldwide, including the major portals, and we are able to customize our services and
solutions to meet our customers' specific competitive needs. In addition, we believe that our integrated platform is a significant advantage when compared to some of our competitors who only offer
point solutions.
We
compete against other integrated campaign management and ad serving providers, stand-alone rich media companies, and channel-specific niche providers. Our main competitors in the
campaign management and ad serving category are DoubleClick (which was acquired by Google in March 2008), Atlas, which Facebook has recently agreed to acquire from Microsoft, and MediaPlex, a division
of ValueClick. Our main competitors in the stand-alone rich media category are niche players, such as PointRoll (which is owned by Gannett) and FlashTalking.
Intellectual Property and Proprietary Rights
Our intellectual property rights are important to our business. We believe that the complexity of our products and the
know-how incorporated in them makes it difficult to copy them or replicate their features. We rely on a combination of confidentiality clauses, copyrights and, to a lesser extent, patents
and trademarks to protect our intellectual property and know-how.
To
protect our know-how and trade secrets, we customarily require our employees, customers, and third-party collaborators to execute confidentiality agreements or otherwise
agree to keep our proprietary information confidential when their relationship with us begins. Typically, our employment contracts also include clauses requiring our employees to assign to us all
inventions and intellectual property rights they develop in the course of their employment and agree not to disclose our confidential information. Because software is stored electronically and thus is
highly portable, we attempt to reduce the portability of our software by physically protecting our servers through the use of closed networks and physical security systems that prevent external
access. We also seek to minimize disclosure of our source code to customers or other third parties.
In
our television segment we rely primarily upon a combination of copyright, trademark and trade secret laws and license agreements to establish and protect proprietary rights in our
technologies. We currently have one U.S. and nine international patents issued with expiration dates ranging from April 2020 to August 2024 and three other patent applications pending. We also have 43
trademark registrations, two trademark applications and approximately 31 copyright registrations.
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The online advertising industry is characterized by ongoing product changes resulting from new technological developments, performance improvements, and
decreasing costs. We believe that our future growth depends, to a large extent, on our ability to profoundly understand our clients and their needs and to be an innovator in the development and
application of technology. As we develop next generation products, we intend to pursue patent and other intellectual property rights protection, when practical, for our core technologies. As we
continue to move into new markets, we will evaluate how best to protect our technologies in those markets.
In
our online segment we have 42 issued U.S. patents with expiration dates ranging from October 2016 to March 2026 and 21 pending U.S. patent applications. We also have eleven registered
international patents and four pending international patent applications. We cannot be certain that patents will be issued as a result of the patent applications we have filed. We also have 40
trademark registrations and three trademark applications.
ITEM 1A. RISK FACTORS
Set forth below are certain risks concerning any investment in our common stock. We perceive risks related to our industry and the
markets we serve, risks related specifically to our business and operations, risks concerning our recent acquisitions, risks related to our capital structure, risks concerning law, regulation and
policy that affect our business, and risks concerning our common stock.
Risks Related to Our Industry and the Markets We Serve
The media distribution products and services industry is divided into several distinct segments, some of which are relatively mature, while others are growing rapidly. If
the mature segments begin to decline at a time when the developing segments fail to grow as anticipated, we may have difficulty maintaining revenue or profitability at levels we have in the past.
To date, our design and marketing efforts have involved the identification and characterization of the broadcast market segments within
the media distribution products and services industry that will be the most receptive to our products and services. We may not have correctly identified and characterized such markets, and our planned
products and services may not address the needs of those markets. Furthermore, our current technologies may not be suitable for specific applications within a particular market and further design
modifications, beyond anticipated changes to accommodate different markets, may be necessary.
While
the electronic distribution of media has been available for several years and growth of this market is modest, many of the products and services now on the market are relatively
new. It is difficult to predict the rate at which the market for these new products and services will grow, if at all. Even if the market does grow, it will be necessary to quickly conform our
products and services to customer needs and emerging industry standards in order to be a successful participant in those markets, such as the market for HD advertising spots. If the market fails to
grow, or grows more slowly than anticipated, it will be difficult for any market participant to succeed and it will be increasingly difficult for us to maintain our current level of profitability.
To
sustain profitability and growth, we must expand our product and service offerings beyond the broadcast markets, to include additional market segments within the media distribution
products and services industry. Potential new applications for our existing products in new markets include online video advertising networks, digital asset management, and business to consumer
markets. While our products and services could be among the first commercial products that may be able to serve the convergence of several industry segments, including digital networking,
telecommunications,
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compression
products and online services, our products and services may not be accepted by that market. In addition, it is possible that:
-
-
the convergence of several industry segments may not continue;
-
-
the markets may not develop as a result of such convergence; or
-
-
if markets develop, such markets may not develop either in a direction beneficial to our products or product positioning
or within the time frame in which we expect to launch new products and product enhancements.
Because
the convergence of digital networking, telecommunications, compression products and online services is new and evolving, the growth rate, if any, and the size of the potential
market for our products cannot be predicted. If markets for these products fail to develop, develop more slowly than expected or become served by numerous competitors, or if our products do not
achieve the anticipated level of market acceptance, our future growth could be jeopardized. Broad adoption of our products and services will require us to overcome significant market development
hurdles, many of which we cannot predict.
The industry is in a state of rapid technological change and we may not be able to keep up with that pace.
The advertisement distribution and management industry is characterized by extremely rapid technological change, frequent new products,
service introductions and evolving industry standards. The introduction of products with new technologies and the emergence of new industry standards can render existing products obsolete and
unmarketable. Our future success will depend upon our ability to enhance existing products and services, develop and introduce new products and services that keep pace with technological developments
and emerging industry standards and
address the increasingly sophisticated needs of our customers. We may not succeed in developing and marketing product enhancements or new products and services that respond to technological change or
emerging industry standards. We may experience difficulties that could delay or prevent the successful development, introduction and marketing of these products and services. Our products and services
may not adequately meet the requirements of the marketplace and achieve market acceptance. If we cannot, for technological or other reasons, develop and introduce products and services in a timely
manner in response to changing market conditions, industry standards or other customer requirements, particularly if we have pre-announced the product and service releases, our business,
financial condition, results of operations and cash flows will be harmed.
The
online advertising industry has undergone rapid and dramatic changes in its short history. You must consider our business and prospects in light of the risks and difficulties we will
encounter in a new and rapidly evolving market. We may not be able to successfully address new risks and difficulties as they arise, which could have a material adverse effect on our business,
financial condition and results of operations.
Our industry has been adversely affected by continued economic challenges and uncertainty in the United States, Europe and throughout the world worldwide.
Our revenues are generated primarily from providing traditional advertising broadcast delivery services as well as online campaign
management solutions and services to advertising agencies and advertisers across digital media channels and a variety of formats. Demand for these services tends to be tied to economic cycles,
reflecting overall economic conditions as well as budgeting and buying patterns. Following the recent negative developments in the world economy, spending on traditional broadcast advertising has been
adversely affected and several agency and analyst organizations now predict that the growth in online advertising may be slower than previously expected. We cannot assure you that advertising budgets
and expenditures by advertising agencies and advertisers will not decline in
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any
given period or that advertising spending will not be diverted to more traditional media or other online marketing products and services, which would lead to a decline in the demand for our
campaign management solutions and services. A decline in the economic prospects of advertisers or the economy in general could alter current or prospective customers' spending priorities. As a result,
our revenues may not increase or may decline significantly in any given quarterly or annual period.
Seasonality, cyclicality and discretionary spending in buying patterns also makes forecasting difficult and can result in widely fluctuating quarterly results.
Historically, the industry has experienced lower sales for services in the first and third quarters, which is somewhat offset with
higher sales in the fourth quarter due to increased customer advertising volumes for the holiday selling season. In addition, product and service revenues are influenced by political advertising,
which generally occurs every two years. Nevertheless, in any single period, product and service revenues and delivery costs are subject to significant variation based on changes in the volume and mix
of deliveries performed during such period. In addition, we have historically operated with little or no backlog. The absence of backlog and fluctuations in revenues and costs due to seasonality
increases the difficulty of predicting our operating results.
The markets in which we operate are highly competitive, and competition may increase further as new participants enter the market and more established companies with greater
resources seek to expand their market share.
Competition within the markets for media distribution is intense. In our advertising distribution business, numerous companies,
including competitors that are much larger than us, already distribute video and other content to a variety of destinations. In our long-form distribution business we anticipate that
certain common and/or value-added telecommunications carriers and other companies may develop and deploy high bandwidth network services targeted at the advertising and broadcast industries. In our
online segment, we face formidable competition from other companies that provide solutions and services similar to ours. Currently, the primary online video competitors are Google and Microsoft
(recently, Microsoft has agreed to sell its Atlas unit with whom we compete to Facebook). In March 2008, Google acquired DoubleClick. DoubleClick offers solutions and services similar to ours and
compete directly with us. We expect that Google will use its substantial financial and engineering resources to expand the DoubleClick business and increase its ability to compete with us.
We
believe that our ability to compete successfully with all of our television and online service offerings depends on a number of factors, both within and outside of our control,
including: (1) the price, quality and performance of our products and those of our competitors; (2) the timing and success of new product introductions; (3) the emergence of new
technologies; (4) the number and nature of our competitors in a given market; (5) the protection of our intellectual property rights; and (6) general market and economic
conditions. In addition, the assertion of intellectual property rights by others factor into the ability to compete successfully. The competitive environment could result in price reductions that
could result in lower profits and loss of our market share.
In
addition, many of our current and potential competitors have established or may establish cooperative relationships among themselves or with third parties, and several of our
competitors have combined or may combine in the future with larger companies with greater resources than ours. This growing trend of cooperative relationships and consolidation within our industry may
create a great
number of powerful and aggressive competitors that may engage in more extensive research and development, undertake more far-reaching marketing campaigns and/or make more attractive offers
to existing and potential employees and customers than we are able to. They may also adopt more aggressive pricing policies and may even provide services similar to ours at no additional cost by
bundling them with their other product and service offerings. Any increase in the level of competition from these, or any other competitors, is likely to result in price reductions, reduced margins,
loss of
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market
share and a potential decline in our revenues. We cannot assure you that we will be able to compete successfully with our existing or future competitors. If we fail to withstand competitive
pressures and compete successfully, our business, financial condition and results of operations could be materially adversely affected.
Consolidation in the industries in which we operate could lead to increased competition and loss of customers.
The Internet industry (and online advertising in particular) has experienced substantial consolidation. We expect this consolidation to
continue. This consolidation could adversely affect our business and results of operations in a number of ways, including the following:
-
-
our customers could acquire or be acquired by our competitors and terminate their relationship with us;
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-
our customers could merge with each other, which could reduce our ability to negotiate favorable terms; and
-
-
competitors could improve their competitive position through strategic acquisitions.
Consolidation of Internet advertising networks, web portals, Internet search engine sites and web publishers may impair our ability to serve advertisements and to collect
campaign data and could lead to a loss of significant online customers.
The growing trend of consolidation of Internet advertising networks, web portals, Internet search engine sites and web publishers, and
increasing industry presence of a small number of large companies, such as Google, Microsoft and, most recently, Apple, with the announcement of its iAd platform for placing ads on Apple's
applications, could harm our business. We are currently able to serve, track and manage advertisements for our customers in a variety of networks and websites, which is a major benefit to our
customers' overall campaign management. Concentration of advertising networks could substantially impair our ability to serve advertisements if these networks or websites decide not to permit us to
serve, track or manage advertisements on their websites, if they develop ad placement systems that are incompatible with our ad serving systems, or if they use their market power to force their
customers to use certain vendors on their networks or websites. These networks or websites could also prohibit or limit our aggregation of advertising campaign data if they use technology that is not
compatible with our technology. In addition, concentration of desirable advertising space in a small number of networks and websites could result in competitive pricing pressures and diminish the
value of our advertising campaign databases, as the value of these databases depends to some degree on the continuous aggregation of data from advertising campaigns on a variety of different
advertising networks and websites. Additionally, major publishers can terminate our ability to serve advertisements on their properties on short notice. If we are no longer able to serve, track and
manage advertisements on a variety of networks and websites, our ability to service campaigns effectively and aggregate useful campaign data for our customers will be limited.
The Internet advertising or marketing market may deteriorate, or develop more slowly than expected, which could have a material adverse effect on our business, financial
condition or results of operations.
The Internet advertising and marketing market is relatively new and rapidly evolving. As a result, demand and market acceptance for
Internet advertising solutions and services is uncertain. If the market for Internet advertising or marketing deteriorates, or develops more slowly than we expect, our online business could suffer.
The future success of our online business is dependent on an increase in the use of the Internet, the commitment of advertisers and advertising agencies to the Internet as an advertising and marketing
medium, the advertisers' implementation of advertising campaigns and the willingness of current or potential customers to outsource their Internet advertising and marketing needs.
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Internet security poses risks to our entire business.
The process of e-commerce aggregation by means of our hardware and software infrastructure involves the transmission and
analysis of confidential and proprietary information of the advertiser, as well as our own confidential and proprietary information. The compromise of our security or misappropriation of proprietary
information could have a material adverse effect on our business, prospects, financial condition and results of operations. We rely on encryption and authentication technology licensed from other
companies to provide the security and authentication necessary to effect secure Internet transmission of confidential information, such as credit and other proprietary information. Advances in
computer capabilities, new discoveries in the field of cryptography, or other events or developments may result in a compromise or breach of the technology used by us to protect client transaction
data. Anyone who is able to circumvent our security measures could misappropriate proprietary information or cause material interruptions in our operations. We may be required to expend significant
capital and other resources to protect against security breaches or to minimize problems caused by security breaches. To the extent that our activities or the activities of others involve the storage
and transmission of proprietary information, security breaches could damage our reputation and expose us to a risk of loss or litigation and possible liability. Our security measures may not prevent
security breaches. Our failure to prevent these security breaches may have a material adverse effect on our business, prospects, financial condition and results of operations.
Risks Related to Our Business and Operations
A majority of our business is highly dependent upon television advertising. If demand for, or margins from, our television advertising delivery services continue to decline,
our business results would likely decline.
We expect that a significant portion of our revenues will continue to be derived from the delivery of television advertising spots from
advertising agencies, production studios and dub and ship houses to television stations in the United States. A continued decline in demand for, or average selling prices of, our television
advertising delivery services for any of the following reasons, or otherwise, would seriously harm our business, financial condition, results of operations and
prospects:
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competition from new advertising media;
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new product introductions or price competition from competitors;
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a shift in purchases by customers away from our premium services; and
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change in the technology used to deliver such services.
Additionally,
we are dependent on our relationship with the television stations in which we have installed communications equipment. Should a substantial number of these stations go out
of business, experience a change in ownership or discontinue the use of our equipment in any way, our business, financial condition, results of operations and prospects would be harmed.
If we are not able to maintain and improve service quality, our business and results of operations could decline.
Our business will depend on making cost-effective deliveries to broadcast stations within the time periods requested by our
customers. If we are unsuccessful in making these deliveries, for whatever reason, a station might be prevented from selling airtime that it otherwise could have sold. Our ability to make deliveries
to stations within the time periods requested by customers depends on a number of factors, some of which are outside of our control, including:
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network operations and/or equipment failure;
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interruption in services by telecommunications service providers; and
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inability to maintain our installed base of video and audio units that comprise our television distribution network.
Stations
may assert claims for lost air-time in these circumstances and dissatisfied advertisers may refuse to make further deliveries through us in the event of a
significant occurrence of lost deliveries, which would result in a decrease in our revenues or an increase in our expenses, either of which could lead to a reduction in net income or an increase in
net loss. Although we expect that we will maintain insurance against business interruption, such insurance may not be adequate to protect us from significant loss in these circumstances or from the
effects of a major catastrophe (such as an earthquake or other natural disaster), which could result in a prolonged interruption of our business.
Our business is highly dependent on electronic video advertising delivery service deployment.
Our inability to maintain the server equipment necessary for the receipt of electronically delivered video advertising content in an
adequate number of television stations or to capture market share among content delivery customers, which may be the result of price competition, new product introductions from competitors or
otherwise, would be detrimental to our business objectives and deter future growth. We have made a substantial investment in upgrading and expanding our Irving and Atlanta NOCs and in populating
television stations with the server equipment necessary for the receipt of electronically delivered video advertising content. However, we cannot assure you that the maintenance of these units will
cause this service to achieve adequate market acceptance among customers that require video advertising content delivery.
In
addition, to more fully address the needs of video delivery customers, we have developed a set of ancillary services that typically are provided by dub and ship houses. These
ancillary services include cataloging, physical archiving, closed-captioning, modification of slates and format conversions. We believe that we will need to provide these services on a localized basis
in each of the major cities in
which we provide services directly to agencies and advertisers. We currently provide certain of such services to a portion of our customers through our facilities in New York, Los Angeles, San
Francisco, Dallas, Detroit and Chicago. However, we may not be able to successfully provide these services to all customers in those markets or any other major metropolitan area at competitive prices.
Additionally, we may not be able to provide competitive video distribution services in other U.S. markets, because of the additional costs and expenses necessary to do so and because we may not be
able to achieve adequate market acceptance among current and potential customers in those markets.
While
we are taking the steps we believe are required to achieve the network capacity and scalability necessary to deliver video content reliably and cost effectively as video
advertising delivery volume grows, we may not achieve such goals because they are highly dependent on the services provided by our telecommunication providers and the technological capabilities of
both our customers and the destinations to which content is delivered. If our telecommunication providers are unable or unwilling to provide the services necessary at a rate we are willing to pay or
if our customers and/or our delivery destinations do not have the technological capabilities necessary to send and/or receive video content, our goals of adequate network capacity and scalability
could be jeopardized.
In
addition, we may be unable to retain current audio delivery customers or attract future audio delivery customers who may ultimately demand delivery of both audio and video content,
unless we can successfully continue to develop and provide video transmission services. The failure to retain such customers could result in a reduction of revenues, thereby decreasing our ability to
maintain profitability.
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We rely on bandwidth providers and other third parties for key aspects of the process of providing products and services to our customers, and any failure or interruption in
the services and products provided by these third parties could harm our ability to operate our business and damage our reputation.
We rely on third-party vendors, including bandwidth providers. Any disruption in the network access services provided by these
third-party providers or any failure of these third-party providers to handle current or higher volumes of use could significantly harm our business. Any financial or other difficulties our providers
face may have negative effects on our business, the nature and extent of which we cannot predict. We exercise little control over these third- party vendors, which increases our vulnerability to
problems with the services they provide. We license technology from third parties to facilitate aspects of our connectivity operations. We have experienced and expect to continue to experience
interruptions and delays in service and availability for such elements. Any errors, failures, interruptions or delays experienced in connection with these third-party technologies
could negatively impact our relationship with users and adversely affect our business and could expose us to liabilities to third parties.
If we were no longer able to rely on our existing providers of transmissions services, our business and results of operations could be harmed.
We obtain our local access transmission services and long distance telephone access through contracts with TW Telecom and XO
Communications, both of which expire in September 2013. Presently, we are negotiating a renewal of these contracts. The agreement with TW Telecom provides for reduced pricing on various services, in
exchange for minimum purchases each year and the XO Communications contract provides reduced pricing, in exchange for minimum purchases each year. The agreements provide for certain achievement
credits once specified purchase levels are met. Any interruption in the supply or a change in the price of either local access or long distance carrier service could increase costs or cause a
significant decline in revenues, thereby decreasing our operating results.
We face various risks associated with purchasing satellite capacity.
As part of our strategy of transmitting video, audio, data and other information using satellite technology, we periodically purchase
satellite capacity from third parties owning satellite systems. Although our management attempts to match these expenditures against anticipated revenues from sales of products or services to
customers, they may not be successful at estimating anticipated revenues, and actual revenues from sales of products or services may fall below expenditures for satellite capacity. In addition,
purchases of satellite capacity require a significant amount of capital. Any inability to purchase satellite capacity or to achieve revenues sufficient to offset the capital expended to purchase
satellite capacity may make our business more vulnerable and significantly affect our financial condition, cash flows and results of operations.
If the existing relationships with Clear Channel Satellite Services or Intelsat is terminated, or if either Clear Channel Satellite Services or Intelsat fails to perform as
required under its agreement with us, our business could be interrupted.
We have designed and developed the necessary software to enable our current video delivery systems to receive digital satellite
transmissions over Clear Channel's AMC-9 and Intelsat's Galaxy 18 and 19 satellite systems. However, the AMC-9 and Galaxy 18 and 19 satellite systems may not have the capacity
to meet our current or future delivery commitments and broadcast quality requirements on a cost-effective basis, if at all. We have non-exclusive agreements with Clear Channel,
which expire in June 2013, and with Intelsat, which expire in December 2013. We
expect to renew these agreements prior to their expiration. The agreements provide for fixed pricing on dedicated bandwidth and give us access to satellite capacity for electronic delivery of digital
video and audio transmissions by satellite. Clear Channel and Intelsat are required to meet performance specifications, as outlined in the
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agreements,
and we are given a credit allowance for future fees if Clear Channel or Intelsat do not meet these requirements. The agreements state that Clear Channel or Intelsat can terminate the
agreement if we do not make timely payments or become insolvent.
Certain of our products depend on satellites; any satellite failure could result in interruptions of our service that could negatively impact our business and reputation.
A reduction in the number of operating satellites or an extended disruption of satellite transmissions would impair the current utility
of the accessible satellite network and the growth of current and additional market opportunities. Satellites and their ground support systems are complex electronic systems subject to weather
conditions, electronic and mechanical failures and possible sabotage. The satellites have limited design lives and are subject to damage by the hostile space environment in which they operate. The
repair of damaged or malfunctioning satellites is nearly impossible. If a significant number of satellites were to become inoperable, there could be a substantial delay before they are replaced with
new satellites. In addition, satellite transmission can be disrupted by natural phenomena causing atmospheric interference, such as sunspots.
Certain
of our products rely on signals from satellites, including, but not limited to, satellite receivers and head-end equipment. Any satellite failure could result in
interruptions of our service, negatively impacting our business. We attempt to mitigate this risk by having our customers procure their own agreements with satellite providers.
Our business may not grow if the Internet advertising market does not continue to develop or if we are unable to successfully implement our business model.
Part of our service offering is to generate revenue by providing interactive marketing solutions to advertisers, ad agencies and web
publishers. The profit potential for this business model is uncertain. For a portion of our business to be successful, Internet advertising will need to achieve increasing market acceptance by
advertisers, ad agencies and web publishers. The
intense competition among Internet advertising sellers has led to the creation of a number of pricing alternatives for Internet advertising. These alternatives make it difficult for us to project
future levels of advertising revenue and applicable gross margin that can be sustained by us or the Internet advertising industry in general.
Intensive
marketing and sales efforts are necessary to educate prospective advertisers regarding the uses and benefits of, and to generate demand for, our products and services.
Advertisers could be reluctant or slow to adopt a new approach that may replace, limit or compete with their existing systems. Acceptance of our Internet advertising solutions will depend on the
continued emergence of Internet commerce, communication, and advertising, and demand for our solutions.
Our business may be harmed if we are not able to protect our intellectual property rights from third-party challenges or if the intellectual property we use infringes upon
the proprietary rights of third parties.
The steps taken to protect our proprietary information may not prevent misappropriation of such information, and such protection may
not preclude competitors from developing confusingly similar brand names or promotional materials or developing products and services similar to ours. We consider our trademarks, copyrights,
advertising and promotion design and artwork to be of value and important to our businesses. We rely on a combination of trade secret, copyright and trademark laws and nondisclosure and other
arrangements to protect our proprietary rights. We generally enter into confidentiality or license agreements with our distributors and customers and limit access to and distribution of our software,
documentation and other proprietary information. Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to copy or obtain and use information that we regard as
proprietary. In addition, the laws of some foreign countries do not protect our proprietary rights to the same extent as do the laws of the United States.
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We cannot assure you that our intellectual property does not infringe on the proprietary rights of third parties. While we believe that our trademarks,
copyrights, advertising and promotion design and artwork do not infringe upon the proprietary rights of third parties, we may still receive future communications from third parties asserting that we
are infringing, or may be infringing, on the proprietary rights of third parties. Any such claims, with or without merit, could be time-consuming, require us to enter into royalty
arrangements or result in costly litigation and diversion of management attention. If such claims are successful, we may not be able to obtain licenses necessary for the operation of our business, or,
if obtainable, such licenses may not be available on commercially reasonable terms, either of which could prevent our ability to operate our business.
If we fail to manage our growth effectively, our business, financial condition and results of operations could be materially adversely affected.
We have experienced, and continue to experience, growth in our operations and headcount, which has placed, and will continue to place,
significant demands on our management, operational and financial infrastructure. If we do not effectively manage our growth, the quality of our solutions and services could suffer, which could
negatively affect our brand and operating results. To effectively manage this growth, we will need to continue to improve, among other things:
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our information and communication systems, to ensure that our offices around the world are well coordinated and that we
can effectively communicate with our growing base of customers;
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our systems of internal controls, to ensure timely and accurate reporting of all of our operations;
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our documentation of our information technology systems and our business processes for our advertising and billing
systems; and
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our information technology infrastructure, to maintain the effectiveness of our systems.
In
order to enhance and improve these systems, we will be required to make significant capital expenditures and allocation of valuable management resources. If the improvements are not
implemented successfully, our ability to manage our growth will be impaired and we may have to make additional expenditures to address these issues, which could materially adversely affect our
business, financial condition and results of operations.
We depend on key personnel to manage the business effectively, and if we are unable to retain our key employees or hire additional qualified personnel, our ability to
compete could be harmed.
Our future success will depend, to a significant extent, upon the services of our executive team. Uncontrollable circumstances, such as
the death or incapacity of any key executive officer, could have a serious impact on our business.
Our
future success will also depend upon our ability to attract and retain highly qualified management, sales, operations, information technology and marketing personnel. There is, and
will continue to be, intense competition for personnel with experience in the markets applicable to our products and services. Because of this intense competition, we may not be able to retain key
personnel or attract, assimilate or retain other highly qualified technical and management personnel in the future. The
inability to retain or to attract additional qualified personnel as needed could have a considerable impact on our business.
If we fail to detect click-through fraud or other invalid clicks, we could lose the confidence of our advertisers, thereby causing our business to suffer.
We are exposed to the risk of fraudulent clicks and other invalid clicks on advertisements delivered by us from a variety of potential
sources. Invalid clicks are clicks that we have determined are not
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intended
by the user to link to the underlying content, such as inadvertent clicks on the same ad twice and clicks resulting from click fraud. Click fraud occurs when a user intentionally clicks on an
ad displayed on a web site for a reason other than to view the underlying content. These types of fraudulent activities could harm our business and our brand. If fraudulent clicks are not detected,
the data that our solutions provide to our customers is inaccurate and the affected advertisers may lose confidence in our solutions to deliver a return on their investment. If advertisers become
dissatisfied with our solutions, they may choose to do business with our competitors or reduce their spending on Internet advertising, which could have a material adverse effect on our business,
financial condition and results of operations.
System disruptions and security threats to our computer networks or phone systems could have a material adverse effect on our business.
The performance and reliability of our computer network and phone systems infrastructure is critical to our operations. Any computer
system error or failure, regardless of cause, could result in a substantial outage that materially disrupts our operations. In addition, we face the threat to our computer systems of unauthorized
access, computer hackers, computer viruses, malicious code, organized cyber-attacks and other security problems and system disruptions. We devote significant resources to the security of our computer
systems, but our computer systems may still be vulnerable to these threats. A user who circumvents security measures could misappropriate proprietary information or cause interruptions or malfunctions
in our operations. As a result, we may be required to expend significant resources to protect against the threat of these system disruptions and security breaches or to alleviate problems caused by
these disruptions and breaches. Any of these events could have a material adverse effect on our business, financial condition, results of operations and cash flows.
If we do not continue to innovate and provide high quality solutions and services, as well as increase our revenues from more traditional solutions and services, we may not
remain competitive, and our business, financial condition or results of operations could be materially adversely affected.
Our success depends on providing high quality solutions and services that make online campaign management easier and more efficient for
our customers. Our competitors are constantly developing innovations in online advertising and campaign management, and therefore the prices that we charge for existing services and solutions
generally decline over time. As a result, we must continue to invest significant resources in research and development in order to enhance our technology and our existing solutions and services and
introduce new high-quality solutions and services. If we are unable to predict user preferences or industry changes, or if we are unable to modify our solutions and services on a timely
basis, and as a result are unable to provide quality solutions and services that run without complication or service interruptions, our customers may become dissatisfied and we may lose customers to
our competitors and our reputation in the industry may suffer, making it difficult to attract new customers. Our operating results would also suffer if our innovations are not responsive to the needs
of our customers, are not appropriately timed with market opportunity or are not effectively brought to market. As online advertising and campaign management technologies continue to develop, our
competitors may be able to offer solutions that are, or that are perceived to be, substantially similar or better than those offered by us. Customers will not continue to do business with us if our
solutions do not deliver advertisements in an appropriate and effective manner, if the advertiser's investment in advertising does not generate the desired results, or if our campaign management tools
do not provide our customers with the help they need to manage their campaigns. If we are unable to meet these challenges or if we over expend our resources in our research and development of new
solutions and services, our business, financial condition and results of operations could be materially adversely affected. Recently, we began to emphasize our standard display ads, which generate
lower revenue per impression than other formats but represent a large and profitable market, and which can
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help
offset competitive pricing pressure in other formats, such as rich media. If we are unable to grow our market share in this area significantly, our revenue could decrease.
Our business depends on a strong brand reputation, and if we are not able to maintain and enhance our brand, our business, financial condition and results of operations
could be materially adversely affected.
We believe that maintaining and enhancing our brand is critical to expanding our base of customers and maintaining brand loyalty among
customers, particularly in North America where brand perception can impact the competitive position in other markets worldwide, and that the importance of brand recognition will increase due to the
growing number of competitors providing similar services and solutions. Maintaining and enhancing our brand may require us to make substantial investments in research and development and in the
marketing of our solutions and services, and these investments may not be successful. If we fail to promote and maintain the our brand, or if we incur excessive expenses in this effort, our business,
financial condition and results of operations could be materially adversely affected. We anticipate that, as our market becomes increasingly competitive, maintaining and enhancing our brand may become
increasingly difficult and expensive. Maintaining and enhancing our brand will depend largely on our ability to be a technology leader and to continue to provide high quality solutions and services,
which we may not do successfully.
New advertisement blocking technologies could limit or block the delivery or display of advertisements by our solutions, which could undermine the viability of our business.
Advertisement blocking technologies, such as "filter" software programs, that can limit or block the delivery or display of
advertisements delivered through our solutions are currently available for Internet users and are continuing to be developed. If these technologies become widespread, the commercial viability of the
current Internet advertisement model may be undermined. As a result, ad-blocking technology could, in the future, have a material adverse effect on our business, financial condition and
results of operations.
More individuals are using non-personal computer devices to access the Internet, and the solutions developed for these devices may not be widely deployed.
The number of people who access the Internet through devices other than personal computers ("PCs"), including mobile devices, game
consoles and television set-top devices, has increased dramatically in the past few years. The lower resolution, functionality and memory associated with alternative devices make the use
of our solutions and services through such devices difficult. If we are unable to deliver our solutions and services to a substantial number of alternative device users or if we are slow to develop
solutions and technologies that are more compatible with non-PC communications devices, we will fail to capture a significant share of an increasingly important portion of the market. Our
failure to deliver our solutions and services to a substantial number of alternative device users, or failure to develop in a timely manner solutions and technologies that are more compatible with
non-PC
communications devices, could have a material adverse effect on our business, financial condition and results of operations.
We may have difficulty scaling and adapting our existing network infrastructure to accommodate increased systems traffic and technology advances or changing business
requirements.
All of our online solutions and services are delivered through our network. For our business to be successful, our network
infrastructure must perform well and be reliable. We will need significantly more computing power as traffic within our systems increases and our solutions and services become more complex. We expect
to continue spending significant amounts to purchase or lease data centers and equipment, and to upgrade our technology and network infrastructure to handle increased Internet traffic and roll out new
solutions and services, many of which internal improvements were delayed
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during
the recent financial crisis. This expansion will be expensive and complex and could result in inefficiencies or operational failures. The costs associated with these necessary adjustments to
our network infrastructure could harm our operating results. In addition, cost increases, loss of traffic or failure to accommodate new technologies or changing business requirements associated with
our network infrastructure could also have a material adverse effect on our business, financial condition and results of operations.
Problems with content delivery services, bandwidth providers, data centers or other third parties could harm our online business, financial condition or results of
operations.
Our online business relies significantly on third-party vendors, such as data centers, content delivery services and bandwidth
providers. For example, we have entered into an agreement (as amended) to use a third-party, Akamai Technologies, Inc. ("Akamai"), to provide content delivery services to assist us in serving
advertisements. We have committed to a minimum revenue amount to Akamai during the calendar year and to using Akamai for at least 75% of our delivery needs, excluding China, provided Akamai meets our
service requirements. The term of our agreement with Akamai is until May 31, 2014. Akamai may terminate this agreement if we materially breach the agreement and such breach continues uncured
for 30 days following Akamai's notice to us. If Akamai or other third-party vendors fail to provide their services or if their services are no longer available to us for any reason and we are
not immediately able to find replacement providers, our business, financial conditions or results of operations could be materially adversely affected.
Additionally,
any disruption in network access or co-location services provided by these third-party providers or any failure of these third-party providers to handle current
or higher volumes of use could significantly harm our business operations. If our service is disrupted, we may lose revenues directly related to the impressions we fail to serve and we may be
obligated to compensate clients for their loss. Our reputation may also suffer in the event of a disruption. Any financial or other difficulties our providers face may negatively impact our business
and we are unable to predict the nature and extent of any such impact. We exercise very little control over these third-party vendors, which increases our vulnerability to problems with the services
they provide. We license technologies from third-parties to facilitate aspects of our data center and connectivity operations including, among others, Internet traffic management services. We have
experienced and expect to continue to experience interruptions and delays in service and availability for such elements. Any errors, failures, interruptions or delays experienced in connection with
these third-party technologies and information services could negatively impact our customer relationships and materially adversely affect our brand reputation and our business, financial condition or
results of operations and expose us to liabilities to third parties.
Our data centers are vulnerable to natural disasters, terrorism and system failures that could significantly harm our business operations and lead to client dissatisfaction.
