HOUSTON, March 5,
2025 /PRNewswire/ -- Direct Digital Holdings, Inc.
(DRCT) and Green Tea Technology have jointly established Teranexa.
This new joint venture aims to assist cities in leveraging AI to
enhance operations and improve constituent services. Teranexa
offers these Al enablement platforms through its trusted partner
network of certified industry leaders like IBM and HPE, as well as
others.
Teranexa's platform can unify a city's infrastructure costs by
combining hardware, software, and services to address city
challenges. This approach allows cities to implement AI solutions
while managing interconnected issues affecting growth and
livability.
Direct Digital Holdings will contribute its expertise in data
monetization and technology solutions, while Green Tea will bring
its proficiency in rapid IT project deployment. Together, these
contributions are expected to enable Teranexa to provide
comprehensive city solutions supported by proven methodologies and
experienced teams.
Mark Walker, CEO of Direct
Digital Holdings, stated, "As we look to optimize our business in
2025, we see this venture as a potential to improve city
operations, making them more efficient and data-driven. Teranexa
aims to bring scalable, AI-driven solutions to municipalities."
Mike Little, CEO at Green Tea
Technology, added, "Teranexa will provide a Smart City as a Service
AI platform for cities to enhance operations and facilitate
data-driven decision-making. Our service offers municipalities a
foundation for growth and long-term development."
As part of a soft launch, Teranexa will be introduced at an
event during SXSW on Friday, March
7th, in Austin, TX. This
gathering will allow industry professionals to network and learn
about Teranexa's approach to city innovation.
You can request an invite here.
For more information about Teranexa and its Smart City as a
Service AI solution, visit Teranexa.ai.
About Teranexa
Teranexa, a joint venture between
Direct Digital Holdings (NASDAQ: DRCT) and Green Tea Technology,
provides AI-driven Smart City as a Service solutions that help
cities operate more efficiently, serve residents more effectively,
and create new revenue streams. Its fully managed platform
integrates infrastructure, data intelligence, AI applications, and
monetization tools, enabling municipalities to streamline
operations, improve services, and unlock new economic
opportunities. Teranexa empowers city leaders to address pressing
challenges, optimize resources, and build scalable, secure AI
infrastructure for communities by transforming raw city data into
actionable insights.
About Direct Digital Holdings
Direct Digital Holdings
(Nasdaq: DRCT) combines cutting-edge sell-side and buy-side
advertising solutions, providing data-driven digital media
strategies that enhance reach and performance for brands, agencies,
and publishers of all sizes. Our sell-side platform, Colossus SSP,
offers curated access to premium, growth-oriented media properties
throughout the digital ecosystem. On the buy-side, Orange 142
delivers customized, audience-focused digital marketing and
advertising solutions that enable mid-market and enterprise
companies to achieve measurable results across a range of
platforms, including programmatic, search, social, CTV, and
influencer marketing. With extensive expertise in high-growth
sectors such as Energy, Healthcare, Travel & Tourism, and
Financial Services, our teams deliver performance strategies that
connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships
by humanizing technology, ensuring each client receives dedicated
support and tailored digital marketing solutions regardless of
company size. This empowers everyone to thrive by generating
billions of monthly impressions across display, CTV, in-app, and
emerging media channels through advanced targeting, comprehensive
data insights, and cross-platform activation. DDH is "Digital
advertising built for everyone."
About Green Tea Technology
Green Tea Technology is a
leading IT solutions provider in Austin,
Texas. As an accredited HPE Certified GreenLake integration
partner, the company is at the forefront of delivering cutting-edge
Hybrid cloud solutions tailored to meet the unique needs of
businesses, both large and small. Green Tea Technology is committed
to innovation and sustainability and is dedicated to architecting
robust, scalable, and environmentally-friendly IT
infrastructures.
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SOURCE Direct Digital Holdings
