Pepperjam Launches Efficient Click Pricing Technology

Pepperjam Network, a GSI Commerce® company (Nasdaq: GSIC) and leader in online performance marketing, today announced the launch of efficient click pricing (“ECP”) as a means by which merchants can compensate publishers for driving targeted traffic to their stores. Efficient click pricing provides merchants and publishers with an additional compensation model to the current revenue sharing commission structure primarily utilized on the Pepperjam performance marketing platform. This technology provides enhanced flexibility for affiliate marketing campaigns by enabling merchants to compensate publishers on a cost per click (“CPC”) basis governed by the quality and conversion metrics of their traffic.

“The affiliate marketing industry is constantly evolving and both merchants and publishers need the flexibility to structure relationships based on a variety of performance metrics. Our efficient click pricing capabilities bring new opportunities to all qualified partners on the Pepperjam Network,” said Steve Denton, president of GSI Media and Pepperjam. “With any successful partnership, rewards should be based on desired activities and results. Using efficient click pricing will provide many of our partners the ability to further optimize their performance marketing relationships.”

Merchants who wish to take advantage of this tracking technology will be able to easily integrate ECP offers into their current revenue share programs on the Pepperjam Network. When creating ECP campaigns, merchants will have the option to work with as many or as few publishers on a CPC basis as desired, and publishers will be invited to participate in these campaigns. Historical conversion rates, new customer acquisition, and average margin on products sold are just some of the data points used to establish ECP rates. As with all offers in the Pepperjam Network, all commissioning changes and offers are transparent and highlighted to each partner who wishes to participate in a campaign.

“At Pepperjam, we are committed to providing leading performance marketing options for our clients. In today’s marketplace, having a viable solution to performance based CPC is simply a necessity,” added Denton.

About Pepperjam

Founded in 1999, Pepperjam provides a dynamic, pay-for-performance retail and lead-generation network through partnering with leading e-commerce properties. The company delivers exceptional client service, while driving meaningful business for its partners. Pepperjam is a separate business unit of GSI Media within the GSI Commerce (Nasdaq: GSIC) Marketing Services division. Pepperjam is based in Wilkes-Barre, Pennsylvania with offices in New York City and King of Prussia, Pa. For more information, please visit www.pepperjam.com

About GSI Commerce

GSI Commerce® enables e-commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s e-commerce services which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s Global Marketing Services division provides innovative digital marketing products and services comprised of database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. Additionally, GSI provides brands and retailers platforms to engage directly with consumers through RueLaLa.com, an online private sale shopping destination, and ShopRunner.com, a members-only shopping service that offers unlimited free two-day shipping and free shipping on returns for a $79 annual subscription.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements

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