In delivering our solutions, we are dependent on the operation of our data centers, which are vulnerable to damage or interruption from
earthquakes, terrorist attacks, war, floods, fires, power loss, telecommunications failures, computer viruses, computer denial of service attacks or other attempts to harm our system, and similar
events. In particular, two of our data centers, in Tokyo, Japan and Los Angeles, California, are located in areas with a high risk of major earthquakes and others are located in areas with high risk
of terrorist attacks, such as New York, New York. Our insurance policies have limited coverage in such cases and may not fully compensate us for any loss. Some of our systems are not fully redundant,
and our disaster recovery planning cannot account for all eventualities. The occurrence of a natural disaster, a terrorist attack, a provider's decision to close a facility we are using without
adequate notice or other unanticipated problems at our data centers could result in lengthy interruptions in our service. Any damage to or failure of our systems could result in interruptions in our
service. Interruptions in our service could reduce our revenues and profits, and our brand
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reputation
could be damaged if customers believe our system is unreliable, which could have a material adverse effect on our business, financial condition and results of operations.
Risks Related to Our Recent Acquisitions
Acquisitions may expose us to significant unanticipated liabilities that could adversely affect our business and results of operations.
Our acquired businesses may expose us to significant unanticipated liabilities. These liabilities could include employment, retirement
or severance-related obligations under applicable law or other benefits arrangements, legal claims, technology and intellectual property issues, including claims of infringement, warranty or similar
liabilities to customers, and claims by or amounts owed to vendors. The incurrence of such unforeseen or unanticipated liabilities, should they be significant, could have a material adverse effect on
our business, results of operations and financial condition.
We may enter into, or seek to enter into, business combinations and acquisitions that may be difficult to integrate, disrupt our business, dilute stockholder value or divert
management attention.
Since January 1, 2011, we have completed five acquisitions (North Country, Peer 39, MediaMind, EyeWonder and MIJO). Our business
strategy may include the acquisition of additional complementary businesses and product lines. Any such acquisitions would be accompanied by the risks commonly encountered in such acquisitions,
including:
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the difficulty of assimilating the operations and personnel of the acquired companies;
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the potential disruption of our business;
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the inability of our management to maximize our financial and strategic position by the successful incorporation of
acquired technology and rights into our product and service offerings;
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difficulty maintaining uniform standards, controls, procedures and policies, with respect to accounting matters and
otherwise;
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the potential loss of key employees of acquired companies; and
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the impairment of relationships with employees and customers as a result of changes in management and operational
structure.
Our
acquired businesses and product lines may not be successfully integrated with our operations, personnel or technologies. Any inability to successfully integrate the operations,
personnel and technologies associated with an acquired business and/or product line may negatively affect our business and results of operation. We may dispose of any of our businesses or product
lines in the event that we are unable to successfully integrate them, or in the event that management determines that any such business or product line is no longer in our strategic interests.
These acquisitions have increased our exposure to the risks of operating internationally.
The MediaMind, EyeWonder and MIJO acquisitions have increased the importance of international operations to our future operations,
growth and prospects. As a result of our recent acquisitions, we have operations in numerous foreign countries and may continue to expand our operations internationally. Our international operations
are subject to varying degrees of regulation in each of the jurisdictions in which services are provided. Local laws and regulations, and their interpretation and enforcement, differ significantly
among those jurisdictions, and can change significantly over time. Future regulatory, judicial and legislative changes or interpretations may have a material adverse effect on our ability to deliver
services within various jurisdictions. In addition,
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expansion
into new international markets requires additional management attention and resources in order to tailor our products, services and solutions to the unique aspects of each country.
Some
of the risks inherent in conducting business internationally include:
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challenges caused by distance, language and cultural differences;
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longer payment cycles in some countries;
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legal and regulatory restrictions;
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currency exchange rate fluctuations;
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challenges to our transfer pricing arrangements:
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foreign exchange controls that might prevent us from repatriating cash earned in countries outside the United States;
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political and economic instability and export restrictions;
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potentially adverse tax consequences; and
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higher costs associated with doing business internationally.
Any
one or more of these factors could adversely affect our international operations.
In
addition, MediaMind's business is subject to a number of risks and challenges that specifically relate to its Israeli operations, which includes its primary research and development
facilities located in Herzeliya, Israel. Since the establishment of the State of Israel in 1948, a number of armed conflicts have occurred between Israel and its Arab neighbors. Any hostilities
involving Israel or any acts of terrorism or other major hostilities in the Middle East could harm MediaMind's Israeli operations and make it more difficult to conduct its operations in Israel. Any
such effects may not be covered by insurance. MediaMind's Israeli operations may not be successful if it is affected by these challenges, which could limit the growth of our business and may affect
our business, financial condition and results of operations as a whole. Additionally, beginning in early 2011, riots and popular uprisings in various countries in the Middle East have led to severe
political instability in those countries, the effects of which we are unable to predict.
Moreover,
in order to effectively compete in certain foreign jurisdictions, it is frequently necessary or required to establish joint ventures, strategic alliances or marketing
arrangements with local operators, partners or agents. Reliance on local operators, partners or agents could expose us to the risk of being unable to control the scope or quality of our overseas
services or products.
Risks Related to Our Capital Structure
We may not be able to obtain additional financing to satisfy our future capital needs.
We intend to continue making capital expenditures to market, develop, produce and deploy, at no cost to our customer, the various
equipment required by the customers to receive our services and to introduce additional services. In addition, we will need to make the investments necessary to maintain and improve our network. We
also expect to expend capital to consummate any mergers and acquisitions that we may undertake in the future. We may require additional capital sooner than currently anticipated and may not be able to
obtain additional funds adequate for our capital needs. We cannot predict any of the factors affecting the revenues and costs of these activities with any degree of certainty. Accordingly, we cannot
predict the precise amount of future capital that we will require, particularly if we pursue one or more additional acquisitions.
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Furthermore, additional financing may not be available to us or, if it is available, it may not be available on acceptable terms. Our inability to obtain the
necessary financing on acceptable terms may prevent us from deploying our products and services effectively, maintaining and improving our products and network and/or completing advantageous
acquisitions. Our inability to obtain the necessary financing could seriously harm our business, financial condition, results of operations and prospects. Consequently, we could be required
to:
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significantly reduce or suspend certain of our operations;
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seek an additional merger partner; or
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sell additional securities on terms that are dilutive to our stockholders.
Our current or future levels of indebtedness could adversely affect our ability to grow our business and the covenants and restrictions in our credit facility could
adversely affect our business, financial condition and results of operations.
We have substantial amounts of debt outstanding under our credit facility. As a result, we are required to devote a portion of our cash
flows from operating activities to service our indebtedness, and such cash flows are not available for other corporate purposes including investing in research and development or improvements in and
growth in our operations. Our ability to make scheduled payments or to refinance our indebtedness depends on our financial and operating performance, which is subject to prevailing economic and
competitive conditions and to certain financial, business and other factors beyond our control. We may not be able to maintain a level of cash flow from operations sufficient to permit us to pay the
principal and interest on our indebtedness. If our cash flows and capital resources are insufficient to fund our debt service obligations, we may be forced to reduce or delay capital expenditures,
sell assets, seek additional capital or restructure or refinance our indebtedness. Our level of indebtedness may:
-
-
adversely impact our ability to use our cash flow or obtain additional financing in the future for working capital,
capital expenditures, acquisitions or other general corporate purposes;
-
-
require us to dedicate a substantial portion of our cash flow to the payment of principal and interest on our
indebtedness;
-
-
subject us to the risk of increased sensitivity to interest rate increases based upon variable interest rates;
-
-
increase the possibility of an event of default under the financial and operating covenants contained in our debt
instruments; and
-
-
limit our ability to adjust to rapidly changing market conditions, reducing our ability to withstand competitive pressures
and make us more vulnerable to a downturn in general economic conditions of our business than our competitors with less debt.
The
operating and financial restrictions and covenants contained in the agreements governing our outstanding indebtedness may limit our ability to finance future operations or capital
needs, borrow additional funds for development and make certain investments. For example, our credit facility restricts our ability to, among other things: incur additional debt or issue guarantees;
incur or permit certain liens to exist; make certain investments, acquisitions or other restricted payments; modify our organizational documents; engage in certain types of transactions with
affiliates; merge or consolidate with any other person or sell, assign, transfer, lease, convey or otherwise dispose of all or substantially all of our assets.
If
we are unable to generate sufficient cash flow from operations in the future to service our debt obligations, we may be required to refinance all or a portion of our existing debt
facilities, or to obtain
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Table of Contents
additional
financing and facilities. However, we may not be able to obtain any such refinancing or additional facilities on favorable terms or at all.
A substantial portion of our assets is reflected as goodwill and intangible assets on our balance sheet, which may be subject to further impairment should our market
capitalization fall substantially below the book value of our shareholders' equity or our actual or expected future cash flows fall sufficiently below our forecasts.
During 2012 we recorded $219.6 million of impairment charges related to the goodwill of our online reporting unit. After the
impairment charge, we continue to have a substantial amount of goodwill recorded in both the online reporting unit and the television reporting unit.
Our
goodwill was created in the acquisitions we completed over the past several years. If we are unable to generate sufficient cash flows in future periods from the businesses that we
have acquired, and/or our market capitalization remains low or declines relative to our book value, we may be required to take an additional impairment charge against the balances reflected on our
balance sheet that would result in a reduction to our operating results in the period in which we take the charge. This means we could report another substantial loss in one or more future periods.
Further,
our market capitalization plus a reasonable control premium is an indicator of the total value of our company. At year end, our market capitalization was below our total
stockholders' equity, which
is an indicator of impairment. If our market capitalization should stay at or below the year end level for an extended period of time, it may result in us recording another impairment charge in the
future.
Constraints in our credit facility and/or weak financial performance in our operations may make it difficult to make acquisitions necessary to grow our business or protect
our existing lines of business.
We have grown primarily through acquisition over the past several years. If we are unable to find sources of capital to continue to
make acquisitions due to the constraints in our credit facility or weak financial performance in our operations, we may lose opportunities to expand our business or to protect against erosion of
revenue and margins in our existing businesses. If our stock price remains weak or depressed, we could have difficulty using our stock as currency in acquisitions, or be forced to enter into dilutive
transactions using our stock to consummate acquisitions necessary to our business strategy.
Risks Related to Law, Regulation and Policy Affecting our Business
Uncertainty regarding a variety of United States and foreign laws may expose us to liability and adversely affect our ability to offer our solutions and services.
The laws relating to the liability of providers of online services for activities of their customers and users are currently unsettled
both within the United States and abroad. Claims have been threatened and filed under both United States and foreign law for defamation, libel, invasion of privacy and other data protection claims,
tort, unlawful activity, copyright or trademark infringement, or other theories based on the nature and content of the advertisements posted or the content generated by our customers. From time to
time, we have received notices from individuals who do not want to be exposed to advertisements delivered by us on behalf of our customers. If one of these complaints results in liability to us, it
could be costly, encourage similar lawsuits, distract management and harm our reputation and possibly our business. In addition, increased attention focused on these issues and legislative proposals
could harm our reputation or otherwise negatively affect the growth of our business.
There
is also uncertainty regarding the application to us of existing laws regulating or requiring licenses for certain advertisers' businesses, including, for example, distribution of
pharmaceuticals, adult
34
Table of Contents
content,
financial services, alcohol or firearms. Existing or new legislation could expose us to substantial liability, restrict our ability to deliver services to our customers and post ads for
various industries, limit our ability to grow and cause us to incur significant expenses in order to comply with such laws and regulations.
Several
other federal laws could also expose us to liability and impose significant additional costs on us. For example, the Digital Millennium Copyright Act has provisions that limit,
but do not eliminate, our liability for listing or linking to third-party web sites that include materials that infringe copyrights or other rights, so long as we comply with the statutory
requirements of the Act. In addition, the Children's Online Privacy Protection Act restricts the ability of online services to collect information from minors and the Protection of Children from
Sexual Predators Act of 1998 requires online service providers to report evidence of violations of federal child pornography laws under certain circumstances. Compliance with these laws and
regulations is complex and any failure on our part to comply with these regulations may subject us to additional liabilities.
We
must comply with complex foreign and U.S. laws and regulations, such as the U.S. Foreign Corrupt Practices Act, the U.K. Bribery Act, and other local laws prohibiting corrupt payments
to governmental officials. Violations of these laws and regulations could result in fines and penalties, criminal sanctions, restrictions on our business and on our ability to offer our services or
products in one or more countries, and could also materially affect our ability to attract and retain employees, our international operations, our business and our operating results. Although we have
implemented policies and procedures designed to ensure compliance with these laws and regulations, there can be no assurance that our employees, local operators, partners or agents will not violate
our policies.
The Israeli tax benefits that we currently receive require us to meet several conditions and may be terminated or reduced in the future, which would increase our taxes,
possibly with a retroactive effect.
Some of our investments in Israeli facilities have been granted "Approved Enterprise" status by the Investment Center in the Israeli
Ministry of Industry Trade and Labor. In addition, we have elected to treat some of our investments in Israeli facilities as a "Privileged Enterprise" under the Law for Encouragement of Capital
Investments, 1959, or the Investment Law. Income that is attributable to an Approved Enterprise or Privileged Enterprise (if it meets the relevant qualification requirements of applicable law) is
eligible for tax benefits under the Investment Law. The availability of the tax benefits is subject to certain requirements, including, among other things, making specified investments in fixed assets
and equipment, financing a percentage of those investments with our capital contributions, filing certain reports with the Investment Center and complying with Israeli intellectual property laws.
Generally,
income attributed to the Approved Enterprise and Privileged Enterprise is exempt from tax for a certain period, or the Exemption Period, subject to certain conditions and
limitations, and may qualify for a reduced corporate tax rate of 10% to 25% for additional limited periods after the Exemption Period, depending on, among other things, the percentage of foreign
investment in a company and the location of its facilities. If we do not meet the relevant eligibility requirements for the tax benefits discussed above, these tax benefits may be cancelled (possibly
with retroactive effect) and our Israeli taxable income would be subject to regular Israeli corporate tax rates. Under current law, in certain cases, starting in 2011, the standard Israeli corporate
tax rate may be lower than the rate applicable to income of Approved Enterprises and Privileged Enterprises after the Exemption Period. The standard corporate tax rate for Israeli companies in 2006
was 31% of their taxable income. It declined to 29% in 2007, 27% in 2008, 26% in 2009, 25% in 2010, 24% in 2011, 23% in 2012 and is scheduled to decline to 22% in 2013, 21% in 2014, 20% in 2015 and
18% in 2016 and thereafter. In addition, we could be required to refund any tax benefits that we have already received plus interest and penalties thereon. The tax benefits that our current Approved
Enterprise and Privileged Enterprise programs receive may not be continued in the future at their current levels or at all. If these tax benefits were reduced or eliminated, the amount of taxes that
we pay would likely increase, as we
35
Table of Contents
would
be subject to regular Israeli corporate tax rates, which could adversely affect our results of operations. Additionally, if we increase our activities outside of Israel, for example, by
acquisitions, our increased activities may not be eligible for inclusion in Israeli tax benefit programs. Finally, in the event of a distribution of a dividend from the above mentioned exempt income,
the amount distributed will be subject to corporate tax at the rate applicable to the Approved Enterprise's and Privileged Enterprise's income during the Exemption Period absent exemption in addition
to withholding tax. Distribution of dividends attributable to income that was not exempt as described above will be subject, in Israel, only to withholding tax.
Privacy concerns could lead to legislative and other limitations on our ability to collect usage data from Internet users, including limitations on our use of cookie or
conversion tag technology and user profiling, which is crucial to our ability to provide our solutions and services to our customers.
Our ability to conduct targeted advertising campaigns and compile data that we use to formulate campaign strategies for our customers
depends in part on the use of "cookies" and "conversion tags" to track Internet users and their online behavior, which allows us to deliver more relevant advertisements to users, measure an
advertising campaign's effectiveness and build anonymous user profiles. A cookie is a small file of information stored on a user's computer that allows us to recognize that user's browser when we
serve advertisements. A conversion tag functions similarly to a banner advertisement, except that the conversion tag is not visible. Our conversion tags may be placed on specific pages of clients of
our customers' or prospective customers' websites. Government authorities inside the United States concerned with the privacy of Internet users have
suggested limiting or eliminating the use of cookies, conversion tags or user profiling. Bills aimed at regulating the collection and use of personal data from Internet users are currently pending in
U.S. Congress and many state legislatures. Attempts to regulate spyware may be drafted in such a way as to include technology like cookies and conversion tags in the definition of spyware, thereby
creating restrictions on our ability to use them. In addition, the Federal Trade Commission and the Department of Commerce have conducted hearings regarding user profiling, the collection of
non-personally identifiable information and online privacy.
Our
foreign operations may also be adversely affected by regulatory action outside the United States. For example, the European Union has adopted a directive addressing data privacy that
limits the collection, disclosure and use of information regarding European Internet users. In addition, the European Union has enacted an electronic communications directive that imposes certain
restrictions on the use of cookies and conversion tags and also places restrictions on the sending of unsolicited communications. Each European Union member country was required to enact legislation
to comply with the provisions of the electronic communications directive by October 31, 2003 (though not all have done so). Germany has also enacted additional laws limiting the use of user
profiling, and other countries, both in and out of the European Union, may impose similar limitations.
Internet
users may also directly limit or eliminate the placement of cookies on their computers by using third party software that blocks cookies, or by disabling or restricting the
cookie functions of their Internet browser software. Internet browser software upgrades may also result in limitations on the use of cookies or conversion tags. Technologies like the Platform for
Privacy Preferences (P3P) Project may limit collection of cookie and conversion tag information. Individuals have also brought class action suits against companies related to the use of cookies and
several companies, including companies in the Internet advertising industry, have had claims brought against them before the Federal Trade Commission regarding the collection and use of Internet user
information. We may be subject to such suits in the future, which could limit or eliminate our ability to collect such information.
If
our ability to use cookies or conversion tags or to build user profiles is substantially restricted due to the foregoing, or for any other reason, we would have to generate and use
other technology or methods that allow the gathering of user profile data in order to provide our services to our customers.
36
Table of Contents
This
change in technology or methods could require significant reengineering time and resources, and may not be complete in time to avoid negative consequences to our business. In addition,
alternative technology or methods might not be available on commercially reasonable terms, if at all. If the use of cookies and conversion tags are prohibited and we are not able to efficiently and
cost effectively create new technology, our business, financial condition and results of operations could be materially adversely affected.
In
addition, any compromise of our security that results in the release of Internet users' and/or our customers' data could seriously limit the adoption of our solutions and services, as
well as harm our reputation and brand, expose us to liability and subject us to reporting obligations under various state laws, which could have an adverse effect on our business. The risk that these
types of events could seriously harm our business is likely to increase as the amount of data we store for our customers on our servers (including personal information) and the number of countries
where we operate has been increasing, and we may need to expend significant resources to protect against security breaches, which could have an adverse effect on our business, financial condition or
results of operations.
We may be required to collect sales and use taxes on the services we sell in additional jurisdictions in the future, which may decrease sales, and we may be subject to
liability for sales and use taxes and related interest and penalties on prior sales.
A successful assertion by one or more states that we should collect sales or other taxes on the sale of our services, or that we have
failed to do so where required in the past, could result in substantial tax liabilities for past sales and decrease our ability to compete for future sales. Each state has different rules and
regulations governing sales and use taxes and these rules and regulations are subject to varying interpretations that may change over time. We review these rules and regulations periodically and, when
we believe our services are subject to sales and use taxes in a particular state, voluntarily engage state tax authorities in order to determine how to comply with their rules and regulations. We
cannot assure you that we will not be subject to sales and use taxes or related penalties for past sales in states where we presently believe sales and use taxes are not due. We reserve estimated
sales and use taxes in our financial statements but we cannot be certain that we have made sufficient reserves to cover all taxes that might be assessed.
Many
states are also pursuing legislative expansion of the scope of goods and services that are subject to sales and similar taxes as well as the circumstances in which a vendor of goods
and services must collect such taxes. Furthermore, legislative proposals have been introduced in Congress that would provide states with additional authority to impose such taxes. Accordingly, it is
possible that either federal or state legislative changes may require us to collect additional sales and similar taxes from our clients in the future.
Risks Related to Our Stock
The market price and trading volume of our common stock has been volatile, which could result in substantial losses for stockholders.
Shares of our common stock are listed on the NASDAQ Global Select Market. The market price of our common stock may be highly volatile
and could be subject to wide fluctuations. In addition, the trading volume in our common stock may fluctuate and cause significant price variations to occur, which may limit or prevent investors from
readily selling their common stock and may otherwise negatively affect the liquidity of our common stock. We cannot provide any assurance that the market price of our common stock will not fluctuate
or decline significantly in the future.
37
Table of Contents
If equity research analysts do not publish research or reports about our business or if they issue unfavorable commentary or downgrade our common stock, the price of our
common stock could decline.
The trading market for our common stock relies, in part, on the research and reports that equity research analysts publish about us and
our business. The price of our stock could decline if one or more securities analysts downgrade our stock or if those analysts issue other unfavorable commentary or cease publishing reports about us
or our business.
Certain provisions of our bylaws may have anti-takeover effects that could prevent a change in control even if the change would be beneficial to our
stockholders.
We have a classified board that might, under certain circumstances, discourage the acquisition of a controlling interest of our stock,
because such acquirer would not have the ability to replace directors except as the term of each class expires. The directors are divided into three classes with respect to the time for which they
hold office. The term of office of one class of directors expires at each annual meeting of stockholders. At each annual meeting of stockholders, directors elected to succeed those directors whose
terms then expire are elected for a term of office to expire at the third succeeding annual meeting of stockholders after their election.
Our board of directors may issue, without stockholder approval, preferred stock with rights and preferences superior to those applicable to the common stock.
Our certificate of incorporation includes a provision for the issuance of "blank check" preferred stock. This preferred stock may be
issued in one or more series, with each series containing such rights and preferences as the board of directors may determine from time to time, without prior notice to, or approval of, stockholders.
Among others, such rights and preferences might include the rights to dividends, superior voting rights, liquidation preferences and rights to convert into common stock. The rights and preferences of
any such series of preferred stock, if issued, may be superior to the rights and preferences applicable to the common stock and might result in a decrease in the price of the common stock. However,
our Amended Credit Facility prohibits the issuance of preferred stock.
ITEM 1B. UNRESOLVED STAFF COMMENTS
None.
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Table of Contents
ITEM 2. PROPERTIES
Our principal executive offices are at 750 West John Carpenter Freeway in Irving, Texas. Our properties are listed below:
|
|
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|
|
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|
|
|
|
|
|
|
Location
|
|
Type
|
|
Segment
|
|
Lease
Expiration
|
|
Square
Footage
|
|
Square
Footage
Sublet
|
|
Irving, TX
|
|
Headquarters Corporate Office
|
|
Television
|
|
|
2016
|
|
|
26,025
|
|
|
|
|
Irving, TX
|
|
Headquarters Corporate Office
|
|
Television
|
|
|
2016
|
|
|
25,940
|
|
|
|
|
Burbank, CA
|
|
Sales and Operations
|
|
Television
|
|
|
2016
|
|
|
24,500
|
|
|
|
|
Los Angeles, CA
|
|
Sales and Operations
|
|
Television
|
|
|
2021
|
|
|
27,729
|
|
|
|
|
Morton Grove, IL
|
|
Storage Facility
|
|
Television
|
|
|
2021
|
|
|
30,700
|
|
|
|
|
Wilmington, DE
|
|
Sales and Operations
|
|
Television
|
|
|
2020
|
|
|
62,050
|
|
|
|
|
Chicago, IL
|
|
Sales and Operations
|
|
Television
|
|
|
2017
|
|
|
18,500
|
|
|
|
|
Roswell, GA
|
|
Sales and Operations
|
|
Television
|
|
|
2016
|
|
|
21,681
|
|
|
|
|
Detroit, MI
|
|
Sales and Operations
|
|
Television
|
|
|
2017
|
|
|
76,488
|
|
|
37,157
|
|
New York, NY
|
|
Sales and Operations
|
|
Online
|
|
|
2017
|
|
|
12,500
|
|
|
12,500
|
|
New York, NY
|
|
Sales and Operations
|
|
Television
|
|
|
2028
|
|
|
86,430
|
|
|
|
|
New York, NY
|
|
Sales and Operations
|
|
Television
|
|
|
2013
|
|
|
26,200
|
|
|
|
|
New York, NY
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
2,959
|
|
|
|
|
New York, NY
|
|
Sales and Operations
|
|
Online
|
|
|
2017
|
|
|
5,000
|
|
|
5,000
|
|
Atlanta, GA
|
|
Sales and Operations
|
|
Online
|
|
|
2019
|
|
|
24,213
|
|
|
|
|
Louisville, KY
|
|
Dub and Ship Facility
|
|
Television
|
|
|
2016
|
|
|
9,100
|
|
|
|
|
Dallas, TX
|
|
Sales and Operations
|
|
Television
|
|
|
2018
|
|
|
6,352
|
|
|
|
|
San Francisco, CA
|
|
Sales and Operations
|
|
Television
|
|
|
2017
|
|
|
9,003
|
|
|
|
|
London, England
|
|
Sales and Production
|
|
Television
|
|
|
2022
|
|
|
10,690
|
|
|
|
|
Boca Raton, FL
|
|
Administrative, Sales and Operations
|
|
Television
|
|
|
2014
|
|
|
3,816
|
|
|
|
|
Great Falls, MT
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
19,520
|
|
|
|
|
Austin, TX
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
9,980
|
|
|
|
|
Toronto, Canada
|
|
Sales and Operations
|
|
Television
|
|
|
2014
|
|
|
10,468
|
|
|
|
|
Toronto, Canada
|
|
Sales and Operations
|
|
Television
|
|
|
2013
|
|
|
6,356
|
|
|
|
|
Toronto, Canada
|
|
Sales and Operations
|
|
Television
|
|
|
2014
|
|
|
26,900
|
|
|
|
|
Los Angeles, CA
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
7,472
|
|
|
|
|
London, England
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
954
|
|
|
|
|
London, England
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
2,824
|
|
|
|
|
Herzeliya, Israel
|
|
Sales and Operations
|
|
Online
|
|
|
2021
|
|
|
42,174
|
|
|
|
|
Paris, France
|
|
Sales and Operations
|
|
Online
|
|
|
2016
|
|
|
3,006
|
|
|
|
|
Hamburg, Germany
|
|
Sales and Operations
|
|
Online
|
|
|
2017
|
|
|
1,431
|
|
|
|
|
Madrid, Spain
|
|
Sales and Operations
|
|
Online
|
|
|
2017
|
|
|
3,864
|
|
|
|
|
Stockholm, Sweden
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
1,476
|
|
|
|
|
Amsterdam, Netherlands
|
|
Sales and Operations
|
|
Online
|
|
|
2014
|
|
|
765
|
|
|
|
|
Barcelona, Spain
|
|
Sales and Operations
|
|
Online
|
|
|
2014
|
|
|
1,356
|
|
|
|
|
Sao Paulo, Brazil
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
810
|
|
|
|
|
Mexico City, Mexico
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
2,160
|
|
|
|
|
Sydney, Australia
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
5,949
|
|
|
2,025
|
|
Tokyo, Japan
|
|
Sales and Operations
|
|
Online
|
|
|
2014
|
|
|
786
|
|
|
|
|
Chicago, IL
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
2,991
|
|
|
2,991
|
|
Los Angeles, CA
|
|
Sales and Operations
|
|
Online
|
|
|
2015
|
|
|
2,157
|
|
|
2,157
|
|
New York, NY
|
|
Corporate Apt.
|
|
Online
|
|
|
2013
|
|
|
662
|
|
|
|
|
Guangzhou, China
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
1,883
|
|
|
|
|
Beijing, China
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
226
|
|
|
|
|
Shanghai, China
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
431
|
|
|
|
|
Cebu, Philippines
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
1,270
|
|
|
|
|
Taipei, Taiwan
|
|
Sales and Operations
|
|
Online
|
|
|
2013
|
|
|
|
|
|
|
|
39
Table of Contents
ITEM 3. LEGAL PROCEEDINGS
We are subject, from time to time, to various legal proceedings and claims, either asserted or unasserted, which arise in the ordinary
course of business. While the outcome of these claims cannot be predicted with certainty, management does not believe that the outcome of any of these legal matters asserted to date will have a
material effect on our financial condition or results of operations.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
40
Table of Contents
PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Our common stock is traded on the NASDAQ Global Select Market, under the symbol DGIT. The following table sets forth the high and low
closing sales prices of our common stock from January 1, 2011 to December 31, 2012. Such prices represent prices between dealers, do not include retail mark-ups, markdowns or commissions
and may not represent actual transactions.
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|
|
|
|
|
|
2012
|
|
2011
|
|
|
|
High
|
|
Low
|
|
High
|
|
Low
|
|
First Quarter
|
|
$
|
15.35
|
|
$
|
10.00
|
|
$
|
34.41
|
|
$
|
27.17
|
|
Second Quarter
|
|
|
12.80
|
|
|
7.80
|
|
|
37.01
|
|
|
28.50
|
|
Third Quarter
|
|
|
12.55
|
|
|
8.45
|
|
|
32.68
|
|
|
16.95
|
|
Fourth Quarter
|
|
|
11.50
|
|
|
8.48
|
|
|
20.50
|
|
|
11.25
|
|
As
of February 27, 2013, we had 29,173,153 and 27,668,481 shares of our common stock issued and outstanding, respectively. As of February 27, 2013, our common stock was
held by approximately 342 stockholders of record. We estimate that there are approximately10,600 beneficial stockholders.
We
have never declared or paid cash dividends on our capital stock. We currently expect to retain any future earnings for use in the operation and expansion of our business and do not
anticipate paying cash dividends in the foreseeable future.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
On August 30, 2010, our Board of Directors authorized the purchase of up to $30 million of our common stock in the open
market or unsolicited negotiated transactions. On April 19, 2011, our Board of Directors authorized an increase to our share repurchase program from $30 million to $80 million. As
of December 31, 2012, $45.3 million remained outstanding under the share repurchase plan. However, under our Amended Credit Facility share redemptions and repurchases are limited. The
stock repurchase plan has no expiration date. The following table sets forth information with respect to purchases of shares of our common stock during the periods indicated:
Issuer Purchases of Equity Securities
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Period
|
|
Total Number of
Shares Purchased
|
|
Average Price
Paid per Share
|
|
Total Number
of Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs
|
|
Approximate
Dollar Value
of Shares
that May Yet
be Purchased
Under the Plans
or Programs
(in thousands)
|
|
October 1, 2012 through October 31, 2012
|
|
|
|
|
$
|
|
|
|
|
|
$
|
45,306
|
|
November 1, 2012 through November 30, 2012
|
|
|
|
|
$
|
|
|
|
|
|
$
|
45,306
|
|
December 1, 2012 through December 31, 2012
|
|
|
|
|
$
|
|
|
|
|
|
$
|
45,306
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
|
|
$
|
|
|
|
|
|
$
|
45,306
|
|
|
|
|
|
|
|
|
|
|
|
|
|
41
Table of Contents
Stock Performance Table
The table set forth below compares the cumulative total stockholder return on our common stock between December 31, 2007 and
December 31, 2012 with the cumulative total return of (i) the NASDAQ Composite Index and (ii) the NASDAQ Computer and Data Processing Index, over the same period. This table
assumes the investment of $100.00 on December 31, 2007 in our common stock, the NASDAQ Composite Index and the NASDAQ Computer and Data Processing Index, and assumes the reinvestment of
dividends, if any.
The
comparisons shown in the table below are based upon historical data. We caution readers that the stock price performance shown in the table below is not indicative of, nor intended
to forecast, the potential future performance of our common stock. Information used in the graph was obtained from information published by NASDAQ and Research Data Group, Inc., sources
believed to be reliable, but we are not responsible for any errors or omissions in such information.
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Digital Generation, Inc., the NASDAQ Composite Index
and the NASDAQ Computer & Data Processing Index
-
*
-
$100
invested on 12/31/07 in stock or index, including reinvestment of dividends. Fiscal years ending December 31.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
12/07
|
|
12/08
|
|
12/09
|
|
12/10
|
|
12/11
|
|
12/12
|
|
Digital Generation, Inc.
|
|
$
|
100.00
|
|
$
|
48.67
|
|
$
|
108.93
|
|
$
|
112.64
|
|
$
|
46.49
|
|
$
|
42.55
|
|
NASDAQ Composite Index
|
|
|
100.00
|
|
|
59.03
|
|
|
82.25
|
|
|
97.32
|
|
|
98.63
|
|
|
110.78
|
|
NASDAQ Computer and Data Processing Index
|
|
|
100.00
|
|
|
57.50
|
|
|
90.39
|
|
|
98.29
|
|
|
95.15
|
|
|
106.83
|
|
Notwithstanding
anything to the contrary set forth in any of our previous or future filings under the Securities Act or the Exchange Act that might incorporate this
report or future filings made by us
under those statutes, this Stock Performance Table shall not be deemed filed with the SEC and shall not be deemed incorporated by reference into any of those prior filings or into any future filings
made by us under those statutes.
