This program equips diverse publishers with
essential resources to thrive in the evolving digital advertising
landscape.
HOUSTON, Nov. 13,
2024 /PRNewswire/ -- Colossus Media LLC
("Colossus SSP"), the inclusive supply-side advertising platform,
today announced the launch of Momentum, a new initiative designed
to support and empower underrepresented publishers in the
programmatic advertising space. In line with the mission of its
parent company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), one
of the few publicly traded Black-owned companies in the U.S., and
the only Black-owned publicly traded advertising technology firm,
the program addresses the challenges faced by diverse and
underrepresented publishers, providing them with the tools,
knowledge, and support necessary to succeed in a competitive and
rapidly-evolving industry.
"Despite the significant growth and innovation
within programmatic advertising, underrepresented, diverse
publishers have not been provided the same resources and
opportunities," said Lashawnda
Goffin, CEO of Colossus SSP. "Our mission with Momentum is
to reshape the digital advertising landscape by empowering
underrepresented publishers with the tools and opportunities they
deserve. We're not just bridging the gap between advertisers and
diverse publishers—we're driving equity, innovation, and growth
that will enable more diverse representation in digital media in
the future."
Participants in the Momentum program will benefit from a series
of expertly curated courses covering key aspects of the
programmatic ecosystem, including ad tech, data management, and
advanced monetization strategies. These courses are designed and
led by Colossus SSP's in-house subject matter experts (SMEs),
ensuring participants receive top-tier education and guidance. As
part of the program, participants gain exclusive access to demand
via Colossus-led private marketplaces (PMPs). This allows
publishers to tap into previously unavailable inventory
opportunities and reach new, diverse audiences.
"We believe that diversity in digital advertising
isn't just a moral imperative—it's a business imperative," said
Mark D. Walker, CEO at Direct
Digital Holdings. "Momentum is our pledge to amplify
underrepresented voices in publishing by providing the support they
need to thrive, it's not just a program—it's a movement to level
the playing field in digital advertising. By empowering these
publishers, we're also supporting advertisers who are looking for
high-quality diverse publishers to invest in and work with."
Momentum participants will also have the
opportunity to connect with leading agencies, ad operations
experts, and other industry professionals, through Colossus and
Direct Digital Holdings.
"Participating in Momentum's program for diverse publishers to
scale advertising access is a transformative step that is leveling
the playing field for CultureBanx," said Kori Hale, CEO of CultureBanx, a multimedia
organization redefining business, finance and tech news for
minorities through music. "This opportunity not only expands our
advertising business but also enables us to create stronger, more
sustainable growth avenues. By leveraging these resources,
CultureBanx is empowered to compete on a larger scale, providing
greater value to our audience and partners, while continuing to
amplify underrepresented voices in business news."
Yesterday, in support of Momentum's launch, Direct Digital
Holdings and Colossus SSP also hosted an Ad Club New York panel
highlighting the critical need to foster equity and innovation in
the industry. The discussion explored how Momentum is reshaping the
digital advertising landscape to amplify underrepresented
voices.
For more information about this program and how
you can access Momentum by Colossus SSP to benefit your advertising
efforts, please visit
https://colossusmediassp.com/project-momentum.
About Colossus SSP
Colossus SSP (Nasdaq: DRCT) owns and operates Colossus SSP,
Huddled Masses, and Orange142. The company offers a unified
platform that serves various clients across various sectors,
managing over 326 billion monthly impressions. Colossus SSP is
committed to providing innovative, data-driven advertising
solutions prioritizing ROI, DEI, and sustainability.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), owner of operating
companies Colossus SSP, Huddled Masses, and Orange 142, brings
state-of-the-art sell- and buy-side advertising platforms together
under one umbrella company. Direct Digital Holdings' sell-side
platform, Colossus SSP, offers advertisers of all sizes extensive
reach within general market and multicultural media properties. The
Company's subsidiaries Huddled Masses and Orange 142 deliver
significant ROI for middle market advertisers by providing
data-optimized programmatic solutions at scale for businesses in
sectors that range from energy to healthcare to travel to financial
services. Direct Digital Holdings' sell- and buy-side solutions
generate billions of impressions per month across display, CTV,
in-app and other media channels.
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SOURCE Direct Digital Holdings