OutKick Sees Most Growth in Unique Visitors Amongst Competitive Set
16 Février 2024 - 6:28PM
Business Wire
The Platform Delivers Increases
Month-Over-Month Across Every Category
OutKick, the fastest growing national multimedia sports
platform, saw the most growth in total multiplatform unique
visitors amongst its custom competitive set with 7.1 million in
January 2024, up 22% versus December 2023, according to
Comscore.
The platform also delivered 33 million total multiplatform views
in January 2024, up 29% versus December 23 and saw 33 million total
multiplatform minutes, up 27% versus the prior month, according the
Comscore.
In commenting on the digital performance, OutKick founder Clay
Travis said, “We kick off the year once again with numbers that not
only speak to the platform’s growth but our commitment to providing
engaging content to our audience. OutKick is the only destination
for common-sense reporting with talent that’s unafraid to speak
their minds on any topic. I’m looking forward to an exciting year
and continuing to drive the conversation.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw
over 2.3 million total social actions in January 2023, up 93%
versus the prior month and up 141% versus January 2023. The
platform also saw over 16.5 million video views on Facebook, X, and
YouTube which is up 12% versus January 2023, according to
Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Desktop &
Mobile, Total Audience, Custom-Defined List Including CBS Sports,
ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com,
DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, January 2023
– January 2024 U.S. **Source: Comscore Social, Metrics &
Trends, Facebook, X YouTube, January 2023, Report Date:
02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia
platforms that produces and distributes engaging content at the
intersection of sports, sports culture, pop culture and news.
OutKick’s industry recognized stable of reporters, hosts and
contributors are accessible on www.OutKick.com as well as across
video livestreams, social media, podcasts, and radio, reaching tens
of millions of fans each month. Owned by FOX Corporation, OutKick
was originally founded by Clay Travis. For more information, please
visit www.OutKick.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240216360688/en/
OutKick Press Contact: Brian
Karpas 212-301-9966 brian.karpas@outkick.com
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