42
Table of Contents
ITEM 6. SELECTED FINANCIAL DATA
The financial data set forth below was derived from our audited consolidated financial statements and should be read in conjunction
with the consolidated financial statements and related notes thereto, and "Management's Discussion and Analysis of Financial Condition and Results of Operations" contained elsewhere herein. The data
below includes the results of acquired operations from the respective dates of closing as detailed below:
|
|
|
Acquired Operation
|
|
Date of Closing
|
Vyvx ("Vyvx")
|
|
June 5, 2008
|
Enliven Marketing Technologies Corporation ("Enliven")
|
|
October 2, 2008
|
Match Point Media LLC ("Match Point")
|
|
October 1, 2010
|
MIJO Corporation ("MIJO")
|
|
April 1, 2011
|
MediaMind Technologies, Inc. ("MediaMind")
|
|
July 26, 2011
|
EyeWonder LLC and chors GmbH ("EyeWonder")
|
|
September 1, 2011
|
Peer 39, Inc. ("Peer 39")
|
|
April 30, 2012
|
North Country Media Group, Inc. ("North Country")
|
|
July 31, 2012
|
43
Table of Contents
See
Note 3 to our consolidated financial statements for further information on acquisitions. See Note 10 of our consolidated financial statements for further information on
discontinued operations. Amounts shown below are in thousands (except per share amounts):
Statements of Operations Data:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For the Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
2009
|
|
2008
|
|
Revenues
|
|
$
|
386,613
|
|
$
|
324,257
|
|
$
|
241,328
|
|
$
|
182,713
|
|
$
|
154,824
|
|
Costs and operating expenses (excluding depreciation and amortization, acquisition and integration, and goodwill impairment)
|
|
|
278,384
|
|
|
202,093
|
|
|
129,985
|
|
|
110,622
|
|
|
95,629
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Acquisition and integration
|
|
|
8,513
|
|
|
15,119
|
|
|
269
|
|
|
|
|
|
|
|
Depreciation and amortization
|
|
|
57,300
|
|
|
38,736
|
|
|
29,236
|
|
|
25,736
|
|
|
21,078
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) from operations
|
|
|
(177,177
|
)
|
|
68,309
|
|
|
81,838
|
|
|
46,355
|
|
|
38,117
|
|
Interest expense and other, net
|
|
|
34,129
|
|
|
15,552
|
|
|
7,129
|
|
|
11,873
|
|
|
13,080
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) before income taxes from continuing operations
|
|
|
(211,306
|
)
|
|
52,757
|
|
|
74,709
|
|
|
34,482
|
|
|
25,037
|
|
Provision for income taxes
|
|
|
27,449
|
|
|
26,220
|
|
|
29,407
|
|
|
14,558
|
|
|
9,727
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) from continuing
operations
|
|
|
(238,755
|
)
|
|
26,537
|
|
|
45,302
|
|
|
19,924
|
|
|
15,310
|
|
Income (loss) from discontinued operations
|
|
|
(1,080
|
)
|
|
(2,053
|
)
|
|
(3,733
|
)
|
|
577
|
|
|
(231
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
$
|
41,569
|
|
$
|
20,501
|
|
$
|
15,079
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic earnings (loss) per share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing operations
|
|
$
|
(8.69
|
)
|
$
|
0.96
|
|
$
|
1.65
|
|
$
|
0.87
|
|
$
|
0.82
|
|
Discontinued operations
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
0.03
|
|
|
(0.01
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.89
|
|
$
|
1.52
|
|
$
|
0.90
|
|
$
|
0.81
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Diluted earnings (loss) per share:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing operations
|
|
$
|
(8.69
|
)
|
$
|
0.95
|
|
$
|
1.63
|
|
$
|
0.85
|
|
$
|
0.80
|
|
Discontinued operations
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
0.03
|
|
|
(0.01
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.88
|
|
$
|
1.50
|
|
$
|
0.88
|
|
$
|
0.79
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstanding:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
|
|
|
27,477
|
|
|
27,516
|
|
|
27,226
|
|
|
22,572
|
|
|
18,642
|
|
Diluted
|
|
|
27,477
|
|
|
27,760
|
|
|
27,570
|
|
|
23,091
|
|
|
19,073
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
2009
|
|
2008
|
|
Balance Sheet Data:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents
|
|
$
|
84,520
|
|
$
|
72,575
|
|
$
|
73,409
|
|
$
|
33,870
|
|
$
|
17,180
|
|
Working capital (without assets of discontinued operations)
|
|
|
80,579
|
|
|
147,434
|
|
|
122,954
|
|
|
44,150
|
|
|
20,856
|
|
Property and equipment, net
|
|
|
66,169
|
|
|
54,159
|
|
|
39,380
|
|
|
41,305
|
|
|
37,376
|
|
Goodwill and intangible assets, net
|
|
|
549,293
|
|
|
781,634
|
|
|
321,775
|
|
|
308,234
|
|
|
352,208
|
|
Total assets
|
|
|
837,211
|
|
|
1,058,243
|
|
|
520,004
|
|
|
478,292
|
|
|
473,800
|
|
Long-term debt, net of current portion
|
|
|
376,968
|
|
|
478,133
|
|
|
|
|
|
80,962
|
|
|
154,985
|
|
Net assets of discontinued operations
|
|
|
|
|
|
766
|
|
|
2,659
|
|
|
9,168
|
|
|
10,165
|
|
Stockholders' equity
|
|
|
291,194
|
|
|
507,786
|
|
|
496,912
|
|
|
347,166
|
|
|
269,518
|
|
44
Table of Contents
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following management's discussion and analysis of financial condition and results of operations ("MD&A") should be read in
conjunction with our consolidated financial statements and notes thereto contained elsewhere in this Annual Report on Form 10-K.
Introduction
MD&A is provided as a supplement to the accompanying consolidated financial statements and notes to help provide an understanding of
Digital Generation, Inc.'s (the "Company," "we," "us" or "our") financial condition, changes in financial condition and results of operations. MD&A is organized as
follows:
-
-
Overview.
This section provides a general description of
our business, as well as recent developments that we believe are important to understanding our results of operations and financial condition or in understanding anticipated future trends. In
addition, significant transactions that impact the comparability of the results being analyzed are summarized.
-
-
2012 Highlights.
This section provides some of the
highlights of our 2012 year.
-
-
Results of Operations.
This section provides an analysis
of our results of operations for the three years in the period ended December 31, 2012.
-
-
Financial Condition.
This section provides a summary of
certain major balance sheet accounts and a discussion of the factors that tend to cause these accounts to change, or the reasons for the change.
-
-
Liquidity and Capital Resources.
This section provides a
summary of our cash flows for the three years in the period ended December 31, 2012, as well as a discussion of those cash flows. Also included is a discussion of our sources of liquidity and
cash requirements.
-
-
Critical Accounting Policies.
This section discusses
accounting policies that are considered important to our results of operations and financial condition, require significant judgment and require estimates on the part of management. Our significant
accounting policies, including those considered to be critical accounting policies, are summarized in Note 2 to the accompanying consolidated financial statements.
-
-
Recently Adopted and Recently Issued Accounting
Guidance.
This section provides a discussion of recently issued accounting guidance that has been adopted or will be adopted in the near
future, including a discussion of the impact or potential impact of such guidance on our consolidated financial statements when applicable.
-
-
Contractual Payment Obligations.
This section provides a
summary of our contractual payment obligations by major category and in total, and a breakdown by period.
-
-
Off-Balance Sheet Arrangements.
This section
provides a summary of our off-balance sheet arrangements and the purpose of these arrangements.
Overview
We operate a leading ad management and distribution platform. We help advertisers engage with consumers across television and online
media, while delivering timely and impactful ad campaigns. Our technology and high quality service help advertisers overcome the fragmentation in the market and get optimal results for their
advertising spending. We operate our business in two distinct segments, television and online. As detailed below, we have completed six acquisitions in the last three years which affects the
comparability of our financial results.
45
Table of Contents
Our
business can be impacted by several factors, including general economic conditions, the overall advertising market, new emerging digital technologies, the trend towards delivering
high definition ("HD") data files, and the continued growth of online advertising.
Television Segment
Revenues from our television segment are principally derived from delivering advertisements, syndicated programs, and video news
releases from advertising agencies and other content providers to traditional broadcasters and other media outlets. The television segment includes the operating results of our ADS operation,
SourceEcreative, Match Point, MIJO and North Country. The majority of our television segment revenue results from the delivery of television advertisements, or spots, which are typically delivered
digitally but sometimes physically. We generally bill our services on a per transaction basis. We also offer a variety of other ancillary products that serve the television advertising industry. These
services include creative research, media production and duplication, management and storage of existing advertisements and broadcast verification. This suite of innovative services addresses the
needs of our customers at multiple stages along the value chain of advertisement creation and delivery in a cost-effective manner that helps simplify the overall process of content
delivery.
Online Segment
Revenues from our online segment are principally derived from services relating to online advertising. We earn fees from our customers
to create, execute, monitor and measure advertising campaigns on our platforms. Currently, we operate three separate online advertising platforms (the MediaMind, EyeWonder and Unicast platforms).
However, we are in the process of transitioning all of our online business over to the MediaMind platform and plan to cease operating the EyeWonder and Unicast platforms in 2013.
Our
MediaMind platform offers an integrated campaign management solution that helps advertisers and agencies simplify the complexities of managing their advertising budgets across
multiple digital media channels and formats, including online, mobile, rich media, in-stream video, display and search. The MediaMind platform provides our customers with an
easy-to-use, end-to-end solution to enhance planning, creative, delivery, measurement and optimization of digital media campaigns. Our solutions are
delivered through a scalable technology infrastructure that allows delivery of digital media advertising campaigns of any size. In 2012, we managed campaigns for customers in 78 countries throughout
North America, South America, Europe, Asia Pacific, Africa and the Middle East.
Acquisitions
Part of our business strategy is to acquire similar and/or ancillary businesses that will increase our market penetration and, in some
cases, result in operating synergies. During the last three fiscal years, we acquired six businesses involved in the distribution of media content as follows:
|
|
|
|
|
|
|
|
Business Acquired
|
|
Date of Closing
|
|
Net Assets
Acquired
(in millions)
|
|
Operating
Segment
|
North Country
|
|
July 31, 2012
|
|
$
|
3.7
|
|
Television
|
Peer 39
|
|
April 30, 2012
|
|
|
15.7
|
|
Online
|
EyeWonder
|
|
September 1, 2011
|
|
|
61.0
|
|
Online
|
MediaMind
|
|
July 26, 2011
|
|
|
499.3
|
|
Online
|
MIJO
|
|
April 1, 2011
|
|
|
43.8
|
|
Television
|
Match Point
|
|
October 1, 2010
|
|
|
27.7
|
|
Television
|
46
Table of Contents
Each of the acquired businesses has been included in our results of operations since the date of closing.
Political Advertising
Our revenues are affected by political advertising, which peaks every other year consistent with the national, state and local election
cycles in the United States.
2012 Highlights
-
-
Overall revenues increased $62.4 million, or 19%, from 2011.
-
-
Revenues from our online segment increased $63.2 million, or 82%, from 2011, principally due to the acquisitions of
MediaMind and EyeWonder during the third quarter of 2011. We lost some of our former EyeWonder and Unicast customers in 2012 during the transition to the MediaMind platform.
-
-
Revenues from our television segment declined slightly in 2012 compared with 2011. The 2012 television revenues benefited
from having (i) increased political advertising ($6.5 million) due to the 2012 elections in the United States, (ii) twelve months of MIJO's operating results in 2012 vs. only nine
months 2011 ($5.9 million), and (iii) five months of North Country's operating results in 2012 ($1.4 million) vs. zero months in 2011.
-
-
We incurred $8.5 million of acquisition and integration costs, compared to $15.1 million in 2011. The 2012
costs primarily relate to exploring strategic alternatives, the integration of our 2011 acquisitions and the 2012 acquisitions of Peer 39 and North Country. The 2011 costs relate primarily to the
acquisitions of MediaMind and EyeWonder.
-
-
We reduced our long-term forecasts for the online segment and determined that a portion of the online unit's
goodwill was impaired. As a result, we recorded goodwill impairment charges before income taxes of $219.6 million. We reduced our forecasts due to softer operating results than expected and
weaker market conditions and trends. See Note 5 of our consolidated financial statements.
-
-
We reduced our cost structure during 2012 by eliminating duplicative personnel and facilities as we integrated our online
advertising platforms.
-
-
We repaid $29.9 million of our Amended Credit Facility which leaves a remaining balance of $453.9 million at
year end. See Note 7 in the accompanying financial statements.
-
-
We made several amendments to our credit facility in March 2013, including (i) relaxing our financial covenants,
(ii) requiring an additional $50 million principal payment, (iii) increasing our future principal payments, (iv) increasing the interest rates under the facility and
(v) reducing the revolving loans to a maximum of $50 million. See Notes 7 and 18 of our consolidated financial statements.
47
Table of Contents
Results of Operations
2012 vs. 2011
The following table sets forth certain historical financial data (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
As a % of
Revenue
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
Years Ended
December 31,
|
|
|
|
2012
vs.
2011
|
|
|
|
2012
|
|
2011
|
|
2012
|
|
2011
|
|
Revenues
|
|
$
|
386,613
|
|
$
|
324,257
|
|
|
19
|
%
|
|
100.0
|
%
|
|
100.0
|
%
|
Costs and expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost of revenues(a)
|
|
|
137,278
|
|
|
106,441
|
|
|
29
|
|
|
35.5
|
|
|
32.8
|
|
Sales and marketing(a)
|
|
|
64,246
|
|
|
33,679
|
|
|
91
|
|
|
16.6
|
|
|
10.4
|
|
Research and development(a)
|
|
|
23,612
|
|
|
19,142
|
|
|
23
|
|
|
6.1
|
|
|
5.9
|
|
General and administrative(a)
|
|
|
53,248
|
|
|
42,831
|
|
|
24
|
|
|
13.8
|
|
|
13.2
|
|
Acquisition and integration
|
|
|
8,513
|
|
|
15,119
|
|
|
(44
|
)
|
|
2.2
|
|
|
4.7
|
|
Depreciation and amortization
|
|
|
57,300
|
|
|
38,736
|
|
|
48
|
|
|
14.8
|
|
|
11.9
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
NM
|
|
|
56.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total costs and expenses
|
|
|
563,790
|
|
|
255,948
|
|
|
120
|
|
|
145.8
|
|
|
78.9
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) from operations
|
|
|
(177,177
|
)
|
|
68,309
|
|
|
(359
|
)
|
|
(45.8
|
)
|
|
21.1
|
|
Other expense:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
31,329
|
|
|
14,915
|
|
|
110
|
|
|
8.1
|
|
|
4.6
|
|
Other expense, net
|
|
|
2,800
|
|
|
637
|
|
|
340
|
|
|
0.8
|
|
|
0.2
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) before income
taxes
|
|
|
(211,306
|
)
|
|
52,757
|
|
|
(501
|
)
|
|
(54.7
|
)
|
|
16.3
|
|
Provision for income taxes
|
|
|
27,449
|
|
|
26,220
|
|
|
5
|
|
|
7.1
|
|
|
8.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) from continuing operations
|
|
|
(238,755
|
)
|
|
26,537
|
|
|
NM
|
|
|
(61.8
|
)
|
|
8.2
|
|
Loss from discontinued operations
|
|
|
(1,080
|
)
|
|
(2,053
|
)
|
|
(47
|
)
|
|
(0.3
|
)
|
|
(0.6
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
|
NM
|
|
|
(62.1
|
)
|
|
7.6
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(a)
-
Excludes
depreciation and amortization.
Reconciliation of Income (Loss) from Operations to Adjusted EBITDA
(Non-GAAP financial measure)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income (loss) from operations
|
|
$
|
(177,177
|
)
|
$
|
68,309
|
|
|
(359
|
)%
|
|
(45.8
|
)%
|
|
21.1
|
%
|
Depreciation and amortization
|
|
|
57,300
|
|
|
38,736
|
|
|
48
|
|
|
14.8
|
|
|
11.9
|
|
Share-based compensation
|
|
|
17,470
|
|
|
12,430
|
|
|
41
|
|
|
4.5
|
|
|
3.8
|
|
Acquisition and integration
|
|
|
8,513
|
|
|
15,119
|
|
|
(44
|
)
|
|
2.2
|
|
|
4.7
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
NM
|
|
|
56.8
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Adjusted EBITDA(b)
|
|
$
|
125,699
|
|
$
|
134,594
|
|
|
(7
|
)
|
|
32.5
|
|
|
41.5
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(b)
-
See
discussion of Non-GAAP financial measure on page 54.
NMNot
meaningful
Revenues.
For 2012, revenues increased $62.4 million, or 19%, as compared to 2011 due to the 2011 acquisitions of MediaMind,
EyeWonder and
MIJO and the 2012 acquisitions of Peer 39 and North Country. For further discussion of revenues by reportable segment, see discussion for the television and online segments further below.
48
Table of Contents
Cost of Revenues.
For 2012, cost of revenues increased $30.8 million, or 29%, as compared to 2011. As a percentage of revenues,
cost of
revenues increased to 35.5% in 2012, as compared to 32.8% in 2011. The increase was principally due to (i) including twelve months of MIJO's, MediaMind's and EyeWonder's operating results in
the 2012 period versus only nine months, five months and four months, respectively, in the 2011 period and (ii) increases in television segment cost (excluding MIJO) ($2.5 million)
largely due to higher employee and facilities costs. The increase in our cost of revenues percentage was primarily due to reduced revenue as a result of lowering of our prices in each of the
television and online segments.
Sales and Marketing.
For 2012, sales and marketing expense increased $30.6 million, or 91%, as compared to 2011. The increase was
principally
due to (i) including twelve months of MIJO's, MediaMind's and EyeWonder's operating results and eight months of Peer 39's operating results in the 2012 period versus only nine months, five
months, four months and zero months, respectively, in the 2011 period and (ii) higher television segment expenses (excluding MIJO) ($2.5 million) largely due to higher employee costs and
professional fees. The percentage increase was principally due to the inclusion of MediaMind, EyeWonder and Peer 39 in our operating results as our online business has higher sales and marketing
expenses than the balance of the Company.
Research and Development.
For 2012, research and development costs increased $4.5 million, or 23%, as compared to 2011. The
increase was
principally due to (i) including twelve months of MIJO's, MediaMind's and EyeWonder's operating results and eight months of Peer 39's operating results in the 2012 period versus only nine
months, five months, four months and zero months, respectively, in the 2011 period and (ii) higher compensation and consulting costs ($1.6 million) in the television segment. The
percentage of revenue for both periods was largely unchanged (6.1% in 2012 vs. 5.9% in 2011).
General and Administrative.
For 2012, general and administrative expense increased $10.4 million, or 24%, as compared to 2011. The
increase
was principally due to (i) including twelve months of MIJO's, MediaMind's and EyeWonder's operating results and eight months of Peer 39's operating results in the 2012 period versus only nine
months, five months, four months and zero months, respectively, in the 2011 period and (ii) higher professional fees ($4.0 million) in the television segment related to increased audit,
tax and legal fees.
Acquisition and Integration.
For 2012, acquisition and integration expense decreased $6.6 million as compared to 2011. In 2012,
acquisition
and integration expense relates primarily to severance charges, legal fees incurred related to our evaluation of strategic alternatives, acquisition costs and costs related
to integrating EyeWonder and Unicast into our MediaMind platform. In 2011, acquisition and integration expense related primarily to investment banking, legal and accounting fees in connection with the
MediaMind, EyeWonder and MIJO acquisitions.
Depreciation and Amortization.
For 2012, depreciation and amortization expense increased $18.6 million, or 48%, as compared to
2011. The
increase was primarily due to (i) twelve months of depreciation and amortization on the tangible and intangible assets of the 2011 acquisitions of MIJO, MediaMind and EyeWonder in 2012 as
compared to only nine months, five months and four months, respectively, in 2011, (ii) including the 2012 acquisitions of Peer 39 and North Country and (iii) greater depreciation
associated with the increase in property and equipment.
Goodwill Impairment.
For 2012, we recognized goodwill impairment charges of $219.6 million related to our online reporting unit.
See
Note 5 of our consolidated financial statements.
Interest Expense.
For 2012, interest expense increased $16.4 million as compared to 2011. The increase was due to the debt under
our Amended
Credit Facility being outstanding for twelve months in 2012 as compared to slightly more than five months in 2011.
Other Expense, net.
For 2012, other expense, net increased $2.2 million as compared to 2011. The increase relates to the
write-down of two investments that we deemed to be impaired.
49
Table of Contents
Provision for Income Taxes.
For 2012 and 2011, the provision for income taxes was (13.0%) and 49.7%, respectively, of income (loss)
before income
taxes. The provision for each period differs from the expected federal statutory rate of 35.0% as a result of certain non-deductible expenses, state income taxes and, for 2012, the
recording of a $27.2 million valuation allowance against our federal and state net operating loss ("NOLs") carryforwards as a result of our third quarter goodwill impairment charge. For 2012,
the vast majority of the goodwill impairment charge is not deductible for
income tax purposes. In 2011, a large portion of the costs to acquire MediaMind and EyeWonder were not deductible for income tax purposes.
2011 vs. 2010
The following table sets forth certain historical financial data (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
As a % of
Revenue
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
Years Ended
December 31,
|
|
|
|
2011
vs.
2010
|
|
|
|
2011
|
|
2010
|
|
2011
|
|
2010
|
|
Revenues
|
|
$
|
324,257
|
|
$
|
241,328
|
|
|
34
|
%
|
|
100.0
|
%
|
|
100.0
|
%
|
Costs and expenses:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cost of revenues(a)
|
|
|
106,441
|
|
|
73,230
|
|
|
45
|
|
|
32.8
|
|
|
30.4
|
|
Sales and marketing(a)
|
|
|
33,679
|
|
|
13,534
|
|
|
149
|
|
|
10.4
|
|
|
5.6
|
|
Research and development(a)
|
|
|
19,142
|
|
|
10,601
|
|
|
81
|
|
|
5.9
|
|
|
4.4
|
|
General and administrative(a)
|
|
|
42,831
|
|
|
32,620
|
|
|
31
|
|
|
13.2
|
|
|
13.5
|
|
Acquisition and integration
|
|
|
15,119
|
|
|
269
|
|
|
NM
|
|
|
4.7
|
|
|
0.1
|
|
Depreciation and amortization
|
|
|
38,736
|
|
|
29,236
|
|
|
32
|
|
|
11.9
|
|
|
12.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total costs and expenses
|
|
|
255,948
|
|
|
159,490
|
|
|
60
|
|
|
78.9
|
|
|
66.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
68,309
|
|
|
81,838
|
|
|
(17
|
)
|
|
21.1
|
|
|
33.9
|
|
Other (income) expense:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
14,915
|
|
|
7,350
|
|
|
103
|
|
|
4.6
|
|
|
3.0
|
|
Interest (income) and other expense, net
|
|
|
637
|
|
|
(221
|
)
|
|
(388
|
)
|
|
0.2
|
|
|
(0.1
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income before income taxes
|
|
|
52,757
|
|
|
74,709
|
|
|
(29
|
)
|
|
16.3
|
|
|
31.0
|
|
Provision for income taxes
|
|
|
26,220
|
|
|
29,407
|
|
|
(11
|
)
|
|
8.1
|
|
|
12.2
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from continuing operations
|
|
|
26,537
|
|
|
45,302
|
|
|
(41
|
)
|
|
8.2
|
|
|
18.8
|
|
Loss from discontinued operations
|
|
|
(2,053
|
)
|
|
(3,733
|
)
|
|
(45
|
)
|
|
(0.6
|
)
|
|
(1.6
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income
|
|
$
|
24,484
|
|
$
|
41,569
|
|
|
(41
|
)
|
|
7.6
|
|
|
17.2
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(a)
-
Excludes
depreciation and amortization.
Reconciliation of Income from Operations to Adjusted EBITDA
(Non-GAAP financial measure)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
$
|
68,309
|
|
$
|
81,838
|
|
|
(17
|
)%
|
|
21.1
|
%
|
|
33.9
|
%
|
Depreciation and amortization
|
|
|
38,736
|
|
|
29,236
|
|
|
32
|
|
|
11.9
|
|
|
12.1
|
|
Share-based compensation
|
|
|
12,430
|
|
|
4,805
|
|
|
159
|
|
|
3.8
|
|
|
2.0
|
|
Acquisition and integration
|
|
|
15,119
|
|
|
269
|
|
|
NM
|
|
|
4.7
|
|
|
0.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Adjusted EBITDA(b)
|
|
$
|
134,594
|
|
$
|
116,148
|
|
|
16
|
|
|
41.5
|
|
|
48.1
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(b)
-
See
discussion of Non-GAAP financial measure on page 54.
NMNot
meaningful.
50
Table of Contents
Revenues.
For 2011, revenues increased $82.9 million, or 34%, as compared to 2010 due to the 2010 acquisition of Match Point and
the 2011
acquisitions of MediaMind, EyeWonder and MIJO. For further discussion on revenues by reportable segment, see each of the television and online segments.
Cost of Revenues.
For 2011, cost of revenues increased $33.2 million, or 45%, as compared to 2010. As a percentage of revenues,
cost of
revenues increased to 32.8% in 2011, as compared to 30.4% in 2010. Costs of revenues increased due to (i) including the 2011 acquisitions of MIJO, MediaMind and EyeWonder ($21.9 million)
in our operating results, (ii) including twelve months of Match Point's costs in 2011 vs. three months in 2010, Match Point was acquired in October 2010 ($8.8 million) and
(iii) higher Unicast costs ($2.1 million), largely attributable to an increase in related revenues. Cost of
revenues also includes a $0.9 million reduction, due to the reversal of a portion of an earnout liability that had been established in the Match Point purchase accounting. The earnout liability
was reduced when Match Point's 2011 revenues failed to reach the threshold necessary for an earnout payment. The increase in our cost of revenues percentage is principally due to the acquisitions of
Match Point and MIJO, which have higher cost of revenue percentages than the balance of the Company.
Sales and Marketing.
For 2011, sales and marketing expense increased $20.1 million, or 149%, as compared to 2010. The increase was
due to
(i) the inclusion of MIJO, MediaMind and EyeWonder ($21.9 million) in our operating results and (ii) including twelve months of Match Point's expenses in 2011 vs. three months in
2010 ($0.3 million), partially offset by (iii) a decrease ($2.1 million) in Unicast's sales and marketing expenses due to lower compensation, advertising and promotion costs. As a
percentage of revenues, sales and marketing expenses increased to 10.4% in 2011, as compared to 5.6% in 2010. The percentage increase is attributable to the inclusion of MediaMind and EyeWonder in our
operating results as they have higher selling expenses than the balance of the Company.
Research and Development.
For 2011, research and development costs increased $8.5 million, or 81%, as compared to 2010. The
increase was due
to the inclusion of MIJO, MediaMind and EyeWonder ($8.1 million) in our operating results. The percentage increase is attributable to the inclusion of MediaMind and EyeWonder in our operating
results, as they have higher research and development expenses than the balance of the Company.
General and Administrative.
For 2011, general and administrative expense increased $10.2 million, or 31%, as compared to 2010. As a
percentage
of revenues, general and administrative expense decreased to 13.2% in 2011, as compared to 13.5% in 2010. The decrease was primarily due to the inclusion of MediaMind in our operating results as
MediaMind has lower general and administrative expenses than the balance of the Company.
Acquisition and Integration.
For 2011, acquisition and integration expense increased $14.9 million as compared to 2010. The
increase was due
to costs associated with the acquisitions and integration of MIJO, MediaMind and EyeWonder.
Depreciation and Amortization.
For 2011, depreciation and amortization expense increased $9.5 million, or 32%, as compared to 2010.
The
increase was due to additional depreciation and amortization associated with the assets of businesses acquired in 2011 ($10.8 million related to MIJO, MediaMind
and EyeWonder) and 2010 ($1.6 million related to Match Point), partially offset by a reduction in depreciation of certain capitalized software projects that were fully depreciated during 2010
($3.3 million).
Interest Expense.
For 2011, interest expense increased $7.6 million as compared to 2010. Interest expense in 2011 was attributable
to issuing
$490 million of Term Loans in connection with the acquisition of MediaMind in July 2011. Interest expense in 2010 was attributable to (i) borrowings on a prior credit facility that was
paid off in April 2010, (ii) interest rate swap termination charges, and (iii) the write off of debt issuance costs associated with the prior credit facility.
51
Table of Contents
Interest Income and Other Expense, net.
For 2011, interest income and other expense, net decreased $0.9 million as compared to
2010. The
decrease was due to (i) the recognition of losses on foreign currency forward contracts that are used to hedge foreign currency exchange rates (primarily the Israeli Shekel) and
(ii) foreign currency exchange losses.
Provision for Income Taxes.
For 2011 and 2010, the provision for income taxes was 49.7% and 39.4%, respectively, of income before
income taxes. The
provision for each period differs from the expected federal statutory rate of 35%, as a result of certain non-deductible expenses and state income taxes. The increase in our effective tax
rate was primarily due to incurring $15.1 million of acquisition and integration expenses in connection with our purchases of MediaMind, EyeWonder and MIJO, a portion of which is not deductible
for federal income tax purposes.
2012 vs. 2011
Television Segment
The following table sets forth certain historical financial data for our television segment (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
|
|
2012 vs. 2011
|
|
|
|
2012
|
|
2011
|
|
Revenues
|
|
$
|
245,961
|
|
$
|
246,780
|
|
|
0
|
%
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
129,645
|
|
|
138,299
|
|
|
(6
|
)
|
The
television segment includes the results of our ADS operation, SourceEcreative, Match Point, MIJO and North Country. North Country was acquired in July 2012 and MIJO was acquired in
April 2011.
Revenues.
For 2012 revenues decreased $0.8 million as compared to 2011. The decrease was primarily due to a $17.5 million
decline in
standard definition ("SD") revenue (excluding MIJO), offset by (i) greater HD revenue (excluding MIJO) ($6.9 million), (ii) including twelve months of MIJO's revenues in 2012
versus nine months in 2011 ($5.9 million) and (iii) higher other revenue ($4.5 million).
The
reduction in SD revenue was principally due to a decrease in the number of deliveries. The reduction in SD deliveries was partially due to customers switching to HD deliveries and
customers choosing other forms of advertising such as online. HD revenue increased due to a rise in the number of deliveries, partially offset by lower pricing per delivery. We expect the percentage
of HD deliveries to total deliveries will continue to increase. HD pricing per delivery decreased principally due to the competitive environment. Our HD pricing also decreased due to offering lower HD
rates to entice our SD customers to switch to delivering HD content. Both HD and SD benefited from higher political advertising which increased $6.5 million over 2011. Political advertising
increased due to the 2012 national, state and local elections in the United States.
Other
revenue increased $4.5 million over 2011 primarily due to (i) increases in long form content distribution, (ii) increases in direct response advertising, and
(iii) the acquisition of North Country in July 2012 which contributed $1.4 million of revenue.
Segment Adjusted EBITDA before Corporate Overhead.
For 2012, the television segment adjusted EBITDA before corporate overhead decreased
$8.7 million as compared to 2011. The decrease was principally due to: (i) a $4.8 million increase in cost of revenues, primarily related to higher employee compensation
($3.2 million) and an increase in rent expense ($1.6 million), (ii) a $2.2 million increase in research and development activities as a result of a larger investment in our
television network, and (iii) costs associated with our expansion into the European market ($2.4 million). The increase in rent
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Table of Contents
primarily
relates to our new facility in New York City, in addition to paying hold-over rent in our old facilities before we took occupancy of the new space.
Online Segment
The following table sets forth certain historical financial data for our online segment (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
|
|
2012 vs. 2011
|
|
|
|
2012
|
|
2011
|
|
Revenues
|
|
$
|
140,652
|
|
$
|
77,477
|
|
|
82
|
%
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
22,642
|
|
|
15,043
|
|
|
51
|
|
The
online segment includes the results of MediaMind, Eyewonder, Unicast and Peer 39. MediaMind was acquired in July 2011, EyeWonder was acquired in September 2011 and Peer 39 was
acquired in April 2012. As a result of these acquisitions, the operating results for the periods above are not comparable. Further, we are in the process of transferring our EyeWonder and Unicast
online advertising related business to the MediaMind platform. During 2012, we lost some of the former EyeWonder and Unicast customers during the transition to the MediaMind platform. Further, the
weak economy in Europe had a negative impact on our online revenues.
Revenues.
For 2012, revenues increased $63.2 million, or 82%, as compared to 2011. The increase was due to our 2011 acquisitions
of MediaMind
and EyeWonder and our 2012 acquisition of Peer 39. The number of impressions we served during 2012 increased, which was offset by a decline in the average rate we charge for impressions served.
Segment Adjusted EBITDA before Corporate Overhead.
For 2012, the online segment adjusted EBITDA before corporate overhead increased
$7.6 million as compared to 2011. The increase was largely attributable to the increase in revenues. As we transition the Unicast and EyeWonder operations over to the MediaMind platform we have
been realizing certain efficiencies from the elimination of
duplicative personnel and office facilities. We expect our operations will continue to improve as we complete the transition. Further, we anticipate higher revenues in future periods, which we expect
will increase segment adjusted EBITDA before corporate overhead and the segment adjusted EBITDA before corporate overhead percentage of revenues.
2011 vs. 2010
Television Segment
The following table sets forth certain historical financial data for our television segment (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
|
|
2011 vs. 2010
|
|
|
|
2011
|
|
2010
|
|
Revenues
|
|
$
|
246,780
|
|
$
|
222,894
|
|
|
11
|
%
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
138,299
|
|
|
133,398
|
|
|
4
|
|
Revenues.
For 2011, revenues increased $23.9 million, or 11%, as compared to 2010. The increase was primarily due to (i) the
acquisition of MIJO on April 1, 2011 ($16.2 million) and (ii) including Match Point for twelve months during 2011 vs. three months in 2010 ($13.8 million). In 2011, revenue
from political advertising decreased $6.5 million. Political advertising peaks every other year consistent with the national, state and local election cycles in the United States. In 2011, our
HD revenue increased $28.8 million ($131.6 million in 2011 compared to $102.8 million in 2010 (the 2011 amount includes $3.9 million from MIJO addressed above)), which was
mostly offset by a decrease in SD
53
Table of Contents
revenue
($27.6 million). HD revenue increased due to a continuing trend of delivering more HD advertising content and less SD content. We expect the percentage of HD deliveries to total
deliveries will continue to increase. Both HD and SD revenue per delivery decreased due to the competitive environment and volume discounts. HD revenue per delivery also decreased in 2011 as a result
of a higher percentage of electronic deliveries (90% in 2011 compared to 73% in 2010). Historically, electronic deliveries are priced lower than physical deliveries.
Segment Adjusted EBITDA before Corporate Overhead.
For 2011, television segment adjusted EBITDA before corporate overhead increased
$4.9 million, or 4%, as compared to 2010. The increase was attributable to including MIJO and Match Point in our operating results for 2011 ($8.3 million), partially offset by a decline
in our ADS operation. Our ADS operation declined principally due to the decrease in revenue discussed above.
Online Segment
The following table sets forth certain historical financial data for our online segment (dollars in thousands).
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended
December 31,
|
|
% Change
|
|
|
|
2011 vs. 2010
|
|
|
|
2011
|
|
2010
|
|
Revenues
|
|
$
|
77,477
|
|
$
|
18,434
|
|
|
320
|
%
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
15,043
|
|
|
1,338
|
|
|
NM
|
|
Revenues.
For 2011, revenues increased $59.0 million, or 320%, as compared to 2010. The increase was primarily due to (i) the
acquisitions of MediaMind ($45.2 million) and EyeWonder ($12.4 million) and (ii) an 8% increase in Unicast's revenues ($1.4 million).
Segment Adjusted EBITDA before Corporate Overhead.
For 2011, our online segment adjusted EBITDA before corporate overhead increased
$13.7 million, as compared to 2010. The increase was primarily attributable to including MediaMind in our operating results.
Non-GAAP Financial Measure
In addition to providing financial measurements based on generally accepted accounting principles in the United States of America
(GAAP), we have historically provided additional financial measures that are not prepared in accordance with GAAP
(non-GAAP). Legislative and regulatory changes discourage the use of and emphasis on non-GAAP financial measures and require companies to explain why non-GAAP
financial measures are relevant to management and investors. We believe that the inclusion of Adjusted EBITDA and Segment Adjusted EBITDA before corporate overhead as non-GAAP financial
measures helps investors gain a meaningful understanding of our past performance and future prospects, consistent with how we measure and forecast our performance, especially when comparing such
results to previous periods or forecasts. We use Adjusted EBITDA and Segment Adjusted EBITDA before corporate overhead as non-GAAP financial measures, in addition to GAAP financial
measures, as the basis for measuring our core operating performance and comparing such performance to that of prior periods and to the performance of our competitors. These measures are also used by
us in our financial and operational decision making. There are limitations associated with reliance on any non-GAAP financial measures because they are specific to our operations and
financial performance, which makes comparisons with other companies' financial results more challenging. By providing both GAAP and non-GAAP financial measures, we believe that investors
are able to compare our GAAP results to those of other companies, while also gaining a better understanding of how we evaluate our operating performance.
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Table of Contents
We consider Adjusted EBITDA to be an important indicator of our overall performance because it eliminates the effects of events that are non-cash, or
are not expected to recur as they are not part of our ongoing operations.
We
define "Adjusted EBITDA" as income (loss) from operations, before depreciation and amortization, share-based compensation, acquisition and integration expenses, and restructuring /
impairment charges and benefits. We consider Adjusted EBITDA to be an important indicator of our operational strength and performance and a good measure of our historical operating trends.
Adjusted
EBITDA eliminates items that are either not part of our core operations, such as acquisition and integration expenses, or do not require a cash outlay, such as share-based
compensation and impairment charges. Adjusted EBITDA also excludes depreciation and amortization expense, which is based on our estimate of the useful life of tangible and intangible assets. These
estimates could vary from actual performance of the asset, are based on historical costs and may not be indicative of current or future capital expenditures.
Segment
Adjusted EBITDA before corporate overhead represents Adjusted EBITDA before corporate overhead on a segment by segment basis. Note 15 of our consolidated financial
statements reconciles
Adjusted EBITDA and Segment Adjusted EBITDA before corporate overhead to income (loss) from operations.
Adjusted
EBITDA and Segment Adjusted EBITDA before corporate overhead should be considered in addition to, not as a substitute for, our operating income (loss), as well as other measures
of financial performance reported in accordance with GAAP.
Financial Condition
The following table sets forth certain of our major balance sheet accounts as of December 31, 2012 and 2011 (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Assets:
|
|
|
|
|
|
|
|
Cash and cash equivalents
|
|
$
|
84,520
|
|
$
|
72,575
|
|
Accounts receivable, net
|
|
|
97,583
|
|
|
100,719
|
|
Property and equipment, net
|
|
|
66,169
|
|
|
54,159
|
|
Deferred income taxes
|
|
|
1,035
|
|
|
4,796
|
|
Goodwill and intangible assets, net
|
|
|
549,293
|
|
|
781,634
|
|
Liabilities:
|
|
|
|
|
|
|
|
Accounts payable and accrued liabilities
|
|
|
46,085
|
|
|
48,234
|
|
Deferred income taxes
|
|
|
28,065
|
|
|
9,477
|
|
Debt
|
|
|
453,918
|
|
|
483,033
|
|
Stockholders' equity
|
|
|
291,194
|
|
|
507,786
|
|
Cash
and cash equivalents fluctuate with changes in operating, investing and financing activities. In particular, cash and cash equivalents fluctuate with (i) operating results,
(ii) the timing of payments, (iii) capital expenditures, (iv) acquisition and investment activity, (v) borrowings and repayments of debt, and (vi) capital activity.
The increase in cash and cash equivalents during 2012 primarily relates to cash generated from operating activities ($76.1 million) in excess of (i) repayments of our debt
($29.9 million) and (ii) the purchase of property and equipment and the capitalization of costs to develop software ($32.6 million).
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Table of Contents
Accounts
receivable generally fluctuate with revenues. As revenues increase or decrease, accounts receivable tend to increase or decrease, respectively. The number of days of revenue
included in accounts receivable was 87 and 86 days at December 31, 2012 and 2011, respectively.
Property
and equipment tends to increase when we make significant improvements to our equipment or properties, expand our network or capitalize software development initiatives. It also
can increase as a result of acquisition activity. Further, the balance of property and equipment is affected by recording depreciation expense. For 2012 and 2011, purchases of property and equipment
were $19.9 million and $11.8 million, respectively. For 2012 and 2011, capitalized costs of developing software were $12.7 million and $7.3 million, respectively. Purchases
of property and equipment increased during 2012 as a result of (i) finishing out newly leased office facilities in New York City which replaced several leased facilities and
(ii) expanding our digital distribution network.
Goodwill
and intangible assets decreased during 2012 as a result of (i) goodwill impairment charges of $219.6 million related to our online reporting unit and
(ii) amortization of intangible assets, partially offset by goodwill and intangible assets created in the acquisitions of Peer 39 and North Country.
Accounts
payable and accrued liabilities decreased $0.3 million during 2012. The decrease primarily relates to the timing of payments.
Debt
decreased $29.1 million during 2012 as a result of (i) prepaying a portion ($25.0 million) of our estimated 2013 mandatory excess cash flow principal payment
and (ii) scheduled quarterly principal payments ($4.9 million) offset by (iii) accretion of interest on the original issue discount ($0.8 million).
Stockholders'
equity decreased $216.6 million during 2012. The decrease primarily relates to (i) reporting a net loss of $239.8 million (driven by the
$219.6 million of goodwill impairment charges), (ii) recording share-based compensation expense of $17.5 million and (iii) the issuance of shares in the purchase of Peer 39
($3.3 million).
56
Table of Contents
Liquidity and Capital Resources
Cash Flows
The following table sets forth a summary of our statements of cash flows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
For the Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Operating activities:
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
$
|
41,569
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
|
|
Depreciation and amortization
|
|
|
57,300
|
|
|
39,279
|
|
|
29,992
|
|
Impairment/loss on sale of Springbox unit
|
|
|
1,000
|
|
|
1,800
|
|
|
5,866
|
|
Share-based compensation, deferred taxes and other
|
|
|
45,928
|
|
|
21,040
|
|
|
18,628
|
|
Changes in operating assets and liabilities, net
|
|
|
(7,840
|
)
|
|
(9,590
|
)
|
|
(11,697
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
|
76,146
|
|
|
77,013
|
|
|
84,358
|
|
|
|
|
|
|
|
|
|
Investing activities:
|
|
|
|
|
|
|
|
|
|
|
Purchases of property and equipment
|
|
|
(19,903
|
)
|
|
(11,802
|
)
|
|
(8,498
|
)
|
Capitalized costs of developing software
|
|
|
(12,745
|
)
|
|
(7,321
|
)
|
|
(4,961
|
)
|
Acquisitions, net of cash acquired
|
|
|
(10,089
|
)
|
|
(499,945
|
)
|
|
(27,501
|
)
|
Other
|
|
|
6,622
|
|
|
(6,255
|
)
|
|
81
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
(36,115
|
)
|
|
(525,323
|
)
|
|
(40,879
|
)
|
|
|
|
|
|
|
|
|
Financing activities:
|
|
|
|
|
|
|
|
|
|
|
Proceeds from issuance of common stock, net
|
|
|
427
|
|
|
392
|
|
|
115,863
|
|
Purchases of treasury stock and other
|
|
|
(93
|
)
|
|
(22,676
|
)
|
|
(13,656
|
)
|
Borrowings (repayments) of debt and capital leases, net
|
|
|
(30,397
|
)
|
|
470,200
|
|
|
(106,183
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
|
(30,063
|
)
|
|
447,916
|
|
|
(3,976
|
)
|
|
|
|
|
|
|
|
|
Effect of exchange rate changes on cash
|
|
|
1,977
|
|
|
(440
|
)
|
|
36
|
|
Net increase (decrease) in cash and cash equivalents
|
|
|
11,945
|
|
|
(834
|
)
|
|
39,539
|
|
Cash and cash equivalents at beginning of year
|
|
|
72,575
|
|
|
73,409
|
|
|
33,870
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents at end of year
|
|
$
|
84,520
|
|
$
|
72,575
|
|
$
|
73,409
|
|
|
|
|
|
|
|
|
|
We
generate cash from operating activities principally from net income (loss) adjusted for certain non-cash expenses such as (i) goodwill impairment,
(ii) depreciation and amortization and (iii) share-based compensation. In 2012, we generated $76.1 million in cash from operating activities, as compared to $77.0 million
in 2011 and $84.4 million in 2010.
Historically,
we have invested our cash in (i) property and equipment, (ii) the development of software, (iii) strategic investments and (iv) the acquisition
of complementary businesses. In 2012 we purchased Peer 39 and North Country. In 2011 we purchased MediaMind, EyeWonder and MIJO. In 2010 we purchased Match Point.
Cash
is obtained from financing activities principally as a result of issuing debt and equity instruments. We use cash in financing activities principally in the repayment of debt and
purchase of treasury stock.
57
Table of Contents
Sources of Liquidity
Our sources of liquidity include:
-
-
cash and cash equivalents on hand (including about $21 million held outside the United States at year end, the
majority of which can be repatriated into the United States with little or no adverse tax consequences),
-
-
cash generated from operating activities,
-
-
borrowings from our existing or any new credit facility, and
-
-
the issuance of equity securities.
As
of December 31, 2012, we had $84.5 million of cash and cash equivalents on hand. Historically, we have generated significant amounts of cash from operating activities.
We expect this trend will continue.
We
have a credit agreement which was amended in March 2013 (the "Amended Credit Facility") that provides for $490 million of term loans (the "Term Loans") and $50 million
of revolving loans (the "Revolving Loans"). As of December 31, 2012, taking into consideration the March 2013 amendment, we had $46.6 million of availability to us under the Revolving
Loans. The Term Loans mature in 2018 and the Revolving Loans mature in 2016 (see Note 7 to our consolidated financial statements).
We
also have the ability to issue equity instruments.
We
believe our sources of liquidity, including (i) cash and cash equivalents on hand, (ii) the Revolving Loans under our Amended Credit Facility, and (iii) cash
generated from operating and financing activities will satisfy our capital needs for the next 12 months. Further, we expect to remain in compliance with the financial covenants of our Amended
Credit Facility for at least the next twelve months.
Cash Requirements
We expect to use cash in connection with:
-
-
the purchase of capital assets,
-
-
the repayment of our debt,
-
-
the purchase of our common stock,
-
-
the organic growth of our business, and
-
-
the strategic acquisition of media related businesses.
During
2013, we expect we will purchase property and equipment and incur capitalized software development costs ranging from $25 to $28 million.
We
expect to use cash to further expand and develop our business.
Critical Accounting Policies
The preparation of financial statements, in conformity with generally accepted accounting principles in the United States, requires us
to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from our estimates. Our significant accounting policies and methods used in the preparation of our
consolidated financial statements are discussed in Note 2 of the notes to consolidated financial statements. Following is a discussion of our critical accounting policies.
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Table of Contents
Goodwill.
We have three reporting units; television, online and SourceEcreative ("SourceE"). Each of our reporting units has
goodwill. On an annual
basis, or more frequently upon the occurrence of certain events, we test our goodwill for impairment using a two-step process. The first step is to identify a potential impairment, by
comparing the fair value of a reporting unit with its carrying amount. The fair value of a reporting unit is determined based on a discounted cash flow analysis or other methods of valuation including
the guideline public company method. A discounted cash flow analysis requires us to make various assumptions, including assumptions about future cash flows, growth rates and discount rates. The
assumptions about future cash flows and growth rates are based on our long-term projections by reporting unit. The discount rate used reflects the risk inherent in the projected cash
flows. If the fair value of a reporting unit exceeds its carrying amount, there is no impairment. If not, the second step of the goodwill impairment test compares the implied fair value of the
reporting unit's goodwill with its carrying amount. To the extent the carrying amount of the reporting unit's goodwill exceeds its implied fair value, a write-down of the reporting unit's
goodwill would be necessary.
During
2012, we revised our future forecasts for the online reporting unit which resulted in us recording goodwill impairment charges totaling $219.6 million. The impairment
charges were the result of us revising our future forecasts for the online reporting unit due to softer operating results and weaker market conditions and trends than expected. See Note 5 of
our accompanying consolidated financial statements. We did not record an impairment charge in 2011 or 2010. At December 31, 2012,
the fair value of the television and SourceE reporting units exceeded their carrying value by approximately 13% and 977%, respectively, and the fair value of our online reporting unit approximated its
carrying value, after the recognition of a goodwill impairment charge as determined as part of our annual goodwill impairment assessment. The online and television reporting units have
$134.1 million and $233.1 million of goodwill, respectively. If actual or expected future cash flows of either of these reporting units should fall sufficiently below our current
forecasts, we may be required to record an impairment charge to the respective reporting unit's goodwill. Future net cash flows are impacted by a variety of factors including revenues, operating
margins, income tax rates, discount rates, economic conditions and industry trends.
Business Combinations.
We account for business combinations under the acquisition method of accounting. Under the acquisition
method, the assets
acquired and liabilities assumed are recorded at their estimated fair values at the acquisition date. The excess of consideration transferred over the fair value of assets acquired and liabilities
assumed is recorded as goodwill. Determining the nature of identifiable intangible assets and the fair value of assets acquired and liabilities assumed requires management's judgment and often
involves the use of significant estimates and assumptions regarding expected future cash flows of the acquired entity. The value assigned to a specific asset or liability, and the period over which an
asset is depreciated or amortized can impact future earnings. Some of the more significant estimates made in business combinations relate to the values assigned to identifiable intangible assets, such
as customer relationships and trade names, and the period over which these assets are amortized. Further, we sometimes agree to contingent consideration arrangements based on the acquired entity's
future operating results. Valuing contingent consideration obligations requires us to make significant estimates about future results.
Impairment of Long-Lived Assets.
Long-lived assets principally relate to acquired identifiable intangible assets, such as
customer relationships and trade names, and property and equipment, including capitalized internally developed software and network equipment. In determining whether long-lived assets are
impaired, the accounting rules do not provide for an annual impairment test. Instead they require that a triggering event occur before testing an asset for impairment. Triggering events include poor
operating performance, significant negative trends, and significant changes in the use of such assets. Once a triggering event has occurred, an impairment test is employed based on whether the intent
is to hold the asset for continued use or hold the asset for sale. If the intent is to
59
Table of Contents
hold
the asset for continued use, first a comparison of projected undiscounted future cash flows against the carrying value of the asset is performed. If the carrying value exceeds the undiscounted
future cash flows, the asset would be written down to its fair value. Fair value is determined using a discounted cash flow model. If the intent is to hold the asset for sale, then to the extent the
asset's carrying value
is greater than its fair value less selling costs, an impairment loss is recognized for the difference. The most significant assumption relates to the projection of future cash flows. We also evaluate
the estimated remaining useful life of long-lived assets that have been reviewed for impairment. In 2011 and 2010, we recognized impairment charges of $1.8 million and
$5.9 million, respectively, related to our Springbox unit (reported in discontinued operations) primarily related to the customer relationships intangible asset. See Note 10 of our
consolidated financial statements. For the year ended December 31, 2012, we did not recognize an impairment loss related to long-lived assets.
Income Taxes.
Deferred income taxes arise as a result of temporary differences between amounts recognized in accordance with
generally accepted
accounting principles and amounts recognized for federal, foreign and state income tax purposes. We have both deferred tax assets and deferred tax liabilities. Deferred tax assets relate primarily to
NOL carryforwards. Deferred tax liabilities relate primarily to intangible assets, such as customer relationships and trade names, some of which have little or no tax basis.
Valuation
allowances are provided against deferred tax assets if a determination is made that their ultimate realization is not likely. Significant judgment is required in making these
assessments, which generally relate to whether we will have future taxable income in the jurisdictions where the deferred tax assets reside. In 2012, as a result of our goodwill impairment charges, we
recorded a valuation allowance on all of our deferred tax assets as we had concerns whether or not we would generate sufficient future taxable income to realize those deferred tax assets. For 2011 and
2010, we did not recognize any valuation allowances against our deferred tax assets.
Revenue Recognition.
We derive revenue primarily from (i) the distribution of digital and analog video and audio media
content,
(ii) volume-based fees for using our online ad serving platforms, (iii) media research resources, and (iv) support and other services. We recognize revenue only when all of the
following criteria have been met:
-
-
Persuasive evidence of an arrangement exists,
-
-
Delivery has occurred or services have been rendered,
-
-
Our price to the customer is fixed or determinable, and
-
-
Collectability is reasonably assured.
Below
are descriptions of our services and other offerings, and generally the triggering point of revenue recognition, provided all other revenue recognition criteria have been met.
Our
services revenue from the digital distribution of video and audio advertising content in our television segment generally is billed based on a rate per transmission, and we recognize
revenue for these services upon notification that the advertising content was received at the broadcast destination. Revenue for the distribution of analog video and audio content by tape is
recognized when delivery has occurred, which is at the time the tapes are delivered to a common carrier. Shipping and handling costs are included in costs of revenue.
We
offer online advertising campaign management and deployment products in our online segment. These products allow publishers, advertisers, and their agencies to manage the process of
deploying online advertising campaigns. We charge our customers on a cost per thousand ("CPM") impressions basis, and recognize revenue when the impressions are served.
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Our
services revenue includes access rights. For an agreed upon fee, we provide certain of our customers with access to our digital distribution network for a stated period. Using our
network, these customers are able to deliver a variety of programming content to their intended destinations. Access rights revenue is recognized ratably over the access period. We also charge fees to
monitor our network on behalf of our customers. The monitoring fees are recognized ratably over the monitoring period.
We
sell monthly, quarterly, semi-annual and annual subscriptions to access our online creative research database. We recognize revenue ratably over the subscription period.
Media
production and duplication includes a variety of ancillary services, such as storage of client masters or other physical material. Revenue for these services is recognized ratably
over the storage
period. Revenue related to our other services is recognized on a per transaction basis after the service has been performed. If the service results in a tape or other deliverable, revenues are
recognized when delivery has occurred, which is at the time the tape or other deliverable is delivered to a common carrier.
Customers
pay a fixed fee per month for our media asset management and broadcast verification services. Revenue for these services is recognized ratably over the service period.
Recently Adopted and Recently Issued Accounting Guidance
See
Recently Adopted and Recently Issued Accounting Guidance
in Note 2 to our
consolidated financial statements.
Contractual Payment Obligations
The table below summarizes our contractual obligations at December 31, 2012 (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Payments Expected by Period
|
|
Contractual Obligations
|
|
Total
|
|
Less Than
1 Year
|
|
1.00 - 2.99
Years
|
|
3.00 - 4.99
Years
|
|
After 5
Years
|
|
Debt (includes estimated principal and interest)
|
|
$
|
587,100
|
|
$
|
106,456
|
|
$
|
112,945
|
|
$
|
104,283
|
|
$
|
263,416
|
|
Operating lease obligations
|
|
|
122,639
|
|
|
10,600
|
|
|
25,308
|
|
|
20,735
|
|
|
65,996
|
|
Employment contracts
|
|
|
9,033
|
|
|
6,163
|
|
|
2,870
|
|
|
|
|
|
|
|
Unconditional purchase obligations
|
|
|
10,537
|
|
|
8,088
|
|
|
2,449
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total contractual obligations
|
|
$
|
729,309
|
|
$
|
131,307
|
|
$
|
143,572
|
|
$
|
125,018
|
|
$
|
329,412
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Off-Balance Sheet Arrangements
We have entered into operating leases for all of our office facilities and certain equipment rentals. Generally these leases are for
periods of three to ten years and usually contain one or more renewal options. We use leasing arrangements to preserve capital. We expect to continue to lease the majority of our office facilities
under arrangements substantially consistent with the past. For the years ended December 31, 2012, 2011 and 2010, rent expense, net of sublease rentals, for all operating leases amounted to
$14.9 million, $9.2 million and $6.2 million, respectively.
Other
than our operating leases, we are not a party to any off-balance sheet arrangement that we believe is likely to have a material impact on our current or future
financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.
61
Table of Contents
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Market risk is the potential loss arising from adverse changes in market rates and prices, such as interest rates, foreign currency
exchange rates and changes in the market value of financial instruments.
Foreign Currency Exchange Risk
For 2012, about 27% of our consolidated revenue was attributable to jurisdictions outside the United States (see Note 16 of our
consolidated financial statements). As a result, we are subject to foreign currency transaction and translation gains and losses. In order to limit our foreign currency transaction gains and losses,
we enter into foreign currency forward contracts and
options to hedge a portion of our exposure to changes in foreign currency exchange rates. As a result of our foreign operations, we expect to continue to experience foreign currency transaction and
translation gains and losses, somewhat mitigated by our foreign currency hedging programs. We do not enter into market risk sensitive instruments for trading purposes.
Interest Rate Risk
In July 2011, we borrowed $490 million of Term Loans in connection with our acquisition of MediaMind. The Term Loans, as amended
in March 2013, bear interest at the greater of (i) LIBOR plus 5.5% or (ii) 6.75% per annum. To the extent LIBOR exceeds 1.25% per annum (30 day LIBOR was about 0.27% at
December 31, 2012); our interest expense and payments will increase (absent an interest rate hedging arrangement). See Note 7 of our consolidated financial statements.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The information required by this Item is set forth in our consolidated financial statements and the notes thereto beginning at
Page F-1 of this report.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
ITEM 9A. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
As required by Rules 13a-15 and 15d-15 under the Securities Exchange Act of 1934, management has
evaluated, with the participation of our chief executive officer and chief financial officer, the effectiveness of our disclosure controls and procedures as of the end of the period covered by this
report. Disclosure controls and procedures refer to controls and other procedures designed to ensure that information required to be disclosed in the reports we file or submit under the Exchange Act
is recorded, processed, summarized, and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission. Disclosure controls and procedures include,
without limitation, controls and procedures designed to ensure that information required to be disclosed by us in our reports that we file or submit under the Exchange Act is accumulated and
communicated to management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding our required disclosure. In designing and evaluating
our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired
control objectives, and management was required to apply its judgment in evaluating and implementing possible controls and procedures.
62
Table of Contents
As
described below, a material weakness was identified in our internal control over financial reporting. Rule 12b-2 and Rule 1-02 of
Regulation S-X define a material weakness as a deficiency, or a combination of deficiencies, in our internal control over financial reporting such that there is a reasonable
possibility that a material misstatement of the registrant's annual or interim financial statements will not be prevented or detected on a timely basis. As a result of the material weakness, our chief
executive officer and chief financial officer have concluded that, as of December 31, 2012, the end of the period covered by this report, our disclosure controls and procedures were not
effective at a reasonable assurance level.
Management's Report on Internal Control over Financial Reporting
Management is responsible for establishing and maintaining adequate internal control over our financial reporting.
Internal
control over financial reporting refers to a process designed by, or under the supervision of, our chief executive officer and chief financial officer and effected by our board
of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles and includes those policies and procedures that:
-
-
pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and
dispositions of our assets;
-
-
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and members of our board of
directors; and
-
-
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of
our assets that could have a material effect on our financial statements.
Internal
control over financial reporting cannot provide absolute assurance of achieving financial reporting objectives because of its inherent limitations. Internal control over
financial reporting is a process that involves human diligence and compliance and is subject to lapses in judgment and breakdowns resulting from human failures. Internal control over financial
reporting also can be circumvented by collusion or improper override. Because of such limitations, internal control over financial reporting cannot prevent or detect all misstatements, whether
unintentional errors or fraud. However, these inherent limitations are known features of the financial reporting process, therefore, it is possible to design into the process safeguards to reduce,
though not eliminate, this risk.
Management
evaluated the effectiveness of our internal control over financial reporting as of December 31, 2012 using the framework set forth in the report of the Treadway
Commission's Committee of Sponsoring Organizations (COSO), "Internal ControlIntegrated Framework." As a result of our independent registered public accounting firm's field work in support
of its audit of our financial statements for the year ended December 31, 2012, our independent registered public accounting firm identified a material weakness in our internal control.
Specifically, our independent registered public accounting firm concluded as of December 31, 2012 that our controls and procedures relating to income tax accounting and disclosures were
inadequate and ineffective.
During
2011, we made three business acquisitions which significantly expanded our operations into international markets. As a result, our provision for income taxes which was previously
focused on US income tax matters, became significantly more complex. In addition, we previously used a third-party subject matter expert to prepare and review the provision for income taxes, with
additional oversight and review by management. During the fourth quarter of 2012, we replaced our third-party subject
63
Table of Contents
matter
expert with internal resources who prepared and reviewed the provision for income taxes. While management did perform a review, the review was not sufficient to detect misstatements in our
provision for income taxes.
In
addition, we did not have an adequate design or operation of controls that provided reasonable assurance that the accounting for income taxes and related disclosures were free of
material misstatements. Specifically, we did not have controls that were designed to a level of precision that would have detected a material misstatement of our financial statements. Further, we did
not have sufficient staffing and technical expertise in the tax function to provide adequate review of the complete and accurate recording of tax provisions and accruals.
This
material weakness contributed to post-closing adjustments proposed by our independent auditor and we correctly reflected them in the financial statements for the year
ended December 31, 2012. These adjustments resulted in changes in deferred income tax assets and liabilities, accrued tax liability, income tax expense, and related disclosures. Management
believes that the financial statements included in this report fairly present in all material respects the Company's financial position, results of operations and cash flows for the periods presented.
As
a result of the material weakness, management has concluded that our internal control over financial reporting was ineffective as of December 31, 2012. Our independent
registered public accounting firm, Ernst & Young LLP, has issued an adverse opinion on the effectiveness of our internal control over financial reporting as of December 31, 2012.
Remediation Plan
To remediate the material weakness described above and enhance our internal control over financial reporting, management, with
oversight from the Company's Audit Committee, has committed to the following changes:
-
-
dedicate significant in-house and external resources to implement enhancements to the Company's internal
control over financial reporting so as to remediate the material weakness described above;
-
-
reevaluate existing roles and responsibilities within the tax function to ensure they are staffed by appropriate
personnel;
-
-
increase the level of review and validation of work performed by management and third-party tax professionals in the
preparation of our provision for income taxes; and
-
-
utilize third-party subject matter experts to design, implement, and test controls over the income tax accounting process
at a sufficiently precise level of detail so as to detect a material misstatement.
Ernst &
Young LLP, our independent registered public accounting firm, has audited our consolidated financial statements and the effectiveness of our internal control over
financial reporting as of December 31, 2012. Their reports appear herein.
Changes in Internal Control over Financial Reporting
Management has evaluated, with the participation of our chief executive officer and chief financial officer, whether any changes in our
internal control over financial reporting
that occurred during our last fiscal quarter have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. Based on the evaluation we
conducted, management has concluded that no such changes have occurred, other than with respect to the changes in accounting for income taxes as described above.
64
Table of Contents
Report of Independent Registered Public Accounting Firm
The
Board of Directors and Stockholders of
Digital Generation, Inc.
We
have audited Digital Generation, Inc. and subsidiaries' (the Company) internal control over financial reporting as of December 31, 2012, based on criteria established in
Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). The Company's management is responsible for
maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying "Management's
Report on Internal Control over Financial Reporting." Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.
We
conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A
company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and
expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.
Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
A
material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material
misstatement of the company's annual or interim financial statements will not be prevented or detected on a timely basis. The following material weakness has been identified and included in
management's assessment. Management has identified a material weakness in the design and operation of controls related to the Company's accounting for income taxes and related disclosures as of
December 31, 2012. We have also audited in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets of Digital
Generation, Inc. and subsidiaries as of December 31, 2012 and 2011, and the related consolidated statements of operations, comprehensive income (loss), stockholders' equity and cash
flows for each of the three years in the period ended December 31, 2012. This material weakness was considered in determining the nature, timing and extent of audit tests applied in our audit
of the 2012 financial statements, and this report does not affect our report dated March 15, 2013, which expressed an unqualified opinion on those financial statements.
In
our opinion, because of the effect of the material weakness described above on the achievement of the objectives of the control criteria, Digital Generation, Inc. and
subsidiaries has not maintained effective internal control over financial reporting as of December 31, 2012, based on the COSO criteria.
/s/
Ernst & Young LLP
Dallas,
Texas
March 15, 2013
65
Table of Contents
ITEM 9B. OTHER INFORMATION
None.
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
Information concerning this item is incorporated herein by reference to the information under the headings "Corporate Governance,"
"Board of Directors and Committees," "Executive Officers" and "Section 16(a) Beneficial Ownership Reporting Compliance" in the Company's Proxy Statement or amendment to this
Form 10-K to be filed within 120 days of year end as required.
ITEM 11. EXECUTIVE COMPENSATION
The information concerning this item is incorporated by reference to the information under the headings "Management Compensation,"
"Compensation of Directors," and "Corporate Governance," in the Company's Proxy Statement or amendment to this Form 10-K to be filed within 120 days of year end as required.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
The information concerning this item is incorporated by reference to the information under the heading "Principal Stockholders and
Management Ownership" and "Equity Compensation Plan Information," in the Company's Proxy Statement or amendment to this Form 10-K to be filed within 120 days of year end as
required.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
The information concerning this item is incorporated by reference to the information under the heading "Certain Transactions," in the
Company's Proxy Statement or amendment to this Form 10-K to be filed within 120 days of year end as required.
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES
The information concerning this item is incorporated by reference to the information under the heading "Independent Registered Public
Accounting Firm Fees," in the Company's Proxy Statement or amendment to this Form 10-K to be filed within 120 days of year end as required.
PART IV
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
(a)(1) See Index to Financial Statements on page F-1 for a list of financial statements filed herewith.
(a)(2)
See Schedule II-Valuation and Qualifying Accounts on page S-1.
(a)(3)
See Exhibit Index on page 68 for a list of exhibits filed as part of this Form 10-K.
66
Table of Contents
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
|
|
|
|
|
|
|
DIGITAL GENERATION, INC.
|
Date: March 15, 2013
|
|
By:
|
|
/s/ NEIL H. NGUYEN
Neil H. Nguyen
Chief Executive Officer and President
|
KNOW
ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Neil H. Nguyen and Craig Holmes, and each of them, his true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution, for him or her in his or her name, place and stead, in any and all capacities, to sign any or
all amendments to this Form 10-K and to file the same, with all exhibits thereto, and all other documents in connection therewith, with the Securities and Exchange Commission,
granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, or its or his substitute or substitutes, may lawfully do or cause to be done by virtue thereof.
Pursuant
to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on
the dates indicated.
|
|
|
|
|
|
|
Name
|
|
Title
|
|
Date
|
|
|
|
|
|
|
|
/s/ SCOTT K. GINSBURG
Scott K. Ginsburg
|
|
Chairman of the Board of Directors
|
|
March 15, 2013
|
|
/s/ NEIL H. NGUYEN
Neil H. Nguyen
|
|
Chief Executive Officer, President and Director
|
|
March 15, 2013
|
|
/s/ CRAIG HOLMES
Craig Holmes
|
|
Chief Financial Officer
(Principal Financial and Accounting Officer)
|
|
March 15, 2013
|
|
/s/ CECIL H. MOORE
Cecil H. Moore
|
|
Director
|
|
March 15, 2013
|
|
/s/ DAVID M. KANTOR
David M. Kantor
|
|
Director
|
|
March 15, 2013
|
|
/s/ JEFFREY A. RICH
Jeffrey A. Rich
|
|
Director
|
|
March 15, 2013
|
67
Table of Contents
|
|
|
|
|
|
|
Name
|
|
Title
|
|
Date
|
|
|
|
|
|
|
|
John R. Harris
|
|
Director
|
|
March 15, 2013
|
|
/s/ MELISSA FISHER
Melissa Fisher
|
|
Director
|
|
March 15, 2013
|
|
/s/ PETER MARKHAM
Peter Markham
|
|
Director
|
|
March 15, 2013
|
68
Table of Contents
INDEX TO FINANCIAL STATEMENTS
Table of Contents
Report of Independent Registered Public Accounting Firm
The
Board of Directors and Stockholders of Digital Generation, Inc.
We
have audited the accompanying consolidated balance sheets of Digital Generation, Inc. and subsidiaries (the Company) as of December 31, 2012 and 2011, and the related
consolidated statements of operations, comprehensive income (loss), stockholders' equity and cash flows for each of the three years in the period ended December 31, 2012. Our audits also
included the information in the financial statement schedule listed in the Index at Item 15(a)(2). These financial statements and schedule are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements and schedule based on our audits.
We
conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our opinion.
In
our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Digital Generation, Inc. and
subsidiaries at December 31, 2012 and 2011 and the consolidated results of their operations and their cash flows for each of the three years in the period ended December 31, 2012, in
conformity with U.S. generally accepted accounting principles. Also, in our opinion, the information included in the related financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects the information set forth therein.
We
also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internal control over financial reporting as of
December 31, 2012, based on criteria established in Internal ControlIntegrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our
report dated March 15, 2013 expressed an adverse opinion thereon.
/s/
Ernst & Young LLP
Dallas,
Texas
March 15, 2013
F-2
Table of Contents
PART IFINANCIAL INFORMATION
Item I. FINANCIAL STATEMENTS
DIGITAL GENERATION, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands, except par value amounts)
|
|
|
|
|
|
|
|
|
|
December 31, 2012
|
|
December 31, 2011
|
|
Assets
|
|
|
|
|
|
|
|
CURRENT ASSETS:
|
|
|
|
|
|
|
|
Cash and cash equivalents
|
|
$
|
84,520
|
|
$
|
72,575
|
|
Short-term investments
|
|
|
314
|
|
|
10,390
|
|
Accounts receivable (less allowances of $2,499 in 2012 and $2,176 in 2011)
|
|
|
97,583
|
|
|
100,719
|
|
Deferred income taxes
|
|
|
864
|
|
|
4,796
|
|
Other current assets (includes restricted cash of $1,917 in 2012 and $1,180 in 2011)
|
|
|
21,997
|
|
|
14,562
|
|
Assets of discontinued operations
|
|
|
|
|
|
766
|
|
|
|
|
|
|
|
Total current assets
|
|
|
205,278
|
|
|
203,808
|
|
Property and equipment, net
|
|
|
66,169
|
|
|
54,159
|
|
Goodwill
|
|
|
369,137
|
|
|
580,229
|
|
Intangible assets, net
|
|
|
180,156
|
|
|
201,405
|
|
Deferred income taxes
|
|
|
171
|
|
|
|
|
Other non-current assets (includes restricted cash of $4,178 in 2012 and $2,989 in 2011)
|
|
|
16,300
|
|
|
18,642
|
|
|
|
|
|
|
|
Total assets
|
|
$
|
837,211
|
|
$
|
1,058,243
|
|
|
|
|
|
|
|
Liabilities and Stockholders' Equity
|
|
|
|
|
|
|
|
CURRENT LIABILITIES:
|
|
|
|
|
|
|
|
Current portion of long-term debt
|
|
$
|
76,950
|
|
$
|
4,900
|
|
Accounts payable
|
|
|
7,794
|
|
|
14,356
|
|
Accrued liabilities
|
|
|
38,291
|
|
|
33,878
|
|
Deferred income taxes
|
|
|
37
|
|
|
|
|
Deferred revenue
|
|
|
1,627
|
|
|
2,474
|
|
|
|
|
|
|
|
Total current liabilities
|
|
|
124,699
|
|
|
55,608
|
|
Long-term debt, net of current portion
|
|
|
376,968
|
|
|
478,133
|
|
Deferred income taxes
|
|
|
28,028
|
|
|
9,477
|
|
Other non-current liabilities
|
|
|
16,322
|
|
|
7,239
|
|
|
|
|
|
|
|
Total liabilities
|
|
|
546,017
|
|
|
550,457
|
|
|
|
|
|
|
|
STOCKHOLDERS' EQUITY:
|
|
|
|
|
|
|
|
Preferred stock, $0.001 par valueAuthorized 15,000 shares; issued and outstandingnone
|
|
|
|
|
|
|
|
Common stock, $0.001 par valueAuthorized 200,000 shares; 29,163 issued and 27,659 outstanding at December 31, 2012; 28,707 issued and 27,203
outstanding at December 31, 2011
|
|
|
29
|
|
|
29
|
|
Treasury stock, at cost
|
|
|
(35,548
|
)
|
|
(35,548
|
)
|
Additional capital
|
|
|
647,515
|
|
|
626,398
|
|
Accumulated other comprehensive loss
|
|
|
(1,655
|
)
|
|
(3,781
|
)
|
Accumulated deficit
|
|
|
(319,147
|
)
|
|
(79,312
|
)
|
|
|
|
|
|
|
Total stockholders' equity
|
|
|
291,194
|
|
|
507,786
|
|
|
|
|
|
|
|
Total liabilities and stockholders' equity
|
|
$
|
837,211
|
|
$
|
1,058,243
|
|
|
|
|
|
|
|
The accompanying notes are an integral part of these financial statements.
F-3
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
|
|
|
|
|
|
|
|
|
|
|
|
|
For the Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Revenues:
|
|
|
|
|
|
|
|
|
|
|
Television
|
|
$
|
245,961
|
|
$
|
246,780
|
|
$
|
222,894
|
|
Online
|
|
|
140,652
|
|
|
77,477
|
|
|
18,434
|
|
|
|
|
|
|
|
|
|
Total revenues
|
|
|
386,613
|
|
|
324,257
|
|
|
241,328
|
|
|
|
|
|
|
|
|
|
Cost of revenues (excluding depreciation and amortization):
|
|
|
|
|
|
|
|
|
|
|
Television
|
|
|
86,543
|
|
|
81,720
|
|
|
65,940
|
|
Online
|
|
|
50,735
|
|
|
24,721
|
|
|
7,290
|
|
|
|
|
|
|
|
|
|
Total cost of revenues
|
|
|
137,278
|
|
|
106,441
|
|
|
73,230
|
|
|
|
|
|
|
|
|
|
Operating expenses:
|
|
|
|
|
|
|
|
|
|
|
Sales and marketing
|
|
|
64,246
|
|
|
33,679
|
|
|
13,534
|
|
Research and development
|
|
|
23,612
|
|
|
19,142
|
|
|
10,601
|
|
General and administrative
|
|
|
53,248
|
|
|
42,831
|
|
|
32,620
|
|
Acquisition and integration
|
|
|
8,513
|
|
|
15,119
|
|
|
269
|
|
Depreciation and amortization
|
|
|
57,300
|
|
|
38,736
|
|
|
29,236
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total operating expenses
|
|
|
426,512
|
|
|
149,507
|
|
|
86,260
|
|
|
|
|
|
|
|
|
|
Income (loss) from operations
|
|
|
(177,177
|
)
|
|
68,309
|
|
|
81,838
|
|
Other expense:
|
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
31,329
|
|
|
14,915
|
|
|
7,350
|
|
Interest (income) and other expense, net
|
|
|
2,800
|
|
|
637
|
|
|
(221
|
)
|
|
|
|
|
|
|
|
|
Income (loss) before income taxes
|
|
|
(211,306
|
)
|
|
52,757
|
|
|
74,709
|
|
Provision for income taxes
|
|
|
27,449
|
|
|
26,220
|
|
|
29,407
|
|
|
|
|
|
|
|
|
|
Income (loss) from continuing operations
|
|
|
(238,755
|
)
|
|
26,537
|
|
|
45,302
|
|
Discontinued operations:
|
|
|
|
|
|
|
|
|
|
|
Loss from discontinued operations
|
|
|
(1,080
|
)
|
|
(2,053
|
)
|
|
(3,733
|
)
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
$
|
41,569
|
|
|
|
|
|
|
|
|
|
Basic income (loss) per common share:
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
(8.69
|
)
|
$
|
0.96
|
|
$
|
1.65
|
|
Discontinued
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.89
|
|
$
|
1.52
|
|
|
|
|
|
|
|
|
|
Diluted income (loss) per common share:
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
(8.69
|
)
|
$
|
0.95
|
|
$
|
1.63
|
|
Discontinued
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.88
|
|
$
|
1.50
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstanding:
|
|
|
|
|
|
|
|
|
|
|
Basic
|
|
|
27,477
|
|
|
27,516
|
|
|
27,226
|
|
Diluted
|
|
|
27,477
|
|
|
27,760
|
|
|
27,570
|
|
The accompanying notes are an integral part of these financial statements.
F-4
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(In thousands)
|
|
|
|
|
|
|
|
|
|
|
|
|
For the Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
$
|
41,569
|
|
Other comprehensive income (loss):
|
|
|
|
|
|
|
|
|
|
|
Unrealized gain (loss) on derivatives, net of income tax provision (benefit) of $74 and ($31), respectively
|
|
|
657
|
|
|
(284
|
)
|
|
|
|
Unrealized gain (loss) on available for sale securities
|
|
|
(279
|
)
|
|
275
|
|
|
|
|
Reclassification of unrealized loss on interest rate swaps, net of income tax benefit of $903
|
|
|
|
|
|
|
|
|
1,362
|
|
Foreign currency translation adjustment
|
|
|
1,748
|
|
|
(3,747
|
)
|
|
36
|
|
|
|
|
|
|
|
|
|
Total other comprehensive income (loss)
|
|
|
2,126
|
|
|
(3,756
|
)
|
|
1,398
|
|
|
|
|
|
|
|
|
|
Total comprehensive income (loss)
|
|
$
|
(237,709
|
)
|
$
|
20,728
|
|
$
|
42,967
|
|
|
|
|
|
|
|
|
|
The accompanying notes are an integral part of these financial statements.
F-5
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(In thousands)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common
Stock
|
|
Treasury
Stock
|
|
Additional
Capital
|
|
Accumulated
Other
Comprehensive
Loss
|
|
Accumulated
Deficit
|
|
Total
Stockholders'
Equity
|
|
Balance at December 31, 2009
|
|
|
24,045
|
|
$
|
24
|
|
|
(56
|
)
|
$
|
(853
|
)
|
$
|
494,783
|
|
$
|
(1,423
|
)
|
$
|
(145,365
|
)
|
$
|
347,166
|
|
Common stock issued in equity offering, net of costs
|
|
|
3,651
|
|
|
4
|
|
|
|
|
|
|
|
|
107,913
|
|
|
|
|
|
|
|
|
107,917
|
|
Common stock issued on exercise of stock options and warrants
|
|
|
753
|
|
|
1
|
|
|
|
|
|
|
|
|
7,817
|
|
|
|
|
|
|
|
|
7,818
|
|
Common stock issued in connection with Enliven earnout
|
|
|
41
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common stock issued under employee stock purchase plan
|
|
|
5
|
|
|
|
|
|
|
|
|
|
|
|
128
|
|
|
|
|
|
|
|
|
128
|
|
Common stock issued on vesting of restricted stock
|
|
|
10
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common stock issued pursuant to restricted stock agreement, net of shares tendered to satisfy required tax withholding
|
|
|
74
|
|
|
|
|
|
|
|
|
|
|
|
(1,620
|
)
|
|
|
|
|
|
|
|
(1,620
|
)
|
Tax benefit from exercise of non-qualified stock options and vesting of restricted stock
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
879
|
|
|
|
|
|
|
|
|
879
|
|
Purchase of treasury stock
|
|
|
|
|
|
|
|
|
(601
|
)
|
|
(13,148
|
)
|
|
|
|
|
|
|
|
|
|
|
(13,148
|
)
|
Share-based compensation
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
4,805
|
|
|
|
|
|
|
|
|
4,805
|
|
Other comprehensive income
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
1,398
|
|
|
|
|
|
1,398
|
|
Net income
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
41,569
|
|
|
41,569
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2010
|
|
|
28,579
|
|
|
29
|
|
|
(657
|
)
|
|
(14,001
|
)
|
|
614,705
|
|
|
(25
|
)
|
|
(103,796
|
)
|
|
496,912
|
|
Common stock issued on exercise of stock options
|
|
|
16
|
|
|
|
|
|
|
|
|
|
|
|
212
|
|
|
|
|
|
|
|
|
212
|
|
Common stock issued under employee stock purchase plan
|
|
|
6
|
|
|
|
|
|
|
|
|
|
|
|
180
|
|
|
|
|
|
|
|
|
180
|
|
Common stock issued on vesting of restricted stock
|
|
|
32
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common stock issued pursuant to restricted stock agreement, net of shares tendered to satisfy required tax withholding
|
|
|
74
|
|
|
|
|
|
|
|
|
|
|
|
(1,129
|
)
|
|
|
|
|
|
|
|
(1,129
|
)
|
Purchase of treasury stock
|
|
|
|
|
|
|
|
|
(847
|
)
|
|
(21,547
|
)
|
|
|
|
|
|
|
|
|
|
|
(21,547
|
)
|
Share-based compensation
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
12,430
|
|
|
|
|
|
|
|
|
12,430
|
|
Other comprehensive loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(3,756
|
)
|
|
|
|
|
(3,756
|
)
|
Net income
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
24,484
|
|
|
24,484
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2011
|
|
|
28,707
|
|
|
29
|
|
|
(1,504
|
)
|
|
(35,548
|
)
|
|
626,398
|
|
|
(3,781
|
)
|
|
(79,312
|
)
|
|
507,786
|
|
Common stock issued on exercise of stock options
|
|
|
38
|
|
|
|
|
|
|
|
|
|
|
|
269
|
|
|
|
|
|
|
|
|
269
|
|
Common stock issued under employee stock purchase plan
|
|
|
14
|
|
|
|
|
|
|
|
|
|
|
|
157
|
|
|
|
|
|
|
|
|
157
|
|
Common stock issued on vesting of restricted stock and restricted stock units
|
|
|
22
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common stock issued pursuant to restricted stock unit agreement, net of shares tendered to satisfy required tax withholding
|
|
|
25
|
|
|
|
|
|
|
|
|
|
|
|
(93
|
)
|
|
|
|
|
|
|
|
(93
|
)
|
Common stock issued in purchase of Peer 39
|
|
|
357
|
|
|
|
|
|
|
|
|
|
|
|
3,314
|
|
|
|
|
|
|
|
|
3,314
|
|
Share-based compensation
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
17,470
|
|
|
|
|
|
|
|
|
17,470
|
|
Other comprehensive income
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,126
|
|
|
|
|
|
2,126
|
|
Net loss
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(239,835
|
)
|
|
(239,835
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2012
|
|
|
29,163
|
|
$
|
29
|
|
|
(1,504
|
)
|
$
|
(35,548
|
)
|
$
|
647,515
|
|
$
|
(1,655
|
)
|
$
|
(319,147
|
)
|
$
|
291,194
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The accompanying notes are an integral part of these financial statements.
F-6
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
|
|
|
|
|
|
|
|
|
|
|
|
|
For the Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Cash flows from operating activities:
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(239,835
|
)
|
$
|
24,484
|
|
$
|
41,569
|
|
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
|
|
|
|
|
|
|
|
|
|
|
Goodwill impairment
|
|
|
219,593
|
|
|
|
|
|
|
|
Depreciation of property and equipment
|
|
|
27,609
|
|
|
18,580
|
|
|
17,404
|
|
Amortization of intangibles
|
|
|
29,691
|
|
|
20,699
|
|
|
12,588
|
|
Deferred income taxes
|
|
|
22,361
|
|
|
7,758
|
|
|
12,434
|
|
Provision for accounts receivable losses
|
|
|
3,202
|
|
|
1,471
|
|
|
3,160
|
|
Impairment and loss on sale of Springbox unit
|
|
|
1,000
|
|
|
1,800
|
|
|
5,866
|
|
Impairment of long-term investments
|
|
|
2,394
|
|
|
|
|
|
|
|
Share-based compensation
|
|
|
17,470
|
|
|
12,430
|
|
|
4,805
|
|
Excess tax benefits of share-based compensation
|
|
|
|
|
|
|
|
|
(1,112
|
)
|
Other
|
|
|
501
|
|
|
(619
|
)
|
|
(659
|
)
|
Changes in operating assets and liabilities, net of acquisitions:
|
|
|
|
|
|
|
|
|
|
|
Accounts receivable
|
|
|
344
|
|
|
1,759
|
|
|
(13,571
|
)
|
Other assets
|
|
|
(3,247
|
)
|
|
(4,905
|
)
|
|
3,162
|
|
Accounts payable and other liabilities
|
|
|
(4,085
|
)
|
|
(6,950
|
)
|
|
(532
|
)
|
Deferred revenue
|
|
|
(852
|
)
|
|
506
|
|
|
(756
|
)
|
|
|
|
|
|
|
|
|
Net cash provided by operating activities
|
|
|
76,146
|
|
|
77,013
|
|
|
84,358
|
|
|
|
|
|
|
|
|
|
Cash flows from investing activities:
|
|
|
|
|
|
|
|
|
|
|
Purchases of property and equipment
|
|
|
(19,903
|
)
|
|
(11,802
|
)
|
|
(8,498
|
)
|
Capitalized costs of developing software
|
|
|
(12,745
|
)
|
|
(7,321
|
)
|
|
(4,961
|
)
|
Purchases of short-term investments
|
|
|
|
|
|
(9,148
|
)
|
|
|
|
Proceeds from sale of short-term investments
|
|
|
10,350
|
|
|
2,860
|
|
|
|
|
Purchase of long-term investment
|
|
|
(1,517
|
)
|
|
|
|
|
|
|
Acquisitions, net of cash acquired
|
|
|
(10,089
|
)
|
|
(499,945
|
)
|
|
(27,501
|
)
|
Other
|
|
|
(2,211
|
)
|
|
33
|
|
|
81
|
|
|
|
|
|
|
|
|
|
Net cash used in investing activities
|
|
|
(36,115
|
)
|
|
(525,323
|
)
|
|
(40,879
|
)
|
|
|
|
|
|
|
|
|
Cash flows from financing activities:
|
|
|
|
|
|
|
|
|
|
|
Proceeds from issuance of common stock, net of costs
|
|
|
427
|
|
|
392
|
|
|
115,863
|
|
Purchases of treasury stock
|
|
|
|
|
|
(21,547
|
)
|
|
(13,148
|
)
|
Payment of tax withholding obligation in exchange for shares tendered
|
|
|
(93
|
)
|
|
(1,129
|
)
|
|
(1,620
|
)
|
Excess tax benefits of share-based compensation
|
|
|
|
|
|
|
|
|
1,112
|
|
Proceeds from issuance of long-term debt
|
|
|
|
|
|
485,100
|
|
|
|
|
Payment of debt issuance costs
|
|
|
|
|
|
(12,019
|
)
|
|
|
|
Repayments of long-term debt
|
|
|
(29,900
|
)
|
|
(2,450
|
)
|
|
(102,462
|
)
|
Repayments of capital lease obligations
|
|
|
(497
|
)
|
|
(431
|
)
|
|
(3,721
|
)
|
|
|
|
|
|
|
|
|
Net cash provided by (used in) financing activities
|
|
|
(30,063
|
)
|
|
447,916
|
|
|
(3,976
|
)
|
|
|
|
|
|
|
|
|
Effect of exchange rate changes on cash and cash equivalents
|
|
|
1,977
|
|
|
(440
|
)
|
|
36
|
|
Net increase (decrease) in cash and cash equivalents
|
|
|
11,945
|
|
|
(834
|
)
|
|
39,539
|
|
Cash and cash equivalents at beginning of year
|
|
|
72,575
|
|
|
73,409
|
|
|
33,870
|
|
|
|
|
|
|
|
|
|
Cash and cash equivalents at end of year
|
|
$
|
84,520
|
|
$
|
72,575
|
|
$
|
73,409
|
|
|
|
|
|
|
|
|
|
Supplemental disclosures of cash flow information:
|
|
|
|
|
|
|
|
|
|
|
Cash paid for interest
|
|
$
|
28,169
|
|
$
|
12,721
|
|
$
|
4,958
|
|
Cash paid (received) for income taxes
|
|
$
|
(1,749
|
)
|
$
|
26,231
|
|
$
|
13,173
|
|
Non-cash financing and investing activities:
|
|
|
|
|
|
|
|
|
|
|
Non-cash component of purchase price to acquire businesses
|
|
$
|
5,645
|
|
$
|
|
|
$
|
1,602
|
|
Landlord lease incentives
|
|
$
|
5,599
|
|
$
|
|
|
$
|
1,162
|
|
The accompanying notes are an integral part of these financial statements.
F-7
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. The Company
Digital Generation, Inc. and subsidiaries (the "Company," "we," "us" or "our") is a provider of digital technology services that enable the electronic delivery of advertisements,
syndicated programs, and video news releases to traditional broadcasters, online publishers and other media outlets. We also provide digital advertising campaign management solutions to media agencies
and advertisers. We provide our customers with an integrated campaign management platform that helps advertisers and
agencies simplify the complexities of managing their advertising budgets across multiple digital media channels and formats, including online, mobile, rich media, in-stream video, display
and search. We provide our customers with the ability to plan, create, deliver, measure, track and optimize digital media campaigns. We also offer a variety of other ancillary products and services to
the advertising industry. Our business has grown largely from acquisitions. See Note 3.
We
market our services directly in the United States and through our subsidiaries in several countries, including Canada, Israel, the United Kingdom, France, Germany, Australia, Ireland,
Spain, Japan, China, Mexico and Brazil. See Note 16.
Our
revenues are affected by political advertising, which peaks every other year consistent with the national, state and local election cycles in the United States.
2. Summary of Significant Accounting Policies
Basis of Presentation
The consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United
States ("GAAP") and include the accounts of our wholly-owned, and majority-owned and controlled subsidiaries. All significant intercompany balances and transactions have been eliminated in
consolidation.
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the
reporting period. On an ongoing basis, we evaluate our estimates, including those related to the recoverability and useful lives of long-lived assets, the adequacy of our allowance for
doubtful accounts and credit memo reserves, office closure exit costs, contingent consideration and income taxes. We base our estimates on historical experience, future expectations and on other
relevant assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are
not readily apparent from other sources. Actual results could differ from those estimates.
In
the second half of 2010, we shortened the estimated remaining useful life of certain internally developed software assets from 13 months to six months. As a result, we recorded
additional depreciation expense of $1.3 million during 2010, which reduced income from continuing operations, net income and diluted earnings per share by $0.7 million,
$0.7 million and $0.03, respectively.
In
connection with our purchase of MediaMind, in October 2011 we made the decision to transition our Unicast customers over to the MediaMind platform and cease using the Unicast platform
in mid-2012. As a result, effective October 1, 2011, we shortened the estimated remaining useful life of the Unicast capitalized software from 25 months to 9 months.
During 2012 and 2011, we recorded
F-8
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
additional
depreciation expense of $0.9 million and $0.5 million, respectively, which increased our loss / reduced income from continuing operations by $0.5 million and
$0.3 million, net loss / income by $0.5 million and $0.3 million, and diluted loss / earnings per share by $0.02 and $0.01, respectively.
In
the fourth quarter of 2011, we reduced our estimate of Match Point's expected 2011 and 2012 revenues which reduced our estimated earnout obligation by $0.9 million. The impact
increased 2011 income from continuing operations, net income and diluted earnings per share by $0.4 million, $0.4 million and $0.02, respectively. See Notes 3 and 8.
In
2012, we reduced our estimated bonus for 2011 by approximately $1.1 million. The reduction was credited to general and administrative expense. The revised estimate reduced our
2012 loss from continuing operations, net loss and diluted loss per share by $0.6 million, $0.6 million and $0.02, respectively.
In
2012, we recorded goodwill impairment charges totaling $219.6 million related to our online reporting unit. See Note 5.
Cash and Cash Equivalents
Cash and cash equivalents consist of liquid investments with original maturities of three months or less. We maintain substantially all
of our cash and cash equivalents with a few major financial institutions in the United States and Israel. As of December 31, 2012 and 2011, cash equivalents consisted primarily of U.S. and
Israeli money market funds and overnight investments in U.S. and Israeli money market funds.
Restricted
cash is included in other current and non-current assets and relates principally to (i) funding of Israeli statutory employee compensation,
(ii) required cash balances for foreign currency forward contracts and options and (iii) security deposits on leased property.
Short-Term Investments
Short-term investments at December 31, 2012 and 2011 consisted of liquid investments (e.g., certificates of deposit and
short-term bonds) with a remaining maturity of twelve months or less, and, with respect to certificates of deposit, an original maturity of more than three months.
Accounts Receivable and Allowances
Accounts receivable are recorded at the amount invoiced, provided the revenue recognition criteria have been met, less allowances for
doubtful accounts and credit memos. We maintain allowances for doubtful accounts and credit memos on an aggregate basis, at a level we
consider sufficient to cover estimated losses in the collection of our accounts receivable and credit memos expected to be issued. The allowance is based primarily upon historical credit loss
experience by aging category, with consideration given to current economic conditions and trends, the collectability of specific customer accounts and customer concentrations. We charge off accounts
receivable after reasonable collection efforts are made.
Property and Equipment
Property and equipment are stated at cost. Depreciation is computed over the estimated useful lives of the assets using the
straight-line method. Leasehold improvements are amortized on a
F-9
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
straight-line
basis over the shorter of the remaining lease term plus expected renewals or the estimated useful life of the asset. Amortization of capital leases is included in
depreciation expense. The estimated useful lives of our capital assets (excluding capital assets obtained in the purchase of a business) are principally as follows:
|
|
|
Category
|
|
Useful Life
|
Software
|
|
3 - 4 years
|
Computer equipment
|
|
4 years
|
Furniture and fixtures
|
|
5 years
|
Network equipment
|
|
5 years
|
Machinery and equipment
|
|
7 years
|
Long-Term Investments
During 2012, we wrote-down the carrying value of two of our investments totaling $2.4 million. The loss is recorded
in other expense.
Leases
We lease certain properties under operating leases, generally for periods of 3 to 10 years. Some of our leases contain renewal
options and escalating rent provisions. For leases that provide for escalating rent payments or free-rent occupancy periods, we recognize rent expense on a straight-line basis
over the non-cancelable lease term plus option renewal periods where failure to exercise an option appears, at the inception of the lease, to be reasonably assured. Deferred rent is
included in both accrued liabilities and other non-current liabilities in the consolidated balance sheets.
Software Development Costs
Costs incurred to create software for internal use are expensed during the preliminary project stage and only costs incurred during the
application development stage are capitalized. Upon placing the completed project in service, capitalized software development costs are amortized over the estimated useful life which is generally
three years.
Depreciation
of capitalized software development costs for the years ended December 31, 2012, 2011 and 2010 was $8.5 million, $5.6 million and $7.5 million,
respectively. The net book value of capitalized software development costs was $16.1 and $12.2 million as of December 31, 2012 and 2011, respectively.
Derivative Financial Instruments
We enter into foreign currency forward contracts and options to hedge the exposure to the variability in expected future cash flows
resulting from changes in related foreign currency exchange rates between the New Israeli Shekel ("NIS") and the U.S. Dollar. Portions of these transactions are designated as cash flow hedges, as
defined by Accounting Standards Codification ("ASC") Topic 815, "
Derivatives and Hedging.
"
ASC
Topic 815 requires that we recognize derivative instruments as either assets or liabilities in our balance sheet at fair value. These contracts are Level 2 fair value
measurements in accordance with
F-10
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
ASC
Topic 820, "
Fair Value Measurements and Disclosures."
For derivative instruments that are designated and qualify as a cash flow hedge
(i.e., hedging the exposure to variability in expected future cash flows that is attributable to a particular risk), the effective portion of the gain or loss on the derivative instrument is
reported as a component of other comprehensive income (loss), net of taxes, and reclassified into earnings (other income and expense) in the same period or periods during which the hedged transaction
affects earnings.
Our
cash flow hedging strategy is to hedge against the risk of overall changes in cash flows resulting from certain forecasted foreign currency rent and salary payments during the next
12 months. We hedge portions of our forecasted expenses denominated in the NIS with foreign currency forward contracts and options. At December 31, 2012, we had $13.0 million
notional amount of foreign currency forward contracts and options outstanding that had a net fair value asset balance of $0.4 million ($0.5 million asset, net of a $0.1 million
liability). The net asset is included in "other current assets" and is expected to be recognized in our results of operations in the next 12 months. As a result of our hedging activities, in
2012 we incurred a loss of $0.6 million of which $0.5 million is included in various operating expenses and $0.1 million is included in other expense. It is our policy to offset
fair value amounts recognized for derivative instruments executed with the same counterparty. In connection with our foreign currency forward contracts and options and other banking arrangements, we
have agreed to maintain $1.6 million of cash in bank accounts with our counterparty.
During
a portion of 2010, we had interest rate swaps outstanding that were used to eliminate the variability in interest payment cash flows associated with variable interest rates. The
swaps, in effect, converted variable rates of interest into fixed rates of interest. Certain of our swaps were designated and qualified for cash flow hedge accounting. The interest rate swaps were
terminated in 2010 in connection with the retirement of all of our then outstanding debt.
Accumulated Other Comprehensive Loss
Components of accumulated other comprehensive loss, net of tax, during the years ended December 31, 2012, 2011 and 2010 were as
follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Unrealized
Gain (Loss) on
Foreign
Currency
Derivatives
|
|
Unrealized
Gain (Loss) on
Available for
Sale Securities
|
|
Foreign
Currency
Translation
|
|
Interest Rate
Swaps
|
|
Total
Accumulated
Other
Comprehensive
Income (Loss)
|
|
Balance at December 31, 2009
|
|
$
|
|
|
$
|
|
|
$
|
(61
|
)
|
$
|
(1,362
|
)
|
$
|
(1,423
|
)
|
Change during 2010
|
|
|
|
|
|
|
|
|
36
|
|
|
1,362
|
|
|
1,398
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2010
|
|
|
|
|
|
|
|
|
(25
|
)
|
|
|
|
|
(25
|
)
|
Change during 2011
|
|
|
(284
|
)
|
|
275
|
|
|
(3,747
|
)
|
|
|
|
|
(3,756
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2011
|
|
|
(284
|
)
|
|
275
|
|
|
(3,772
|
)
|
|
|
|
|
(3,781
|
)
|
Change during 2012
|
|
|
657
|
|
|
(279
|
)
|
|
1,748
|
|
|
|
|
|
2,126
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2012
|
|
$
|
373
|
|
$
|
(4
|
)
|
$
|
(2,024
|
)
|
$
|
|
|
$
|
(1,655
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
F-11
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
Goodwill
Goodwill represents the excess of the purchase price over the fair value of net identifiable assets acquired. We test goodwill for
potential impairment on an annual basis, or more frequently if an event occurs or circumstances exist indicating goodwill may not be recoverable. Such events or circumstances may include a decline in
our market capitalization below our total
stockholders' equity, or significant underperformance of future operating results or other significant negative industry trends. In evaluating goodwill for potential impairment, we perform a
two-step process that begins with an estimate of the fair value of each reporting unit that contains goodwill. We use a variety of methods, including discounted cash flow models, to
determine fair value. In the event a reporting unit's carrying value exceeds its estimated fair value, evidence of a potential impairment exists. In such a case, the second step of the impairment test
is required, which involves allocating the fair value of the reporting unit to its assets and liabilities, with the excess of fair value over allocated net assets representing the implied fair value
of its goodwill. An impairment loss is measured as the amount, if any, by which the carrying value of a reporting unit's goodwill exceeds its implied fair value. During 2012 we recorded goodwill
impairment losses totaling $219.6 million related to our online reporting unit. At December 31, 2012, the fair value of the television and SourceEcreative reporting units exceeded their
carrying value by approximately 13% and 977%, respectively, and the fair value of our online reporting unit approximated its carrying value. See Note 5 for additional information.
Long-Lived Assets
We assess our long-lived assets, including acquired intangibles, for potential impairment whenever certain triggering
events occur. Events that may trigger an impairment review include the following:
-
-
significant underperformance relative to historical or projected future operating results;
-
-
significant changes in the use of our assets or the strategy for our overall business;
-
-
significant negative industry or economic trends;
-
-
significant declines in our stock price for a sustained period; and
-
-
whenever our market capitalization approaches or falls sufficiently below our total stockholders' equity.
If
we determine the carrying value of our long-lived or intangible assets may not be recoverable based upon the existence of one or more of the above indicators of
impairment, we assess the recoverability of these assets by determining whether amortization of the asset balance over its remaining life can be recovered through undiscounted future operating cash
flows. Any impairment is determined based on a projected discounted cash flow model using a discount rate reflecting the risk inherent in the projected cash flows. In 2011 and 2010, we determined that
our Springbox unit (which is classified as a discontinued operation) was impaired. We sold our Springbox unit in June 2012. See Note 10.
We
determine the useful lives of our identifiable intangible assets after considering the specific facts and circumstances related to each asset. Factors considered when determining
useful lives include the contractual term of any agreement, the history of the asset, our long-term strategy for using the asset, any laws or other local regulations which could impact the
useful life of the asset, and other economic factors, including competition and specific market conditions. Intangible assets that are
F-12
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
deemed
to have finite lives are generally amortized on a straight-line basis over their useful lives which generally range from 3 to 15 years. See Note 5.
Deferred Revenue
Deferred revenue represents payments by customers for (i) subscriptions and membership services, (ii) progress billings
and (iii) network access and maintenance fees, in advance of when the service is provided and the related revenue is recognized. Deferred revenue consists of the following (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Deferred subscription and membership fees
|
|
$
|
1,400
|
|
$
|
1,373
|
|
Progress billings not yet recognized as revenue
|
|
|
227
|
|
|
1,101
|
|
|
|
|
|
|
|
Total
|
|
$
|
1,627
|
|
$
|
2,474
|
|
|
|
|
|
|
|
Foreign Currency Translation and Measurement
We translate the assets and liabilities of our non-U.S. dollar functional currency subsidiaries into U.S. dollars using
exchange rates in effect at the end of each period. Revenue and expenses for these subsidiaries are translated using rates that approximate those in effect during the period. Gains and losses from
these translations are recognized in foreign currency translation included in accumulated other comprehensive loss in shareholders' equity. Gains or losses from measuring foreign currency transactions
into the function currency are included in our statements of operations.
Revenue Recognition
We derive revenue primarily from (i) the distribution of digital and analog video and audio media content,
(ii) volume-based fees for using our online ad serving platforms, (iii) media research resources, and (iv) support and other services. Revenue is recognized net of sales taxes
collected. We recognize revenue only when all of the following criteria have been met:
-
-
Persuasive evidence of an arrangement exists,
-
-
Delivery has occurred or services have been rendered,
-
-
Our price to the customer is fixed or determinable, and
-
-
Collectability is reasonably assured.
Below
are descriptions of our services and other offerings, and generally the triggering point of revenue recognition, provided all other revenue recognition criteria have been met.
Our
services revenue from the digital distribution of video and audio advertising content in our television segment generally is billed based on a rate per transmission, and we recognize
revenue for these services upon notification that the advertising content was received at the broadcast destination. Revenue for the distribution of analog video and audio content by tape is
recognized when delivery has occurred, which is at the time the tapes are delivered to a common carrier. Shipping and handling costs are included in costs of revenue.
F-13
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
We
offer online advertising campaign management and deployment products in our online segment. These products allow publishers, advertisers, and their agencies to manage the process of
deploying online advertising campaigns. We charge our customers on a cost per thousand ("CPM") impressions basis, and recognize revenue when the impressions are served.
Our
services revenue includes access rights. For an agreed upon fee, we provide certain of our customers with access to our digital distribution network for a stated period. Using our
network, these customers are able to deliver a variety of programming content to their intended destinations. Access rights revenue is recognized ratably over the access period. We also charge fees to
monitor our network on behalf of our customers. The monitoring fees are recognized ratably over the monitoring period.
We
sell monthly, quarterly, semi-annual and annual subscriptions to access our online creative research database. We recognize revenue ratably over the subscription period.
Media
production and duplication includes a variety of ancillary services, such as storage of client masters or other physical material. Revenue for these services is recognized ratably
over the storage period. Revenue related to our other services is recognized on a per transaction basis after the service has been performed. If the service results in a tape or other deliverable,
revenues are recognized when delivery has occurred, which is at the time the tape or other deliverable is delivered to a common carrier.
Customers
pay a fixed fee per month for our media asset management and broadcast verification services. Revenue for these services is recognized ratably over the service period.
Research and Development Expenses
Research and development expenses mainly include costs associated with maintaining our technology platforms and are expensed as
incurred.
Acquisition and Integration Expenses (Including Corporate Strategic Alternatives)
Acquisition and integration expenses generally include expenses incurred in acquiring a business (e.g., investment banking fees,
legal fees) and costs to integrate the acquired operations (e.g., severance pay, office closure costs). A summary of our acquisition and integration expenses is as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
Description
|
|
2012
|
|
2011
|
|
2010
|
|
Investment banking fees
|
|
$
|
|
|
$
|
8,761
|
|
$
|
|
|
Legal, accounting and due diligence fees
|
|
|
750
|
|
|
4,085
|
|
|
269
|
|
Severance
|
|
|
4,510
|
|
|
1,094
|
|
|
|
|
Integration costs
|
|
|
1,655
|
|
|
526
|
|
|
|
|
Corporate strategic alternatives
|
|
|
1,398
|
|
|
|
|
|
|
|
Other
|
|
|
200
|
|
|
653
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
8,513
|
|
$
|
15,119
|
|
$
|
269
|
|
|
|
|
|
|
|
|
|
F-14
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
We
recorded exit costs related to discontinuing certain activities and personnel. Below is a rollforward of exit costs from December 31, 2009 to December 31, 2012 (in
millions):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Category
|
|
Balance at
December 31,
2009
|
|
New
Charges
|
|
Plus
Interest
Accretion
and/or
Less Cash
Payments
|
|
Balance at
December 31,
2010
|
|
New
Charges
|
|
Plus
Interest
Accretion
and/or
Less Cash
Payments
|
|
Balance at
December 31,
2011
|
|
New
Charges
|
|
Plus
Interest
Accretion
and/or
Less Cash
Payments
|
|
Balance at
December 31,
2012
|
|
Employee severance
|
|
$
|
0.1
|
|
$
|
|
|
$
|
(0.1
|
)
|
$
|
|
|
$
|
1.1
|
|
$
|
(0.3
|
)
|
$
|
0.8
|
|
$
|
4.5
|
|
$
|
(5.0
|
)
|
$
|
0.3
|
|
Office closures
|
|
|
2.6
|
|
|
|
|
|
(1.0
|
)
|
|
1.6
|
|
|
|
|
|
(0.3
|
)
|
|
1.3
|
|
|
|
|
|
(0.9
|
)
|
|
0.4
|
|
Unfavorable contract
|
|
|
0.5
|
|
|
|
|
|
|
|
|
0.5
|
|
|
|
|
|
(0.1
|
)
|
|
0.4
|
|
|
|
|
|
0.1
|
|
|
0.5
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
3.2
|
|
$
|
|
|
$
|
(1.1
|
)
|
$
|
2.1
|
|
$
|
1.1
|
|
$
|
(0.7
|
)
|
$
|
2.5
|
|
$
|
4.5
|
|
$
|
(5.8
|
)
|
$
|
1.2
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Severance
costs for 2012 amounted to $4.5 million; $3.0 million of which relates to the online segment and $1.5 million relates to the television segment. Costs
incurred by the online segment resulted from consolidating the workforces of MediaMind, EyeWonder, and Unicast and eliminating redundancy. Severance costs incurred by the television segment relate to
eliminating redundant workforce as we completed the integration of our MIJO and Matchpoint acquisitions, as well as ongoing cost containment efforts. As of December 31, 2012, our integration
efforts were substantially complete. The office closures principally relate to our acquisition of Vyvx in 2008.
Share-based Payments
From time to time the compensation committee of our board of directors authorizes the issuance of stock options, restricted stock and
restricted stock units to our employees and directors. The committee approves grants only out of shares previously authorized by our stockholders. Share-based payments can also arise from acquisitions
when we agree to assume the obligations of an acquired company, such as the case in our acquisition of MediaMind.
We
recognize compensation expense based on the estimated fair value of the share-based payments. The fair value of restricted stock and restricted stock units is based on the closing
price of our common stock the day prior to the date of grant. The fair value of stock options is calculated using the Black Scholes option pricing model. Share-based awards that do not require future
service are expensed immediately. Share-based awards that require future service are amortized over the relevant service period. We recognized $17.5 million, $12.4 million and
$4.8 million in share-based compensation expense related to stock options, restricted stock and restricted stock units during the years ended December 31, 2012, 2011 and 2010,
respectively. We recognized tax benefits of $0.0 million, $0.0 million and $0.9 million related to share-based awards during the years ended December 31, 2012, 2011 and
2010, respectively. See Note 12.
Income Taxes
We establish deferred income tax assets and liabilities for temporary differences between the tax and financial accounting bases of our
assets and liabilities. The tax effects of such differences are recorded in the balance sheet at the enacted tax rates expected to be in effect when the differences reverse. A valuation allowance is
recorded to reduce the carrying amount of deferred tax assets if it is more likely than not that all or a portion of the asset will not be realized. The ultimate realization of our deferred tax assets
is primarily dependent upon generating taxable income during the periods in which those temporary differences become deductible. The tax balances and income tax expense
F-15
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
recognized
by us are based on our interpretation of the tax statutes of multiple jurisdictions and judgment. Differences between the anticipated and actual outcomes of these future tax consequences
could have a material impact on our consolidated results of operations or financial position. See Note 9.
We
account for uncertain tax positions in accordance with ASC 740 which contains a two-step approach to recognizing and measuring uncertain tax positions. The first step is
to evaluate the tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates that it is more likely than not that, on an evaluation of the
technical merits, the tax position will be sustained on audit, including resolution of any related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount
that is more than 50% likely to be realized upon ultimate settlement. We reevaluate our income tax positions periodically to consider factors such as changes in facts or circumstances, changes in or
interpretations of tax law, effectively settled issues under audit, and new audit activity. Such a change in recognition or measurement would result in recognition of a tax benefit or an additional
charge to the tax provision.
We
include interest related to tax issues as part of income tax expense in our consolidated financial statements. We record any applicable penalties related to tax issues within the
income tax provision.
Business Combinations
Business combinations are accounted for using the acquisition method. The purchase price is allocated to the assets acquired and
liabilities assumed based on their estimated fair values. Any excess purchase price over the fair value of the net identifiable assets acquired is recorded as goodwill. Operating results of acquired
businesses are included in our results of operations from the respective dates of acquisition. See Note 3.
Financial Instruments and Concentration of Credit Risk
Financial instruments that could subject us to a concentration of credit risk consist primarily of cash and cash equivalents and
accounts receivable. Generally, our cash is held at large financial institutions and our cash equivalents consist of highly liquid money market funds. We perform ongoing credit evaluations of our
customers, generally do not require collateral and maintain a reserve for potential credit losses. We believe that a concentration of credit risk related to our accounts receivable is limited because
our customers are geographically dispersed and the end users are diversified across several industries. Our receivables are principally from advertising agencies, direct advertisers, and syndicated
programmers. Our receivables and related revenues are not contingent on our customers' sales or collections. See Note 8.
Recently Adopted and Recently Issued Accounting Guidance
Effective January 1, 2012, we adopted ASU 2011-04 issued by the Financial Accounting Standards Board ("FASB"). ASU
2011-04 conforms existing guidance regarding fair value measurement and disclosure between GAAP and International Financial Reporting Standards. These changes both clarify the FASB's
intent about the application of existing fair value measurement and disclosure requirements and amend certain principles or requirements for measuring fair value or for disclosing information
F-16
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
about
fair value measurements. The clarifying changes relate to the application of the highest and best use and valuation premise concepts, measuring the fair value of an instrument classified in a
reporting entity's shareholders' equity, and disclosure of quantitative information about unobservable inputs used for Level 3 fair value measurements. The amendments relate to measuring the
fair value of financial instruments that are managed within a portfolio; application of premiums and discounts in a fair value measurement; and additional disclosures concerning the valuation
processes used and sensitivity of the fair value measurement to changes in unobservable inputs for those items categorized as Level 3, a reporting entity's use of a nonfinancial asset in a way
that differs from the asset's highest and best use, and the categorization by level in the fair value hierarchy for items required to be measured at fair value for disclosure purposes only. The
adoption of ASU 2011-04 did not have a material impact on our consolidated financial statements.
Effective
January 1, 2012, we adopted ASU 2011-05 issued by the FASB. ASU 2011-05 changes the options available when presenting comprehensive income. These
changes give an entity the option to present the total of comprehensive income, the components of net income, and the components of other comprehensive income either in a single continuous statement
of comprehensive income or in two separate but consecutive statements; the option to present components of other comprehensive income as part of the statement of changes in stockholders' equity was
eliminated. The items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income were not changed. Additionally, no changes
were made to the calculation and presentation of earnings per share. The adoption of ASU 2011-05 only changed the presentation of comprehensive income.
In December 2011, the FASB issued ASU 2011-11, "Disclosures about Offsetting Assets and Liabilities," which requires
entities to disclose information about offsetting and related arrangements of financial instruments and derivative instruments. The guidance is effective for us on January 1, 2013 and is to be
applied retrospectively. The adoption of ASU 2011-11 is not expected to have a material impact on our consolidated financial statements.
In
July 2012, the FASB issued ASU 2012-02, "IntangiblesGoodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment," which provides
entities with the option to assess qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the indefinite-lived intangible
asset is impaired. If the entity concludes that it is more likely than not that the asset is impaired, it is required to determine the fair value of the intangible asset and perform the quantitative
impairment test by comparing the fair value with the carrying value in accordance with Topic 350. If the entity concludes otherwise, no further quantitative assessment is required. ASU
2012-02 is effective for us on January 1, 2013. We do not expect the adoption of ASU 2012-02 will have a material impact on our consolidated financial statements.
Reclassifications
Prior
to 2012 we classified all share-based compensation in general and administrative expense. In 2012, we corrected this presentation by classifying share-based compensation in the
operating expense line item where the respective employee's cash compensation was captured. As a result, we have reclassified our 2011 share-based compensation amounts to be consistent with the 2012
presentation.
F-17
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
2. Summary of Significant Accounting Policies (Continued)
No
reclassification in the 2010 period was necessary. Below are the financial statement line items where share-based compensation has been included for the years ended December 31, 2012, 2011
and 2010 (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2011
|
|
|
|
|
|
2012
|
|
As
Reported
|
|
As
Adjusted
|
|
2010
|
|
Cost of revenues
|
|
$
|
1,902
|
|
$
|
|
|
$
|
1,744
|
|
$
|
|
|
Sales and marketing
|
|
|
3,443
|
|
|
|
|
|
2,130
|
|
|
|
|
Research and development
|
|
|
1,696
|
|
|
|
|
|
1,324
|
|
|
|
|
General and administrative
|
|
|
10,429
|
|
|
12,430
|
|
|
7,232
|
|
|
4,805
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
17,470
|
|
$
|
12,430
|
|
$
|
12,430
|
|
$
|
4,805
|
|
|
|
|
|
|
|
|
|
|
|
3. Acquisitions
Over the last three years, we acquired six businesses in the media services industry. The objective of each transaction was to expand our product offerings, customer base, global digital
distribution network, and/or to better serve the advertising community. We expect to realize operating synergies from each of the transactions, or the acquired operation has created, or will create,
opportunities for the acquired entity to sell its services to our customers. Both of these factors resulted in a purchase price that contributed to the recognition of goodwill. The acquisitions are
summarized as follows:
|
|
|
|
|
|
|
|
|
Business Acquired
|
|
Date of Closing
|
|
Net Assets
Acquired
(in millions)
|
|
Form of
Consideration
|
North Country
|
|
|
July 31, 2012
|
|
$
|
3.7
|
|
Cash
|
Peer 39
|
|
|
April 30, 2012
|
|
|
15.7
|
|
Cash/Stock
|
EyeWonder
|
|
|
September 1, 2011
|
|
|
61.0
|
|
Cash
|
MediaMind
|
|
|
July 26, 2011
|
|
|
499.3
|
|
Cash
|
MIJO
|
|
|
April 1, 2011
|
|
|
43.8
|
|
Cash
|
Match Point
|
|
|
October 1, 2010
|
|
|
27.7
|
|
Cash
|
Each
of the acquired businesses has been included in our results of operations since the date of closing. Accordingly, the operating results for the periods presented are not entirely
comparable due to these acquisitions and related costs. In each acquisition, the excess of the purchase price over the fair value of the net identifiable assets acquired has been allocated to
goodwill. A brief description of each acquisition is as follows:
Purchase of North Country
On July 31, 2012, we acquired the assets and operations of privately-held North Country Media Group, Inc.
("North Country"), a market leader in the customization and distribution of direct response advertising, for $1.8 million in cash plus contingent consideration we valued at $1.9 million.
The contingent consideration payment ranges from $0 to $1.9 million. Payment of the contingent consideration is dependent upon North Country meeting three separate future revenue targets
through July 2014. North Country provides media advertising services to advertising agencies and advertisers participating in the direct response advertising industry and is part of our television
segment.
F-18
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
3. Acquisitions (Continued)
The purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values. We allocated $1.1 million to customer relationships,
$0.2 million to trade name and $0.5 million to noncompetition agreements. The customer relationships, trade name and noncompetition agreements acquired in the transaction are being
amortized on a straight-line basis over 10 years, 6 years and 5 years, respectively. The weighted average amortization period is 8.2 years. The
goodwill and intangible assets created in the acquisition are deductible for tax purposes. The acquired assets include $0.4 million of gross receivables which we recognized at their estimated
fair value of $0.4 million. For 2012, we recognized $1.4 million of revenue and $0.3 million of income before income taxes from North Country in our consolidated results of
operations. The North Country purchase price allocation is final.
Purchase of Peer 39
On April 30, 2012, we acquired Peer39, Inc. ("Peer 39"), a provider of webpage level data for approximately
$15.7 million in cash, shares of our common stock and an installment payment. Peer 39, based in New York City, is the leading provider of data based on the content and structure of web pages
for the purpose of improving the relevance and effectiveness of online display advertising. Peer 39 analyzes web pages in terms of quality, safety and brand category allowing advertisers to make
better buying decisions. In connection with the transaction, we (i) paid $10.1 million in cash, (ii) issued 357,143 shares of our common stock and (iii) agreed to pay up to
$2.3 million in an installment payment within one year of the acquisition. Peer 39's operating results are included in our online segment.
The
purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values. In 2012 we finalized the Peer 39 purchase price allocation. The
customer relationships, trade name, developed technology and noncompetition agreements acquired in the transaction are being amortized on a straight-line basis over 10 years,
10 years, 6 years and 4 years, respectively. The weighted average amortization period is 7.1 years. Earlier, we had planned on making an election to treat the acquisition
as an asset purchase for tax purposes; however, upon further analysis we did not make the election. Accordingly, the goodwill and intangible assets created in the acquisition are not deductible for
income tax purposes. The acquired assets include $0.8 million of gross receivables which we recognized at their estimated fair value of $0.8 million. For 2012, we recognized
$4.4 million of revenue and a $1.4 million loss before income taxes from Peer 39 in our consolidated results of operations.
Purchase of EyeWonder and Transfer Majority of Chors
On September 1, 2011, we paid $61.0 million in cash to acquire all the equity interests of EyeWonder LLC
("EyeWonder") and chors GmbH (a German limited liability company "Chors") from Limelight Networks, Inc. ("Limelight"), a NASDAQ listed company. The $61.0 million purchase price
excluded $5 million we held back to fund allowable transaction costs in the first year after the acquisition. Within one-year of the purchase date, we spent the entire
$5 million fund on transaction costs we believe are allowable and therefore have not recognized any amount as a payable to the EyeWonder seller. As part of the EyeWonder purchase agreement, we
agreed to collect receivables on behalf of the EyeWonder seller. At December 31, 2012, we had
$2.8 million included in our receivables attributable to acquired balances and had an offsetting payable to the EyeWonder seller. See Note 6.
On
April 2, 2012, in consideration of $0.1 million, we transferred the majority of the assets, agreements and employees of Chors to 24/7 Real Media Deutschland GmbH
("24/7 Germany"), a
F-19
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
3. Acquisitions (Continued)
German
limited liability company, and an affiliate of WPP plc, an international advertising and media investment management firm. In addition, 24/7 Germany agreed to refer or transition no less
than $5.0 million worth of revenue (as defined) to us within one year of the closing. In the event the $5.0 million revenue commitment is not met, 24/7 Germany is required to pay us the
shortfall up to a maximum of $2.0 million as a penalty. For the three months ended March 31, 2012, we reported $1.3 million of revenue and $0.3 million of income before
income taxes from Chors. We did not report a significant gain or loss in connection with the transfer.
EyeWonder
is a leading provider of interactive digital advertising products and services, including online video and rich media solutions. EyeWonder is recognized globally for its
technological expertise around targeting. The purchase price was paid from cash on hand. In connection with the acquisition, we incurred transaction costs of $1.9 million, which are included in
acquisition and integration expense. EyeWonder's operating results are included in our online segment.
The
purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values. The purchase price allocation was finalized during 2012.
Substantially all of the goodwill and other intangible assets created in the acquisition are deductible for income tax purposes. We are amortizing customer relationships, trade name, developed
technology and noncompetition agreements over 12 years, 5 years, 3 years and 3-5 years, respectively. The acquired assets include $10.1 million of gross
receivables, which we recognized at their estimated fair value of $10.1 million. For 2011, we recognized $12.4 million of revenue and a $0.9 million loss before income taxes from
EyeWonder in our consolidated results of operations.
Purchase of MediaMind
On July 26, 2011, pursuant to a tender offer and subsequent merger, we acquired all of the outstanding shares of MediaMind
Technologies, Inc. ("MediaMind"), for $499.3 million in cash, which includes $71.4 million paid to the holders of vested stock options that were
"in-the-money." In addition, we incurred transaction costs of $11.7 million, which are included in acquisition and integration expense. In connection with the
acquisition, we borrowed $490 million from our Amended Credit Facility (see Note 7). Prior to the acquisition, MediaMind was a NASDAQ listed company that traded under the symbol MDMD.
MediaMind's operating results are included in our online segment.
MediaMind,
with its principal office located in Herzeliya, Israel, is a leading global provider of digital advertising campaign management solutions to advertising agencies and
advertisers. MediaMind provides its customers with an integrated campaign management platform that helps advertisers and agencies manage their advertising budgets across multiple digital media
channels and formats, including online, mobile, rich media, in-stream video, display and search. Using the campaign management platform, MediaMind's customers can plan, create, deliver,
measure, track and optimize their digital media campaigns. MediaMind markets its services directly in the United States and through its subsidiaries in Israel, the United Kingdom, France, Germany,
Australia, Spain, Japan, China, Mexico and Brazil.
The
purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values. The purchase price allocation was finalized during 2012.
The
goodwill and other intangible assets created in the acquisition are not deductible for income tax purposes. We are amortizing customer relationships, trade name, developed technology
and noncompetition agreements over 11 years, 10 years, 4 years and 5 years, respectively. The acquired assets included $32.7 million of gross receivables, which we
recognized at their estimated fair value of
F-20
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
3. Acquisitions (Continued)
$32.3 million.
For 2011, we recognized $45.2 million of revenue and a $2.5 million loss before income taxes from MediaMind in our consolidated results of operations.
Purchase of MIJO
On April 1, 2011, we acquired substantially all the assets and operations, and assumed certain liabilities, of
privately-held MIJO Corporation ("MIJO") for $43.8 million in cash. MIJO, established in 1978 and based in Toronto, Canada, provides broadcast and digital media services to the
Canadian advertising, entertainment and broadcast industries. The purchase price was paid from cash on hand. In connection with the acquisition, we incurred transaction
costs of $0.3 million which are included in acquisition and integration expense. MIJO's operating results are included in our television segment.
The
purchase price was allocated to the assets acquired and liabilities assumed based upon their estimated fair values. The customer relationships, trade name, developed technology and
noncompetition agreements acquired in the transaction are being amortized over 15 years, 10 years, 6 years and 3-5 years, respectively. The goodwill and
intangible assets created in the acquisition are deductible for income tax purposes. The acquired assets include $4.7 million of gross receivables which we recognized at their estimated fair
value of $4.7 million. For 2011, we recognized $16.2 million of revenue and $2.5 million of income before income taxes from MIJO in our consolidated results of operations.
Purchase of Match Point
On October 1, 2010, we acquired the assets and operations of privately-held Match Point Media LLC and its
divisions, Treehouse Media Services, Inc. and Voltage Video, Inc. (collectively referred to as "Match Point"), a market leader in the customization and distribution of direct response
advertising, for $26.7 million in cash, plus up to $3.0 million in contingent payments depending on Match Point's 2010 adjusted earnings, and its 2011 and 2012 adjusted revenues. The
fair value of the contingent payments was estimated at $2.6 million as of the acquisition date. The contingent payments are based on three separate measurement criteria with a maximum payment
of $1.0 million each. The 2010 adjusted earnings criterion was met, which resulted in our payment of $1.0 million during 2011. The 2011 adjusted revenue criterion was not met, which
resulted in us reducing cost of revenues by $0.9 million at the end of 2011. At present, it appears the vast majority of the $1.0 million 2012 earnout payment will be met. See
Note 8.
In
connection with the acquisition, we incurred transaction costs of $0.3 million, which are included in acquisition and integration expense. Match Point provides media
advertising services to advertising agencies and advertisers participating in the direct response advertising industry and its operating results are included in our television segment.
The
purchase price has been allocated to the assets acquired and liabilities assumed based upon their estimated fair values. We are amortizing the customer relationships, trade names and
noncompetition agreements over a weighted average term of 10 years, 6 years and 5 years, respectively. The goodwill and intangible assets created in the acquisition are deductible
for income tax purposes. The acquired assets included $3.0 million of gross receivables which we recognized at their estimated fair value of $2.4 million. For 2010, we recognized
$4.9 million of revenue and $0.7 million of income before income taxes from Match Point in our consolidated results of operations.
F-21
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
3. Acquisitions (Continued)
Purchase Price Allocations
The following table summarizes the estimated fair values of the assets acquired and liabilities assumed at the respective dates of
acquisition for the above referenced transactions (in millions).
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Category
|
|
North
Country
|
|
Peer 39
|
|
EyeWonder
|
|
MediaMind
|
|
MIJO
|
|
Match
Point
|
|
Current assets
|
|
$
|
0.5
|
|
$
|
2.4
|
|
$
|
13.4
|
|
$
|
139.0
|
|
$
|
5.1
|
|
$
|
2.8
|
|
Property and equipment
|
|
|
0.7
|
|
|
0.7
|
|
|
2.3
|
|
|
9.1
|
|
|
4.0
|
|
|
0.8
|
|
Other assets
|
|
|
|
|
|
0.5
|
|
|
1.6
|
|
|
12.7
|
|
|
|
|
|
|
|
Customer relationships
|
|
|
1.1
|
|
|
3.1
|
|
|
10.7
|
|
|
62.4
|
|
|
7.8
|
|
|
8.7
|
|
Trade names
|
|
|
0.2
|
|
|
0.2
|
|
|
1.8
|
|
|
10.0
|
|
|
1.8
|
|
|
1.7
|
|
Developed technology
|
|
|
|
|
|
1.8
|
|
|
1.3
|
|
|
14.3
|
|
|
2.6
|
|
|
|
|
Noncompetition agreements
|
|
|
0.5
|
|
|
1.0
|
|
|
2.2
|
|
|
7.6
|
|
|
4.6
|
|
|
3.8
|
|
Goodwill
|
|
|
0.8
|
|
|
7.2
|
|
|
43.4
|
|
|
292.1
|
|
|
19.5
|
|
|
11.5
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total assets acquired
|
|
|
3.8
|
|
|
16.9
|
|
|
76.7
|
|
|
547.2
|
|
|
45.4
|
|
|
29.3
|
|
Less deferred tax liabilities
|
|
|
|
|
|
|
|
|
(2.3
|
)
|
|
(19.3
|
)
|
|
|
|
|
|
|
Less other liabilities assumed
|
|
|
(0.1
|
)
|
|
(1.2
|
)
|
|
(13.4
|
)
|
|
(28.6
|
)
|
|
(1.6
|
)
|
|
(1.6
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net assets acquired
|
|
$
|
3.7
|
|
$
|
15.7
|
|
$
|
61.0
|
|
$
|
499.3
|
|
$
|
43.8
|
|
$
|
27.7
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Pro Forma Information
The following pro forma information presents our results of operations for the years ended December 31, 2012 and 2011 as if
(i) the acquisitions of North Country, Peer 39, EyeWonder, MediaMind and MIJO and (ii) the disposition of the Chors assets, had occurred on January 1, 2011 (in thousands, except
per share amounts). A table of actual amounts is provided for reference.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
As Reported
Years Ended
December 31,
|
|
Unaudited
Pro Forma
Years Ended
December 31,
|
|
|
|
2012
|
|
2011
|
|
2012
|
|
2011
|
|
Revenue
|
|
$
|
386,613
|
|
$
|
324,257
|
|
$
|
388,655
|
|
$
|
406,224
|
|
Income (loss) from continuing operations
|
|
|
(238,755
|
)
|
|
26,537
|
|
|
(240,114
|
)
|
|
6,417
|
|
Income (loss) per sharecontinuing operations:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
|
|
$
|
(8.69
|
)
|
$
|
0.96
|
|
$
|
(8.70
|
)
|
$
|
0.23
|
|
Diluted
|
|
$
|
(8.69
|
)
|
$
|
0.95
|
|
$
|
(8.70
|
)
|
$
|
0.23
|
|
4. Property and Equipment
Property and equipment were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Network equipment
|
|
$
|
53,959
|
|
$
|
44,262
|
|
Internally developed software costs
|
|
|
49,854
|
|
|
37,104
|
|
Machinery and equipment
|
|
|
18,431
|
|
|
17,755
|
|
Computer equipment
|
|
|
15,458
|
|
|
11,656
|
|
Leasehold improvements
|
|
|
14,452
|
|
|
5,666
|
|
Purchased software
|
|
|
9,742
|
|
|
9,290
|
|
Furniture and fixtures
|
|
|
4,898
|
|
|
3,199
|
|
|
|
|
|
|
|
|
|
|
166,794
|
|
|
128,932
|
|
Less accumulated depreciation and amortization
|
|
|
(100,625
|
)
|
|
(74,773
|
)
|
|
|
|
|
|
|
|
|
$
|
66,169
|
|
$
|
54,159
|
|
|
|
|
|
|
|
F-22
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
5. Goodwill and Intangible Assets
We have three reporting units as shown in the table below and two reportable segments (television and online) as shown in
Note 15. For segment reporting purposes, the SourceEcreative reporting unit is included in the television segment. Changes in the carrying value of our goodwill by reporting unit for the years
ended December 31, 2012 and 2011 are as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Video and
Audio
Content
Distribution
|
|
Television
|
|
Online
|
|
SourceEcreative
|
|
Total
|
|
Balance at December 31, 2010:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Goodwill
|
|
$
|
355,550
|
|
$
|
|
|
$
|
|
|
$
|
1,998
|
|
$
|
357,548
|
|
Accumulated impairment losses
|
|
|
(131,291
|
)
|
|
|
|
|
|
|
|
|
|
|
(131,291
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
224,259
|
|
|
|
|
|
|
|
|
1,998
|
|
|
226,257
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Reallocation of goodwill for change in segments
|
|
|
(224,259
|
)
|
|
213,359
|
|
|
10,900
|
|
|
|
|
|
|
|
Purchase of MIJO
|
|
|
|
|
|
19,524
|
|
|
|
|
|
|
|
|
19,524
|
|
Purchase of MediaMind
|
|
|
|
|
|
|
|
|
292,117
|
|
|
|
|
|
292,117
|
|
Purchase of EyeWonder
|
|
|
|
|
|
|
|
|
43,437
|
|
|
|
|
|
43,437
|
|
Foreign currency translation
|
|
|
|
|
|
(1,106
|
)
|
|
|
|
|
|
|
|
(1,106
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2011:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Goodwill
|
|
|
|
|
|
363,068
|
|
|
346,454
|
|
|
1,998
|
|
|
711,520
|
|
Accumulated impairment losses
|
|
|
|
|
|
(131,291
|
)
|
|
|
|
|
|
|
|
(131,291
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
231,777
|
|
|
346,454
|
|
|
1,998
|
|
|
580,229
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Purchase of Peer 39
|
|
|
|
|
|
|
|
|
7,225
|
|
|
|
|
|
7,225
|
|
Purchase of North Country
|
|
|
|
|
|
823
|
|
|
|
|
|
|
|
|
823
|
|
Impairment loss
|
|
|
|
|
|
|
|
|
(219,593
|
)
|
|
|
|
|
(219,593
|
)
|
Foreign currency translation
|
|
|
|
|
|
453
|
|
|
|
|
|
|
|
|
453
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at December 31, 2012:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Goodwill
|
|
|
|
|
|
364,344
|
|
|
353,679
|
|
|
1,998
|
|
|
720,021
|
|
Accumulated impairment losses
|
|
|
|
|
|
(131,291
|
)
|
|
(219,593
|
)
|
|
|
|
|
(350,884
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
$
|
|
|
$
|
233,053
|
|
$
|
134,086
|
|
$
|
1,998
|
|
$
|
369,137
|
|
|
|
|
|
|
|
|
|
|
|
|
|
We test goodwill for possible impairment each year on December 31
st
and whenever events or changes in
circumstances indicate the carrying value of our goodwill may not be recoverable. The goodwill impairment test involves a two-step process. In the first step, we compare the fair value of
each reporting unit to its carrying value. If the fair value of the reporting unit exceeds its carrying value, goodwill is not impaired and no further testing is required. If the fair value of the
reporting unit is less than the carrying value, we must perform the second step of the impairment test to measure the amount of the impairment loss. In the second step, the reporting unit's fair value
is allocated to the assets and liabilities of the reporting unit, including any unrecognized intangible assets, in a
F-23
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
5. Goodwill and Intangible Assets (Continued)
hypothetical
analysis that calculates the implied fair value of goodwill in the same manner as if the reporting unit was being acquired in a business combination. If the implied fair value of the
reporting unit's goodwill is less than the carrying value, the difference is recorded as an impairment loss.
We
made two significant acquisitions in the third quarter of 2011 (MediaMind and EyeWonder) that created a significant amount of goodwill for our online reporting unit (see
Note 3). In testing our goodwill for possible impairment at December 31, 2011, we determined that the fair values (using a variety of methods, including discounted cash flows) of our
online reporting unit and our television reporting unit were 6% and 33%, respectively, in excess of their carrying values. Also, at December 31, 2011, our market capitalization was below our
total stockholders' equity, and we noted if that circumstance continued for an extended period of time, it would likely result in us recording a goodwill impairment charge in the future. At each of
March 31, 2012 and June 30, 2012, we continued to monitor our online reporting unit's goodwill and determined an interim goodwill impairment test was not required.
During
the third quarter of 2012, we determined that indicators of potential impairment existed for our online reporting unit requiring us to perform an interim goodwill impairment test.
These indicators included (i) revenues and operating results sufficiently below our earlier forecasts which prompted us to revise our future forecasts, (ii) our market capitalization
continuing to be valued well below the book value of our total stockholders' equity, and (iii) weaker market conditions and trends than expected.
As
a result, during the third quarter of 2012 we conducted an interim goodwill impairment test of our online reporting unit. We estimated the fair value of the online reporting unit
using a weighting of fair values derived from an income approach and a market approach (both Level 3 fair value measurements). Under the income approach, we calculated the fair value of the
online reporting unit based on the present value of its estimated future cash flows. Cash flow projections are based on a variety of estimates including revenue growth rates and operating margins,
taking into consideration industry and market conditions. The discount rate used was based on our weighted average cost of capital adjusted for the risks associated with the online business and the
projected cash flows. The market approach estimates fair value based on market multiples of revenue and earnings of comparable publicly traded companies that have similar operating and investment
characteristics as our online reporting unit.
Upon
estimating the fair value of our online reporting unit's goodwill, we determined it was less than its carrying value. As a result, we performed the second step of the impairment
analysis and allocated the fair value of the online reporting unit to the estimated fair values of each of the assets and liabilities of the online reporting unit (including identifiable intangible
assets) with the excess fair value being the implied goodwill. Estimating the fair value of certain assets and liabilities requires significant judgment about future cash flows. The implied fair value
of the online reporting unit's goodwill was $208.2 million less than its carrying value, which we recorded as a goodwill impairment loss during the third quarter of 2012.
At
December 31, 2012, we performed our annual goodwill impairment test for all reporting units. At December 31, 2012, our estimated future cash flows for our online
reporting unit decreased from those projected in the third quarter resulting in an additional goodwill impairment charge of $11.4 million. Testing of our television and SourceEcreative
reporting units did not result in an impairment charge because the fair value exceeded the carrying value. At December 31, 2012, the fair values of our television and SourceEcreative reporting
units exceeded their carrying values by 13% and
F-24
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
5. Goodwill and Intangible Assets (Continued)
977%,
respectively, while the fair value of our online reporting unit, after recording the impairment charge, approximated its carrying value. To the extent that actual operating results or future
expected operating results fall sufficiently below our current forecasts, or other indicators of potential impairment exist, we may be required to record another goodwill impairment charge in the
future.
Future net cash flows are impacted by a variety of factors including revenues, our ability to achieve forecasted synergies from our acquisitions, operating margins, income tax rates, and discount
rates.
In the first quarter of 2002, upon adoption of ASC Topic 350
IntangiblesGoodwill and
other
, originally issued as Financial Accounting Standards No. 142, we recorded a goodwill impairment charge of $131.3 million as the cumulative effect of a
change in accounting principle. The impairment charge was recorded in what was known at the time as the services reporting unit, which was later reorganized and renamed as the television reporting
unit. The television unit has not recorded any additional goodwill impairments since 2002.
Intangible assets were as follows at December 31, 2012 and 2011 (dollars in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted Average
Amortization
Period (in years)
|
|
Gross Assets
|
|
Accumulated
Amortization
|
|
Net Assets
|
|
Balance at December 31, 2012
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Customer relationships
|
|
|
11.1
|
|
$
|
197,517
|
|
$
|
(63,436
|
)
|
$
|
134,081
|
|
Trade name
|
|
|
12.2
|
|
|
32,292
|
|
|
(12,897
|
)
|
|
19,395
|
|
Developed technology
|
|
|
4.4
|
|
|
21,693
|
|
|
(7,987
|
)
|
|
13,706
|
|
Noncompetition agreements
|
|
|
4.7
|
|
|
20,047
|
|
|
(7,073
|
)
|
|
12,974
|
|
|
|
|
|
|
|
|
|
|
|
|
Total intangible assets
|
|
|
10.3
|
|
$
|
271,549
|
|
$
|
(91,393
|
)
|
$
|
180,156
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted Average
Amortization
Period (in years)
|
|
Gross Assets
|
|
Accumulated
Amortization
|
|
Net Assets
|
|
Balance at December 31, 2011
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Customer relationships
|
|
|
11.2
|
|
$
|
193,298
|
|
$
|
(45,894
|
)
|
$
|
147,404
|
|
Trade name
|
|
|
12.2
|
|
|
31,769
|
|
|
(9,835
|
)
|
|
21,934
|
|
Developed technology
|
|
|
4.3
|
|
|
19,658
|
|
|
(3,060
|
)
|
|
16,598
|
|
Noncompetition agreements
|
|
|
4.8
|
|
|
18,336
|
|
|
(2,867
|
)
|
|
15,469
|
|
|
|
|
|
|
|
|
|
|
|
|
Total intangible assets
|
|
|
10.3
|
|
$
|
263,061
|
|
$
|
(61,656
|
)
|
$
|
201,405
|
|
|
|
|
|
|
|
|
|
|
|
|
Intangible
assets are initially stated at their estimated fair value at the date of acquisition. Subsequently, intangible assets are adjusted for amortization expense, foreign currency
translation gains or losses and any impairment losses recognized. Intangible assets are amortized using the straight-line method. Net intangible assets decreased during the year ended
December 31, 2012 as a result of amortization expense, partially offset by our acquisitions of Peer 39 and North Country (see Note 3). Amortization expense related to intangible assets
totaled $29.7 million, $20.3 million and $12.1 million
F-25
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
5. Goodwill and Intangible Assets (Continued)
during
the years ended December 31, 2012, 2011 and 2010, respectively. The estimated future amortization of our intangible assets as of December 31, 2012 is as follows (in thousands):
|
|
|
|
|
2013
|
|
$
|
29,953
|
|
2014
|
|
|
29,021
|
|
2015
|
|
|
26,350
|
|
2016
|
|
|
20,642
|
|
2017
|
|
|
16,395
|
|
Thereafter
|
|
|
57,795
|
|
|
|
|
|
Total
|
|
$
|
180,156
|
|
|
|
|
|
6. Other Liabilities
Accrued liabilities consist of the following (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Employee compensation
|
|
$
|
13,699
|
|
$
|
13,341
|
|
Working capital adjustment due to EyeWonder seller
|
|
|
2,799
|
|
|
10,244
|
|
Taxes payable
|
|
|
7,192
|
|
|
1,738
|
|
Installment payment due to Peer 39 seller
|
|
|
2,331
|
|
|
|
|
Revenue earnouts (Notes 3 and 8)
|
|
|
2,430
|
|
|
469
|
|
Acquisition exit costs (office closures)
|
|
|
407
|
|
|
860
|
|
Other
|
|
|
9,433
|
|
|
7,226
|
|
|
|
|
|
|
|
Total
|
|
$
|
38,291
|
|
$
|
33,878
|
|
|
|
|
|
|
|
Other
non-current liabilities consist of the following (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Deferred rent
|
|
$
|
10,032
|
|
$
|
549
|
|
Israeli statutory employee compensation
|
|
|
5,575
|
|
|
4,057
|
|
Revenue earnouts (Notes 3 and 8)
|
|
|
427
|
|
|
1,204
|
|
Other
|
|
|
288
|
|
|
1,429
|
|
|
|
|
|
|
|
Total
|
|
$
|
16,322
|
|
$
|
7,239
|
|
|
|
|
|
|
|
Our
deferred rent increased during 2012 principally due to entering into a 15-year office lease in New York City in late 2011. The lease provides for a 21 month "free
rent" period, which began when we took possession of the space in June 2012, and the landlord contributing $5.6 million in leasehold improvements, which are being amortized over the term of the
lease. We are recognizing rent on a straight-line basis over the term of the lease and, therefore, have accounted for the landlord contributions and the free rent as deferred rent.
F-26
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
7. Long-Term Debt
Long-term debt is summarized as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
2012
|
|
December 31,
2011
|
|
Term loans
|
|
$
|
457,650
|
|
$
|
487,550
|
|
Less unamortized discount
|
|
|
(3,732
|
)
|
|
(4,517
|
)
|
Revolving loans
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Subtotal
|
|
|
453,918
|
|
|
483,033
|
|
Less current portion
|
|
|
(76,950
|
)
|
|
(4,900
|
)
|
|
|
|
|
|
|
Long-term portion
|
|
$
|
376,968
|
|
$
|
478,133
|
|
|
|
|
|
|
|
In July 2011, we entered into a credit agreement that provided for $490 million of term loans (the "Term Loans") and
$120 million of revolving loans. In March 2013, we and our lenders amended the credit agreement to (i) increase the maximum allowable consolidated leverage ratio covenants,
(ii) reduce the minimum fixed charge coverage ratio covenants, (iii) reduce the revolving loans to a maximum of $50 million (the "Revolving Loans"), (iv) increase the
interest rate on our borrowings, (v) increase the scheduled quarterly principal payments, (vi) revise the mandatory excess cash flow ("ECF") principal payments, (vii) require an
additional $50 million principal payment which was made in March 2013, and (viii) make certain other changes. The credit agreement, as amended in March 2013, is referred to herein as the
"Amended Credit Facility." The description below reflects the March 2013 amendment. See Note 18.
The
Term Loans were fully funded at the July 2011 closing and the proceeds therefrom were used in the acquisition of MediaMind (see Note 3). The Term Loans were issued net of a
1.0% original issue discount, which increased our effective borrowing rate by 0.18%. The Term Loans mature in July 2018, bear interest at the greater of (i) LIBOR plus 6.0% or (ii) 7.25%
per annum, payable not less frequently than each quarter, and require scheduled quarterly principal payments as follows:
|
|
|
|
|
Fiscal Quarter Ending
|
|
Minimum
Quarterly
Principal Payment
(in thousands)
|
|
March 31, 2013 and prior
|
|
$
|
1,225
|
|
June 30, 2013
|
|
|
8,575
|
|
September 30, 2013
|
|
|
8,575
|
|
December 31, 2013
|
|
|
8,575
|
|
Each quarter thereafter
|
|
|
6,125
|
|
Beginning
in 2013, the Term Loans also require mandatory principal payments based on a percentage of our ECF (as defined in the Amended Credit Facility). The ECF principal payments are
F-27
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
7. Long-Term Debt (Continued)
reduced
by scheduled and voluntary principal payments and fluctuate based on our consolidated leverage ratio (as defined in the Amended Credit Facility) as follows:
|
|
|
|
|
Consolidated Leverage Ratio
|
|
ECF Prepayment as a
Percentage of
Consolidated
EBITDA (as defined)
|
|
Greater than 3.00
|
|
|
75
|
%
|
2.25 to 3.00
|
|
|
50
|
%
|
1.25 to 2.25
|
|
|
25
|
%
|
Less than 1.25
|
|
|
0
|
%
|
In
March 2012, we prepaid $25 million of our estimated 2013 ECF principal payment.
The
Revolving Loans mature in July 2016; bear interest at the alternative base rate or LIBOR, plus the applicable margin for each rate that fluctuates with the consolidated leverage
ratio. At December 31, 2012, we had $46.6 million of funds available under the Revolving Loans (which reflects the March 2013 amendment and $3.4 million of outstanding letters of
credit which reduce the amount of borrowings available under the Revolving Loans). Our ability to borrow funds under the Revolving Loans is subject to maintaining compliance with the financial
covenants discussed below. Thus, depending upon (i) how much room we have under our financial covenants at the time of the borrowing and, potentially (ii) whether or not the purpose for
the borrowing would impact our consolidated EBITDA (as would be the case if we were to acquire another business), our ability to borrow against the Revolving Loans may be limited. In connection with
entering into the credit facility in July 2011, we incurred debt issuance costs of $12.0 million which are being amortized to interest expense over the term of the credit facility and is
expected to increase our effective borrowing rate by 0.42%. At December 31, 2012, our effective interest rate under the Term Loans, including the original issue discount and debt issuance
costs, was approximately 6.4% (which increased to 7.9% in connection with the March 2013 amendment).
The
Amended Credit Facility provides for future acquisitions and contains financial covenants pertaining to the maximum consolidated leverage ratio and the minimum fixed charge coverage
ratio as follows:
|
|
|
|
|
|
|
|
Period
|
|
Maximum
Allowable
Consolidated
Leverage Ratio
|
|
Minimum
Consolidated
Fixed Charge
Coverage Ratio
|
|
March 8, 2013 to June 29, 2014
|
|
|
4.00 to 1.00
|
|
|
1.05 to 1.00
|
|
June 30, 2014 to June 29, 2015
|
|
|
3.50 to 1.00
|
|
|
1.10 to 1.00
|
|
June 30, 2015 and thereafter
|
|
|
3.25 to 1.00
|
|
|
1.10 to 1.00
|
|
Our
consolidated leverage ratio and consolidated fixed charge coverage ratio at December 31, 2012 were 3.38 to 1.00 and 3.30 to 1.00, respectively.
The
Amended Credit Facility also contains a variety of customary restrictive covenants, such as limitations on borrowings and investments, and provides for customary events of default
including a change in control (as defined in the Amended Credit Facility). The Amended Credit Facility restricts the payment of cash dividends and limits acquisitions, capital expenditures, share
redemptions and repurchases. There are no restrictions in our Amended Credit Facility with respect to transfers of cash or other assets from our subsidiaries to us. The Amended Credit Facility is
guaranteed by all of our domestic subsidiaries and is collateralized by a first priority lien on substantially all of our assets. At
F-28
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
7. Long-Term Debt (Continued)
December 31,
2012, we were in compliance with the financial and nonfinancial covenants of the Amended Credit Facility.
As
of December 31, 2012 (taken into account the March 2013 amendment), our scheduled and estimated excess cash flow principal payments required under our Amended Credit Facility
for the next five years were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
Principal Payments
|
|
Year
|
|
Scheduled
|
|
Estimated
Excess
Cash Flow
|
|
Total
|
|
2013
|
|
$
|
76,950
|
|
$
|
|
|
$
|
76,950
|
|
2014
|
|
|
24,500
|
|
|
3,800
|
|
|
28,300
|
|
2015
|
|
|
24,500
|
|
|
7,500
|
|
|
32,000
|
|
2016
|
|
|
24,500
|
|
|
12,700
|
|
|
37,200
|
|
2017
|
|
|
24,500
|
|
|
|
|
|
24,500
|
|
In May 2011, prior to entering into the Amended Credit Facility, we entered into a five-year, $150 million revolving
credit facility with a group of lenders. Borrowings under that facility bore interest at the alternative base rate or LIBOR, plus the applicable margin for each rate that fluctuated with the
consolidated leverage ratio.
During
2009 and into early 2010, we had a $185 million credit facility. Borrowings under that facility bore interest at the base rate or LIBOR, plus the applicable margin for each
that fluctuated with the total leverage ratio. In April 2010, we repaid all of our outstanding debt and terminated our then outstanding interest rate swaps with proceeds from a public equity offering.
In connection with our debt repayment and termination of this facility in August 2010, we wrote off $2.9 million of deferred loan fees to interest expense and reclassified $2.1 million
of accumulated interest rate swap losses from accumulated other comprehensive loss (a balance sheet account) to interest expense.
8. Fair Value Measurements
ASC 820,
Fair Value Measurements and Disclosures,
defines fair value as the exchange price that would be received for an asset or paid to
transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date.
ASC
820 establishes a three-level fair value hierarchy that prioritizes the inputs used to measure fair value. This hierarchy requires entities to maximize the use of observable inputs
and minimize the use of unobservable inputs. The three levels of inputs used to measure fair value are as follows:
-
-
Level 1Quoted prices in active markets for identical assets or liabilities.
-
-
Level 2Observable inputs other than quoted prices included in Level 1, such as quoted prices
for similar assets and liabilities in active markets; quoted prices for identical or similar assets and liabilities in markets that are not active; or other inputs that are observable or can be
corroborated by observable market data.
-
-
Level 3Unobservable inputs that are supported by little or no market activity and that are significant
to the fair value of the assets or liabilities. This includes certain pricing models, discounted cash flow methodologies and similar techniques that use significant unobservable inputs.
F-29
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
8. Fair Value Measurements (Continued)
We have classified our assets and liabilities that are measured at fair value on a recurring basis (at least annually) into the most
appropriate level within the fair value hierarchy based on the inputs used to determine the fair value at the measurement date.
The
tables below set forth by level, assets and liabilities that were accounted for at fair value as of December 31, 2012 and 2011. The tables do not include cash on hand or
assets and liabilities that are measured at historical cost or any basis other than fair value (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fair Value Measurements at December 31, 2012
|
|
|
|
Balance
Sheet
Location
|
|
Quoted Prices
in Active
Markets
(Level 1)
|
|
Significant
Other
Observable
Inputs
(Level 2)
|
|
Significant
Unobservable
Inputs
(Level 3)
|
|
Total
Fair Value
Measurements
|
|
Assets:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Money market funds
|
|
(a)
|
|
$
|
4,004
|
|
$
|
|
|
$
|
|
|
$
|
4,004
|
|
Currency forward derivatives/options
|
|
(b)
|
|
|
|
|
|
445
|
|
|
|
|
|
445
|
|
Springbox revenue sharing
|
|
(b)(c)
|
|
|
|
|
|
|
|
|
768
|
|
|
768
|
|
Marketable equity securities
|
|
(c)
|
|
|
337
|
|
|
|
|
|
|
|
|
337
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
|
$
|
4,341
|
|
$
|
445
|
|
$
|
768
|
|
$
|
5,554
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Liabilities:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue earnouts
|
|
(d)(e)
|
|
$
|
|
|
$
|
|
|
$
|
2,857
|
|
$
|
2,857
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fair Value Measurements at December 31, 2011
|
|
|
|
|
|
Quoted Prices
in Active
Markets
(Level 1)
|
|
Significant
Other
Observable
Inputs
(Level 2)
|
|
Significant
Unobservable
Inputs
(Level 3)
|
|
Total
Fair Value
Measurements
|
|
Assets:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Money market funds
|
|
(a)
|
|
$
|
35,929
|
|
$
|
|
|
$
|
|
|
$
|
35,929
|
|
Marketable equity securities
|
|
(c)
|
|
|
1,489
|
|
|
|
|
|
|
|
|
1,489
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
|
$
|
37,418
|
|
$
|
|
|
$
|
|
|
$
|
37,418
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Liabilities:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Currency forward derivatives
|
|
(d)
|
|
$
|
|
|
$
|
532
|
|
$
|
|
|
$
|
532
|
|
Revenue earnouts
|
|
(d)(e)
|
|
|
|
|
|
|
|
|
1,673
|
|
|
1,673
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
|
$
|
|
|
$
|
532
|
|
$
|
1,673
|
|
$
|
2,205
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
(a)
-
Included
in cash and cash equivalents.
-
(b)
-
Included
in other current assets.
-
(c)
-
Included
in other non-current assets.
-
(d)
-
Included
in accrued liabilities.
-
(e)
-
Included
in other non-current liabilities.
The
fair value of our money market funds and marketable equity securities were determined based upon quoted market prices. Our marketable equity securities relate to a single issuer that
had an
F-30
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
8. Fair Value Measurements (Continued)
original
cost basis of $1.2 million. During 2012 we determined the decline in value was other than temporary and, as a result, we recorded an impairment charge of $0.9 million. The
currency forwards and currency forwards/options are derivative instruments whose value is based upon quoted market prices from various market participants.
As
permitted in the EyeWonder purchase agreement, we held back $5 million of the purchase price to fund certain transaction costs for a one-year period. To the extent
the $5 million fund was not spent on allowable transaction costs within one year of the purchase date (September 1, 2011), we were required to remit the balance to the EyeWonder seller.
As of September 1, 2012, we spent the entire fund on transaction costs we believe are allowable and therefore have not recognized any amount as a payable to the EyeWonder seller.
In
connection with the sale of Springbox (see Note 10), we are entitled to receive a percentage of the revenues collected by the business for three years after the closing date
(June 1, 2012). We have estimated the future revenues of Springbox based on the historical revenues and certain other factors, discounted to their present value. The following table provides a
reconciliation of changes in the fair values of our Level 3 assets (in thousands):
|
|
|
|
|
|
|
Springbox
Revenue
Sharing
|
|
Balance at December 31, 2011
|
|
$
|
|
|
Additions
|
|
|
768
|
|
Change in fair value recognized in earnings
|
|
|
|
|
|
|
|
|
Balance at December 31, 2012
|
|
$
|
768
|
|
|
|
|
|
In
connection with an acquisition of a business, we sometimes include a contingent consideration component of the purchase price based on future revenues. We estimate future revenues
based on historical revenues and certain other factors. Each reporting period, we update our estimate of the future revenues of each earnout party and the corresponding earnout levels achieved,
discounted to their present values. The change in fair value is recorded in cost of revenues in the accompanying consolidated statements of operations. The following table provides a reconciliation of
changes in the fair value of our Level 3 liabilities (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
Revenue Earnouts
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Balance at beginning of period
|
|
$
|
1,673
|
|
$
|
1,602
|
|
$
|
|
|
Additions
|
|
|
1,855
|
|
|
939
|
|
|
2,602
|
|
Payments
|
|
|
|
|
|
|
|
|
(1,000
|
)
|
Change in fair value recognized in earnings
|
|
|
(671
|
)
|
|
(868
|
)
|
|
|
|
|
|
|
|
|
|
|
|
Balance at end of period
|
|
$
|
2,857
|
|
$
|
1,673
|
|
$
|
1,602
|
|
|
|
|
|
|
|
|
|
The
fair value of our debt (see Note 7) at December 31, 2012 was approximately $452.2 million based on the average trading price (a Level 1 fair value
measurement).
F-31
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
8. Fair Value Measurements (Continued)
We had the following investments at December 31, 2012 and 2011 (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Certificates of deposit
|
|
$
|
314
|
|
$
|
8,382
|
|
Short-term bonds
|
|
|
|
|
|
2,008
|
|
|
|
|
|
|
|
Total
|
|
$
|
314
|
|
$
|
10,390
|
|
|
|
|
|
|
|
Our
certificates of deposit were held in banks located in Israel. The certificates of deposit and short-term bonds were considered held-to-maturity
securities as we had the ability and intent to hold them to maturity. They are carried at amortized cost which approximates fair value.
Except for the impairments of our online reporting unit's goodwill during 2012 (a Level 3 fair value measurement), we did not
record any material other-than-temporary impairments on financial assets required to be measured at fair value on a nonrecurring basis. See Note 5.
9. Income Taxes
The components of income (loss) before income taxes were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
United States
|
|
$
|
(218,049
|
)
|
$
|
47,874
|
|
$
|
73,130
|
|
Foreign
|
|
|
6,743
|
|
|
4,883
|
|
|
1,579
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(211,306
|
)
|
$
|
52,757
|
|
$
|
74,709
|
|
|
|
|
|
|
|
|
|
Components
of the provision for income taxes were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Current:
|
|
|
|
|
|
|
|
|
|
|
U.S. federal
|
|
$
|
(390
|
)
|
$
|
11,028
|
|
$
|
11,852
|
|
State
|
|
|
1,343
|
|
|
5,891
|
|
|
2,593
|
|
Foreign
|
|
|
6,129
|
|
|
2,312
|
|
|
39
|
|
|
|
|
|
|
|
|
|
Total current
|
|
|
7,082
|
|
|
19,231
|
|
|
14,484
|
|
|
|
|
|
|
|
|
|
Deferred:
|
|
|
|
|
|
|
|
|
|
|
U.S. federal
|
|
|
20,339
|
|
|
7,573
|
|
|
15,380
|
|
State
|
|
|
400
|
|
|
(264
|
)
|
|
(457
|
)
|
Foreign
|
|
|
(372
|
)
|
|
(320
|
)
|
|
|
|
|
|
|
|
|
|
|
|
Total deferred
|
|
|
20,367
|
|
|
6,989
|
|
|
14,923
|
|
|
|
|
|
|
|
|
|
Provision for income taxes
|
|
$
|
27,449
|
|
$
|
26,220
|
|
$
|
29,407
|
|
|
|
|
|
|
|
|
|
F-32
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
9. Income Taxes (Continued)
Components
of net deferred tax liabilities were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Deferred tax assets:
|
|
|
|
|
|
|
|
Accounts receivable allowances
|
|
$
|
654
|
|
$
|
800
|
|
Unearned revenue
|
|
|
|
|
|
873
|
|
Accrued liabilities not yet deductible
|
|
|
4,515
|
|
|
3,436
|
|
Federal and State net operating loss ("NOL") carryforwards
|
|
|
37,252
|
|
|
45,483
|
|
Tax credit carryforwards
|
|
|
833
|
|
|
167
|
|
Stock-based compensation
|
|
|
4,221
|
|
|
1,971
|
|
Other
|
|
|
1,355
|
|
|
1,109
|
|
|
|
|
|
|
|
Total deferred tax assets
|
|
|
48,830
|
|
|
53,839
|
|
Less valuation allowance
|
|
|
(27,897
|
)
|
|
(667
|
)
|
|
|
|
|
|
|
Deferred tax assets after valuation allowance
|
|
|
20,933
|
|
|
53,172
|
|
Deferred tax liabilities:
|
|
|
|
|
|
|
|
Purchased intangibles
|
|
|
(37,658
|
)
|
|
(44,548
|
)
|
Property and equipment
|
|
|
(9,014
|
)
|
|
(11,680
|
)
|
Other
|
|
|
(1,291
|
)
|
|
(1,625
|
)
|
|
|
|
|
|
|
Total deferred tax liabilities
|
|
|
(47,963
|
)
|
|
(57,853
|
)
|
|
|
|
|
|
|
Net deferred tax liabilities
|
|
$
|
(27,030
|
)
|
$
|
(4,681
|
)
|
|
|
|
|
|
|
Reconciliation
to consolidated balance sheet (in thousands):
|
|
|
|
|
|
|
|
|
|
December 31,
|
|
|
|
2012
|
|
2011
|
|
Deferred tax assets:
|
|
|
|
|
|
|
|
Current
|
|
$
|
864
|
|
$
|
4,796
|
|
Noncurrent
|
|
|
171
|
|
|
|
|
Deferred tax liabilities:
|
|
|
|
|
|
|
|
Current
|
|
|
(37
|
)
|
|
|
|
Noncurrent
|
|
|
(28,028
|
)
|
|
(9,477
|
)
|
|
|
|
|
|
|
Net deferred tax liabilities
|
|
$
|
(27,030
|
)
|
$
|
(4,681
|
)
|
|
|
|
|
|
|
F-33
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
9. Income Taxes (Continued)
Income
tax expense differs from the amounts that would result from applying the federal statutory rate to our income (loss) before income taxes as follows (dollars in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Federal statutory tax rate
|
|
|
35
|
%
|
|
35
|
%
|
|
35
|
%
|
Expected tax (benefit) expense
|
|
$
|
(73,957
|
)
|
$
|
18,465
|
|
$
|
26,148
|
|
State and foreign income taxes, net of federal (expense) benefit
|
|
|
(1,312
|
)
|
|
2,955
|
|
|
1,637
|
|
Non-deductible compensation
|
|
|
3,969
|
|
|
2,830
|
|
|
1,977
|
|
Non-deductible business combination transaction costs
|
|
|
202
|
|
|
1,998
|
|
|
|
|
Non-deductible goodwill impairment charges
|
|
|
67,418
|
|
|
|
|
|
|
|
Dividend
|
|
|
4,484
|
|
|
|
|
|
|
|
Tax credits
|
|
|
(3,025
|
)
|
|
|
|
|
|
|
Change in valuation allowance
|
|
|
27,230
|
|
|
|
|
|
(876
|
)
|
Change in uncertain tax positions
|
|
|
3,582
|
|
|
|
|
|
|
|
Other
|
|
|
(1,142
|
)
|
|
(28
|
)
|
|
521
|
|
|
|
|
|
|
|
|
|
Provision for income taxes
|
|
$
|
27,449
|
|
$
|
26,220
|
|
$
|
29,407
|
|
|
|
|
|
|
|
|
|
As
of December 31, 2012, we had NOL carryforwards with a tax-effected carrying value of approximately $32.3 million and $4.9 million for federal and
state purposes, respectively. Our federal NOLs will expire on various dates ranging from 2013 to 2031. Utilization of these carryforwards will be limited on an annual basis as a result of previous
business combinations pursuant to Section 382 of the Internal Revenue Code. Expected future limitations are as follows (in thousands, amounts shown are not tax effected):
|
|
|
|
|
Years
|
|
Limitation
|
|
2013
|
|
$
|
11,035
|
|
2014
|
|
|
7,238
|
|
2015
|
|
|
7,238
|
|
2016
|
|
|
7,238
|
|
2017
|
|
|
6,571
|
|
2018
|
|
|
6,349
|
|
2019
|
|
|
6,200
|
|
2020
|
|
|
5,324
|
|
2021 - 2031 (in total)
|
|
|
34,988
|
|
We
provide a valuation allowance for deferred tax assets when we do not have sufficient positive evidence to conclude that it is more likely than not that some portion, or all, of our
deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon future taxable income during the periods in which those temporary differences become deductible.
In assessing the
need for a valuation allowance for our deferred tax assets, we considered all available positive and negative evidence, including our ability to carry back operating losses to prior periods, the
reversal of deferred tax liabilities, tax planning strategies and projected future taxable income. We also gave specific consideration to the goodwill impairment charges recorded during the third and
fourth quarters of 2012. (see Note 5). Given the significance of the goodwill impairment charges which cause our three year cumulative results of operations to be a loss, we do not believe we
have sufficient positive evidence to conclude that future realization of all of our federal net deferred tax assets is more likely
F-34
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
9. Income Taxes (Continued)
than
not. As such, we established a valuation allowance of approximately $27.2 million at December 31, 2012. We will reassess the valuation allowance quarterly, and if future events or
sufficient evidence exists to suggest such amounts are more likely than not to be realized, a tax benefit will be recorded to adjust the valuation allowance.
We
recognize the financial statement benefit of a tax position only after determining that the relevant tax authority would more-likely-than not sustain the
position following an audit. For tax positions meeting the more-likely-than not threshold, the amount recognized in the financial statements is the largest benefit that has a
greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant tax authority. During 2012, we recognized a liability for uncertain tax positions in the amount
of $3.6 million related to state and Israeli income tax positions. Interest and penalties related to uncertain tax positions are recognized in income tax expense. For the year ended
December 31, 2012, we recognized $0.4 million of interest or penalties related to uncertain tax positions in our financial statements.
The
change in unrecognized tax benefits for the years ended December 31, 2012, 2011, and 2010 were as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended December 31,
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Balance at beginning of year
|
|
$
|
100
|
|
$
|
|
|
$
|
|
|
Additions for tax positions related to the current year
|
|
|
|
|
|
100
|
|
|
|
|
Additions for tax positions related to prior years
|
|
|
3,697
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance at end of year
|
|
$
|
3,797
|
|
$
|
100
|
|
$
|
|
|
|
|
|
|
|
|
|
|
The
majority of our unrecognized tax benefit, if recognized, would affect our overall effective tax rate.
We
are subject to U.S. federal income tax, income tax from multiple foreign jurisdictions including Israel and the United Kingdom, and income taxes of multiple state jurisdictions. U.S.
federal, state and local income tax returns for 2009 through 2011 remain open to examination. Israeli and United Kingdom income tax returns remain open to examination for 2007 through 2011, and 2006
through 2011, respectively. We do not provide deferred taxes on the undistributed earnings of our non-U.S. subsidiaries in situations where our intention is to reinvest such earnings
indefinitely. Furthermore, both our U.S. and non-U.S. subsidiaries have significant net assets, liquidity, and other financial resources available to meet their operational and capital
investment requirements.
As
of December 31, 2012, the aggregate undistributed earnings of our non-U.S. subsidiaries subject to indefinite reinvestment totaled $2.4 million. Should we
make a distribution in the form of dividends or otherwise, we may be subject to additional income taxes. Excluding our operations in Canada, the unrecognized deferred tax liability related to the
undistributed earnings of our non-U.S. subsidiaries is estimated to be $0.1 million as of December 31, 2012. This assumes we are able to recognize the benefits of a foreign
tax credit upon remittance of the foreign earnings and does not contemplate the effect of those earnings on the valuation allowance.
10. Discontinued Operations
During 2011, management committed to a plan to sell certain assets and the operations of our Springbox unit since it was not deemed to be part of our core business going forward. As a
result, the Springbox assets and operating results have been reclassified to discontinued operations in the accompanying consolidated balance sheets and statements of operations.
F-35
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
10. Discontinued Operations (Continued)
On June 1, 2012, we sold the principal assets and operations of our Springbox unit for $0.1 million in cash and a percentage of the revenues collected from the business for
three years after the closing date. We have estimated the fair value of the future revenue sharing arrangement at $0.8 million. In addition,
the buyer has assumed our obligations under existing customer contracts. The loss on the sale of the Springbox unit is calculated as follows (in thousands):
|
|
|
|
|
Consideration received:
|
|
|
|
|
Cash
|
|
$
|
100
|
|
Fair value of future revenue sharing
|
|
|
768
|
|
|
|
|
|
Total
|
|
|
868
|
|
|
|
|
|
Assets sold:
|
|
|
|
|
Cash
|
|
|
259
|
|
Receivables and other current assets
|
|
|
843
|
|
Property and equipment
|
|
|
350
|
|
Intangible assets
|
|
|
416
|
|
|
|
|
|
Total
|
|
|
1,868
|
|
|
|
|
|
Loss on sale of discontinued operation before income taxes
|
|
|
(1,000
|
)
|
Benefit for income taxes
|
|
|
400
|
|
|
|
|
|
Loss on sale of discontinued operation, net of tax
|
|
$
|
(600
|
)
|
|
|
|
|
Operating
results of discontinued operations for the five months ended May 31, 2012, and the years ended December 31, 2011 and 2010, are as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Years Ended
December 31,
|
|
|
|
Five Months
Ended
May 31,
2012
|
|
|
|
2011
|
|
2010
|
|
Revenues
|
|
$
|
1,585
|
|
$
|
4,523
|
|
$
|
6,200
|
|
Cost of revenues
|
|
|
1,677
|
|
|
4,370
|
|
|
4,933
|
|
Depreciation and amortization
|
|
|
|
|
|
374
|
|
|
756
|
|
Impairment of intangible assets
|
|
|
|
|
|
1,800
|
|
|
5,866
|
|
Other operating expenses
|
|
|
708
|
|
|
1,400
|
|
|
867
|
|
|
|
|
|
|
|
|
|
Loss before income taxes
|
|
|
(800
|
)
|
|
(3,421
|
)
|
|
(6,222
|
)
|
Benefit for income taxes
|
|
|
320
|
|
|
1,368
|
|
|
2,489
|
|
|
|
|
|
|
|
|
|
Loss from discontinued operations
|
|
|
(480
|
)
|
|
(2,053
|
)
|
|
(3,733
|
)
|
Loss on sale of discontinued operations, net of tax
|
|
|
(600
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Loss from discontinued operations
|
|
$
|
(1,080
|
)
|
$
|
(2,053
|
)
|
$
|
(3,733
|
)
|
|
|
|
|
|
|
|
|
During
2010 our Springbox unit performed below our expectations primarily due to customer losses. As a result, in the fourth quarter we conducted an impairment analysis of its
long-lived assets using a discounted cash flow model (Level 3 measurement) and determined they were not fully recoverable. Substantially all of Springbox's long-lived
assets consisted of intangible assets (customer relationships and trade name). We estimated the fair value of Springbox's assets and determined an
F-36
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
10. Discontinued Operations (Continued)
impairment
charge of $5.9 million was necessary. During 2011, Springbox's operating results deteriorated further and in the fourth quarter we again conducted an impairment analysis of its
long-lived assets and determined an impairment charge of $1.8 million was necessary. We used a market approach in estimating the fair value (a level 3 fair value
measurement).
11. Employee Benefit Plan
We have a 401(k) retirement plan for our employees based in the United States. Employees may contribute a portion of their earnings up to a yearly maximum (in 2012, $17,000 for employees
under age 50, $22,500 for employees over age 49). Except for the period from April 2009 to March 2010, we match 25% of the amount contributed by employees, up to a maximum employee contribution of 6%
of gross earnings. During 2012, 2011 and 2010, we made matching contributions of approximately $653,000, $570,000 and $358,000, respectively.
12. Stock Plans
We have several stock incentive plans outstanding, including the 2011 Incentive Award Plan (the "2011 Plan") and plans we assumed from certain acquired companies. The 2011 Plan was
approved by our shareholders in November 2011 and replaces our 2006 Long-Term Stock Incentive Plan (the "2006 Plan"). While several stock incentive plans remain outstanding, awards may
only be granted under the 2011 Plan. Awards can take the form of (i) stock options, (ii) stock appreciation rights, (iii) restricted stock units ("RSUs"), (iv) restricted
stock, (v) dividend equivalents, (vi) stock payments and
(vii) performance awards, and can be granted to employees (including officers), non-employee directors and consultants.
The
2011 Plan provides that the maximum number of shares of common stock with respect to which awards may be granted shall not exceed 2,779,466, plus
-
(i)
-
the
number of shares subject to stock options or other awards under the 2011 Plan or the 2006 Plan that are forfeited or expire or such awards are settled
for cash,
-
(ii)
-
any
shares tendered or withheld to satisfy the exercise price of an option or any tax withholding obligation pursuant to any award under the 2011 Plan or
the 2006 Plan,
-
(iii)
-
any
shares subject to a stock appreciation right that are not issued in connection with the stock settlement of the stock appreciation right on its
exercise, and
-
(iv)
-
any
shares purchased on the open market with the cash proceeds from the exercise of options will again be available for issuance under the 2011 Plan.
In
addition, awards granted under the 2011 Plan upon the assumption of, or in substitution for, outstanding equity awards previously granted by an entity in connection with a corporate
transaction, such as an acquisition or combination (substitute awards), will not reduce the shares authorized for grant under the 2011 Plan. Further, in the event that a company acquired by us has
shares available under a pre-existing plan approved by stockholders and not adopted in contemplation of such acquisition or combination, the shares available for grant may be used for
awards under the 2011 Plan and will not reduce the shares authorized for grant under the 2011 Plan, but such awards will only be made to individuals who were not employed by or providing services to
us immediately prior to such acquisition or combination.
F-37
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
12. Stock Plans (Continued)
Stock
awards are generally determined by the compensation committee of our board of directors (the "Committee"). Generally, the terms of the awards, including the number of shares of
common stock subject to the award and the vesting schedule, are determined by the Committee. Awards to non-executive personnel may be delegated to subcommittees of our directors and/or our
officers. The exercise price of stock options shall not be less than the fair value of our common stock on the date of grant. Stock option grants typically have terms of ten years, vest over four
years, and are recognized on a straight-line basis over the vesting term. At December 31, 2012, there were a total of 1,093,024 shares of common stock available for future grant
under the 2011 Plan.
A summary of our stock option activity for 2012 is presented below:
|
|
|
|
|
|
|
|
|
|
2012
|
|
|
|
Shares
|
|
Weighted
Average
Exercise
Price
|
|
Outstanding at beginning of year
|
|
|
2,484,844
|
|
$
|
17.79
|
|
Granted
|
|
|
235,000
|
|
|
10.06
|
|
Exercised
|
|
|
(38,005
|
)
|
|
7.09
|
|
Forfeited
|
|
|
(386,871
|
)
|
|
16.77
|
|
Expired
|
|
|
(114,732
|
)
|
|
19.84
|
|
|
|
|
|
|
|
|
Outstanding at end of year
|
|
|
2,180,236
|
|
$
|
17.13
|
|
|
|
|
|
|
|
|
Exercisable at end of year (vested)
|
|
|
1,482,505
|
|
$
|
16.92
|
|
|
|
|
|
|
|
|
The
following table summarizes information about stock options outstanding at December 31, 2012:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Options Outstanding
|
|
Options Exercisable
|
|
Range of Exercise
Prices
|
|
Number
Outstanding
|
|
Weighted Average
Remaining
Contractual
Life (in years)
|
|
Weighted Average
Exercise
Price
|
|
Number
Exercisable
|
|
Weighted Average
Exercise
Price
|
|
$5.00 - $12.49
|
|
|
575,697
|
|
|
5.71
|
|
$
|
8.41
|
|
|
338,478
|
|
$
|
7.65
|
|
$12.50 - $14.99
|
|
|
522,206
|
|
|
3.95
|
|
|
14.15
|
|
|
497,206
|
|
|
14.14
|
|
$15.00 - $24.99
|
|
|
827,111
|
|
|
7.61
|
|
|
20.41
|
|
|
466,465
|
|
|
20.57
|
|
$25.00 - $34.99
|
|
|
153,105
|
|
|
6.96
|
|
|
28.37
|
|
|
108,248
|
|
|
28.20
|
|
$35.00 - $100.00
|
|
|
102,117
|
|
|
6.57
|
|
|
38.05
|
|
|
72,108
|
|
|
39.11
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2,180,236
|
|
|
6.14
|
|
$
|
17.13
|
|
|
1,482,505
|
|
$
|
16.92
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Options
granted (excluding MediaMind replacement options issued in 2011) had a weighted average grant-date fair value per share of $5.68, $11.03 and $14.78 for the years
ended December 31, 2012, 2011 and 2010, respectively. The weighted average remaining contractual life of vested stock options at December 31, 2012 was 5.2 years.
F-38
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
12. Stock Plans (Continued)
Options
exercised had an intrinsic value of $0.1 million, $0.3 million and $1.7 million for the years ended December 31, 2012, 2011 and 2010, respectively.
Our practice has been to issue new shares (as opposed to treasury shares) upon exercise of stock options.
The
intrinsic value of options outstanding at December 31, 2012 was approximately $1.6 million. The intrinsic value of options exercisable at December 31, 2012 was
approximately $1.2 million.
Unrecognized
compensation costs related to unvested options, restricted stock and restricted stock units was $23.7 million at December 31, 2012. These costs are expected to
be recognized over the weighted average remaining vesting period of 2.3 years.
The
fair value of each option was estimated on the date of grant using the Black Scholes option pricing model with the following assumptions (excludes options issued to replace options
assumed in connection with an acquisition):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Number of options granted
|
|
|
235,000
|
|
|
226,341
|
|
|
358,000
|
|
Weighted average exercise price of options granted
|
|
$
|
10.06
|
|
$
|
20.45
|
|
$
|
26.09
|
|
Volatility(1)
|
|
|
60
|
%
|
|
60
|
%
|
|
58
|
%
|
Risk free interest rate(2)
|
|
|
1.4
|
%
|
|
1.7
|
%
|
|
2.3
|
%
|
Expected term (years)(3)
|
|
|
6.3
|
|
|
6.3
|
|
|
6.3
|
|
Expected annual dividends
|
|
|
None
|
|
|
None
|
|
|
None
|
|
-
(1)
-
Expected
volatility is based on the historical volatility of our stock over a preceding period commensurate with the expected term of the award.
-
(2)
-
The
risk free rate is based on the U.S. Treasury yield curve at the time of grant for periods consistent with the expected term of the option.
-
(3)
-
We
use historical data to estimate the expected term of the awards.
We award restricted stock to certain executive officers and non-employee directors from time to time. The awards vest over
periods ranging from one to three years. The total fair value of the awards granted during 2012, 2011 and 2010 was $0.0 million, $0.4 million and $0.5 million, respectively.
During 2012, 2011 and 2010, we recognized $0.1 million, $1.8 million and $2.4 million in stock compensation expense related to restricted stock, respectively. The grant date fair
value of restricted stock that vested during 2012, 2011 and 2010 was $0.1 million, $2.8 million and $2.1 million, respectively. During 2012, restricted stock with a grant date
fair value of less than $0.1 million was forfeited.
F-39
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
12. Stock Plans (Continued)
A
summary of our restricted stock activity for 2012 is presented below:
|
|
|
|
|
|
|
|
|
|
2012
|
|
|
|
Shares
|
|
Weighted
Average
Grant-Date
Fair Value
per Share
|
|
Nonvested shares at beginning of year
|
|
|
6,668
|
|
$
|
26.12
|
|
Granted
|
|
|
|
|
|
|
|
Forfeited
|
|
|
(1,334
|
)
|
|
19.07
|
|
Vested
|
|
|
(5,334
|
)
|
|
27.88
|
|
|
|
|
|
|
|
|
Nonvested shares at end of year
|
|
|
|
|
$
|
|
|
|
|
|
|
|
|
|
In 2011, we began awarding RSUs to certain executive officers, employees and non-employee directors from time to time.
During 2012 and 2011, we awarded 1,590,567 and 149,340 RSUs, respectively. The awards vest over periods ranging from one to three years, and at December 31, 2012 had a weighted average
remaining vesting period of 2.5 years. At December 31, 2012, the intrinsic value of outstanding RSUs was $18.6 million (includes 284,674 vested RSU shares, or $3.1 million,
that have not been issued). The total fair value of the awards granted during 2012 and 2011 was $20.0 million and $4.9 million, respectively. During 2012 and 2011, we recognized
$7.9 million and $2.4 million in stock compensation expense related to the RSUs, respectively. The grant date fair value of the RSUs that vested during 2012 and 2011 was
$5.5 million and $0.0 million, respectively. As of December 31, 2012, 35,000 of the RSUs had been forfeited.
A
summary of our RSU activity for 2012 is presented below:
|
|
|
|
|
|
|
|
|
|
2012
|
|
|
|
Shares
|
|
Weighted
Average
Grant-Date
Fair Value
per Share
|
|
Nonvested shares at beginning of year
|
|
|
149,340
|
|
$
|
32.83
|
|
Granted
|
|
|
1,590,567
|
|
|
12.60
|
|
Forfeited
|
|
|
(35,000
|
)
|
|
9.20
|
|
Vested and not yet issued
|
|
|
(284,674
|
)
|
|
19.19
|
|
|
|
|
|
|
|
|
Nonvested shares at end of year
|
|
|
1,420,233
|
|
$
|
13.49
|
|
|
|
|
|
|
|
|
F-40
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
12. Stock Plans (Continued)
We issued warrants to purchase common stock in connection with certain mergers and common stock offerings. A summary of our warrant
activity for 2012, 2011 and 2010 is presented below:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
|
|
Warrants
|
|
Weighted
Average
Exercise
Price
|
|
Warrants
|
|
Weighted
Average
Exercise
Price
|
|
Warrants
|
|
Weighted
Average
Exercise
Price
|
|
Outstanding at beginning of year
|
|
|
|
|
$
|
|
|
|
1,898
|
|
$
|
474.24
|
|
|
688,170
|
|
$
|
11.68
|
|
Exercised
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(678,187
|
)
|
|
10.09
|
|
Cancelled
|
|
|
|
|
|
|
|
|
(1,898
|
)
|
|
474.24
|
|
|
(8,085
|
)
|
|
36.36
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Outstanding at end of year
|
|
|
|
|
$
|
|
|
|
|
|
$
|
|
|
|
1,898
|
|
$
|
474.24
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
On August 30, 2010, our Board of Directors authorized the purchase of up to $30 million of our common stock in the open
market or unsolicited negotiated transactions. The authorization was increased to a total of $80 million in April 2011. The stock repurchase program has no expiration date. Through
December 31, 2012, we had made share repurchases totaling $34.7 million leaving $45.3 million available for future share repurchases. However, our Amended Credit Facility limits
share redemptions and repurchases. Prior to 2010, we purchased $0.9 million of our common stock under a previous share repurchase program.
13. Commitments and Contingencies
We are involved in a variety of legal actions arising from the ordinary course of business. We do not believe the ultimate resolution
of these matters will have a material effect on our consolidated financial statements. We maintain various insurance policies to protect our interests from certain legal and other claims.
During
2012, we were awarded $3.5 million in damages in binding arbitration against a former employee for violation of a non-competition agreement. We do not expect to recognize the
award in our financial statements until such time as collection is reasonably assured.
We lease office and storage facilities under non-cancelable operating leases. Generally, these leases are for periods of
three to ten years and usually contain one or more renewal options. The table below
F-41
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
13. Commitments and Contingencies (Continued)
summarizes
our lease obligations for office and storage facilities, including amounts for escalating operating lease rental payments, at December 31, 2012 (in thousands):
|
|
|
|
|
Period
|
|
Lease
Obligations
|
|
2013
|
|
$
|
10,600
|
|
2014
|
|
|
12,564
|
|
2015
|
|
|
12,744
|
|
2016
|
|
|
11,667
|
|
2017
|
|
|
9,068
|
|
Thereafter
|
|
|
65,996
|
|
|
|
|
|
Total
|
|
$
|
122,639
|
|
|
|
|
|
Rent
expense, net of sublease rentals, totaled $14.9 million, $9.2 million and $6.2 million in 2012, 2011 and 2010, respectively. Sublease rentals were approximately
$0.3 million, $0.2 million and $0.2 million in 2012, 2011 and 2010, respectively.
14. Earnings (Loss) per Share:
In calculating earnings (loss) per common share, we allocate our earnings (loss) between common shareholders and holders of unvested share-based payment awards (i.e. restricted
stock) that contain rights to nonforfeitable dividends. This earnings allocation is referred to as the two-class method.
Under
the two-class method, earnings (loss) are allocated between common stock and participating securities (restricted stock) as if all of the net earnings (loss) for the
period had been distributed. Basic earnings (loss) per common share excludes dilution and is calculated by dividing net earnings (loss) allocable to common shares by the weighted average number of
common shares outstanding during the period. Diluted earnings (loss) per common share is calculated by dividing net earnings (loss) allocable to common shares by the weighted average number of common
shares outstanding during the period, as adjusted for the potential dilutive effect of non-participating share-based awards such as stock
F-42
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
14. Earnings (Loss) per Share: (Continued)
options
and RSUs. The following table reconciles earnings (loss) per common share for 2012, 2011 and 2010 (in thousands, except per share data):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Income (loss) from continuing operations
|
|
$
|
(238,755
|
)
|
$
|
26,537
|
|
$
|
45,302
|
|
Less net income (loss) allocated to participating unvested share awards
|
|
|
|
|
|
(79
|
)
|
|
(338
|
)
|
|
|
|
|
|
|
|
|
Income (loss) from continuing operations attributable to common shares
|
|
$
|
(238,755
|
)
|
$
|
26,458
|
|
$
|
44,964
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstandingbasic
|
|
|
27,477
|
|
|
27,516
|
|
|
27,226
|
|
Dilutive stock options, RSUs and warrants
|
|
|
|
|
|
244
|
|
|
344
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstandingdilutive
|
|
|
27,477
|
|
|
27,760
|
|
|
27,570
|
|
|
|
|
|
|
|
|
|
Basic net income (loss) per common share:
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
(8.69
|
)
|
$
|
0.96
|
|
$
|
1.65
|
|
Discontinued
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.89
|
|
$
|
1.52
|
|
|
|
|
|
|
|
|
|
Diluted net income (loss) per common share:
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
(8.69
|
)
|
$
|
0.95
|
|
$
|
1.63
|
|
Discontinued
|
|
|
(0.04
|
)
|
|
(0.07
|
)
|
|
(0.13
|
)
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
(8.73
|
)
|
$
|
0.88
|
|
$
|
1.50
|
|
|
|
|
|
|
|
|
|
Antidilutive securities not included:
|
|
|
|
|
|
|
|
|
|
|
Stock options, warrants and RSUs
|
|
|
2,716
|
|
|
1,818
|
|
|
556
|
|
|
|
|
|
|
|
|
|
15. Segment Information
Our two reportable segments consist of television and online. The television segment revenues are principally derived from delivering advertisements, syndicated programs, and video news
releases from advertising agencies and other content providers to traditional broadcasters and other media outlets. The online segment revenues are principally derived from online advertising and
related services. We use Segment Adjusted EBITDA before corporate overhead as our measure of segment profit. Segment Adjusted EBITDA before corporate overhead reflects income from operations before
corporate overhead, acquisition and integration expenses, share-based compensation expense, depreciation and
F-43
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
15. Segment Information (Continued)
amortization,
and goodwill impairment charges. We do not disclose assets by reportable segment since some of our assets are commingled. Our reportable segments are as follows (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
|
|
Television
|
|
Online
|
|
Consolidated
|
|
Revenues
|
|
$
|
245,961
|
|
$
|
140,652
|
|
$
|
386,613
|
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
129,645
|
|
|
22,642
|
|
|
152,287
|
|
Less corporate overhead
|
|
|
|
|
|
|
|
|
(26,588
|
)
|
|
|
|
|
|
|
|
|
|
|
Adjusted EBITDA
|
|
|
|
|
|
|
|
|
125,699
|
|
Less:
|
|
|
|
|
|
|
|
|
|
|
Acquisition and integration
|
|
|
|
|
|
|
|
|
(8,513
|
)
|
Share-based compensation
|
|
|
|
|
|
|
|
|
(17,470
|
)
|
Depreciation and amortization
|
|
|
|
|
|
|
|
|
(57,300
|
)
|
Goodwill impairment
|
|
|
|
|
|
|
|
|
(219,593
|
)
|
|
|
|
|
|
|
|
|
|
|
Loss from operations
|
|
|
|
|
|
|
|
$
|
(177,177
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2011
|
|
|
|
Television
|
|
Online
|
|
Consolidated
|
|
Revenues
|
|
$
|
246,780
|
|
$
|
77,477
|
|
$
|
324,257
|
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
138,299
|
|
|
15,043
|
|
|
153,342
|
|
Less corporate overhead
|
|
|
|
|
|
|
|
|
(18,748
|
)
|
|
|
|
|
|
|
|
|
|
|
Adjusted EBITDA
|
|
|
|
|
|
|
|
|
134,594
|
|
Less:
|
|
|
|
|
|
|
|
|
|
|
Acquisition and integration
|
|
|
|
|
|
|
|
|
(15,119
|
)
|
Share-based compensation
|
|
|
|
|
|
|
|
|
(12,430
|
)
|
Depreciation and amortization
|
|
|
|
|
|
|
|
|
(38,736
|
)
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
|
|
|
|
|
$
|
68,309
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2010
|
|
|
|
Television
|
|
Online
|
|
Consolidated
|
|
Revenues
|
|
$
|
222,894
|
|
$
|
18,434
|
|
$
|
241,328
|
|
Segment Adjusted EBITDA before corporate overhead
|
|
|
133,398
|
|
|
1,338
|
|
|
134,736
|
|
Less corporate overhead
|
|
|
|
|
|
|
|
|
(18,588
|
)
|
|
|
|
|
|
|
|
|
|
|
Adjusted EBITDA
|
|
|
|
|
|
|
|
|
116,148
|
|
Less:
|
|
|
|
|
|
|
|
|
|
|
Acquisition and integration
|
|
|
|
|
|
|
|
|
(269
|
)
|
Share-based compensation
|
|
|
|
|
|
|
|
|
(4,805
|
)
|
Depreciation and amortization
|
|
|
|
|
|
|
|
|
(29,236
|
)
|
|
|
|
|
|
|
|
|
|
|
Income from operations
|
|
|
|
|
|
|
|
$
|
81,838
|
|
|
|
|
|
|
|
|
|
|
|
F-44
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
16. Geographical Information
Revenues by geographical area are based principally on (i) the location of where the advertising content was delivered for the television segment and (ii) the address of
the agency or customer who ordered the services for the online segment. The following table sets forth revenues by geographic area (in thousands):
|
|
|
|
|
|
|
|
|
|
|
|
|
2012
|
|
2011
|
|
2010
|
|
Revenues:
|
|
|
|
|
|
|
|
|
|
|
United States
|
|
$
|
282,762
|
|
$
|
263,956
|
|
$
|
236,959
|
|
North America (excluding U.S.)
|
|
|
23,738
|
|
|
17,021
|
|
|
|
|
Europe, Middle East and Africa
|
|
|
51,507
|
|
|
29,716
|
|
|
3,770
|
|
Asia Pacific
|
|
|
21,677
|
|
|
9,318
|
|
|
434
|
|
Latin America
|
|
|
6,929
|
|
|
4,246
|
|
|
165
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
386,613
|
|
$
|
324,257
|
|
$
|
241,328
|
|
|
|
|
|
|
|
|
|
The
vast majority of our property and equipment is located in the United States.
In
2012, about 27% of our consolidated revenue was attributable to foreign jurisdictions.
17. Unaudited Quarterly Financial Information (in thousands, except per share amounts)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Quarter Ended
|
|
|
|
March 31,
2012
|
|
June 30,
2012
|
|
September 30,
2012
|
|
December 31,
2012
|
|
Revenues
|
|
$
|
92,849
|
|
$
|
96,336
|
|
$
|
93,818
|
|
$
|
103,610
|
|
Gross profit
|
|
|
59,869
|
|
|
60,955
|
|
|
59,121
|
|
|
69,390
|
|
Acquisition and integration
|
|
|
1,470
|
|
|
2,707
|
|
|
1,379
|
|
|
2,957
|
|
Goodwill impairment(a)
|
|
|
|
|
|
|
|
|
208,166
|
|
|
11,427
|
|
Income (loss) from continuing operations
|
|
|
1,279
|
|
|
518
|
|
|
(219,727
|
)
|
|
(20,825
|
)
|
Loss from discontinued operations
|
|
|
(291
|
)
|
|
(789
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
988
|
|
$
|
(271
|
)
|
$
|
(219,727
|
)
|
$
|
(20,825
|
)
|
|
|
|
|
|
|
|
|
|
|
Basic income (loss) per share
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
0.05
|
|
$
|
0.02
|
|
$
|
(7.96
|
)
|
$
|
(0.75
|
)
|
Discontinued
|
|
|
(0.01
|
)
|
|
(0.03
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
0.04
|
|
$
|
(0.01
|
)
|
$
|
(7.96
|
)
|
$
|
(0.75
|
)
|
|
|
|
|
|
|
|
|
|
|
Diluted income (loss) per share
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
0.05
|
|
$
|
0.02
|
|
$
|
(7.96
|
)
|
$
|
(0.75
|
)
|
Discontinued
|
|
|
(0.01
|
)
|
|
(0.03
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
0.04
|
|
$
|
(0.01
|
)
|
$
|
(7.96
|
)
|
$
|
(0.75
|
)
|
|
|
|
|
|
|
|
|
|
|
F-45
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
17. Unaudited Quarterly Financial Information (in thousands, except per share amounts) (Continued)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Quarter Ended
|
|
|
|
March 31,
2011
|
|
June 30,
2011
|
|
September 30,
2011
|
|
December 31,
2011
|
|
Revenues
|
|
$
|
63,510
|
|
$
|
67,852
|
|
$
|
84,594
|
|
$
|
108,301
|
|
Gross profit(b)
|
|
|
41,996
|
|
|
44,917
|
|
|
56,302
|
|
|
76,345
|
|
Acquisition and integration
|
|
|
10
|
|
|
3,195
|
|
|
10,571
|
|
|
1,343
|
|
Income (loss) from continuing operations
|
|
|
12,888
|
|
|
10,498
|
|
|
(2,697
|
)
|
|
5,848
|
|
Loss from discontinued operations(c)
|
|
|
(209
|
)
|
|
(285
|
)
|
|
(134
|
)
|
|
(1,425
|
)
|
|
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
12,679
|
|
$
|
10,213
|
|
$
|
(2,831
|
)
|
$
|
4,423
|
|
|
|
|
|
|
|
|
|
|
|
Basic income (loss) per share
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
0.46
|
|
$
|
0.38
|
|
$
|
(0.10
|
)
|
$
|
0.21
|
|
Discontinued
|
|
|
(0.01
|
)
|
|
(0.01
|
)
|
|
|
|
|
(0.05
|
)
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
0.45
|
|
$
|
0.37
|
|
$
|
(0.10
|
)
|
$
|
0.16
|
|
|
|
|
|
|
|
|
|
|
|
Diluted income (loss) per share
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Continuing
|
|
$
|
0.46
|
|
$
|
0.38
|
|
$
|
(0.10
|
)
|
$
|
0.21
|
|
Discontinued
|
|
|
(0.01
|
)
|
|
(0.01
|
)
|
|
|
|
|
(0.05
|
)
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
$
|
0.45
|
|
$
|
0.37
|
|
$
|
(0.10
|
)
|
$
|
0.16
|
|
|
|
|
|
|
|
|
|
|
|
-
(a)
-
In
the third and fourth quarter of 2012 we recorded goodwill impairment charges related to our online reporting unit. See Note 5. In addition, we
recorded a valuation allowance against our deferred tax assets. See Note 9.
-
(b)
-
The
fourth quarter of 2011 includes a $0.9 million credit for the reversal of an earnout liability related to Match Point.
-
(c)
-
The
fourth quarter of 2011 includes a charge of $1.8 million relating to the impairment of our Springbox unit. See Note 10.
The
comparability of the above quarterly results is impacted by acquisitions. In 2012, we acquired Peer 39 (April) and North Country (July). In 2011, we acquired MIJO (April), MediaMind
(July) and EyeWonder (September). See Note 3.
18. Subsequent EventAmendment to Credit Facility
Effective March 8, 2013, we and our lenders amended our credit facility. The credit facility as amended is referred to herein as the "Amended Credit Facility." The Amended Credit
Facility provides that the maximum consolidated total leverage ratio (as defined in the Amended Credit Facility) and the
F-46
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
18. Subsequent EventAmendment to Credit Facility (Continued)
minimum
fixed charge coverage ratio (as defined in the Amended Credit Facility) shall be modified as follows:
|
|
|
|
|
|
|
|
Period
|
|
Maximum
Allowable
Consolidated
Leverage Ratio
|
|
Minimum
Consolidated
Fixed Charge
Coverage Ratio
|
|
March 8, 2013 to June 29, 2014
|
|
|
4.00 to 1.00
|
|
|
1.05 to 1.00
|
|
June 30, 2014 to June 29, 2015
|
|
|
3.50 to 1.00
|
|
|
1.10 to 1.00
|
|
June 30, 2015 and thereafter
|
|
|
3.25 to 1.00
|
|
|
1.10 to 1.00
|
|
We
reduced the maximum amount that may be borrowed under the Revolving Loans from $120 million to $50 million, and increased the pricing for borrowings under the Revolving
Loans by 1.0% over the previous pricing based on LIBOR. Pricing for the Term Loans was increased from 4.50% to 6.00% over a LIBOR floor of 1.25%. The Amended Credit Facility provides for
(i) scheduled quarterly principal payments and (ii) excess cash flow ("ECF") (as defined in the Amended Credit Facility) principal payments. The scheduled quarterly principal payments
are as follows:
|
|
|
|
|
Fiscal Quarter Ending
|
|
Minimum
Quarterly
Principal Payment
(in thousands)
|
|
March 31, 2013
|
|
$
|
1,225
|
|
June 30, 2013
|
|
|
8,575
|
|
September 30, 2013
|
|
|
8,575
|
|
December 31, 2013
|
|
|
8,575
|
|
Each quarter thereafter
|
|
|
6,125
|
|
The
ECF principal payments are reduced by scheduled and voluntary principal payments and fluctuate based on our consolidated leverage ratio as follows:
|
|
|
|
|
Consolidated Leverage Ratio
|
|
ECF Prepayment as a
Percentage of
Consolidated
EBITDA (as defined)
|
|
Greater than 3.00
|
|
|
75
|
%
|
2.25 to 3.00
|
|
|
50
|
%
|
1.25 to 2.25
|
|
|
25
|
%
|
Less than 1.25
|
|
|
0
|
%
|
Other
terms of the amendment included reductions in the permitted acquisition basket and the permitted corporate basket (a general basket for investments and restricted payments), and
limits our annual capital expenditures to $30 million per year. In connection with the amendment, we made a $50 million principal payment (which shall not be considered an optional
prepayment or reduce our ECF principal payments), and paid consent and arrangement fees of approximately $2.6 million.
F-47
Table of Contents
DIGITAL GENERATION, INC. AND SUBSIDIARIES
SCHEDULE IIVALUATION AND QUALIFYING ACCOUNTS
(in thousands)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Classification
|
|
Balance at
Beginning of
Year
|
|
Additions
Charged
to Operations
|
|
Acquired
|
|
Write-offs
(net)
|
|
Balance at
End of Year
|
|
Allowance for Accounts Receivable Losses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
December 31, 2012
|
|
$
|
2,176
|
|
$
|
1,155
|
|
$
|
|
|
$
|
(832
|
)
|
$
|
2,499
|
|
December 31, 2011
|
|
|
2,503
|
|
|
95
|
|
|
658
|
|
|
(1,080
|
)
|
|
2,176
|
|
December 31, 2010
|
|
|
2,116
|
|
|
388
|
|
|
224
|
|
|
(225
|
)
|
|
2,503
|
|
69
Table of Contents
EXHIBIT INDEX
|
|
|
|
Exhibit
Number
|
|
Exhibit Title
|
|
3.1
|
(a)
|
Certificate of Incorporation of Registrant.
|
|
|
|
|
|
3.2
|
(b)
|
Certificate of Amendment to the Certificate of Incorporation of Registrant.
|
|
|
|
|
|
3.3
|
(b)
|
Certificate of Amendment to the Certificate of Incorporation of Registrant.
|
|
|
|
|
|
3.4
|
(j)
|
Certificate of Amendment to the Certificate of Incorporation of Registrant.
|
|
|
|
|
|
3.5
|
(c)
|
Bylaws of Registrant, as amended to date.
|
|
|
|
|
|
3.6
|
(m)
|
Certificate of Designations of Series A Junior Participating Preferred Stock of Digital Generation, Inc., as amended to date.
|
|
|
|
|
|
4.1
|
(d)
|
Form of Common Stock Certificate.
|
|
|
|
|
|
4.2
|
(m)
|
Rights Agreement dated September 5, 2012 between Digital Generation, Inc. and Computershare Shareowner Services LLC as Rights Agent.
|
|
|
|
|
|
10.1
|
(d)
|
1992 Stock Option Plan (as amended) and forms of Incentive Stock Option Agreement and Non-statutory Stock Option Agreement.*
|
|
|
|
|
|
10.2
|
(s)
|
Form of Directors' and Officers' Indemnity Agreement.
|
|
|
|
|
|
10.3
|
(d)
|
1995 Director Option Plan and form of Incentive Stock Option Agreement thereto.*
|
|
|
|
|
|
10.4
|
(d)
|
Form of Restricted Stock Agreement.*
|
|
|
|
|
|
10.5
|
(e)
|
Employment Agreement, dated December 30, 2008, between DG FastChannel, Inc. and Omar A. Choucair, Chief Financial Officer.*
|
|
|
|
|
|
10.6
|
(n)
|
Employment Agreement, effective as of January 1, 2012, between Digital Generation, Inc. and Neil Nguyen.*
|
|
|
|
|
|
10.7
|
(i)
|
2006 Long-Term Stock Incentive Plan Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement, between DG FastChannel, Inc. and Neil Nguyen.*
|
|
|
|
|
|
10.8
|
(n)
|
Employment Agreement, effective as of January 1, 2012, between Digital Generation, Inc. and Scott K. Ginsburg.*
|
|
|
|
|
|
10.9
|
(i)
|
2006 Long-Term Stock Incentive Plan Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement, between DG FastChannel, Inc. and Scott K. Ginsburg.*
|
|
|
|
|
|
10.10
|
(f)
|
Form of DG FastChannel, Inc. 2006 Employee Stock Purchase Plan.*
|
|
|
|
|
|
10.11
|
(h)
|
Amended and Restated 2006 Long-Term Stock Incentive Plan.*
|
|
|
|
|
|
10.12
|
(k)
|
Digital Generation, Inc. Incentive Award Plan.*
|
|
|
|
|
|
10.13
|
(k)
|
Digital Generation, Inc. 2011 Incentive Award Plan Form of Stock Option Grant Notice and Stock Option Agreement.*
|
|
|
|
|
|
10.14
|
(k)
|
Digital Generation, Inc. 2011 Incentive Award Plan Restricted Stock Unit Award Grant Notice and Restricted Stock Unit Award Agreement.*
|
|
|
|
|
|
10.15
|
(o)
|
First Amendment to the Digital Generation, Inc. 2011 Incentive Award Plan.*
|
|
|
|
|
|
10.16
|
(k)
|
Digital Generation, Inc. 2006 Long-Term Stock Incentive Plan Form of Stock Option AgreementIsraeli Grantees.*
|
|
|
|
|
|
10.17
|
(g)
|
Amended and Restated Credit Agreement among DG FastChannel, Inc., JPMorgan Chase Bank, N.A., as administrative agent, guarantors and lenders dated July 26, 2011.
|
|
|
|
|
|
10.18
|
(q)
|
Omnibus Amendment No. 1 to Amended and Restated Credit Agreement among Digital Generation, Inc., JP Morgan Chase Bank, N.A., as administrative agent, guarantors and lenders dated March 8, 2013.
|
70
Table of Contents
|
|
|
|
Exhibit
Number
|
|
Exhibit Title
|
|
|
|
|
|
10.19
|
(p)
|
Employment Transition and Consulting Agreement, effective as of February 27, 2012, between Digital Generation, Inc. and Omar Choucair.*
|
|
|
|
|
|
10.19.1
|
(l)
|
Amended and Restated Employment Transition and Consulting Agreement between Digital Generation, Inc. and Omar A. Choucair.*
|
|
|
|
|
|
10.20
|
(n)
|
Amendment to Employment Agreement, effective as of March 29, 2012, between Digital Generation, Inc. and Scott K. Ginsburg.*
|
|
|
|
|
|
10.21
|
(n)
|
Amendment to Employment Agreement, effective as of March 29, 2012, between Digital Generation, Inc. and Neil Nguyen.*
|
|
|
|
|
|
10.22
|
(n)
|
Employment Agreement, dated April 30, 2012, between Digital Generation, Inc. and Andy Ellenthal.*
|
|
|
|
|
|
10.23
|
(n)
|
Employment Agreement, dated August 20, 2012, between Digital Generation, Inc. and Sean Markowitz.*
|
|
|
|
|
|
10.24
|
(n)
|
Employment Agreement, dated November 6, 2012, between Digital Generation, Inc. and Craig Holmes.*
|
|
|
|
|
|
10.25
|
**
|
Amendment to Employment Agreement, effective as of January 24, 2013, between Digital Generation, Inc. and Scott K. Ginsburg.*
|
|
|
|
|
|
10.26
|
**
|
Amendment to Employment Agreement, effective as of January 24, 2013, between Digital Generation, Inc. and Neil Nguyen.*
|
|
|
|
|
|
10.27
|
**
|
Amendment to Employment Agreement, effective as of January 24, 2013, between Digital Generation, Inc. and Andy Ellenthal.*
|
|
|
|
|
|
10.28
|
**
|
Amendment to Employment Agreement, effective as of January 24, 2013, between Digital Generation, Inc. and Sean Markowitz.*
|
|
|
|
|
|
10.29
|
**
|
Amendment to Employment Agreement, effective as of January 24, 2013, between Digital Generation, Inc. and Craig Holmes.*
|
|
|
|
|
|
10.30
|
**
|
Form of Amendment to Restricted Stock Unit Award Notice and Restricted Stock Unit Award Agreement.*
|
|
|
|
|
|
21.1
|
**
|
Subsidiaries of the Registrant.
|
|
|
|
|
|
23.1
|
**
|
Consent of Independent Registered Public Accounting Firm.
|
|
|
|
|
|
31.1
|
**
|
Rule 13a-14(a)/15d-14(a) Certifications.
|
|
|
|
|
|
31.2
|
**
|
Rule 13a-14(a)/15d-14(a) Certifications.
|
|
|
|
|
|
32.1
|
**
|
Section 1350 Certifications.
|
|
|
|
|
|
99.1
|
(r)
|
Agreement dated January 16, 2013 between Digital Generation, Inc. and certain stockholders.
|
|
|
|
|
|
101
|
|
The following materials from our Annual Report on Form 10-K for the year ended December 31, 2012 formatted in XBRL (eXtensible Business Reporting Language): (i) Consolidated Balance Sheets, (ii)
Consolidated Statements of Operations, (iii) Consolidated Statements of Comprehensive Income (Loss) (iii) Consolidated Statements of Cash Flow, (iv) Consolidated Statement of Stockholders' Equity, and (v) Notes to
Consolidated Financial Statements.
|
-
(a)
-
Incorporated
by reference to exhibit bearing the same title filed with the Registrant's Annual Report on Form 10-K filed March 27,
2003.
71
Table of Contents
-
(b)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Quarterly Report on Form 10-Q filed
November 14, 2006.
-
(c)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed
October 10, 2010.
-
(d)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Registration Statement on Form S-1 (Registration
No. 33-80203).
-
(e)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Current Report on Form 8-K filed on
January 8, 2009.
-
(f)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Definitive Proxy filed July 24, 1996.
-
(g)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Current Report on Form 8-K filed July 29,
2011.
-
(h)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Current Report on Form 8-K filed April 1,
2011.
-
(i)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Quarterly Report on Form 10-Q filed
May 10, 2011.
-
(j)
-
Incorporated
by reference to the exhibit bearing the same title filed with Registrant's Current Report on Form 8-K filed
November 4, 2011.
-
(k)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Quarterly Report on Form 10-Q filed
November 9, 2011.
-
(l)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed
June 6, 2012.
-
(m)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed
September 6, 2012.
-
(n)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Quarterly Report on Form 10-Q filed
November 9, 2012.
-
(o)
-
Incorporated
by reference to the exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed
January 25, 2013.
-
(p)
-
Incorporated
by reference to exhibit bearing the same title filed with the Registrant's Annual Report on Form 10-K filed
February 29, 2012.
-
(q)
-
Incorporated
by reference to exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed March 11,
2013.
-
(r)
-
Incorporated
by reference to exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed on January 17, 2013.
-
(s)
-
Incorporated
by reference to exhibit bearing the same title filed with the Registrant's Current Report on Form 8-K filed on January 15, 2013.
-
*
-
Management
contract or compensatory plan or arrangement.
-
**
-
Filed
herewith.
72
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